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Business Standard
08-08-2025
- Business
- Business Standard
Beyond the Core: Luxury Finds a Stronghold in Emerging NCR Pockets
NewsVoir Delhi-NCR [India], August 8: For long, luxury housing in NCR was synonymous with legacy addresses Lutyens' Delhi, Golf Course Road, or DLF Phase V, where prestige was tied to postcode. However, a growing wave of demand is now sweeping across emerging corridors like the Dwarka Expressway, SPR Road, Sector 150 in Noida, Siddharth Vihar in Ghaziabad, Yamuna Expressway, FNG Corridor, and Neharpar in Faridabad. These locations are on the radar of HNIs and UHNIs seeking modern living, expansive layouts, and better value. With infrastructure catching up and lifestyle aspirations evolving, luxury is moving beyond the core. As per the CBRE-ASSOCHAM report, Delhi-NCR has witnessed sales of 3,960 luxury homes, each costing Rs 6 crore and above, during the January-June period, an increase of more than three times on an annual basis. Meanwhile, according to the CREDAI and CRE Matrix Pan India report, India's housing market witnessed a sharp surge in FY25, with tier I cities recording record-high primary housing sales worth Rs. 6,70,000 crore (US$76.53 billion), marking a 96% jump compared to FY22. Delhi NCR's residential market, especially in Gurugram, recorded a 313% surge in sales value from FY22, touching Rs. 1,70,000 crore (US$19.42 billion). The shift towards high-value properties and sustained buyer demand underscores changing real estate investment trends across India's top cities. Besides, several factors are converging to drive this shift beyond the core, and infrastructure has been the biggest catalyst. Projects like the Delhi-Meerut RRTS, Dwarka Expressway, Noida International Airport, and the KMP Expressway are dramatically improving intercity and intra-city mobility, making once-overlooked locations far more accessible. This, in turn, has allowed developers to reimagine luxury living on a larger canvas. Ishaan Singh, Director, AIPL said, "As the city grows outward, the definition of luxury is being rewritten. Luxury today is about a balance between nature, technology, and convenience. Sectors along Dwarka Expressway are being recognised for their connectivity and serene surroundings. As developers, we see the location as a blank canvas to introduce mindfully crafted luxury offerings that appeal to a new-age buyer looking beyond traditional neighbourhoods." Unlike older neighbourhoods constrained by legacy layouts and limited land, several new micro-markets are carving out a distinct identity within NCR's luxury landscape. While Dwarka Expressway, with its proximity to the IGI Airport, is witnessing a surge in high-end gated townships designed for the globally mobile elite, SPR is gradually shaping into a natural extension of Golf Course Extension Road, attracting premium residential and mixed-use developments. In Noida, Sector 150 stands out for its low-density, wellness-oriented planning. Developers like Prateek Group are redefining the sector's luxury narrative through its luxury project Prateek Canary in the region and fulfilling the evolving requirements of homebuyers. Similarly, in Siddharth Vihar, Ghaziabad, the group's premium offering responds to a growing appetite for aspirational living backed by infrastructure and accessibility. Simultaneously, other leading developers like Pyramid and Chintamanis continue to strengthen their foothold along the Dwarka Expressway and SPR. On the other hand, KREEVA and Landmark Group are steadily building their presence with an ultra-luxury pipeline in fast-rising zones of Gurugram. Vikas Dua, Founder & Director, Chintamanis, says, "HNIs and UHNIs are no longer bound by legacy addresses; they're driven by lifestyle metrics. Emerging markets like Dwarka Expressway offer the right mix of liveability and future appreciation. The sentiment is shifting from buying into a brand location to buying into a future-ready lifestyle, and that's where the opportunity lies." Ashwani Kumar, Pyramid Infratech, says, "Gurugram's emerging micro-markets, be it along SPR, Dwarka Expressway, or sectors bordering them, are quickly stepping out of the shadow of the city's core. These zones are no longer peripheral; they're high-growth corridors backed by planned infrastructure, expanding social fabric, and increasing investor interest. Hence, we see these areas as the future of aspirational housing - where modern design, connectivity, and long-term appreciation converge to create next-generation investment opportunities." Therefore, as infrastructure expands and connectivity deepens, these micro-markets offer a rare blend of space, planning, lifestyle features, and future appreciation - elements that today's evolved homebuyers actively seek.


News18
08-08-2025
- Business
- News18
Beyond the Core: Luxury Finds a Stronghold in Emerging NCR Pockets
NewsVoirDelhi-NCR [India], August 8: For long, luxury housing in NCR was synonymous with legacy addresses Lutyens' Delhi, Golf Course Road, or DLF Phase V, where prestige was tied to postcode. However, a growing wave of demand is now sweeping across emerging corridors like the Dwarka Expressway, SPR Road, Sector 150 in Noida, Siddharth Vihar in Ghaziabad, Yamuna Expressway, FNG Corridor, and Neharpar in Faridabad. These locations are on the radar of HNIs and UHNIs seeking modern living, expansive layouts, and better value. With infrastructure catching up and lifestyle aspirations evolving, luxury is moving beyond the per the CBRE-ASSOCHAM report, Delhi-NCR has witnessed sales of 3,960 luxury homes, each costing Rs 6 crore and above, during the January-June period, an increase of more than three times on an annual according to the CREDAI and CRE Matrix Pan India report, India's housing market witnessed a sharp surge in FY25, with tier I cities recording record-high primary housing sales worth Rs. 6,70,000 crore (US$76.53 billion), marking a 96% jump compared to FY22. Delhi NCR's residential market, especially in Gurugram, recorded a 313% surge in sales value from FY22, touching Rs. 1,70,000 crore (US$19.42 billion). The shift towards high-value properties and sustained buyer demand underscores changing real estate investment trends across India's top several factors are converging to drive this shift beyond the core, and infrastructure has been the biggest catalyst. Projects like the Delhi-Meerut RRTS, Dwarka Expressway, Noida International Airport, and the KMP Expressway are dramatically improving intercity and intra-city mobility, making once-overlooked locations far more accessible. This, in turn, has allowed developers to reimagine luxury living on a larger Singh, Director, AIPL said, 'As the city grows outward, the definition of luxury is being rewritten. Luxury today is about a balance between nature, technology, and convenience. Sectors along Dwarka Expressway are being recognised for their connectivity and serene surroundings. As developers, we see the location as a blank canvas to introduce mindfully crafted luxury offerings that appeal to a new-age buyer looking beyond traditional neighbourhoods."Unlike older neighbourhoods constrained by legacy layouts and limited land, several new micro-markets are carving out a distinct identity within NCR's luxury landscape. While Dwarka Expressway, with its proximity to the IGI Airport, is witnessing a surge in high-end gated townships designed for the globally mobile elite, SPR is gradually shaping into a natural extension of Golf Course Extension Road, attracting premium residential and mixed-use Noida, Sector 150 stands out for its low-density, wellness-oriented planning. Developers like Prateek Group are redefining the sector's luxury narrative through its luxury project Prateek Canary in the region and fulfilling the evolving requirements of homebuyers. Similarly, in Siddharth Vihar, Ghaziabad, the group's premium offering responds to a growing appetite for aspirational living backed by infrastructure and other leading developers like Pyramid and Chintamanis continue to strengthen their foothold along the Dwarka Expressway and SPR. On the other hand, KREEVA and Landmark Group are steadily building their presence with an ultra-luxury pipeline in fast-rising zones of Dua, Founder & Director, Chintamanis, says, 'HNIs and UHNIs are no longer bound by legacy addresses; they're driven by lifestyle metrics. Emerging markets like Dwarka Expressway offer the right mix of liveability and future appreciation. The sentiment is shifting from buying into a brand location to buying into a future-ready lifestyle, and that's where the opportunity lies."Ashwani Kumar, Pyramid Infratech, says, 'Gurugram's emerging micro-markets, be it along SPR, Dwarka Expressway, or sectors bordering them, are quickly stepping out of the shadow of the city's core. These zones are no longer peripheral; they're high-growth corridors backed by planned infrastructure, expanding social fabric, and increasing investor interest. Hence, we see these areas as the future of aspirational housing – where modern design, connectivity, and long-term appreciation converge to create next-generation investment opportunities."Therefore, as infrastructure expands and connectivity deepens, these micro-markets offer a rare blend of space, planning, lifestyle features, and future appreciation – elements that today's evolved homebuyers actively seek.(ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir. ANI will not be responsible in any way for the content of the same)


Fashion Value Chain
08-08-2025
- Business
- Fashion Value Chain
Beyond the Core: Luxury Finds a Stronghold in Emerging NCR Pockets
For long, luxury housing in NCR was synonymous with legacy addresses Lutyens' Delhi, Golf Course Road, or DLF Phase V, where prestige was tied to postcode. However, a growing wave of demand is now sweeping across emerging corridors like the Dwarka Expressway, SPR Road, Sector 150 in Noida, Siddharth Vihar in Ghaziabad, Yamuna Expressway, FNG Corridor, and Neharpar in Faridabad. These locations are on the radar of HNIs and UHNIs seeking modern living, expansive layouts, and better value. With infrastructure catching up and lifestyle aspirations evolving, luxury is moving beyond the core. Emerging corridors reshape NCR's luxury housing market As per the CBRE-ASSOCHAM report, Delhi-NCR has witnessed sales of 3,960 luxury homes, each costing Rs 6 crore and above, during the January-June period, an increase of more than three times on an annual basis. Meanwhile, according to the CREDAI and CRE Matrix Pan India report, India's housing market witnessed a sharp surge in FY25, with tier I cities recording record-high primary housing sales worth Rs. 6,70,000 crore (US$76.53 billion), marking a 96% jump compared to FY22. Delhi NCR's residential market, especially in Gurugram, recorded a 313% surge in sales value from FY22, touching Rs. 1,70,000 crore (US$19.42 billion). The shift towards high-value properties and sustained buyer demand underscores changing real estate investment trends across India's top cities. Besides, several factors are converging to drive this shift beyond the core, and infrastructure has been the biggest catalyst. Projects like the Delhi-Meerut RRTS, Dwarka Expressway, Noida International Airport, and the KMP Expressway are dramatically improving intercity and intra-city mobility, making once-overlooked locations far more accessible. This, in turn, has allowed developers to reimagine luxury living on a larger canvas. Ishaan Singh, Director, AIPL said, 'As the city grows outward, the definition of luxury is being rewritten. Luxury today is about a balance between nature, technology, and convenience. Sectors along Dwarka Expressway are being recognised for their connectivity and serene surroundings. As developers, we see the location as a blank canvas to introduce mindfully crafted luxury offerings that appeal to a new-age buyer looking beyond traditional neighbourhoods.' Unlike older neighbourhoods constrained by legacy layouts and limited land, several new micro-markets are carving out a distinct identity within NCR's luxury landscape. While Dwarka Expressway, with its proximity to the IGI Airport, is witnessing a surge in high-end gated townships designed for the globally mobile elite, SPR is gradually shaping into a natural extension of Golf Course Extension Road, attracting premium residential and mixed-use developments. In Noida, Sector 150 stands out for its low-density, wellness-oriented planning. Developers like Prateek Group are redefining the sector's luxury narrative through its luxury project Prateek Canary in the region and fulfilling the evolving requirements of homebuyers. Similarly, in Siddharth Vihar, Ghaziabad, the group's premium offering responds to a growing appetite for aspirational living backed by infrastructure and accessibility. Simultaneously, other leading developers like Pyramid and Chintamanis continue to strengthen their foothold along the Dwarka Expressway and SPR. On the other hand, KREEVA and Landmark Group are steadily building their presence with an ultra-luxury pipeline in fast-rising zones of Gurugram. Vikas Dua, Founder & Director, Chintamanis, says, 'HNIs and UHNIs are no longer bound by legacy addresses; they're driven by lifestyle metrics. Emerging markets like Dwarka Expressway offer the right mix of liveability and future appreciation. The sentiment is shifting from buying into a brand location to buying into a future-ready lifestyle, and that's where the opportunity lies.' Ashwani Kumar, Pyramid Infratech, says, 'Gurugram's emerging micro-markets, be it along SPR, Dwarka Expressway, or sectors bordering them, are quickly stepping out of the shadow of the city's core. These zones are no longer peripheral; they're high-growth corridors backed by planned infrastructure, expanding social fabric, and increasing investor interest. Hence, we see these areas as the future of aspirational housing – where modern design, connectivity, and long-term appreciation converge to create next-generation investment opportunities.' Therefore, as infrastructure expands and connectivity deepens, these micro-markets offer a rare blend of space, planning, lifestyle features, and future appreciation – elements that today's evolved homebuyers actively seek.
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Business Standard
31-07-2025
- Business
- Business Standard
Luxury drives realty surge: 78% of NCR's sales over ₹3 Cr, avg price up 66%
India's housing market has turned red-hot in FY'25, with Tier 1 cities recording primary housing sales worth a record ₹6.7 lakh crore — up 96% from fiscal year 2022, as per the latest CREDAI-CRE Matrix Pan India report. Despite fewer homes being launched, the steep rise in average property prices and continued buyer demand signal a strong shift in real estate investment trends. While unit sales volumes grew only about 18%, the value spike is owed to a sharp rise in average ticket size, which grew from ₹81 lakh in FY'22 to ₹1.35 crore in FY'25. Notably, despite healthy demand, new launches fell by about 8% compared to FY'22, indicating a tightening supply even as luxury and upper-mid units command the market spotlight. Mumbai Metropolitan Region saw primary sales hit ₹1.62 lakh crore, up 57% since FY'22, while unit sales grew 23% to 1.43 lakh. Average ticket size reached ₹1.13 crore, continuing an upward trend. A notable trend: the share of properties above ₹3.5 crore emerged as the largest revenue segment for the first time. While MMR traditionally dominates, NCR became the top revenue market by FY'25, its share jumping to 25%, overtaking Mumbai. The total value of homes sold in NCR soared 313% since FY'22, reaching ₹1.7 lakh crore, driven by high-end sales in Gurugram. The region's average ticket size surged from ₹1 crore to ₹3.31 crore. Luxury properties (above ₹3 crore) exploded in revenue share—from 30% in FY'22 to 78% in FY'25. ₹6.7 lakh crore worth of primary home sales across Tier 1 cities — up from ₹3.4 lakh crore in FY'22. ₹1.35 crore average ticket size of a home, up 66% from ₹81 lakh in FY'22. 18% growth in units sold: ~4.95 lakh units in FY'25 vs ~4.2 lakh in FY'22. New launches fell by 8% since FY'22 — a tightening of supply. NCR surpassed MMR in revenue share for the first time — 25% vs 24%. The Price Boom and Demand Surge A key takeaway from the report is the rise in average home prices across cities. The pan-India average unit price increased by 66%, with luxury and premium housing becoming more prominent. While new launches fell from 5.5 lakh in FY'22 to 5 lakh in FY'25, total sales in value terms doubled — highlighting a clear jump in per-unit pricing and buyer willingness to pay more. In the National Capital Region (NCR), the average ticket size rose from ₹1 crore in FY'22 to ₹3.31 crore in FY'25 — a 231% increase, driven by luxury sales in Gurugram. Meanwhile, Mumbai Metropolitan Region (MMR) clocked average prices of ₹1.61 crore, up 57% from FY'22. Which Cities are Booming? 1. NCR: The Luxury Real Estate Powerhouse Value of units sold: ₹1.7 lakh crore (up 313% from FY'22) Average ticket size: ₹3.31 crore (vs ₹1 crore in FY'22) Units sold: 51,000 Luxury surge: Homes priced above ₹3 crore made up 78% of revenue, up from 30%. High-net-worth individuals (HNIs) are heavily investing in luxury properties, especially in Gurugram. This trend may continue with limited supply and improving infrastructure. 2. MMR: India's Priciest Yet Consistent Market Value of units sold: ₹1.62 lakh crore Units sold: 1.43 lakh (up 23%) Average ticket size: ₹1.13 crore (up from ₹89 lakh) Luxury share: ₹3.5 crore+ homes were the top-selling segment. MMR remains a safe long-term investment hub, with strong price resilience despite falling new launches. 3. Bengaluru: Balanced Growth with Rising Premium Demand Value of units sold: ₹96,663 crore (up 132%) Units sold: 65,000 Average ticket size: ₹1.48 crore (vs ₹89 lakh in FY'22) A well-performing market driven by tech growth and new infrastructure. Good for both end-use buyers and long-term investors. Hyderabad: Holding Ground Amid Supply Drop Value of units sold: ₹97,212 crore (up 66%) Units sold: 56,000 (3% decline from FY'22) Average ticket size: ₹1.71 crore Slowing supply may lead to price hardening. Luxury segment grew while affordable segment shrank. 5. Pune: Affordable Meets Premium Value of units sold: ₹64,238 crore (up 70%) Units sold: 85,000 Average ticket size: ₹75 lakh Pune Remains an attractive destination for mid-segment and affordable buyers, while ₹1 crore+ homes gained share. 6. Ahmedabad: Stable Mid-Income Market Value of units sold: ₹44,740 crore (up 24%) Units sold: 55,000 (down 11%) Average ticket size: ₹82 lakh Strongest share remains under ₹70 lakh homes — ideal for budget-conscious end users. 7. Kolkata and Chennai: Steady Climbers Kolkata: ₹16,199 crore in sales (up 66%), average price ₹86 lakh Chennai: ₹18,495 crore in sales (up 49%), average price ₹1.02 crore Still affordable compared to metros, both cities saw a notable uptick in high-ticket transactions. Despite surging sales, new launches have fallen by 8% since FY'22. This mismatch is helping fuel price appreciation across cities. Developers may be holding back launches to control inventory and increase margins — a trend worth watching for those timing the market.