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Ecom companies cut Turkish brands' visibility amid Indo-Pak tension
Ecom companies cut Turkish brands' visibility amid Indo-Pak tension

Business Standard

time14-05-2025

  • Business
  • Business Standard

Ecom companies cut Turkish brands' visibility amid Indo-Pak tension

E-commerce (ecom) platforms in India are quietly reducing the visibility of Turkish brands, a move seen as aligning with the country's national interest and sovereignty, according to people familiar with the matter. The shift follows recent reports of closer diplomatic and military ties between Turkey and Pakistan after a flare-up in tensions between New Delhi and Islamabad. 'Over the weekend, we decided to de-prioritise the visibility of Turkish brands on our platform,' said an executive at an online fashion retailer, who asked not to be named. 'We are also evaluating whether to delist them entirely,' he added. Some of the leading Turkish fashion brands active on Indian platforms include Trendyol, Mavi, Koton, Lc Waikiki, Oxxo, Grimelange, Penti, Ipekyol, and Dogo. Chinese fast-fashion brand Shein, which was on Indian platforms, was banned by India's Ministry of Electronics and Information Technology (Meity) in June 2020, following a spike in tensions with China. Nearly five years later, the company — now based in Singapore — has re-entered the Indian market through a partnership with Reliance Retail, one of the country's largest retailers. Ecom experts said several online Indian travel companies have already taken steps to limit ties with Turkey and Azerbaijan, citing the countries' perceived alignment with Pakistan amid recent India-Pakistan tensions. "In solidarity with India's national interest and sovereignty, Flipkart Travel and Cleartrip are suspending all flight, hotel and holiday package bookings to Turkey and Azerbaijan. Our stand is clear. Our loyalty, unwavering. We stand with India. Always," the Flipkart group shared on social media. On Saturday (May 10), Aloke Bajpai, group CEO of online travel portal Ixigo, announced a complete suspension of flight and hotel bookings to Turkey, Azerbaijan, and China. 'Enough is enough! Blood and bookings won't flow together. We are suspending all flight and hotel bookings for Turkey, China, and Azerbaijan on Ixigo,' Bajpai said. EaseMyTrip, another major player in the Indian travel sector, issued a travel advisory for its customers, warning against non-essential travel to Turkey and Azerbaijan.

Southampton's first large-scale Holi celebrations held
Southampton's first large-scale Holi celebrations held

BBC News

time10-03-2025

  • Entertainment
  • BBC News

Southampton's first large-scale Holi celebrations held

Hundreds of people were drenched by clouds of coloured powder at Southampton's first large-scale celebration of the Hindu festival of by millions around the world, the event celebrates love, new beginnings and the victory of good over evil and it traditionally marks the end of the Indian year's event will fall on Friday but the Hampshire Indian Community (HIC) group organised its special Holi Hungama for all in Guildhall Square on Mavi, from HIC, said that after a similar celebration was held at Corfe Castle in Dorset last year, it was the right time to bring it to Southampton. "We've brought colours, the sun is out and this much colour is giving us such a positive vibe," she as the festival of colours, Holi is traditionally a time to invite people who are not Hindus to is thought to have the largest Holi celebration outside India and there are other major events in Australia and New York. "We have been working on this event for months and months and months," Seema Chugh, from HIC, said."I was born and brought up in India and Holi's been part of our growing up. "It's the event when everybody gets together - you eat, you enjoy, you drink, you have fun, you play with colours."We have been doing that for many years but on a smaller scale. "This time we wanted to bring that to the wider community because I believe in unity, in oneness. "We want to share with the wider community."Avinas Patel, chairman of trustees of the city's Vedic Society Hindu Temple, said he was glad the festival was being celebrated by so said it was "bringing colour [and the] vibrancy of the Hindu religion to Southampton". You can follow BBC Hampshire & Isle of Wight on Facebook, X (Twitter), or Instagram.

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