Latest news with #MarsPetcare
Fashion Value Chain
6 hours ago
- Business
- Fashion Value Chain
Big Idea Ventures and Mars Petcare Launch 2025 Global Pet Food Innovation Program in Collaboration with AAK, Buhler, and Givaudan
Building on the success of last years program, the second round aims to find the next cohort of trailblazers who can deliver innovation in the sustainable pet food space. Startups from around the world are invited to apply, with selected participants to showcase their solutions at the Asia-Pacific Agri-Food Innovation Summit. The program continues to unite leading food and pet care experts to accelerate sustainable pet food innovation. Following the success of last year's program, Big Idea Ventures and Mars Petcare will launch the second round of the Next Generation Pet Food Program, in collaboration with AAK, Bhler, and Givaudan. Collaborative initiative between Big Idea Ventures and Mars Petcare to accelerate innovation in pet care This initiative aims to accelerate sustainable innovation in the pet food sector by supporting startups with novel ingredients, sustainable fats and proteins, and advanced processing technologies. Mars is exploring alternative ingredients in its pet food products to create more sustainable, future-ready nutrition. As consumer preference evolves Mars is working to give pet parents the opportunity to make more environmentally conscious choices, while taking steps to reduce its own carbon footprint. This year, Givaudan, a global leader in taste and wellbeing, joins AAK and Bhler as a collaborator, offering expertise in ingredient innovation and product development for humans and pets. Andrew D. Ive, Founder and Managing General Partner of Big Idea Ventures, stated, 'Working with Mars last year was fantastic! We want to take the learnings and implement them on a big scale as we continue to search for and develop sustainable solutions for the pet food ecosystem. Last year, the teams from Mars Petcare, Bhler, and AAK offered invaluable insights to our startups. Now, by integrating Givaudan into the mix, we will further enhance the resources available to the startups we choose.' Paul Gardner, Commercial VP, Mars Pet Nutrition added, 'We must invest in innovation to help us source the best ingredients and build a future where the planet stays healthy, and where people and their pets are thriving. We're excited to be launching the second round of this program harnessing the creativity of startups, alongside partners that share our vision' 'We were thrilled at the enthusiastic response we got from last's program. It is a testament that innovative startups are the driving force behind the future of sustainable pet nutrition. The program offers a unique opportunity for visionary entrepreneurs to collaborate with leading industry experts, access state-of-the-art technology, and accelerate their impact on the global petfood market. I encourage all startups with bold ideas and a passion for transformation to apply and help us shape a healthier, more sustainable future for pets and planet alike,' said Dr. Ian Roberts, CTO at Bhler Group. Niall Sands, President Commercial Innovation and Development, AAK, shared that the company is excited to support pet food innovators to bring nutrition and health-promoting functionality to our beloved pets. They look forward to exploring how innovation in this space is helping pet parents support and care for our 4-legged family members. Fabio Campanile, Global Head of Science & Technology, Givaudan Taste & Wellbeing, noted, 'Givaudan is excited to be part of this program as it presents a unique opportunity to collaborate with innovative startups and partners, paving the way for a more sustainable and enriching world for pets. We look forward to building on our current capabilities in the pet food space as well as exploring new technologies.' Companies selected for the program will benefit from expert guidance, potential commercial partnerships, and the opportunity to showcase their solutions on a global stage at Asia-Pacific Agri-Food Innovation Summit in Singapore from November 4-6, 2025. Winners of the 2024 Global Pet Food Innovation Program include BiomeMega, Anomaly Bio, KIDEMIS, String Bio Private Limited, MiAlgae, who have been under the mentorship of Big Venture Idea, Mars, AAK and Bhler. The startups have gained insights from top pet food experts and collaborated with leading CPG, ingredient, and technology companies to further develop their concepts with the potential to develop future long-term collaborations. The program is open to startups from around the world, with a strong preference for scalable solutions that can demonstrate real-world impact and sustainability. While APAC-based startups are preferred, companies from all geographies are encouraged to apply. For more information, visit Interested startups are encouraged to apply here as early as possible and will be able to do so until July 16.
Time of India
23-05-2025
- Health
- Time of India
Ever wondered what's really in your pet's bowl? We tell you why reading labels matter
India's pet care industry is booming — but without clear label literacy, pet parents may be feeding more confusion than nutrition. From premium kibble to grain-free options, and organic treats to vet-recommended formulas, the choices can be overwhelming for even the most seasoned pet parents. Yet, amid this abundance, a critical aspect often gets overlooked– the fine print on the label. Without clear label literacy, pet parents may be unknowingly choosing products that prioritise marketing over nutrition. Here's how to read a pet food label, bust common myths, and make the best choices for your furry family member. As India's cities grow quieter, its homes grow livelier — with paws. From bustling metros to small towns, pet ownership has skyrocketed in recent years, driven largely by young millennial and Gen Z families. With that comes a heightened sense of responsibility, emotional investment, and an entirely new question: What are we really feeding our pets? In India's still-maturing pet care ecosystem, pet food labels have become a frontline tool for making informed choices but many pet parents either don't know how to read them or are misled by vague marketing terms. The regulation gap and a push for change India currently lacks a formal, unified regulatory framework for pet food. This means there's no mandate for ingredient declarations, nutritional adequacy standards, or clear label guidelines. Recognising this urgency, industry players are actively collaborating with industry bodies to advocate for science-backed, enforceable standards to ensure pet nutrition in India is safe, consistent, and credible. 'As this movement toward transparency gains momentum, the responsibility of understanding pet food also shifts toward consumers — especially new pet parents who often feel overwhelmed by choices. Dr. Umesh Kallahalli, Senior Veterinarian at Mars Petcare. 'We've been actively advocating for pet parents to read and understand pet food labels,' adds Dr. Umesh Kallahalli, Senior Veterinarian associated with Mars Petcare. 'It empowers them to make informed, responsible choices. Labels tell a story — whether the food meets nutritional standards, and if the formulation has the backing of veterinary science.' It's not just experts — pet parents are noticing the difference. Salil Murthy, Managing Director, Mars Petcare India A Delhi-based dog mom, says: 'My golden retriever had digestive issues until I started reading labels carefully. I now choose food with clearly listed nutrients. It's made a visible difference in his energy and coat.' Mumbai resident and cat parent shares: 'I always thought homemade meals were better until my vet explained what a balanced diet really means. Label reading helped me switch to the right kind of food.' How to read a pet food label: 6 smart steps Before diving into the label, remember: Every country follows its own pet food regulatory code. If a product is made in the U.S., it follows U.S. norms. If it's made in Europe, it complies with European laws. However, India currently lacks formal pet food regulations. So don't get confused or misled by unfamiliar terminology. What Indian pet parents should focus on is whether the product is safe, nutritionally complete, scientifically backed, and most importantly — whether it works for your pet's specific needs. With that in mind, here are six steps to read the label right: 1. Look for 'Complete & Balanced' Nutrition: Brands that provide complete and balanced meals are ensuring your pet gets all essential nutrients. 2. Transparency is key. Check feeding guidelines: Clear dosage instructions based on your pet's weight and age are a sign of accountability. 3. Read the nutritional panel: Protein and fat content impact everything from digestion to skin and coat health. 4. Look for brand transparency: Reputable brands mention where the product is manufactured. Myth vs. Fact: Busting pet food label myths Myth 1: 'If it says 'natural', it must be better.' Fact: Always check the actual ingredients to check if it's 'Natural'. Myth 2: 'Homemade food is always healthier.' Fact: Homemade meals often lack balance unless vet-formulated. Packaged foods are often more complete. Myth 3: 'If my pet eats it happily, it must be good.' Fact: Taste doesn't always mean health. Palatable food can still lack essential nutrients. Setting the standard for the future In the absence of regulation, Mars Petcare is leading by example — simplifying labels, avoiding ambiguous claims, and educating consumers on ingredient transparency. Other progressive brands are beginning to follow suit. 'This isn't just about better products,' says Salil. 'It's about a better future for pets in India — one label at a time.' As India's pet care market grows, so must consumer literacy. Because feeding a pet isn't just an act of care — it's a conscious choice. And the first step is reading the label right.
Business Wire
20-05-2025
- Business
- Business Wire
ANTECH™ Launches RapidRead™ Dental, the AI-Powered Radiology Interpretation Tool Revolutionizing Veterinary Dentistry
LOVELAND, Colo.--(BUSINESS WIRE)-- ANTECH, a global veterinary diagnostics, technology and imaging company, today announced the launch of RapidRead Dental, an Artificial Intelligence (AI) powered radiology interpretation tool, that delivers accurate dental radiograph evaluations in approximately 10 minutes. Developed by Board-Certified Veterinary Dentists using over 55,000 images and 275,000 teeth, the tool offers comprehensive tooth-by-tooth analysis with 98% accuracy. RapidRead Dental uses ANTECH's advanced AI technology to support veterinarians in making confident dental assessments, improve workflow efficiency, and support client communication. With tooth-by-tooth analysis, veterinarians receive real-time radiograph interpretations while patients are under anesthesia, eliminating delays and guesswork from dental diagnostics. RapidRead Dental helps veterinarians accurately identify a range of common dental pathologies on intraoral radiographs - supporting more confident interpretations and reducing the risk of missing clinically significant lesions. Tooth-by-tooth analysis guides where treatment is needed. When combined with a complete oral examination and dental charting, dental radiographs with RapidRead Dental help clinicians detect disease earlier and avoid missed opportunities to improve a patient's quality of life. Chelsey Martin, DVM of Waipahu Waikele Pet Hospital, commented: 'RapidRead Dental radiology service has become a fundamental part of my dental procedures. It provides quick and accurate reports that have not only cut down my anesthetic time but have improved patient care. The generated reports are easy to read and have guided me in making the best decision for my patients, catching abnormalities I would have missed at first glance. This service is amazing, and I would recommend it to anyone performing dental procedures.' Jimmy Barr, DVM, DACVECC, Chief Medical Officer for Mars Petcare's Science & Diagnostics division and ANTECH, said: 'Most of us didn't get in-depth dental training in vet school, so it's no surprise that dentistry can feel overwhelming. Having expert support 'at your shoulder' during a procedure isn't just helpful – it's a game changer. It gives general practitioners the confidence to act on what they see and do what's best for the patient.' Key Features of RapidRead Dental include: Rapid results with dental radiograph evaluations that assess every tooth, from canines to molars, in approximately 10 minutes Enhanced diagnostic value with individual pathologies listed on a tooth-by-tooth basis to improve veterinarian accuracy in the comprehensive detection of dental abnormalities Minimize anesthetic time and reduce the need for multiple anesthetic procedures by providing a comprehensive report to allow the veterinarian to more confidently interpret the images and start treatment Seamless workflow with a complete annotated report available for doctor review while cleaning, polishing and dental charting is being completed Visual aid to enhance communication with annotated radiographs that can be printed for the client and attached to the medical record For more information, please visit Notes to editors RapidRead Dental Webinar To support the launch of RapidRead Dental and further support veterinary professionals with dental diagnostics, ANTECH will host a webinar at 12:30pm EST on May 21, 2025, on Artificial Intelligence (AI) as a Tool in Veterinary Dental Imaging. Click HERE to register. About ANTECH ANTECH is a global veterinary diagnostics company, driven by our passion for innovation that helps veterinarians deliver better animal health outcomes. Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services.
Yahoo
20-05-2025
- Business
- Yahoo
ANTECH™ Launches RapidRead™ Dental, the AI-Powered Radiology Interpretation Tool Revolutionizing Veterinary Dentistry
LOVELAND, Colo., May 20, 2025--(BUSINESS WIRE)--ANTECH, a global veterinary diagnostics, technology and imaging company, today announced the launch of RapidRead Dental, an Artificial Intelligence (AI) powered radiology interpretation tool, that delivers accurate dental radiograph evaluations in approximately 10 minutes. Developed by Board-Certified Veterinary Dentists using over 55,000 images and 275,000 teeth, the tool offers comprehensive tooth-by-tooth analysis with 98% accuracy. RapidRead Dental uses ANTECH's advanced AI technology to support veterinarians in making confident dental assessments, improve workflow efficiency, and support client communication. With tooth-by-tooth analysis, veterinarians receive real-time radiograph interpretations while patients are under anesthesia, eliminating delays and guesswork from dental diagnostics. RapidRead Dental helps veterinarians accurately identify a range of common dental pathologies on intraoral radiographs - supporting more confident interpretations and reducing the risk of missing clinically significant lesions. Tooth-by-tooth analysis guides where treatment is needed. When combined with a complete oral examination and dental charting, dental radiographs with RapidRead Dental help clinicians detect disease earlier and avoid missed opportunities to improve a patient's quality of life. Chelsey Martin, DVM of Waipahu Waikele Pet Hospital, commented: "RapidRead Dental radiology service has become a fundamental part of my dental procedures. It provides quick and accurate reports that have not only cut down my anesthetic time but have improved patient care. The generated reports are easy to read and have guided me in making the best decision for my patients, catching abnormalities I would have missed at first glance. This service is amazing, and I would recommend it to anyone performing dental procedures." Jimmy Barr, DVM, DACVECC, Chief Medical Officer for Mars Petcare's Science & Diagnostics division and ANTECH, said: "Most of us didn't get in-depth dental training in vet school, so it's no surprise that dentistry can feel overwhelming. Having expert support 'at your shoulder' during a procedure isn't just helpful – it's a game changer. It gives general practitioners the confidence to act on what they see and do what's best for the patient." Key Features of RapidRead Dental include: Rapid results with dental radiograph evaluations that assess every tooth, from canines to molars, in approximately 10 minutes Enhanced diagnostic value with individual pathologies listed on a tooth-by-tooth basis to improve veterinarian accuracy in the comprehensive detection of dental abnormalities Minimize anesthetic time and reduce the need for multiple anesthetic procedures by providing a comprehensive report to allow the veterinarian to more confidently interpret the images and start treatment Seamless workflow with a complete annotated report available for doctor review while cleaning, polishing and dental charting is being completed Visual aid to enhance communication with annotated radiographs that can be printed for the client and attached to the medical record For more information, please visit Notes to editors RapidRead Dental Webinar To support the launch of RapidRead Dental and further support veterinary professionals with dental diagnostics, ANTECH will host a webinar at 12:30pm EST on May 21, 2025, on Artificial Intelligence (AI) as a Tool in Veterinary Dental Imaging. Click HERE to register. About ANTECH ANTECH is a global veterinary diagnostics company, driven by our passion for innovation that helps veterinarians deliver better animal health outcomes. Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services. View source version on Contacts Media inquiries: Sarah Doyle, Antech: Mia Nolan, Kekst CNC: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
The Independent
13-05-2025
- Health
- The Independent
Cats and dogs preferable to spouses after a stressful day
The majority of pet owners prefer to spend time with their pets than their partners, family or friends when they are stressed, a new survey has revealed. A global survey of 30,000 pet owners across 20 countries has uncovered the way cats and dogs impact human wellbeing. The research found that six out of ten (58 per cent) of pet owners opted to hug their cats and dogs when they were stressed. Meanwhile, only 32 per cent said they would prefer to spend time with their partners, 23 per cent with family and just 18 per cent said they'd opt to hug friends or children when stressed. The survey, conducted by YouGov on behalf of Mars Petcare and Calm, also found that 56 per cent of pet owners said their pets provide company without needed to talk during stressful times. The vast majority (84 per cent) also said they found just the presence of their pet relaxing. 'While we love our pets, we often don't realise how much they give back,' said Dr. Tammie King, senior research manager at the Waltham Petcare Science Institute. 'Reframing your pet's daily 'interruptions' as loving reminders to pause, breathe and be present can be a powerful wellness tool. Research shows that touch-based pet interactions can boost oxytocin levels in humans. 'The findings of this survey will help more people reflect on and acknowledge the little wellbeing moments pets nudge us towards on a daily basis.' Almost eight in ten of those surveyed said their pet reminds them to pause and take a break from work, chores or tasks - with 50 per cent saying this happens daily. 73 per cent said their pet encourages them to stop overthinking or worrying and also that their pet encourages them to spend time outside. Meanwhile, 77 per cent said their pet encourages them to take a break away from screens. Dr. Chris Mosunic, Chief Clinical Officer at Calm said: 'We know that small, intentional moments of calm can have a big impact on our overall wellbeing, and our pets have an incredible way of guiding us there. A quick dog walk, or cat cuddle at our desk when they stroll in front of the screen, can provide a simple moment to reset and recharge. 'We're proud to partner with Mars and bring this data to the forefront to highlight the potential of our bond with pets and help more people discover the wonderful wellbeing benefits our relationship with pets can bring.'
