Latest news with #MarketingSouth
The Hindu
5 days ago
- Entertainment
- The Hindu
‘Kammatam': ZEE5 announces maiden Malayalam original web series; release date out
Streaming platform ZEE5 on Thursday (August 7) announced its maiden Malayalam original web series, Kammatam, a suspense crime investigation starring Sudev Nair in the lead. The platform unveiled a first-look motion poster to announce the news. Directed by Shan Thulasidharan, the six-episode series is based on a real-life incident that shook Thrissur and the state of Kerala. 'When planter Samuel Umman dies in a suspected road accident, Circle Inspector Antonio George senses something is off, especially when he notices a missing necklace at the scene. His investigation leads to Shaji, an auto driver with a criminal past, who is soon found dead in a quarry. A mysterious two-wheeler at a construction site points to deeper involvement, and all clues slowly circle back to Francis, a quiet worker from Samuel's plantation. As Antonio digs deeper, what unravels is a chilling web of deceit, silence, and secrets buried far beneath the surface,' reads the logline. In a statement, director Shan Thulasidharan called Kammatam a grounded thriller. 'The story draws its strength from the community's closeness, yet secrets run deep. Filming in such an authentic setting allowed us to bring out the eerie normalcy that surrounds the unfolding mystery. We focused on telling a taut, character-driven story that feels real, unsettling, and deeply rooted in Kerala's cultural fabric' Meanwhile, Lloyd Xavier, Senior Vice President – Marketing South and Business Head – ZEE5 Tamil & Malayalam, said, 'Kammatam exemplifies the compelling storytelling that defines Malayalam content, rooted, realistic and deeply engaging. Inspired by true events and set against the nuanced backdrop of small-town Kerala, the series delivers a gripping narrative with morally complex characters and sharp investigative drama. As we continue to strengthen our Malayalam slate, Kammatam reinforces our commitment to offering content that not only entertains but also reflects the cultural and emotional depth of the region.' The cast of the series also features Jins, Jeo Baby, Ajay Vaasudev, Akhil Kavalayoor, Arun Sol, Sreerekha, and Jordy Poonjaa. Produced by 23 Feet Productions, the series premieres on ZEE5 on August 29.
Hans India
7 days ago
- Entertainment
- Hans India
Sasikala Prabhakaran thanks Telugu audience for ‘Sattamum Needhiyum'
India's premier home-grown digital entertainment platform, ZEE5, continues to carry its legacy as the top destination for quality original content. With a strong line-up of blockbuster films and web series across languages, ZEE5 has added yet another jewel to its crown with the blockbuster success of its latest Tamil original series, 'Sattamum Needhiyum'. Premiered on ZEE5 on July 18, 'Sattamum Needhiyum' struck a powerful chord with viewers, thanks to its engaging courtroom drama, intense emotional arcs, and socially relevant themes. The show received an overwhelming response from audiences and quickly topped streaming charts on ZEE5, becoming a favourite among viewers. Riding on the acclaim and success of the Tamil version, ZEE5 made the series available in Telugu and Hindi from August 1, allowing more viewers across the country to experience this impactful story. Upon release, the series received an equally enthusiastic response from Telugu and Hindi audiences. To celebrate the pan-India success, the team hosted a success meet in Hyderabad today, in the presence of the show's cast and crew. Prominent businessman AGR attended the event as the chief guest. Directed by debutant Balaji Selvaraj and produced by Prabhakaran and Sasikala Prabhakaran under the 18 Creators banner, 'Sattamum Needhiyum' marks the return of popular Tamil actor Saravanan to a lead role after 15 years. The series also features Namritha, Aroul D Shankar, Shanmugham, Thiruselvam, Vijayashree, and Iniya Ram in pivotal roles. Speaking at the event, producer Sasikala Prabhakaran said, 'I am new as a producer and I thank my husband Prabhakaran for making this possible. I am grateful to everyone who supported the launch of 'Sattamum Needhiyum' in Telugu. Without my team's support, making this project wouldn't have been possible. We shot this project in just 13 days, and that wouldn't have been possible without our director. Saravanan sir is the backbone of the project who carried it on his shoulders. We want to work with him again and again. Prabhakaran's passion and dedication for this project is amazing. More than anyone else, I know how much this project meant to him.' Director Balaji Selvaraj said, 'I thank everyone who was a part of this project. I enjoyed working with the entire cast and crew. Hope you enjoy the show.' Tamil and Malayalam ZEE5 Business Head and Senior Vice President - Marketing South, Lloyd Xavier, shared, ''Sattamum Needhiyum' was our first project this financial year in Tamil. In less than 10 days, we achieved 100 million streaming minutes. This is what happens when producers get into the skin of the game. The producers were great in both production and marketing. After its success in Tamil, we launched it in Telugu and Hindi. We want everyone here to support our project.' The show's lead actor Saravanan said, 'I know a bit of Telugu, thanks to my classmates from the Telugu states when I was studying at the Madras Film Institute. Just like how it became a big hit in Tamil, it became a big hit in Telugu as well. Thanks to everyone who loved it.' Producer Prabhakaran said, 'Thanks to ZEE for supporting this project. Thanks to everyone who liked the project and encouraged it.' Tune into ZEE5 right away and enjoy the intriguing courtroom drama 'Sattamum Needhiyum', streaming exclusively in Tamil, Hindi, and Telugu.
