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AsiaOne
16-07-2025
- Entertainment
- AsiaOne
Gordon Ramsay said to have signed six-figure deal to appear in Burger King ad, Entertainment News
Gordon Ramsay is said to have signed a six-figure whopper of a deal to appear in a Burger King advert. The 58-year-old celebrity chef — known for his top cheffing, as well as his effing in the kitchen — was spotted filming outside a Burger King in Reading, Berkshire, last week, alongside a camera crew. A TV insider told The Sun newspaper of the deal: "As someone who has a reputation for being fiery, he seemed like the perfect choice for a restaurant whose products are famous for being flame-grilled. "And the advert's storyline is believed to be based on his distinctly 'bombastic' style of operating, which is evident in his many TV shows." According to The Reading Chronicle newspaper, Gordon was seen filming on July 8, outside one of the eatery's restaurants near Reading Football Club's Madejski Stadium. The Hell's Kitchen star — who is estimated to be worth £176 million (S$302 million), according to Forbes — is a household name in the UK and US, where he co-hosts MasterChef US. But Gordon recently admitted he struggles to cope with the "non-stop attention" that comes with fame, especially Stateside. He told The Times newspaper: "Fame brings nonstop attention. There's nowhere in the world where I'm not recognised, but America is a different beast. I can put on a cap and dark glasses in the UK, but over there, the moment you open your mouth they recognise the accent and you're screwed. "I don't give a f*** what the critics say. I've been criticised more than any chef on the planet and I've developed the skin of a rhinoceros. "But I'll always defend my team if they've been hurt by a flippant remark or derogatory comment. You have to go into bat for your team, right?" Gordon also recently admitted he has only dined at his eponymous Michelin star restaurant twice — because it is "too posh" for him. He said on The Savoy Originals podcast, he said: "There's a very fine line, running it or indulging in it. "I've only had dinner at Restaurant Gordon Ramsay twice in 25 years. "Once was for [daughter] Megan's birthday, and the second time was with Bradley Cooper when we were together for the film Burnt. "It's not my style. It's too posh for me. It sounds weird, right? You built the place and it's like, 'I'm not built that way. I can't sit there with that level. "It's bloody intimidating and it's a very special moment for the guests, not for me, because I'm a giver — I'm not a receiver." [[nid:720216]]
Express Tribune
15-07-2025
- Entertainment
- Express Tribune
Gordon Ramsay signs massive deal to front Burger King advert
Gordon Ramsay is turning up the heat outside the kitchen with a sizzling new gig, appearing in a major Burger King advert. The celebrity chef, 58, has reportedly signed a lucrative six-figure deal to lend his signature fiery charm to the fast-food giant's latest campaign. Ramsay was spotted filming the commercial on July 8 outside a Burger King branch in Reading, Berkshire, close to the Madejski Stadium. According to The Sun, the campaign will play on his famously bombastic personality, something fans know well from his TV shows like Hell's Kitchen and MasterChef US. 'As someone who has a reputation for being fiery, he seemed like the perfect choice for a restaurant whose products are famous for being flame grilled,' a TV insider told the outlet. Ramsay's partnership with Burger King is a high-profile addition to his already impressive career. With an estimated net worth of £176 million, he remains one of the most recognisable chefs globally. However, he recently admitted that fame comes at a price. In an interview with The Times, he shared, 'Fame brings nonstop attention… I can put on a cap and dark glasses in the UK, but over there [in the US], the moment you open your mouth they recognise the accent.' Despite the glitz, Ramsay still shies away from certain aspects of his culinary empire. He revealed on The Savoy Originals podcast that he has only dined at his Michelin-starred Restaurant Gordon Ramsay twice in 25 years. 'It's too posh for me,' he said, noting that while the restaurant is special for guests, it's not his style to be on the receiving end of such indulgence. Whether it's commanding a kitchen or stealing scenes in an ad, Ramsay's flame shows no signs of flickering out.
