13-05-2025
Massey's Furniture Barn opening Ashley line store in Salmon Run Mall
May 12—WATERTOWN — For about 30 years, Massey's Furniture Barn has offered a limited selection of Ashley Furniture at its Sand Street store.
But now owner Shawn Massey is opening up a full-fledge Ashley Furniture store in the Salmon Run Mall.
"It's a big deal," he said. "It's a big investment." The Wisconsin-based national furniture chain approached Massey about opening a local store that would give North Country customers better selection of its line, he said.
Work began a couple of weeks ago on converting the former 30,000 square feet of space in the former Gander Mountain store in the mall.
He hopes to open the store in July but it may be in August instead, Massey said,
The Salmon Run store will be a "2.0," state-of-the-art, prototype outlet with a new floor design and displays. The mall store also offers a larger exterior area to sell outdoor furniture.
"It means customers won't have to drive down to Syracuse for Ashley Furniture for more selection," he said.
The store will employ 20 people.
With Ashley Furniture inventory moving to the mall store, Massey has added the La-Z Boy line at the Sand Street location, so "it's a rebranding" for Massey's Furniture Barn, he said.
The Ashley Furniture store in the mall will be open 10 a.m. to 7 p.m. Mondays through Saturdays and from 11 a.m. to 5 p.m. on Sundays.
A few years ago, another franchise operator had planned on opening up a Ashley Furniture store in the mall location and began renovations but the venture never materialized.
Massey's Furniture Barn has been in business for 62 years. His father, Edward, started the business and ran the company until his death in 1998. Shawn Massey has been involved in the business since graduating high school in 1988.
For the past two years, Massey's Furniture Barn and North Country Hearth and Home have operated an outdoor furniture and pool equipment store in the old Stewart's Shops on Washington Street.
