Latest news with #MaxsonLewis
Time of India
4 days ago
- Business
- Time of India
Magenta Mobility partners with Bosch to boost digital infra for electric fleet expansion
Magenta Mobility has partnered with Bosch Mobility Platform and Solutions (MPS) to enhance its digital capabilities, focusing on cloud engineering, infrastructure management, vulnerability management, and digital operations. The collaboration aims to build a secure, scalable, and resilient digital environment to support Magenta's growing business operations across seven cities, where it currently manages over 2,700 EVs. Bosch's expertise will optimize the digital infrastructure needed to manage this growth, while Magenta continues to develop its core platforms internally. With a fleet of over 2,700 electric vehicles across seven cities, Magenta is gearing up for its next growth phase. The company plans to scale up to 10,000 electric vehicles by 2026. Pradeep Ramachandra, Chief Technology Officer – Bosch Mobility Platform and Solutions, said 'We are looking forward to support Magenta's scale-up journey with our deep technology expertise and help them drive the electric mobility transformation in India. Our partnership will not just help Magenta scale up their digital foundational layer, but also evolve into our vision of enabling safe, sustainable mobility, powered by our digital platforms." To boost the efficiency of the fleet Magenta's technology team will continue to develop and manage core platforms such as NorMinc, its proprietary telematics system, and its in-house mobility and fleet optimization solutions. Bosch's contributions will enhance the robustness of Magenta's in-house technology platforms. This will help the company deliver greater efficiency and a seamless experience for both clients and drivers. Maxson Lewis , Managing Director and CEO of Magenta Mobility, said 'Technology is at the heart of everything we do, and we're delighted to have Bosch supporting our digital evolution. Their strength in cloud and infrastructure operations adds significant value to our technology roadmap as we scale. This partnership reflects our commitment to building a resilient, secure, and future-ready digital ecosystem."
Mint
4 days ago
- Automotive
- Mint
Electric three-wheelers, e-rickshaws could soon be rated like cars. Here's why it matters
New Delhi: The central government is considering safety ratings for electric three-wheelers and electric rickshaws amid a surge in the adoption of electric vehicles in the three-wheeler segment. The ministry of road transport and highways is discussing the inclusion of electric three-wheelers to ensure the safety of the occupants and the durability of the vehicle in crash collisions, according to two people aware of the development. The new safety benchmarks are likely to follow a five-star rating system under the ambit of the Bharat National Car Assessment Programme (NCAP), said the first person mentioned above. The plan is likely to be opened for public consultation within the next three to six months. Queries sent to the ministry on 3 June did not elicit a response till press time. Under Bharat NCAP, vehicles undergo crash tests to assess performance in two key areas: adult occupant protection (AOP) and child occupant protection (COP). Ratings range from one star (lowest) to five stars (highest). To receive a safety rating, vehicles must undergo both frontal and side-impact crash tests. The AOP category allows for a maximum score of 32 points, while COP is capped at 49 points. A five-star rating requires at least 27 points in AOP and 41 points in COP. Although Bharat NCAP is currently voluntary for automakers, the road transport and highways ministry can recommend that specific models be evaluated under the programme, per a notification issued in September 2023. The battery of an electric vehicle can be a major risk factor in case of collisions and significantly harm passengers, said the second person mentioned above. Also Read: EVs hit with falling resale value as consumer demand cools EV adoption This comes at a time when electric three-wheelers are leading India's electric mobility adoption in the country. According to Vahan portal data, 6.99 lakh electric three-wheelers were sold in FY25, making up 57% of the total three-wheeler sales in the country. This was higher than the 6.32 lakh such vehicles sold in the previous fiscal, when they made up 54% of all three-wheelers sold. In comparison, only about 1.01 lakh electric cars were sold in the country in FY25, accounting for about 2.6% of all cars sold. About 11.11 lakh electric motorcycles and scooters were sold in FY25, making up roughly 6% of all such vehicles sold in the country, Vahan data showed. There were safety concerns about e-rickshaws, identified as L3 models, as they were smaller models running on lead-acid batteries initially and produced by unregulated manufacturers, said Maxson Lewis, managing director and chief executive officer, Magenta Mobility. L3 electric rickshaws are used for small distances and last-mile mobility, while L5 models of electric three-wheelers can carry more passengers or cargo and cover longer distances. "There was a huge issue with toppling of these tuk-tuks, as they used to be called, which are electric three wheelers and many such cases essentially because they were not properly designed," said Lewis. Lewis said that safety and quality issues have plagued L5 models too, and manufacturers might try to pass on the additional cost of crash tests to consumers. Also read | India open to revising EV manufacturing policy for foreign automakers post US tariff clarity
Time of India
19-05-2025
- Automotive
- Time of India
Tata Motors expands Magenta Mobility's Ace EV fleet to 350 units
Tata Motors has expanded the fleet of Ace EVs deployed with Magenta Mobility , delivering 20 additional units and taking the total number of vehicles to 350. This delivery is part of a Memorandum of Understanding signed in 2023 to deploy 500 electric small commercial vehicles. Currently operating in 10 cities, Magenta Mobility's Tata Ace EV fleet has collectively logged around 50 lakh kilometres, contributing to an estimated reduction of 2,500 tonnes in carbon dioxide emissions. The vehicles are used in sectors including e-commerce, parcel and courier, FMCG, FMCD, and dairy. Maxson Lewis , Founder and CEO, Magenta Mobility, said, 'The Tata Ace EV has consistently delivered operational excellence, high uptime, robust range, and driver-friendly performance. With 350 vehicles already integrated into our fleet and 150 more on the way, we are strengthening our green logistics footprint across India. Tata Motors' reliable service ecosystem and proven technology make them a key partner in our journey to scale up across 16 cities and decarbonize mobility.' Pinaki Haldar , Vice President and Business Head – SCVPU, Tata Motors Commercial Vehicles, added, 'We are proud to lead India's e-cargo transformation by delivering innovative, practical and sustainable mobility solutions. The continued trust shown by Magenta Mobility in the Ace EV is a testament to the vehicle's performance, reliability and the strength of our growing partnership. We are not just deploying electric vehicles, we are building the foundation for a cleaner, smarter logistics ecosystem across urban India. Each Ace EV delivered is a step forward in democratising zero-emission cargo transport and accelerating the nation's green mobility movement.' Ace EV adoption grows The Tata Ace EV has a certified range of 161 km and a payload capacity of 1,000 kg. It features Tata Motors' Fleet Edge connected platform, regenerative braking, and a battery cooling system. With over 8,000 units sold and more than 6 crore kilometres driven nationwide, the vehicle is supported by a network of more than 200 EV service centres.
India Today
19-05-2025
- Automotive
- India Today
Tata expands Magenta Mobility's e-cargo fleet with 20 new Ace EVs
Tata Motors has delivered 20 additional units of its Ace EV to Magenta Mobility, boosting the electric vehicle fleet of the green logistics company to 350 units. This move is part of a Memorandum of Understanding (MoU) signed between the two companies in 2023 to deploy a total of 500 Ace this expansion, Magenta Mobility's Ace EV fleet is now operational in 10 cities across India and has collectively logged around 50 lakh kilometres. According to the company, the deployment has helped save an estimated 2,500 tonnes of CO emissions so far. The Ace EVs are actively used in sectors like e-commerce, FMCG, FMCD, parcel and courier, and dairy Mobility Founder and CEO, Maxson Lewis, highlighted the Ace EV's reliability and performance, saying, 'The Tata Ace EV has consistently delivered operational excellence, high uptime, robust range, and driver-friendly performance. With 350 vehicles already integrated into our fleet and 150 more on the way, we are strengthening our green logistics footprint across India. Tata Motors' reliable service ecosystem and proven technology make them a key partner in our journey to scale up across 16 cities and decarbonise mobility.' Echoing the sentiment, Pinaki Haldar, Vice President and Business Head – SCVPU, Tata Motors Commercial Vehicles, said, 'We are proud to lead India's e-cargo transformation by delivering innovative, practical and sustainable mobility solutions. The continued trust shown by Magenta Mobility in the Ace EV is a testament to the vehicle's performance, reliability and the strength of our growing partnership. We are not just deploying electric vehicles, we are building the foundation for a cleaner, smarter logistics ecosystem across urban India. Each Ace EV delivered is a step forward in democratising zero-emission cargo transport and accelerating the nation's green mobility movement.'advertisementThe Tata Ace EV comes with a certified range of 161km and a 1,000kg payload capacity. It features regenerative braking, an advanced battery cooling system, and Tata Motors' Fleet Edge connected vehicle platform, which offers real-time vehicle and driver performance insights. The vehicle is supported by a growing network of over 200 EV service centres across the country.8,000 units of the Ace EV have been sold, and more than 6 crore kilometres have been covered to Auto Today Magazine
Entrepreneur
06-05-2025
- Automotive
- Entrepreneur
India's EV Surge Accelerates in April 2025 with Record-Breaking Sales: Report
India's transition to sustainable mobility is gaining momentum, driven by consistent year-on-year growth in electric vehicle sales. As the infrastructure ecosystem matures, consumers are embracing EVs with increasing confidence, paving the way for a cleaner transportation future. Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. India's electric vehicle market is charged up and accelerating at full throttle. In April 2025, EV sales soared to 1,67,629 units, a notable 44.62 per cent spike compared to the same month last year, according to Vahan Portal data. This continued climb reaffirms the country's shifting automotive landscape, where clean mobility is no longer a fringe experiment but a fast-establishing norm. This latest figure marks the highest-ever April tally for EVs in India, underscoring a powerful, multi-year trajectory. Just two years ago, April sales were under 1.12 lakh; four years ago, they were barely over 15,000. The jump from 15,024 units in April 2021 to the current 1.67 lakh-plus in 2025 tells the story of a revolution well underway. Two-wheelers remain the front-runners in this transformation, accounting for 91,860 units in April, up 40 per cent year-on-year. The shift in public perception has played a significant role in this surge. "Why not an EV?" said Maxson Lewis, managing director and CEO, Magenta Mobility, capturing the current sentiment. "India has successfully transitioned from 'Why an EV' to 'Why not an EV'. Though this adoption of EV is scattered across segments, the growing penetration is a validation of the ecosystem." Lewis emphasized that the push is being driven not just by environmental goals but by the hard math of total cost of ownership (TCO). Affordable price points, rising fuel costs, and expanding model options have all played a role in pushing the two-wheeler segment to the forefront. But three-wheelers aren't far behind, registering a robust 49 per cent growth with 62,533 units sold. Their appeal is largely economic: low operating costs and fast ROI continue to make them a popular choice for last-mile delivery and shared transport. Passenger EVs are also coming into their own, with 11,927 units sold last month, marking a 57 per cent YoY leap. Within this category, light passenger vehicles and goods carriers stood out by more than doubling their numbers; posting growth rates of 105 per cent and 106 per cent, respectively. For Rakesh Sen, director of sales and marketing, JSW MG Motor India, the message is clear. "EVs are contributing significantly to our M-o-M sales in CY25," he said. "We will carry this momentum throughout the year and are confident that our EVs will drive 60-65 per cent of our total sales by year end." Even the heavier end of the EV spectrum is gaining ground. Bus and heavy goods vehicle segments, traditionally slow movers in the clean transport narrative, are seeing steady traction. Aanchal Jain, CEO of PMI Electro Mobility, sees this as a turning point. "The electric bus segment has seen a significant surge in 2025," she said. "We've witnessed a consistent uptick in demand across states. This growth is being driven by a combination of supportive government policies, growing environmental consciousness, and rapid adoption by state transport undertakings." She also pointed to other key drivers: "Operational cost savings and improved charging infrastructure are making electric buses a more viable option for mass transit. We anticipate this momentum to continue as cities prioritize clean mobility solutions. We remain committed to accelerating this transition with localized manufacturing, cutting-edge technology, and strong after-sales support." Beyond the raw numbers, what's taking shape is a realignment of the country's transport priorities. EV adoption is no longer just a sustainability checkbox, but an economic and strategic decision.
