Latest news with #MassiveMusic
Zawya
3 days ago
- Business
- Zawya
Julie Hanse joins MassiveMusic Dubai as Director of Partnerships, MENA
Dubai, UAE: MassiveMusic Dubai, the Middle East's leading, multi-award winning sonic identity and creative music agency, has appointed Julie Hanse as Director of Partnerships for the MENA region. With more than a decade of global music experience, Julie joins MassiveMusic as the company expands its team, client base, footprint and services in the Middle East and North Africa. In her new role, she is leading the company's partnership growth strategy, including identifying new opportunities for collaboration, and developing and managing relationships with key partners and clients. Julie's career began in New York after graduating from the Clive Davis Institute of Recorded Music at NYU's Tisch School of the Arts, where she studied music business, law and production. Her professional journey includes key roles at Kobalt Music Group, 300 Entertainment and The Orchard (Sony Music), where she developed deep expertise in artists and repertoire (A&R), deal-making, legal affairs, campaign management and publishing. Julie also completed an MSc in Strategic Marketing at Imperial College Business School in London, concentrating on the impact of emerging technologies on the music industry. Pierre Carnet, Managing Director, MassiveMusic Dubai, said: 'MassiveMusic Dubai has gone from strength to strength since setting up in the Middle East in 2022, delivering quality, tailor-made, award-winning sonic branding strategies for a wide range of businesses in an equally wide range of sectors - from established household names like the RTA and Careem to new ventures such as KSA's recently-launched AROYA Cruises. Julie's appointment comes at a new and exciting phase in our growth, and her expertise, experience, energy and fresh ideas are key to our continued success as we expand our team, customer base, project portfolio and footprint in MENA.' Julie Hanse, Director, Partnerships, added: 'I am thrilled to join MassiveMusic, particularly in the diverse, dynamic hub of Dubai. The MENA region continues to rapidly evolve, and it's an exciting time for the music and branding sectors. This part of the world is delivering a huge wave of innovative talent and groundbreaking work, and I am fortunate to be part of it. MassiveMusic is at the forefront of shaping sonic identities in the Middle East - and globally. I look forward to contributing to the company's further growth here in the region.' MassiveMusic's clients in MENA include Careem, RTA, BSF (formerly Bank Saudi Fransi), AROYA Cruises, TikTok, Ithra, Alrajhi Bank and NEOM. Media contact: Rebecca Rees on rebecca@ About MassiveMusic MassiveMusic, a Songtradr company, is the global music and sound partner for leading brands, agencies and platforms. By blending creativity, data-driven insights and market-leading technology, MassiveMusic delivers scalable music strategies, innovative technology services and award-winning creative solutions, driving measurable business value and shaping the future of sound. MassiveMusic's Middle East headquarters are located in Dubai, UAE. Learn more at
CairoScene
18-04-2025
- Entertainment
- CairoScene
Balance the Mix to Host Production Workshop in Dubai April 29
Led by Blu Fiefer, the workshop will delve into the creative and business sides of music production, and providing participants with tips on securing professional opportunities worldwide. Apr 18, 2025 Balance the Mix, a global initiative by MassiveMusic and Songtradr to amplify underrepresented female voices in music, is set to host their first MENA female-only music production workshop in Dubai on April 29th. Brought through a partnership between MassiveMusic and SoundX: Workshops, the workshop will be led by the Lebanese trailblazing producer and singer Blu Fiefer. The session will explore both the creative and business sides of music production, providing participants with valuable insights about navigating music industry as well as key tips on securing professional opportunities worldwide. The workshop is free of charge, taking place at Fridaus Studio in Expo City, Dubai, from 6 PM to 9 PM. You can now sign up for the workshop by filling the form on Balance the Mix's official website.
Campaign ME
07-03-2025
- Business
- Campaign ME
MassiveMusic launches Balance the Mix in the Middle East to address gender gap
MassiveMusic Dubai, a Songtradr company and a music creative agency, has launched 'Balance the Mix' in the Middle East region – an initiative that champions and promotes under-represented music talent in the Middle East. Spearheaded by MassiveMusic London in 2023 – and now an independent, not-for-profit entity – Balance the Mix raises awareness, promotes and fosters growth among women in every aspect of the music industry. While some of the world's biggest and well-known artists are female, MassiveMusic says it's a different story behind the scenes, with talent not being acknowledged or recognised in sectors such as production, songwriting and among commercial artists. For instance, the company revealed that the ratio of commercial artists is 78 per cent male and 22 per cent female, and of songwriters is skewed 86 per cent towards males versus 14 per cent female. In addition, merely 3 per cent of music producers are women, a figure MassiveMusic is working to raise by 30 per cent over the next five years. Leading Balance the Mix in the Middle East, Cherine Altobaishi, Senior Account Manager, MassiveMusic Dubai, said, 'Since its launch, Balance the Mix has grown year-on-year, operating in the United States, Europe and now, here in the Gulf region. While many Arab women may not have previously considered music as a career option, it's changing. We are seeing growth and momentum in terms of female talent, particularly in the UAE and KSA. The goal now is to get them into roles where they can grow and thrive.' Altobaishi added, 'A key part of my role at MassiveMusic is working with music producers, but finding females is a real challenge. We want to create a better gender balance among producers, and, through our Balance the Mix 30-30 initiative, hope to boost the number of women in the business by 30 per cent over the next five years.' In the Middle East, the number of women entering and being retained by the music industry is low, despite a wealth of available female music talent. Becky Wixon, who is spearheading the launch of Balance the Mix globally, said, 'Women in the music sector are often paid less than their male counterparts, despite often being more qualified. They can also face a lack of support when it comes to career growth – particularly in engineering and production roles, which were traditionally seen as jobs for men and remain male-dominated today. We are delighted to bring Balance the Mix to the Middle East.' Balance the Mix initiatives in the region and globally include building an online talent pool through a dedicated website for under-represented talent; regular seminars and events to address issues facing women in the industry; and exploring new ways to champion women and promote diversity, such as future collaborations with organisations such as Equal Arabia, Little Pink Book and Hunna. The initative also calls for better regulation in the creative and music industries to protect women and other represented groups. In addition, girls should be encouraged to study music at school and pursue a career in music: historically, at some girls-only schools, music was never even part of the curriculum. Altobaishi concluded, 'We also encourage businesses to build diversity, equity and inclusion into their brands when it comes to music and tap into female talent – perhaps even insist on it – when working with musicians/artists/music engineers for their businesses.'
