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Los Angeles Times
11-08-2025
- Sport
- Los Angeles Times
UCLA Unlocked: A live bear mascot and other fun suggestions to fill Rose Bowl
Every man, woman and child deserves only the best fan experience at the Rose Bowl. Too few are getting it, leading to dwindling UCLA football attendance over the last decade-plus. The sad phenomenon is only partly attributable to mediocre teams. In 2022, the Bruins got off to a 6-0 start, rising to No. 9 in the national rankings, and still averaged just 41,593 fans for home games over the season. There's an endless list of excuses for not making the drive to Pasadena. It's too far. Traffic's too bad. Games are too expensive. The weather's too hot. The opponent is from the Sun Belt Conference. The Bruins are out of contention for anything meaningful. The game's on a Friday. The game time wasn't announced until less than a week before kickoff. The game starts too early. The game starts too late. Since it's not possible to move the stadium closer to campus or lower the temperature in August or September, we're offering eight ways to make a day of Bruins football more enticing. Some of these suggestions might seem as realistic as moving the San Gabriel Mountains, but who ever imagined that UCLA would play in the Big Ten? Give freebies: The best way to help fans stretch their entertainment dollar is to let them keep it. Tickets are reasonably priced given they sometimes go for next to nothing on the secondary market and currently can be bought for as low as $43 for some games through UCLA, but how about offering free parking? Even if this is a cost the school has to subsidize, free parking would be a tremendous lure and goodwill gesture. Students also should get in free. While student attendance has been robust since athletic director Martin Jarmond and his staff implemented several initiatives, it would make sense to have even more of the stadium packed with a segment of fans who tend to make the most noise and create the best atmosphere. It would also build lifelong loyalty and help pack the Rose Bowl with alumni in future seasons. Eliminate six-day selection: Just tell us the kickoff times already. People need to plan their lives. As of early August, the only home games with known kickoff times are the opener against Utah on Aug. 30, which starts at 8 p.m. (yikes), and a Friday game against New Mexico on Sept. 12 that starts at 7 p.m. (good luck getting to the Rose Bowl in weekday evening traffic). The other four home games — against Penn State, Maryland, Nebraska and Washington — all come with the dreaded TBD tag. The uncertainty is, of course, a function of television running the sports world, waiting for the best matchups to fill prime-time slots. Fox executives don't want to miss out on possible surprises, such as undefeated Maryland coming to the Rose Bowl in mid-October to face nationally-ranked UCLA. Some kickoff times will be announced once it becomes clear how good the Bruins are; others won't be known until six days before the game. The indecisiveness hurts attendance given that many fans like to plan their schedules way more than a week in advance. No more Friday night lights: This is something else that can be blamed on greedy TV execs and conference commissioners. Fridays should be reserved for high school football, not college games that seem out of place. And the fans seem to agree. Recent UCLA games played on Fridays haven't generated big crowds. Even a showdown between unbeatens when the Bruins faced Washington in 2022 drew just 41,343. When it comes to Friday college football games, just don't do it. Start every game in the afternoon or early evening: Nobody wants to be getting home from the Rose Bowl after midnight. Games that start too late also miss one of the most glorious sites in college football: sunset over the San Gabriel Mountains. Ideal kickoff times are early to mid-afternoon, which don't make you set an alarm clock and allow you to get home in time to watch some game involving Hawaii or Boise State. Bring in a live bear cub mascot: How much fun would it be to have a baby bear on the sideline at the Rose Bowl? Imagine the possibilities involving 'Fuzzy,' our preferred nickname. Snuggle with Fuzzy. Get your picture taken with Fuzzy. Put your fours up with Fuzzy. Since we can feel the outrage from animal-rights activists, let's point out that Colorado has a massive buffalo running onto the field at its home games and that UCLA once had its own live-bear mascots for games at the Coliseum into the early 1960s. Fuzzy could probably only stick around for a season or two until he got too big and possibly tempted to chomp on someone (which actually happened in 1932). Then it would be time to introduce Fuzzy II. Get the towel waver back on the sideline: In more than a century of UCLA football, Ed Kezirian holds the distinction of being the school's only unbeaten coach. OK, so he coached just one game, taking over for the Las Vegas Bowl in 2002 after the dismissal of Bob Toledo. But Kezirian is even more widely known for waving a white towel on the sideline to get players — and fans — juiced. It was a tradition that started in 1994, coinciding with a missed Stanford field goal and a Bruins win, and formally ending in 2007 with Kezirian's retirement as the football team's director of academic services. It's time to get those towels flapping again. Wear more alternate uniforms: Fans love this stuff. Need we remind you of all the uniform and helmet combinations at Oregon, where the Ducks sold out 110 consecutive games between 1999 and 2016? Partnering with Nike and Jordan Brand means that there's no shortage of cool (and marketable) possibilities for the Bruins when it comes to getting creative. Wearing all white uniforms or Gary Beban-era throwback blues once a season isn't enough. Bring back Geoffrey Strand on a limited basis: Imagine the fourth quarter of a taut game, the Bruins needing to drive 75 yards for the go-ahead score against Penn State. That would be the perfect time to unveil a secret, deafening weapon. 'All right, I need every man, woman and child on their feet!' Strand would yell through a microphone, triggering a huge roar. The world's oldest cheerleader hung up his tattered blue-and-yellow sweater and newsboy cap after the 2013 season, a year after he was briefly suspended for referencing the Taliban in cheers and allegedly using a golf cart without authorization. But no one loves UCLA more, and no one could revitalize his alma mater quite like him. Josh Lewin, UCLA's lead radio announcer, has gone Hollywood. Don't worry, not in that way; he's just taking a cue from his environment. 'This is L.A.' Lewin said, 'and this is where creative things get made.' Given an extended break in his schedule after calling his last Major League Baseball game in 2019, Lewin has pivoted to producing a series of soccer documentaries in his free time between the end of the Bruins men's basketball season and the start of the football season. His latest project, a series on Cambridge United Football Club's attempt to extricate itself from hard times, will air its third and final segment Saturday on CBS Sports Network. It's the sixth documentary that Lewin has produced, including others on English and American soccer. 'I'm building the airplane as I'm flying it — I mean, I never went to film school, never went to business school,' said Lewin, who earlier this year launched Josh Lewin Productions. 'I really only trained to be a play-by-play guy and that's been great, it's made me a nice living and I love doing it, but this is just a really interesting way to learn how to connect with fans at kind of a deeper level.' Lewin's first project, 'Five Dollar Derby,' pitted three American owners of English soccer teams against one another in a manner reminiscent of 'Trading Places' — the owners placed a $5 bet among themselves to see who would fare the best. You can watch a trailer for 'Five Dollar Derby' here. When he started making documentaries, Lewin fully immersed himself in every aspect. He wrote, produced, directed, narrated and served as musical director — 'everything but key grip,' he quipped — but has since ceded some of those duties to others with more experience to enhance the production quality. 'It's been a really interesting side hustle, I guess you could call it,' Lewin said. 'I've learned so much about soccer, England and filmmaking, three things that I really didn't have on my plate before all this happened.' After calling the Rams' game against Dallas on Saturday at SoFi Stadium for Compass Media Network, Lewin will savor the airing of his soccer documentary before preparing to shift back into his usual work flow. 'That's the perfect time to hit the pause button,' Lewin said, 'because Bruins season begins exactly two weeks later and there are 19 new starters to learn about, so it's time to shift back into Bruins mode.' Curt Cignetti, Indiana's football coach, once said that he wins, just Google him. Well, Margueritte Aozasa can top that. She only wins championships, just check her assortment of trophies. In her three seasons guiding UCLA's women's soccer team, Aozasa has won one NCAA championship and two conference titles, including a Big Ten tournament championship last season that made her team the first in UCLA history to take home a Big Ten title. The Bruins went on to reach the second round of the NCAA tournament. UCLA should be back in contention for another national championship this season thanks in part to the return of skilled midfielder Emma Egizii and forward Lexi Wright, members of the 2022 national title team who were lost for much of last season because of injuries. Also returning are defender Nicki Fraser, the reigning Big Ten freshman of the year, and midfielder Val Vargas, who was a third-team all-conference selection a year ago. Pulling it all together will be Aozasa, one of Jarmond's best hires. Her team will be the first on campus to open the 2025-26 UCLA sports calendar when it travels to face Georgia in Athens, Ga., on Thursday. A mountain of a man might be the preeminent face of UCLA football. Jonathan Ogden was the leading vote-getter in our Mount Rushmore of UCLA football survey, the 6-foot-9, 345-pound offensive tackle named on 282 of 417 ballots. The others who made the cut were coach Terry Donahue (named on 227 ballots) and quarterbacks Troy Aikman (191) and Gary Beban (182). The next four were safety Kenny Easley (136), linebacker Jerry Robinson (100), coach Red Sanders (93) and halfback Jackie Robinson (82). Others named on at least five ballots: Maurice Jones-Drew, DeShaun Foster, John Lee, Marcedes Lewis, Cade McNown, Jim Mora, Ken Norton Jr., Tommy Prothro, John Sciarra, JJ Stokes, Bob Toledo, Wendell Tyler and Dick Vermeil. Which UCLA football player not named Nico Iamaleava will be the team's most important in 2025? Is it offensive tackle Courtland Ford, part of an offensive line that must protect its new quarterback? How about running back Jaivian Thomas? Wide receiver Kwazi Gilmer? Defensive tackle Gary Smith III? Linebacker Isaiah Chisom? You can vote in our survey here. The last time UCLA faced Utah in a season opener, the Bruins featured a highly touted quarterback making his first start with the program. Sound familiar? It was 2006, and Ben Olson, who had not started a game since his senior year at Thousand Oaks High in 2001 after making a Mormon mission, lived up to the five-star hype in shredding the Utes for 318 yards and three touchdowns. You can watch highlights from the game here. UCLA went on to finish 7-6, the season highlight coming in a 13-9 upset of second-ranked USC at the Rose Bowl. No man of mystery, UCLA quarterback Nico Iamaleava dazzles at training camp Bringing the juice, UCLA safety Key Lawrence infuses a new defense with passion Do you have a comment or something you'd like to see in a future UCLA newsletter? Email me at and follow me on X @latbbolch. To order an autographed copy of my book, '100 Things UCLA Fans Should Know & Do Before They Die,' send me an email. To get this newsletter in your inbox, click here.
Yahoo
28-07-2025
- Business
- Yahoo
After successful Big Ten debut, UCLA has designs on something even bigger
It's a chaotic time in college sports, the rules seeming to change daily and some athletes making nearly as much money as their coaches. At UCLA, the revenue-sharing era officially starts Friday. Athletes will undoubtedly keep refreshing their PayPal accounts to check for that first payment from the pot of $20.5 million that will be distributed in the first year. Meanwhile, Bruins athletic director Martin Jarmond will be keeping tabs on another bottom line — following up a successful Big Ten debut with something far bigger. Having tallied 10 conference championships between the Big Ten and Mountain Pacific Sports Federation — more than any other Big Ten school — UCLA could be poised for a breakthrough in its two marquee sports as part of a potentially historic year across the board for its athletic department. The football team landed transfer Nico Iamaleava from Tennessee and the men's basketball team brought in Donovan Dent from New Mexico, giving UCLA perhaps its best quarterback-point guard combination since Josh Rosen and Lonzo Ball nearly a decade ago. Read more: 'It came down to me wanting to be back home': Nico Iamaleava details move to UCLA 'If you look at our athletic program,' Jarmond, who recently completed his fifth year on the job, told The Times, 'there's an energy and buzz that I feel we haven't had since I've been here, and that's why I'm most positive now.' At a recent player-run practice on campus, Jarmond watched Iamaleava step up in the pocket and fire a 50-yard pass down the sideline to wide receiver Kwazi Gilmer. 'Nico made a play that I don't know how many other guys in the country could make,' Jarmond said, 'and I was like, 'whoa.' Like, that's pretty cool, you know?' There's lots of intrigue to behold in Westwood these days. Read more: UCLA finds its Dylan Andrews replacement in former New Mexico standout Donovan Dent Fresh off a Final Four run, the women's basketball team bolstered itself with the additions of sharpshooter Gianna Kneepkens, a highly coveted transfer from Utah, and freshman Sienna Betts, the younger sister of All-America center Lauren Betts. Oh, and don't forget that softball slugger Megan Grant will make Pauley Pavilion a second home as part of her bid to become a two-sport standout. Grant will also once again combine with Jordan Woolery as perhaps the nation's top-hitting duo in their bid to help the softball team not only make it back to the Women's College World Series but win the whole thing this time. The baseball team that just made the College World Series is bringing back shortstop Roch Cholowsky, the probable No. 1 pick in the 2026 Major League Baseball draft, and recently learned that high school pitcher Angel Cervantes will play for the Bruins next season instead of the Pittsburgh Pirates after contract negotiations ended with the recent draftee. Jarmond said he was confident the team could continue to play at Jackie Robinson Stadium in 2026 after a judge issued a stay of legal proceedings that threatened to force the Bruins to go elsewhere. The men's water polo team will try to defend its national championship with Ryder Dodd trying to top a season in which the freshman scored a MPSF-record 102 goals. Read more: 'A huge moment': Martin Jarmond discusses UCLA's plans after House settlement After finishing as runner-up to national champion Oklahoma, the women's gymnastics team will welcome a top recruiting class plus the return of two-time Olympic medalist Jordan Chiles. Jarmond said he appreciates working for a university administration that understands the importance of supporting a strong Olympic sports program, particularly with the 2028 Summer Olympics headed to Los Angeles. 'This is the time to continue to invest in our Olympic sports and make sure that we have the excellence that UCLA is known for,' Jarmond said, 'and we're going to uphold that tradition.' Unlike other schools that have imposed student fees to help offset rising athletic department costs upon the onset of revenue sharing, UCLA officials have not discussed such a move, Jarmond said. The Bruins will instead focus on revenue generation through fundraising, ticket sales, sponsorships and new creative endeavors. The school plans to partner with an outside firm to help its athletes with content creation to boost their social media following, making them more attractive to brands that could hire them for name, image and likeness deals. Jarmond said he's not aware of any NIL deals involving UCLA athletes being rejected by the new College Sports Commission, though there remains a backlog of deals under review. Deals of $600 or more are evaluated by a clearinghouse called NIL Go to ensure they represent fair market value and a legitimate business purpose. The role of collectives in offering additional compensation to athletes beyond revenue sharing continues to evolve as part of a shift away from what was previously considered a hard cap on earnings. 'I'm optimistic that it's going to work out,' Jarmond said of maximizing earnings opportunities for athletes. 'I'm optimistic that we will adapt to whatever situation that presents itself based on hard cap, soft cap, whatever cap.' UCLA is also strengthening the infrastructure of its men's and women's basketball teams with the hiring of an assistant general manager for each sport to help with recruiting and navigating the transfer portal. When it comes to revenue sharing payments, Jarmond said he's leaving it up to coaches to dictate how much each player makes. Football coach DeShaun Foster said he divvied up his team's money based on talent, with general manager Khary Darlington and assistant general manager Steven Price assigning values for each player based on previous NFL front office experience dealing with salary structures. Read more: A courtside lounge? Dynamic ticket pricing? UCLA hopes new sports ventures will pay off 'They loved that we had people explaining to them how you're getting this money or why you're not getting this money,' Foster said of his players, 'and I think that resonated with them.' Across all sports, the Bruins are seeking a strong encore after an initial Big Ten season that saw the school place fifth in the Learfield Director's Cup standings, its best finish since 2018. UCLA athletes posted what Jarmond called a 'phenomenal' 3.22 grade-point average through winter quarter (the latest for which figures are available) despite the travel challenges presented by playing in a coast-to-coast conference. For UCLA athletics to reach the heights that Jarmond wants, its football and men's basketball teams must win big, and he believes the coaches and influx of talent on each of those teams will give them a chance to do so next season. Iamaleava's arrival has generated heightened excitement about a football team that went 5-7 in Foster's debut season. Jarmond said two recruits he met with on their campus visits mentioned the quarterback as one of the reasons they wanted to come to UCLA. 'You know, we just have more interest and buzz, and it's cool,' Jarmond said. 'I think DeShaun has created that, and Nico and the guys.' What excites Jarmond most is the potential to be on a victory lap that's picking up speed. 'This is a great time for UCLA athletics,' Jarmond said, 'and I feel like it's just the beginning.' Sign up for UCLA sports for big game takeaways, recruiting buzz and more UCLA sports insights. This story originally appeared in Los Angeles Times.
Los Angeles Times
28-07-2025
- Business
- Los Angeles Times
After successful Big Ten debut, UCLA has designs on something even bigger
It's a chaotic time in college sports, the rules seeming to change daily and some athletes making nearly as much money as their coaches. At UCLA, the revenue-sharing era officially starts Friday. Athletes will undoubtedly keep refreshing their PayPal accounts to check for that first payment from the pot of $20.5 million that will be distributed in the first year. Meanwhile, Bruins athletic director Martin Jarmond will be keeping tabs on another bottom line — following up a successful Big Ten debut with something far bigger. Having tallied 10 conference championships between the Big Ten and Mountain Pacific Sports Federation — more than any other Big Ten school — UCLA could be poised for a breakthrough in its two marquee sports as part of a potentially historic year across the board for its athletic department. The football team landed transfer Nico Iamaleava from Tennessee and the men's basketball team brought in Donovan Dent from New Mexico, giving UCLA perhaps its best quarterback-point guard combination since Josh Rosen and Lonzo Ball nearly a decade ago. 'If you look at our athletic program,' Jarmond, who recently completed his fifth year on the job, told The Times, 'there's an energy and buzz that I feel we haven't had since I've been here, and that's why I'm most positive now.' At a recent player-run practice on campus, Jarmond watched Iamaleava step up in the pocket and fire a 50-yard pass down the sideline to wide receiver Kwazi Gilmer. 'Nico made a play that I don't know how many other guys in the country could make,' Jarmond said, 'and I was like, 'whoa.' Like, that's pretty cool, you know?' There's lots of intrigue to behold in Westwood these days. Fresh off a Final Four run, the women's basketball team bolstered itself with the additions of sharpshooter Gianna Kneepkens, a highly coveted transfer from Utah, and freshman Sienna Betts, the younger sister of All-America center Lauren Betts. Oh, and don't forget that softball slugger Megan Grant will make Pauley Pavilion a second home as part of her bid to become a two-sport standout. Grant will also once again combine with Jordan Woolery as perhaps the nation's top-hitting duo in their bid to help the softball team not only make it back to the Women's College World Series but win the whole thing this time. The baseball team that just made the College World Series is bringing back shortstop Roch Cholowsky, the probable No. 1 pick in the 2026 Major League Baseball draft, and recently learned that high school pitcher Angel Cervantes will play for the Bruins next season instead of the Pittsburgh Pirates after contract negotiations ended with the recent draftee. Jarmond said he was confident the team could continue to play at Jackie Robinson Stadium in 2026 after a judge issued a stay of legal proceedings that threatened to force the Bruins to go elsewhere. The men's water polo team will try to defend its national championship with Ryder Dodd trying to top a season in which the freshman scored a MPSF-record 102 goals. After finishing as runner-up to national champion Oklahoma, the women's gymnastics team will welcome a top recruiting class plus the return of two-time Olympic medalist Jordan Chiles. Jarmond said he appreciates working for a university administration that understands the importance of supporting a strong Olympic sports program, particularly with the 2028 Summer Olympics headed to Los Angeles. 'This is the time to continue to invest in our Olympic sports and make sure that we have the excellence that UCLA is known for,' Jarmond said, 'and we're going to uphold that tradition.' Unlike other schools that have imposed student fees to help offset rising athletic department costs upon the onset of revenue sharing, UCLA officials have not discussed such a move, Jarmond said. The Bruins will instead focus on revenue generation through fundraising, ticket sales, sponsorships and new creative endeavors. The school plans to partner with an outside firm to help its athletes with content creation to boost their social media following, making them more attractive to brands that could hire them for name, image and likeness deals. Jarmond said he's not aware of any NIL deals involving UCLA athletes being rejected by the new College Sports Commission, though there remains a backlog of deals under review. Deals of $600 or more are evaluated by a clearinghouse called NIL Go to ensure they represent fair market value and a legitimate business purpose. The role of collectives in offering additional compensation to athletes beyond revenue sharing continues to evolve as part of a shift away from what was previously considered a hard cap on earnings. 'I'm optimistic that it's going to work out,' Jarmond said of maximizing earnings opportunities for athletes. 'I'm optimistic that we will adapt to whatever situation that presents itself based on hard cap, soft cap, whatever cap.' UCLA is also strengthening the infrastructure of its men's and women's basketball teams with the hiring of an assistant general manager for each sport to help with recruiting and navigating the transfer portal. When it comes to revenue sharing payments, Jarmond said he's leaving it up to coaches to dictate how much each player makes. Football coach DeShaun Foster said he divvied up his team's money based on talent, with general manager Khary Darlington and assistant general manager Steven Price assigning values for each player based on previous NFL front office experience dealing with salary structures. 'They loved that we had people explaining to them how you're getting this money or why you're not getting this money,' Foster said of his players, 'and I think that resonated with them.' Across all sports, the Bruins are seeking a strong encore after an initial Big Ten season that saw the school place fifth in the Learfield Director's Cup standings, its best finish since 2018. UCLA athletes posted what Jarmond called a 'phenomenal' 3.22 grade-point average through winter quarter (the latest for which figures are available) despite the travel challenges presented by playing in a coast-to-coast conference. For UCLA athletics to reach the heights that Jarmond wants, its football and men's basketball teams must win big, and he believes the coaches and influx of talent on each of those teams will give them a chance to do so next season. Iamaleava's arrival has generated heightened excitement about a football team that went 5-7 in Foster's debut season. Jarmond said two recruits he met with on their campus visits mentioned the quarterback as one of the reasons they wanted to come to UCLA. 'You know, we just have more interest and buzz, and it's cool,' Jarmond said. 'I think DeShaun has created that, and Nico and the guys.' What excites Jarmond most is the potential to be on a victory lap that's picking up speed. 'This is a great time for UCLA athletics,' Jarmond said, 'and I feel like it's just the beginning.'
Washington Post
12-06-2025
- Business
- Washington Post
The road ahead after the NCAA settlement comes with risk, reward and warnings
ORLANDO, Fla. — Two days after the approval of a groundbreaking $2.8 billion antitrust settlement, thousands of athletic directors and department personnel traveled to Orlando, Florida, for the annual National Association of Collegiate Directors of Athletics convention. The hot topic, of course, was the influx of changes both threatening and beneficial for schools across the country. According to NCAA President Charlie Baker , approval of the settlement may be the biggest change in college sports history. On July 1, schools that opt in to the settlement will embark on a new era of revenue sharing, changing the game both on and off the field. A handful of convention attendees breathed a sigh of relief on Friday night when U.S. District Judge Claudia Wilken announced her decision. It's a quick turnaround and a period of trial and error is anticipated, but Division I athletic directors welcomed the news. 'The best thing is clarity,' UCLA athletic director Martin Jarmond said. 'The best thing about July 1 is we now have clarity on the rules of engagement, what we're allowed to do, how we can move forward. Does it solve everything? No, it doesn't. But when you have clarity, you can operate more efficiently and effectively.' Kentucky AD Mitch Barnhart was relieved to get the agreement in hand. 'We've been trying for so long to be part of this,' Barnhart said. 'Maybe, just maybe, on July 1, we'll sort of all know where we are on this one.' Barnhart added that the College Sports Commission, an entity that will enforce compliance and set market value for NIL deals, will be a major positive. 'The College Sports Commission and the way that is coming around gives us guardrails and enforcement in a way that we can move forward collectively, together, for college sports,' Barnhart said. In a settlement where high-revenue sport athletes have the most to gain, Title IX has emerged as a topic to watch. The 75-15-5-5 formula has emerged as a popular revenue-sharing formula, meaning that schools are likely to allocate 75% of revenue-share funds to football, 15% to men's basketball, 5% to women's basketball and the remaining 5% dispersed to other programs. If a school spent the full $20.5 million allowed this coming year, that would mean a breakdown of $15.4 million for football, $3.1 million for men's hoops and about $1 million each for women's hoops and everyone else. Montoya Ho-Song, an attorney for Ackerman LLP who specializes in higher education issues, expects Title IX lawsuits to come, just like one filed this week by eight female athletes. The area has shifted again under President Donald Trump, with guidance suggesting the federal government won't hold schools to rigid requirements to distribute proceeds equitably between men and women. 'There are definitely going to be legal challenges related to this revenue-sharing model. I always tell my clients, look, your student athletes' perceptions are their reality. If they think that they are not being treated equally, they will raise those concerns,' Ho-Song said. She warned that the 75-15-5-5 formula shouldn't be a one size fits all and suggested dividing revenue based on how it comes in isn't a valid argument. The majority of rev-share funds going to football and basketball programs, especially when coupled with losing records, will inevitably stir the pot. 'Just because there is a 75-15-5-5 budget breakdown, that does not mean that that's going to work on all campuses,' she said. 'The analysis under Title IX is making sure that it is available and everyone has the same type of access to non-grant funds. So, you do have to figure out a way to creatively divvy up those funds, but always keep in mind, if someone feels as if they're not being treated correctly, then that is always a legal risk.' Attorney Mit Winter, a college sports law specialist with Kennyhertz Perry, said it is paramount that athletic departments present an organized, united front. Since the launch of name, image, and likeness compensation four years ago, Winter said, he has encountered several instances where athletic departments are giving conflicting statements and numbers to current and prospective athletes. That can lead to legal headaches, too. 'You need to have a plan that everyone is on board with and that everyone knows,' Winter said. 'As a school, you don't want to have a situation where five different people are talking to an athlete about how much they're going to pay him or her. I think that needs to be much more formalized. The coach, assistant coaches, GM, everybody needs to be on the same page.' St. Bonaventure men's basketball general manager Adrian Wojnarowski and coach Mark Schmidt know exactly what their roles are — and aren't. 'I will never talk to a player or a parent or an agent about playing time, their role,' Wojnarowski said. 'During the season, if someone is disappointed in playing time and they call, the only conversation I'm having with a family member is supporting the head coach, supporting the coaching staff. And in the end, that's a conversation for their son to have with the head coach. Then economically, we have to have one clear message in negotiations and finances.' There are concerns that the revenue-sharing era will have multiple impacts on college rosters. Few athletic directors were willing to talk in any detail about plans for their campuses, but some of the moves have already begun in the search for more money to fulfill the details of the NCAA settlement: UTEP dropped women's tennis, Cal Poly discontinued swimming and diving, Marquette added women's swimming and Grand Canyon shuttered its men's volleyball program. The athletic director at Cal noted the school expects to lose about 100 athletes. Just how many of the so-called non-revenue sports — the ones that often feed U.S. Olympic teams — will be affected is also a concern. And many programs will need to find a niche that works for them, even if that means not consistently contending for national championships. ___ AP college sports:
Yahoo
12-06-2025
- Business
- Yahoo
The road ahead after the NCAA settlement comes with risk, reward and warnings
FILE - The NCAA logo is seen on a baseball during an NCAA college baseball tournament regional game between Louisiana-Lafayette and Mississippi State in Lafayette, La., Monday, June 2, 2014. (AP Photo/Jonathan Bachman, file) ORLANDO, Fla. (AP) — Two days after the approval of a groundbreaking $2.8 billion antitrust settlement, thousands of athletic directors and department personnel traveled to Orlando, Florida, for the annual National Association of Collegiate Directors of Athletics convention. The hot topic, of course, was the influx of changes both threatening and beneficial for schools across the country. According to NCAA President Charlie Baker, approval of the settlement may be the biggest change in college sports history. On July 1, schools that opt in to the settlement will embark on a new era of revenue sharing, changing the game both on and off the field. Advertisement Rewards A handful of convention attendees breathed a sigh of relief on Friday night when U.S. District Judge Claudia Wilken announced her decision. It's a quick turnaround and a period of trial and error is anticipated, but Division I athletic directors welcomed the news. 'The best thing is clarity,' UCLA athletic director Martin Jarmond said. 'The best thing about July 1 is we now have clarity on the rules of engagement, what we're allowed to do, how we can move forward. Does it solve everything? No, it doesn't. But when you have clarity, you can operate more efficiently and effectively.' Kentucky AD Mitch Barnhart was relieved to get the agreement in hand. Advertisement 'We've been trying for so long to be part of this,' Barnhart said. 'Maybe, just maybe, on July 1, we'll sort of all know where we are on this one.' Barnhart added that the College Sports Commission, an entity that will enforce compliance and set market value for NIL deals, will be a major positive. 'The College Sports Commission and the way that is coming around gives us guardrails and enforcement in a way that we can move forward collectively, together, for college sports," Barnhart said. Risks In a settlement where high-revenue sport athletes have the most to gain, Title IX has emerged as a topic to watch. Advertisement The 75-15-5-5 formula has emerged as a popular revenue-sharing formula, meaning that schools are likely to allocate 75% of revenue-share funds to football, 15% to men's basketball, 5% to women's basketball and the remaining 5% dispersed to other programs. If a school spent the full $20.5 million allowed this coming year, that would mean a breakdown of $15.4 million for football, $3.1 million for men's hoops and about $1 million each for women's hoops and everyone else. Montoya Ho-Song, an attorney for Ackerman LLP who specializes in higher education issues, expects Title IX lawsuits to come, just like one filed this week by eight female athletes. The area has shifted again under President Donald Trump, with guidance suggesting the federal government won't hold schools to rigid requirements to distribute proceeds equitably between men and women. 'There are definitely going to be legal challenges related to this revenue-sharing model. I always tell my clients, look, your student athletes' perceptions are their reality. If they think that they are not being treated equally, they will raise those concerns,' Ho-Song said. She warned that the 75-15-5-5 formula shouldn't be a one size fits all and suggested dividing revenue based on how it comes in isn't a valid argument. The majority of rev-share funds going to football and basketball programs, especially when coupled with losing records, will inevitably stir the pot. Advertisement 'Just because there is a 75-15-5-5 budget breakdown, that does not mean that that's going to work on all campuses,' she said. 'The analysis under Title IX is making sure that it is available and everyone has the same type of access to non-grant funds. So, you do have to figure out a way to creatively divvy up those funds, but always keep in mind, if someone feels as if they're not being treated correctly, then that is always a legal risk." Warnings Attorney Mit Winter, a college sports law specialist with Kennyhertz Perry, said it is paramount that athletic departments present an organized, united front. Since the launch of name, image, and likeness compensation four years ago, Winter said, he has encountered several instances where athletic departments are giving conflicting statements and numbers to current and prospective athletes. That can lead to legal headaches, too. Advertisement 'You need to have a plan that everyone is on board with and that everyone knows,' Winter said. 'As a school, you don't want to have a situation where five different people are talking to an athlete about how much they're going to pay him or her. I think that needs to be much more formalized. The coach, assistant coaches, GM, everybody needs to be on the same page.' St. Bonaventure men's basketball general manager Adrian Wojnarowski and coach Mark Schmidt know exactly what their roles are — and aren't. 'I will never talk to a player or a parent or an agent about playing time, their role,' Wojnarowski said. "During the season, if someone is disappointed in playing time and they call, the only conversation I'm having with a family member is supporting the head coach, supporting the coaching staff. And in the end, that's a conversation for their son to have with the head coach. Then economically, we have to have one clear message in negotiations and finances." Impacts Advertisement There are concerns that the revenue-sharing era will have multiple impacts on college rosters. Few athletic directors were willing to talk in any detail about plans for their campuses, but some of the moves have already begun in the search for more money to fulfill the details of the NCAA settlement: UTEP dropped women's tennis, Cal Poly discontinued swimming and diving, Marquette added women's swimming and Grand Canyon shuttered its men's volleyball program. The athletic director at Cal noted the school expects to lose about 100 athletes. Just how many of the so-called non-revenue sports — the ones that often feed U.S. Olympic teams — will be affected is also a concern. And many programs will need to find a niche that works for them, even if that means not consistently contending for national championships. ___ AP college sports:
