Latest news with #MarketingMasterclass
Daily Maverick
4 days ago
- Business
- Daily Maverick
July 2025 round-up of Daily Maverick's #Live Journalism
At Daily Maverick, our live events and webinars bring public interest journalism and audience engagement together. We host webinars to strengthen community connections, unpack pressing topics, and bring stories to life through expert-led conversations. We hosted 6 webinars for July, all of which can be found on our dedicated webinar platform or YouTube channel. Here's a round-up of our latest live journalism webinars, the topics covered and key takeaways, just for you. Marketing Masterclass: Marketer of the Future July kicked off with episode 1 of Season 2 of the Marketing Masterclass series hosted by David Blyth and Khaya Dlanga of eatbigfish, in collaboration with The Marketing Association of South Africa (MASA) and The Association for Communication and Advertising (ACA). Guests Sechaba Motsieloa (Managing Partner and COO, Kansy Group; MASA Board Chair) and Elizabeth Mokwena (Executive Marketing Director, Unilever Home Care Southern Africa) discussed the essential skills marketers need to succeed in a rapidly changing world — leading with purpose, cultural agility, and a 'think-global' approach. It was a thoughtful session, grounded in practical experience and strategic insight. One attendee said the following: In isiZulu we say ' indlela ibuzwa kwabaphambili ', loosely translated to 'the way forward is asked to those who've travelled it'. Thank you for availing yourself as we ask you all. Watch the full recording here. Decrypting Crypto: The Utility Conversation Business Maverick journalist and Crypto Corner editor Lindsey Schutters led an insightful discussion on the real-world uses of cryptocurrency. He was joined by Larry Cooke (Legal Counsel, Binance South Africa) and Hermann Vivier (Bitcoin advocate and founder of Bitcoin Ekasi). Together, they unpacked crypto's everyday applications — from payments and long-term savings to income generation and digital asset ownership — while addressing key risks and the evolving tools shaping its future beyond speculation. Watch the full recording here. Book People: When Book Clubs Go Viral Our third July webinar took a literary turn. Hosted by Sarah Hoek, the session featured bestselling author Paige Nick as they unpacked her novel Book People, which explores the chaos that erupts when a once-quiet Facebook book club spirals into online hate, cancel culture and real-world violence. The conversation examined the fine line between fandom and frenzy, and what the story reveals about toxic digital communities and virality. The audience was captivated by Paige's reflections on the online world and her creative process. Watch the full recording here. Marketing Masterclass: Building a Career in Marketing David Blyth and Khaya Dlanga returned with episode 2 of the Marketing Masterclass series: Building a Career in Marketing. They were joined by Sharon Keith (Non-Executive Director and Chief Coach, Delta Victor Bravo; former Marketing Director at Heineken Beverages SA) and Suhana Gordhan (Founder and Chief Creative Officer, LoveSong). Together, they reflected on career journeys, the role of mentorship, creative confidence and the importance of values-driven leadership in shaping meaningful marketing careers. Watch the full recording here. What does it mean to be South African? In a conversation led by Managing Editor Zukiswa Pikoli, Professors William Gumede (Democracy Works Foundation) and Pierre de Vos (UCT) unpacked the question of South African identity. Rather than offering a single definition, the webinar explored the complexities, contradictions and multiple truths that shape our national sense of self. It was an honest and reflective discussion that embraced nuance over neat conclusions — a reminder that identity is something we continue to negotiate, both individually and collectively. . Marketing Masterclass: Nurturing Creativity David Blyth and Khaya Dlanga were joined by Gillian Rightford (MD of Adtherapy) and Carl Willoughby (Chief Creative Officer at TBWA\Hunt\ Lascaris) for a conversation on nurturing creativity — not just in individuals, but within teams and company culture. Together, they unpacked what it means to create an environment where creativity thrives, and why intentional support, leadership, and curiosity are essential to keeping the creative spark alive. DM
Daily Maverick
30-06-2025
- Business
- Daily Maverick
Daily Maverick's Marketing Masterclass series returns. Do you have what it takes to compete?
This is a nine-part webinar series brought to you in association with eatbigfish, the Association for Communication and Advertising and the Marketing Association of South Africa. After a standout first season, Daily Maverick's Marketing Masterclass free-to-access webinar series returns – bigger, bolder, built for this new era of marketing and bringing together some of the sharpest minds in brand, business and strategy. Expertise that matters Hosted by well-known marketing and brand strategy consultant David Blyth (Africa Partner at eatbigfish) and joined this time by award-winning marketer, bestselling author and seasoned storyteller Khaya Dlanga (managing partner at eatbigfish Africa), the series aims to unpack what it really takes to stay relevant, build value and deliver impact in a world where the rules are being rewritten in real time. Together, they'll guide critical conversations with industry leaders and award-winning creatives about how to navigate complexity, build brand resilience and shape marketing careers that go the distance. The marketer of tomorrow starts today Series 2 kicks off on 3 July with The Marketer of the Future – a timely and insightful conversation exploring the skills, mindset and creative agility that today's marketers must master to stay relevant in a rapidly evolving landscape. Hosted by David alongside Khaya, the session brings together visionary leaders Sechaba Motsieloa, founder of the KANSY Group, Marketing Association of South Africa (Masa) board member, and Elizabeth Mokwena, executive marketing director: HomeCare Southern Africa, Unilever, and also a Masa board member. Registration is free and open to anyone via this link. Nine Webinars, one purpose: Progress Across the nine webinars in this season they will be joined by business leaders in the marketing profession as well as award-winning creative thinkers to talk about three core themes: Capability: What the marketer of the future looks like, how to build a lasting career, and how to nurture creativity in a noisy world. Value: How to build real brand power, create value perceptions that matter, and stay locally relevant. Impact: The intersection of creativity and business results, the role of humour in breakthrough work, and how to cut through the clutter with purpose. Each session is a fast-paced, engaging one-hour conversation designed for marketers, strategists, advertisers and creatives working to stay relevant in a shifting world. Credibility that counts This series isn't just about inspiration, it's about staying professionally equipped in a marketing landscape that's constantly shifting. Attendees can earn six Designated Marketer CPD points (CMSA Level + for AMSA & MPSA Designated Members | CPD Approval Number: MA DM 25001); Endorsed by both the Marketing Association of South Africa and the Association for Communication and Advertising (Acasa); and Designed to offer practical, real-world insight for marketers navigating complexity, career growth and creative leadership. Register now to join the conversation. Visit Daily Maverick Events. Explore the first series Revisit insightful conversations from Series 1: Daily Maverick Masterclass: Spotlight on Marketing Effectiveness; Daily Maverick Masterclass: Creativity in Marketing; and Daily Maverick Masterclass: The Changing Expectations of Marketing. Media enquiries: Saskia Falken – [email protected] About eatbigfish eatbigfish is a global strategic consultancy specialising in the challenger mindset for brands and business. About Masa A successor to the old Society of Marketers started in the 1950s, later ASOM (Association of South African Marketers), and then the MFSA (Marketing Federation South Africa) up to 2005, reborn as Masa in 2006, is the member association and SAQA recognised professional body for the South African client-side marketing community and the representative voice for organisations and individuals in the marketing industry. For more information visit About Acasa We are the change we want to see. We therefore support the concept of self-regulation in advertising, and abide by the Advertising Regulatory Board Code which seeks to regulate advertising in the public interest. The Association for Communication and Advertising is represented on relevant ARB committees and is actively involved in ongoing revisions to the code. About Daily Maverick Founded in 2009, Daily Maverick is an independent national news and investigative journalism publisher. Daily Maverick covers pressing issues across politics, business and the environment, providing in-depth reporting and insightful commentary on the topics affecting the lives of South Africans. With four million unique browsers monthly, Daily Maverick is one of South Africa's largest publishers and is available online and in a weekly print edition, DM168. Its voluntary membership community programme is designed to keep journalism free for all, and it has a community of civic-minded readers who participate actively through contributions to ensure this access continues for all.
