Latest news with #Mashroo
Hans India
2 days ago
- Business
- Hans India
Mashroo Launches Exclusive Loyalty Program for Customers
Mashroo, India's leading modern modest wear brand, has announced Mashroo Exclusive Loyalty Program, a customer rewards initiative designed to elevate the shopping experience while strengthening brand loyalty. The program follows a simple mantra — Shop. Earn. Redeem. Repeat. They aim to offer customers tangible benefits every time they shop at Mashroo. Key Highlights of the Mashroo Exclusive Loyalty Program: ● Customers earn as they shop: 50 points are credited for every Rs 1,000 spent ● Easy Redemption: Points can be redeemed once customers accumulate 10,000 points (worth Rs 1,000). ● Applicable on Entire Range: Earn points shopping across all products in the Mashroo collection. ● 12-Month Validity: Points remain valid for one year, after which they reset to 0. 'Our aim is to give back to the customers who have been with us through our journey,' said Sa'ad Patanwala, Co-founder & CMO, Mashroo. 'This program is not just about offering discounts, it's about fostering a community where rewards are enjoyed together and appreciation runs both ways. We want to offer our valuable customers more reasons for customers to keep coming back.' The Mashroo Exclusive Loyalty Program is live across all Mashroo outlets and online purchases, giving customers more value with every transaction. It reflects Mashroo's continued focus on building long-term relationships with its growing community of shoppers while maintaining the brand's premium experience.
Indian Express
4 days ago
- Business
- Indian Express
Weaving resilience into heritage: Against all odds, differently-abled artisan wins National Handloom Award
Bhojrajbhai Damjibhai Dhoriya, a differently-abled artisan from Kutch's Gadhsisha village, has received the prestigious National Handloom Award 2025 for reviving the rare 400-year-old Bharasai Mashroo design, a traditional floral motif. The award was presented to Dhoriya on the 11th National Handloom Day at Bharat Mandapam, New Delhi, by Union Textiles Minister Giriraj Singh; Minister of State for Textiles Pabitra Margherita and Member of the Lok Sabha Kangana Ranaut. Bhojrajbhai learned the art of Mashroo weaving from his father, Damjibhai, a pioneer who introduced this traditional craft into Khadi production in Kutch. Despite being affected by polio in his childhood and shouldering the responsibility of caring for his younger brother, who is also differently-abled, Bhojrajbhai's life has been defined by resilience and the soothing rhythm of the loom. In the 1990s, even as Mashroo weaving faced near extinction due to mass-producted power loom imitations, Bhojrajbhai refused to let the art die. He sought out markets independently, trained young men and women in his village, and provided them with work and equipment, turning his home into both a workshop and a school for heritage preservation. Even a battle with cancer could not keep him from the loom. In 2023, Bhojrajbhai was enrolled as a beneficiary to the Entrepreneurship Development Institute of India (EDII) Ahmedabad, under its flagship project supported by HSBC, 'Handmade in India', to spearhead Mashroo's revival. Under the project, he received advanced design development training, exposure to innovative yarn options, and access to new design layouts. In May 2025, Bhojrajbhai approached EDII for help in applying for the National Handloom Award. EDII's project team worked with him to conceptualise a thematic sample product and compile a compelling application. Reacting to his win, Bhojrajbhai said, 'Winning this award is a proud moment not just for me, but for every Mashroo weaver who has worked to keep this tradition alive. With EDII's support, I was able to revive a design close to my heart and take our craft to the national stage.'
