8 hours ago
GGZ strengthens portfolio with Grifoni acquisition
GGZ — the Padua-based company that owns the Vicolo, Solotre, and Amaranto brands — has acquired 100% of Grifoni, a Venetian brand founded in 1992, and has created a dedicated business unit. The company aims to enrich its high-end segment offering with this acquisition.
"With this operation, we are not only expanding business opportunities but also laying the foundations for an evolution that will integrate new partners throughout the supply chain. We want to strengthen our capacity for innovation and consolidate our leadership across various market segments," said Massimo Zanchi, CEO of GGZ. "Grifoni has enormous potential.
The path will be gradual, but this acquisition adds a complementary dimension to our current assets. This is an important investment that focuses on the brand's vision, talent, and identity."
The new ownership will present the first collection designed by Grifoni for Spring/Summer 2026. The relaunch will also revise the brand's identity to project a more contemporary aesthetic consistent with its future positioning, while respecting its DNA. The sales strategy will include internationalization and optimization of the wholesale network.
In 2024, GGZ recorded total sales of 82 million euros and achieved an export share of 38%.
