Latest news with #MattHunt
Techday NZ
06-08-2025
- Business
- Techday NZ
Frontier Media AI appoints Matt Hunt CEO & launches AI platform
Frontier Media AI has appointed Matt Hunt as its new Chief Executive Officer and introduced an outcome-based business model powered by a proprietary artificial intelligence operating system. The company, part of the Venetian Media Group, is positioning its Frontier OS operating system as an end-to-end solution for automating marketing tasks and improving agency-client alignment. According to the company, the new operating system powers more than 25 marketing AI agents that collectively automate over 100 tasks spanning strategy, media, and creative functions. Frontier Media AI intends to address three core challenges cited by today's business leaders: managing the transition to AI-powered marketing, enhancing agency value through performance-driven agreements, and improving advertising quality by shifting creative focus from repetitive processes to higher-value work. AI-driven operations The company's Frontier OS system is designed to automate a substantial portion of marketing operations, with a stated aim of reducing lead times, improving campaign performance, and enabling human staff to focus on creative pursuits. Frontier Media AI's approach incorporates outcome-based pricing intended to directly link agency compensation to the success achieved for clients. The outcome-based approach is described as a departure from traditional agency models. Michael Fishwick, Chief Executive Officer at Venetian Media Group, commented on the model's introduction: "Let's call it what it is, the current agency model is perverse. It rewards inefficiency, punishes creativity, and fuels burnout. Frontier Media AI is our counterpunch, built for brands that want real results, not time sheets." Fishwick said the company's transformation is not a case of overlaying new technology onto existing structures, but a complete overhaul centred around artificial intelligence. Leadership appointment Matt Hunt, who was formerly Managing Director for Amobee Australia and founder at Geronimo, has been named Chief Executive Officer of Frontier Media AI. Hunt brings twenty years of experience in building and scaling technology ventures and has a reputation for a commercially focused style of leadership. He outlined his perspective on how the firm is meeting shifting client expectations and needs in marketing around artificial intelligence: "CMOs are under pressure to deliver an AI plan," says Hunt. "AI offers the edge they need but while most companies are experimenting, very few are transforming. Frontier OS TM is their unfair advantage." Hunt is positioning the company as a strategic partner for Chief Marketing Officers and brands seeking rapid transformation in their marketing operations through artificial intelligence integration. Market position Frontier Media AI offers its services from offices in Sydney, Melbourne, Brisbane, and Singapore. The company operates as part of Venetian Media Group's portfolio, which includes various media and advertising businesses serving the Australia and New Zealand region. The company's proprietary platform is reportedly being used for live campaigns by mid-market brands in Australia and New Zealand. According to company materials, the platform integrates functions from research and strategy to creative and media placement, using AI technologies at its core. Follow us on: Share on:
The Guardian
20-05-2025
- The Guardian
A downward spiral and a hunting harrier – readers' best photographs
'An aerial view of a half-frozen Pangong Tso, an endorheic lake spanning eastern Ladakh and west Tibet.' Photograph: Matt Hunt 'A cormorant basking in the morning sun.' Photograph: Allan Charter 'Two fishers at sunrise. The annual salmon run was in full swing near the Simms Creek and beach fishing by human fishers was as well. I was so focused on the fisher that only after seeing the photo did I notice the heron.' Photograph: Graham Wallace 'I thought the early roses against the bright blue sky made for a stunning burst of colour.' Photograph: Helena Gardiner 'A northern harrier glides low over grassland hunting for food at Duck Marsh Preserve in Pomfret.' Photograph: Nancy L Barrett 'Filling time waiting for our taxi to the airport from the very photogenic Hotel Magnolia.' Photograph: John Main 'Back at the beginning of the month, the tidal range was quite high and here at the marine pool the built-up causeway creates a bridge that is used as a shortcut. But in another hour, the incoming tide will start to flow over this manmade dam and into the pool, and will eventually start to cover the safety railings.' Photograph: Peter Norton 'Nesting kittiwakes at the Baltic Centre for Contemporary Art. I came to see the art and then discovered a viewing platform looking on to the birds nesting on the ledges.' Photograph: Karen Rollison Photograph: Greg Curran 'The 'cheese grater' car park, beautifully reflected by a nearby building.' Photograph: Alex Flynn 'Crystal Palace fans marching through Leicester Square on Saturday 26 April, just hours before beating Aston Villa 3-0 in the FA Cup semi-final.' Photograph: Sebastian Kettley 'Taken on the Staten Island ferry on a grey day.' Photograph: Alexandra Ashby 'This lovely young deer is a regular visitor to my garden. He's usually alone, possibly an orphan, but hopefully resourceful enough to survive.' Photograph: Tamara Lucatz 'My eye was caught by the orange of the bee, vivid against the bluebell.' Photograph: Sue Norton 'A fabulous tree at Woburn Abbey pictured through an arch.' Photograph: Antony O'Brien
