25-04-2025
Carlisle United announce new deal with shirt sponsor
Carlisle United's main shirt sponsor Aqua Pura has agreed a new three-year deal with the Blues.
The Cumbrian firm's logo will remain on the front of United's shirt until 2028.
The deal comes towards the end of the Armathwaite company's first season as the front-of-shirt sponsor at Brunton Park.
Aqua Pura replaced Bimson Haulage as the main shirt sponsor at the start of this season, their branding accompanying United's 2024/25 home and away shirt designs.
The firm had previously been short sponsors for two years.
They will now remain prominent on United's kit for a further spell which will either continue in League Two or the National League next season.
The Armathwaite company replaced Bimson Haulage as United's main shirt sponsor last summer (Image: Ben Holmes)
Blues officials have welcomed the deal.
Commercial assistant Martyn Vevers said: "It's a pleasure to extend a deal with a brilliant local brand from Armathwaite and we cannot thank them enough for their continued support.
"We look forward to working together and building this fantastic relationship further."
Aqua Pura marketing manager Hollie Veal said it was a "proud moment" for the company and added: "With many of Aqua Pura's employees and their families being passionate supporters of the club, this sponsorship is a natural extension of the brand's commitment to its local community.
"As a brand that sources its pure mineral water from Cumbria's Eden Valley, Aqua Pura is dedicated to supporting local clubs and initiatives that bring people together.
"This sponsorship reflects Aqua Pura's belief in the journey that Carlisle United is on. Aqua Pura continues to join the Carlisle United fans in showing unwavering support for the team along the way."
No details have been given about the financial scale of the sponsorship deal.
Aqua Pura's initial front of shirt sponsorship sees their logo on United's home kit, which is an homage to their 1974/75 First Division strip, and their green, pink and navy away kit.
Carlisle will unveil new designs for the 2025/26 season in the summer.
