Latest news with #MatthieuBlazy
Fashion United
4 days ago
- Business
- Fashion United
In times of crisis, luxury brands turn to the new guard of designers
Matthieu Blazy at Chanel, Jonathan Anderson at Dior and Demna at Gucci: luxury's leading brands turned to the creativity of relatively low-key designers in their forties to address the economic challenges facing the sector. Following months of speculation and his arrival at Dior Homme, forty-year-old Jonathan Anderson was appointed creative director of the brand's womenswear collections on Monday, replacing sixty-one-year-old Maria Grazia Chiuri. The Northern Irish designer became the first designer since Christian Dior to create the womenswear and menswear lines for LVMH's flagship brand, as well as haute couture. After the appointment of forty-year-old French-Belgian Matthieu Blazy at Chanel in December 2024, this was the biggest event in the extensive reshuffle that had been stirring the fashion world for over a year, in response to the economic turbulence experienced by the luxury sector. Another shift within the Kering group was that of forty-four-year-old Georgian Demna, who spent ten years at Balenciaga, and was appointed head of Gucci in May 2024. After several lavish post-Covid years, the sector had been facing headwinds in its two main markets since 2024, with a recovery yet to materialise in China and the threat of increased customs duties in the US. At Dior, the second largest fashion brand in the LVMH group after Louis Vuitton, turnover reached 8.4 billion euros last year, with profits of 2.7 billion euros, but the brand experienced a 'double-digit decline in the second half of the year', according to HSBC bank. Chanel reported a 28.2 percent drop in net profit to 3.4 billion dollars last year, and a 5.3 percent drop in turnover to 18.7 billion dollars. Gucci's underperformance dragged down the Kering group, which saw its net profit collapse by 62 percent in 2024, with the Italian brand's sales falling by 23 percent to 7.65 billion euros. Forty-somethings to the rescue Relatively unknown to the general public, the forty-something designers tasked with reviving these powerful fashion houses had nevertheless proven their worth. 'There is the idea of giving a kind of fresh impetus but with profiles who already have experience, a certain maturity, and whose objective is not so much to revolutionise as to have a coherent, authentic and strong message, which resonates both with the brand and with the evolution of consumers,' explained Serge Carreira, an affiliated professor at Sciences Po Paris and a specialist in the luxury industry, to AFP. Jonathan Anderson made the Spanish brand Loewe, during the eleven years he headed it until 2025, one of LVMH's greatest successes, not forgetting that of his own label JW Anderson. Among his flagship creations were stage outfits for Beyoncé and Rihanna. He also had a link with cinema, particularly with Italian director Luca Guadagnino, for whom he designed the costumes for 'Challengers', starring Zendaya, and 'Queer', starring Daniel Craig. More discreet, Matthieu Blazy contributed to the resurgence in popularity of Bottega Veneta (Kering group), where he was creative director from 2021 to 2024, giving a sense of movement and boldness to the Italian brand's signature woven leather. At Chanel, he would also be tasked with turning the page on Karl Lagerfeld. The Kaiser reigned over the brand for over three decades, until his death in 2019. His right-hand woman, sixty-three-year-old Virginie Viard, succeeded him before abruptly leaving her post in June 2024. Finally, Demna enabled Balenciaga to exceed one billion euros in turnover. His strengths: an iconoclastic style, from T-shirts to haute couture, his ability to make the 'ugly' desirable, from platform Crocs to bin bags, as well as his celebrity connections, from American influencer Kim Kardashian to French actress Isabelle Huppert. A success story, however, tarnished in 2022 by an advertising campaign featuring children with sado-masochistic-inspired accessories. The results were not long in coming: Jonathan Anderson opened the ball with Dior Homme on June 27 in Paris, while Demna and Matthieu Blazy made their debuts at the womenswear Fashion Weeks in Milan in September and Paris in October, respectively. (AFP) This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
Fashion Network
27-05-2025
- Automotive
- Fashion Network
Chanel overtakes Louis Vuitton in Brand Finance's 2025 luxury ranking
Porsche, Chanel, Louis Vuitton, Hermès, and Rolex dominate the top ranks of Brand Finance's 2025 list of the most valuable luxury brands. Dior is named the strongest brand globally. According to Brand Finance's annual ranking of the world's most valuable luxury and premium brands, French fashion houses continue to lead the global luxury landscape. German carmaker Porsche retains the top spot but is now closely followed by French labels—most notably Chanel, which climbs to second place, overtaking Louis Vuitton and posting the biggest growth of 2025. Meanwhile, Dior takes the title of the world's strongest brand. The combined brand value of the top 50 luxury and premium brands reached $317 billion, with French labels contributing nearly half—$154.4 billion, or 49%. Italy ranked second with $57.6 billion, nearly three times less. Fashion remains the dominant sector in the ranking, with 32 brands generating $221 billion in brand value, representing 70% of the total. Porsche remains in the lead for the eighth consecutive year, despite a 5% drop in brand value to $41.1 billion. Chanel's brand value surged more than 45% to $37.9 billion, while Louis Vuitton, part of the LVMH group, posted a modest 2.1% increase to $32.9 billion. Porsche's decline is attributed to weaker demand in China and Europe, though it continues to score strongly on reliability, brand reputation, and price acceptance. Chanel also rose in the ranking of the world's strongest brands, moving from fifth to fourth with a Brand Strength Index score of 89.6 out of 100. 'In France, the brand achieved a perfect score of 10 for awareness, consideration, and customer satisfaction, reflecting deep local resonance and consumer loyalty. Chanel performs strongly across most brand strength indicators in key global markets, including Europe, the U.S., and Asia, highlighting its widespread recognition and prestigious image,' the London-based consultancy reported. Last year, the French fashion house undertook several strategic initiatives to boost awareness and market dominance, including opening a high jewelry boutique in New York. It also appointed Matthieu Blazy as artistic director to inject fresh creative energy into its collections. These efforts aim to expand Chanel's global reach and reinforce its leadership in the high-end segment. The top three—Porsche, Chanel, and Louis Vuitton—are followed by Hermès, which remains in fourth place; Rolex, which climbs two spots; Dior, steady at sixth; Cartier (Richemont) and Ferrari, both gaining one spot; Gucci (Kering), which drops from fifth to ninth with a 23.6% decline in brand value; and Guerlain (LVMH), which enters the top 10 after a 23% increase in brand value, pushing Tiffany & Co. (LVMH) down to eleventh. As for the strongest brands, Dior jumped from fourth to first in 2025, becoming the world's top luxury and premium brand with a Brand Strength Index score of 93.5 out of 100. The LVMH label also entered the top 10 global brands across all industries in terms of strength among the world's 500 most valuable brands. Brand Finance attributed Dior's performance to rising awareness and reputation across multiple regions, especially the U.S. The label is now recognized as the most popular online luxury brand and scored highly in consideration and recommendation metrics in Europe and the U.S. To establish its rankings, Brand Finance first evaluates brand strength using a balanced scorecard. This scorecard measures investments in product, pricing, distribution, communication, marketing, public perception, internal reputation, and business performance—including sales, revenue, and customer loyalty. The resulting Brand Strength Index is then applied to brand-specific royalty rates by sector and combined with forecast revenues to determine overall brand value. 'Between 2019 and 2024, the luxury and premium sector generated substantial brand value, with the top 50 brands growing 43%. That momentum continued into 2025, reaching a record $317 billion,' said Bertrand Chovet, managing director of Brand Finance France. He added, however, that the industry is undergoing a major transformation. 'Growth is expected to slow, and brands must now adapt to changing consumer preferences. Today's customers increasingly favor premium experiences like travel or meaningful social moments over material goods. The days of easy price increases driven by strong demand are over. Luxury brands must evolve to remain relevant,' he concluded. So far, the sector has remained resilient thanks to a 'strong appetite for luxury goods, abundant supply, and strategic price hikes,' according to the report. Over the past five years, luxury and premium brands have outperformed the broader global market, achieving an average annual growth rate of 5%, according to McKinsey. But this trend is now shifting rapidly.
Fashion Network
27-05-2025
- Automotive
- Fashion Network
Chanel overtakes Louis Vuitton in Brand Finance's 2025 luxury ranking
Porsche, Chanel, Louis Vuitton, Hermès, and Rolex dominate the top ranks of Brand Finance's 2025 list of the most valuable luxury brands. Dior is named the strongest brand globally. According to Brand Finance's annual ranking of the world's most valuable luxury and premium brands, French fashion houses continue to lead the global luxury landscape. German carmaker Porsche retains the top spot but is now closely followed by French labels—most notably Chanel, which climbs to second place, overtaking Louis Vuitton and posting the biggest growth of 2025. Meanwhile, Dior takes the title of the world's strongest brand. The combined brand value of the top 50 luxury and premium brands reached $317 billion, with French labels contributing nearly half—$154.4 billion, or 49%. Italy ranked second with $57.6 billion, nearly three times less. Fashion remains the dominant sector in the ranking, with 32 brands generating $221 billion in brand value, representing 70% of the total. Porsche remains in the lead for the eighth consecutive year, despite a 5% drop in brand value to $41.1 billion. Chanel's brand value surged more than 45% to $37.9 billion, while Louis Vuitton, part of the LVMH group, posted a modest 2.1% increase to $32.9 billion. Porsche's decline is attributed to weaker demand in China and Europe, though it continues to score strongly on reliability, brand reputation, and price acceptance. Chanel also rose in the ranking of the world's strongest brands, moving from fifth to fourth with a Brand Strength Index score of 89.6 out of 100. 'In France, the brand achieved a perfect score of 10 for awareness, consideration, and customer satisfaction, reflecting deep local resonance and consumer loyalty. Chanel performs strongly across most brand strength indicators in key global markets, including Europe, the U.S., and Asia, highlighting its widespread recognition and prestigious image,' the London-based consultancy reported. Last year, the French fashion house undertook several strategic initiatives to boost awareness and market dominance, including opening a high jewelry boutique in New York. It also appointed Matthieu Blazy as artistic director to inject fresh creative energy into its collections. These efforts aim to expand Chanel's global reach and reinforce its leadership in the high-end segment. The top three—Porsche, Chanel, and Louis Vuitton—are followed by Hermès, which remains in fourth place; Rolex, which climbs two spots; Dior, steady at sixth; Cartier (Richemont) and Ferrari, both gaining one spot; Gucci (Kering), which drops from fifth to ninth with a 23.6% decline in brand value; and Guerlain (LVMH), which enters the top 10 after a 23% increase in brand value, pushing Tiffany & Co. (LVMH) down to eleventh. As for the strongest brands, Dior jumped from fourth to first in 2025, becoming the world's top luxury and premium brand with a Brand Strength Index score of 93.5 out of 100. The LVMH label also entered the top 10 global brands across all industries in terms of strength among the world's 500 most valuable brands. Brand Finance attributed Dior's performance to rising awareness and reputation across multiple regions, especially the U.S. The label is now recognized as the most popular online luxury brand and scored highly in consideration and recommendation metrics in Europe and the U.S. To establish its rankings, Brand Finance first evaluates brand strength using a balanced scorecard. This scorecard measures investments in product, pricing, distribution, communication, marketing, public perception, internal reputation, and business performance—including sales, revenue, and customer loyalty. The resulting Brand Strength Index is then applied to brand-specific royalty rates by sector and combined with forecast revenues to determine overall brand value. 'Between 2019 and 2024, the luxury and premium sector generated substantial brand value, with the top 50 brands growing 43%. That momentum continued into 2025, reaching a record $317 billion,' said Bertrand Chovet, managing director of Brand Finance France. He added, however, that the industry is undergoing a major transformation. 'Growth is expected to slow, and brands must now adapt to changing consumer preferences. Today's customers increasingly favor premium experiences like travel or meaningful social moments over material goods. The days of easy price increases driven by strong demand are over. Luxury brands must evolve to remain relevant,' he concluded. So far, the sector has remained resilient thanks to a 'strong appetite for luxury goods, abundant supply, and strategic price hikes,' according to the report. Over the past five years, luxury and premium brands have outperformed the broader global market, achieving an average annual growth rate of 5%, according to McKinsey. But this trend is now shifting rapidly.
Fashion Network
27-05-2025
- Automotive
- Fashion Network
Chanel overtakes Louis Vuitton in Brand Finance's 2025 luxury ranking
Porsche, Chanel, Louis Vuitton, Hermès, and Rolex dominate the top ranks of Brand Finance's 2025 list of the most valuable luxury brands. Dior is named the strongest brand globally. According to Brand Finance's annual ranking of the world's most valuable luxury and premium brands, French fashion houses continue to lead the global luxury landscape. German carmaker Porsche retains the top spot but is now closely followed by French labels—most notably Chanel, which climbs to second place, overtaking Louis Vuitton and posting the biggest growth of 2025. Meanwhile, Dior takes the title of the world's strongest brand. The combined brand value of the top 50 luxury and premium brands reached $317 billion, with French labels contributing nearly half—$154.4 billion, or 49%. Italy ranked second with $57.6 billion, nearly three times less. Fashion remains the dominant sector in the ranking, with 32 brands generating $221 billion in brand value, representing 70% of the total. Porsche remains in the lead for the eighth consecutive year, despite a 5% drop in brand value to $41.1 billion. Chanel's brand value surged more than 45% to $37.9 billion, while Louis Vuitton, part of the LVMH group, posted a modest 2.1% increase to $32.9 billion. Porsche's decline is attributed to weaker demand in China and Europe, though it continues to score strongly on reliability, brand reputation, and price acceptance. Chanel also rose in the ranking of the world's strongest brands, moving from fifth to fourth with a Brand Strength Index score of 89.6 out of 100. 'In France, the brand achieved a perfect score of 10 for awareness, consideration, and customer satisfaction, reflecting deep local resonance and consumer loyalty. Chanel performs strongly across most brand strength indicators in key global markets, including Europe, the U.S., and Asia, highlighting its widespread recognition and prestigious image,' the London-based consultancy reported. Last year, the French fashion house undertook several strategic initiatives to boost awareness and market dominance, including opening a high jewelry boutique in New York. It also appointed Matthieu Blazy as artistic director to inject fresh creative energy into its collections. These efforts aim to expand Chanel's global reach and reinforce its leadership in the high-end segment. The top three—Porsche, Chanel, and Louis Vuitton—are followed by Hermès, which remains in fourth place; Rolex, which climbs two spots; Dior, steady at sixth; Cartier (Richemont) and Ferrari, both gaining one spot; Gucci (Kering), which drops from fifth to ninth with a 23.6% decline in brand value; and Guerlain (LVMH), which enters the top 10 after a 23% increase in brand value, pushing Tiffany & Co. (LVMH) down to eleventh. As for the strongest brands, Dior jumped from fourth to first in 2025, becoming the world's top luxury and premium brand with a Brand Strength Index score of 93.5 out of 100. The LVMH label also entered the top 10 global brands across all industries in terms of strength among the world's 500 most valuable brands. Brand Finance attributed Dior's performance to rising awareness and reputation across multiple regions, especially the U.S. The label is now recognized as the most popular online luxury brand and scored highly in consideration and recommendation metrics in Europe and the U.S. To establish its rankings, Brand Finance first evaluates brand strength using a balanced scorecard. This scorecard measures investments in product, pricing, distribution, communication, marketing, public perception, internal reputation, and business performance—including sales, revenue, and customer loyalty. The resulting Brand Strength Index is then applied to brand-specific royalty rates by sector and combined with forecast revenues to determine overall brand value. 'Between 2019 and 2024, the luxury and premium sector generated substantial brand value, with the top 50 brands growing 43%. That momentum continued into 2025, reaching a record $317 billion,' said Bertrand Chovet, managing director of Brand Finance France. He added, however, that the industry is undergoing a major transformation. 'Growth is expected to slow, and brands must now adapt to changing consumer preferences. Today's customers increasingly favor premium experiences like travel or meaningful social moments over material goods. The days of easy price increases driven by strong demand are over. Luxury brands must evolve to remain relevant,' he concluded. So far, the sector has remained resilient thanks to a 'strong appetite for luxury goods, abundant supply, and strategic price hikes,' according to the report. Over the past five years, luxury and premium brands have outperformed the broader global market, achieving an average annual growth rate of 5%, according to McKinsey. But this trend is now shifting rapidly.
Fashion Network
27-05-2025
- Automotive
- Fashion Network
Chanel overtakes Louis Vuitton in Brand Finance's 2025 luxury ranking
Porsche, Chanel, Louis Vuitton, Hermès, and Rolex dominate the top ranks of Brand Finance's 2025 list of the most valuable luxury brands. Dior is named the strongest brand globally. According to Brand Finance's annual ranking of the world's most valuable luxury and premium brands, French fashion houses continue to lead the global luxury landscape. German carmaker Porsche retains the top spot but is now closely followed by French labels—most notably Chanel, which climbs to second place, overtaking Louis Vuitton and posting the biggest growth of 2025. Meanwhile, Dior takes the title of the world's strongest brand. The combined brand value of the top 50 luxury and premium brands reached $317 billion, with French labels contributing nearly half—$154.4 billion, or 49%. Italy ranked second with $57.6 billion, nearly three times less. Fashion remains the dominant sector in the ranking, with 32 brands generating $221 billion in brand value, representing 70% of the total. Porsche remains in the lead for the eighth consecutive year, despite a 5% drop in brand value to $41.1 billion. Chanel's brand value surged more than 45% to $37.9 billion, while Louis Vuitton, part of the LVMH group, posted a modest 2.1% increase to $32.9 billion. Porsche's decline is attributed to weaker demand in China and Europe, though it continues to score strongly on reliability, brand reputation, and price acceptance. Chanel also rose in the ranking of the world's strongest brands, moving from fifth to fourth with a Brand Strength Index score of 89.6 out of 100. 'In France, the brand achieved a perfect score of 10 for awareness, consideration, and customer satisfaction, reflecting deep local resonance and consumer loyalty. Chanel performs strongly across most brand strength indicators in key global markets, including Europe, the U.S., and Asia, highlighting its widespread recognition and prestigious image,' the London-based consultancy reported. Last year, the French fashion house undertook several strategic initiatives to boost awareness and market dominance, including opening a high jewelry boutique in New York. It also appointed Matthieu Blazy as artistic director to inject fresh creative energy into its collections. These efforts aim to expand Chanel's global reach and reinforce its leadership in the high-end segment. The top three—Porsche, Chanel, and Louis Vuitton—are followed by Hermès, which remains in fourth place; Rolex, which climbs two spots; Dior, steady at sixth; Cartier (Richemont) and Ferrari, both gaining one spot; Gucci (Kering), which drops from fifth to ninth with a 23.6% decline in brand value; and Guerlain (LVMH), which enters the top 10 after a 23% increase in brand value, pushing Tiffany & Co. (LVMH) down to eleventh. As for the strongest brands, Dior jumped from fourth to first in 2025, becoming the world's top luxury and premium brand with a Brand Strength Index score of 93.5 out of 100. The LVMH label also entered the top 10 global brands across all industries in terms of strength among the world's 500 most valuable brands. Brand Finance attributed Dior's performance to rising awareness and reputation across multiple regions, especially the U.S. The label is now recognized as the most popular online luxury brand and scored highly in consideration and recommendation metrics in Europe and the U.S. To establish its rankings, Brand Finance first evaluates brand strength using a balanced scorecard. This scorecard measures investments in product, pricing, distribution, communication, marketing, public perception, internal reputation, and business performance—including sales, revenue, and customer loyalty. The resulting Brand Strength Index is then applied to brand-specific royalty rates by sector and combined with forecast revenues to determine overall brand value. 'Between 2019 and 2024, the luxury and premium sector generated substantial brand value, with the top 50 brands growing 43%. That momentum continued into 2025, reaching a record $317 billion,' said Bertrand Chovet, managing director of Brand Finance France. He added, however, that the industry is undergoing a major transformation. 'Growth is expected to slow, and brands must now adapt to changing consumer preferences. Today's customers increasingly favor premium experiences like travel or meaningful social moments over material goods. The days of easy price increases driven by strong demand are over. Luxury brands must evolve to remain relevant,' he concluded. So far, the sector has remained resilient thanks to a 'strong appetite for luxury goods, abundant supply, and strategic price hikes,' according to the report. Over the past five years, luxury and premium brands have outperformed the broader global market, achieving an average annual growth rate of 5%, according to McKinsey. But this trend is now shifting rapidly.
