18-05-2025
- Business
- New Straits Times
Malaysia's NES to expand exports to North America, South Asia and Middle East
KLANG: Residential security door specialist NES Security Door Marketing Sdn Bhd has outlined an export expansion targeting Taiwan, the Philippines and Australia this year.
NES' future plans are to venture into North America, South Asia and the Middle East.
The company took a major step forward with the opening of its new factory at the Meru Barat industrial area in Klang, Selangor.
Founder and chief executive officer Datuk Seri Dom Tee said the new factory will boost NES' production capacity from 800 to 2,000 units per month.
"The opening of the new plant is timely and aligns with the company's strategy to penetrate the growing export market."
Tee said in 2024, export-oriented industries contributed 70.1 per cent of total national manufacturing sales, a 7.1 per cent increase from the previous year.
"This reflects a strong indicator of Malaysia's global competitiveness.
"With an annual growth target of 20 per cent, NES aims to generate RM45 million in annual export revenue by 2027," he said at the launch on Saturday.
NES also formalised an international partnership with Switzerland's Skinrock AG, a pioneer in ultra-thin natural stone veneer technology, through a memorandum of understanding (MoU).
According to Tee, the agreement is not just about expanding operations, but marks the beginning of NES' long-term strategy to produce design-driven, technology-enabled and uniquely material-based products with a clear mission to enter the global premium market.
"This agreement is a significant milestone, but it's just the beginning of a larger journey. We're not just making doors. What we're building is a brand capable of competing globally.
"Our goal is to be publicly listed by 2028, with a target market valuation of RM400 million. With strategic partnerships and consistent growth, we believe we can become a platform for local companies to shine on the global stage," he said.
One of the initial initiatives from the partnership is the launch of a new 'NES x Skinrock' series, featuring natural stone veneer as a key design element.
"This range will also showcase the Master Craft's Artist special collection – limited edition doors co-designed with both local and international designers, blending artistic creativity with local craftsmanship.
"This initiative not only strengthens NES' position in the market but also demonstrates how local industry players can harness global technology to create competitive, unique, world-class products," Tee said.
Skinrock founder Uelli Stiffler said the company is excited to break into the Southeast Asian market through its partnership with NES.
"Working with NES opens up new opportunities to explore applications of our material technology and bring this natural stone veneer innovation to a broader market.
"We hope this collaboration will inspire more cross-border partnerships between European and Malaysian industries," he said.
