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NBC News
5 days ago
- Business
- NBC News
McDonald's revamped Snack Wraps are winning over customers
Early data suggests the return of McDonald's Snack Wraps is winning over customers. After a nearly decadelong hiatus, the burger chain brought back the popular menu item earlier this month. So far, it looks like a hit. From July 10 to July 12, the first three days of the launch, McDonald's locations saw traffic jump by double digits each day compared to the year-to-date daily average, according to data. Evercore ISI estimates U.S. same-store sales have climbed 7% so far in the third quarter, according to a research note from Thursday. Some McDonald's U.S. stores even ran out of lettuce, although the company has since resolved the temporary shortage. 'After nine years of pent up demand, fans showed up in full force to celebrate the return of the Snack Wrap. We've been blown away by the response, from packed restaurants with lines out the door to nonstop social buzz,' McDonald's U.S. said in a statement to CNBC regarding the temporary lettuce shortage. The success of the permanent menu addition is good news for McDonald's, which has struggled with sluggish sales in recent months. In the first quarter, the company reported its largest quarterly U.S. same-store sales decline since 2020, when the Covid-19 pandemic shuttered its dining rooms. McDonald's has had some marketing wins: its $5 meal deal and a Minecraft movie tie-in. But discounts can weigh on restaurant profitability, and limited-time promotions only provide a temporary boost to traffic. Most importantly for McDonald's, customers seem to enjoy the Snack Wraps, suggesting that the lift to McDonald's sales could outlast the social media buzz that fueled the initial traffic boost. A Numerator survey of more than 200 verified buyers of the McDonald's Snack Wrap found that 90% of respondents would buy the item again in the future. Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has visited the chain 56 times so far this year. The typical McDonald's diner has only frequented one of its restaurants 25 times during the same period, according to Numerator. In addition to lettuce, shredded cheese and sauce, McDonald's revived snack wraps are made with one of the chain's McCrispy Strips, which launched nationwide in May. The wraps, which sell for $2.99 each, come in two flavors: spicy and ranch. More than two thirds of Numerator survey respondents bought just the ranch snack wrap, 20% purchased the spicy version, and 12% went for both. The company is expected to report its earnings for the second quarter on Aug. 6. The report will not include the effect of the snack wraps, which rolled out nationwide after the quarter ended.
CNBC
6 days ago
- Business
- CNBC
McDonald's revamped Snack Wraps are winning over customers
Early data suggests the return of McDonald's Snack Wraps is winning over customers. After a nearly decadelong hiatus, the burger chain brought back the popular menu item earlier this month. So far, it looks like a hit. From July 10 to July 12, the first three days of the launch, McDonald's locations saw traffic jump by double digits each day compared to the year-to-date daily average, according to data. Evercore ISI estimates U.S. same-store sales have climbed 7% so far in the third quarter, according to a research note from Thursday. Some McDonald's U.S. stores even ran out of lettuce, although the company has since resolved the temporary shortage. "After nine years of pent up demand, fans showed up in full force to celebrate the return of the Snack Wrap. We've been blown away by the response, from packed restaurants with lines out the door to nonstop social buzz," McDonald's U.S. said in a statement to CNBC regarding the temporary lettuce shortage. The success of the permanent menu addition is good news for McDonald's, which has struggled with sluggish sales in recent months. In the first quarter, the company reported its largest quarterly U.S. same-store sales decline since 2020, when the Covid-19 pandemic shuttered its dining rooms. McDonald's has had some marketing wins: its $5 meal deal and a Minecraft movie tie-in. But discounts can weigh on restaurant profitability, and limited-time promotions only provide a temporary boost to traffic. Most importantly for McDonald's, customers seem to enjoy the Snack Wraps, suggesting that the lift to McDonald's sales could outlast the social media buzz that fueled the initial traffic boost. A Numerator survey of more than 200 verified buyers of the McDonald's Snack Wrap found that 90% of respondents would buy the item again in the future. Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has visited the chain 56 times so far this year. The typical McDonald's diner has only frequented one of its restaurants 25 times during the same period, according to Numerator. In addition to lettuce, shredded cheese and sauce, McDonald's revived snack wraps are made with one of the chain's McCrispy Strips, which launched nationwide in May. The wraps, which sell for $2.99 each, come in two flavors: spicy and ranch. More than two thirds of Numerator survey respondents bought just the ranch snack wrap, 20% purchased the spicy version, and 12% went for both. The company is expected to report its earnings for the second quarter on Aug. 6. The report will not include the effect of the snack wraps, which rolled out nationwide after the quarter ended.
USA Today
10-07-2025
- General
- USA Today
McDonald's Snack Wraps are back. Are they healthy?
After months of teasing, the McDonald's Snack Wrap has officially returned to restaurants nationwide. The beloved menu item, which was phased out nationally in 2016, is available in two flavors: spicy and ranch. Customers can get the Snack Wrap a la carte or as a combo meal, which includes two Snack Wraps, a medium fry and a drink of choice. The wrap costs $2.99 a la carte. The Snack Wrap will be available daily after breakfast hours. As fans rush to get a fresh taste of the wrap's much anticipated return, here's what to know about their calories and nutritional information − and how they compare to a Big Mac or a Quarter Pounder with Cheese. Snack Wraps are back: What to know, when you can order it from McDonald's What is in a McDonald's Snack Wrap? The Snack Wrap features one of McDonald's new McCrispy Strips, topped with shredded lettuce and shredded cheese and wrapped in a soft flour tortilla, according to the chain. Snack Wrap nutritional information: How many calories are in each wrap? The McDonald's website provides a basic breakdown of the wraps' nutritional information. Swapping the crispy chicken with grilled chicken might make a slightly healthier option. It also contain 28 grams of carbohydrates and 17 grams of protein. This version of the wrap features chicken topped with shredded lettuce, shredded cheese and ranch sauce wrapped in a soft white flour tortilla. It also contains 22 grams of carbohydrates and 18 grams of protein. This version of the wrap contains spicy buffalo sauce instead of ranch. How does a Snack Wrap compare to a Big Mac? The Big Mac features two beef patties, special sauce, lettuce, processed cheese, pickles and onions on a toasted sesame seed bun, according to McDonald's. The popular menu item contains 570 calories, 32 grams of fat and 920 milligrams of sodium, according to the chain, with 46 grams of carbohydrates and 24 grams of protein. These figures represent almost double the amount of calories, fat and sodium as a Ranch Chicken Snack Wrap with crispy chicken. How does a Snack Wrap compare to a Quarter Pounder with Cheese? The Quarter Pounder with Cheese features a quarter pound of beef, two slices of melty processed cheese on a sesame seed bun, according to the chain. The sandwich contains 530 calories, 27 grams of fat and 1,050 milligrams of sodium, in addition to 41 grams of carbohydrates and 29 grams of protein. How does a Snack Wrap compare to Chicken McNuggets or McCrispy Strips? According to McDonald's, there are 410 calories in a 10-piece Chicken McNuggets and 830 calories in a 20-piece. The 10-piece serving has 23 grams of protein and 24 grams of total fat, while the 20-piece has 46 grams of protein and 49 grams of total fat. There are 350 calories in a 3-piece McCrispy Strips and 460 calories in a 4-piece, according to McDonald's. Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@
USA Today
10-07-2025
- Entertainment
- USA Today
The Snack Wrap is back at McDonald's: What to know, when you can order it
The wait is over. After months of teasing from McDonald's, the day has arrived for the Snack Wrap to return. Customers can order the much-anticipated menu item starting Thursday, July 10. The item is available in two flavors: The Snack Wrap is available a la carte or as a combo meal, which includes two Snack Wraps, a medium fry and a drink of choice. The item costs $2.99 a la carte. Spicy McMuffins: McDonald's new spicy breakfast items are here: How long they're available When was the Snack Wrap discontinued? The Snack Wrap first hit the McDonald's menu in 2006. Over the next decade, it appeared on the menu in several different iterations, according to the Food Network, but with the same main ingredients of chicken breast meat (grilled or crispy), lettuce, cheese and sauce in a soft flour tortilla. According to McDonald's, the Snack Wrap was phased out nationally in 2016, but it "never left fans' hearts." "From countless social media posts to full-fledged petitions, they never gave up on their favorite menu item. They're the ones who inspired us to make its return to the menu happen," McDonald's said. What is in a McDonald's Snack Wrap? The Snack Wrap features one of McDonald's new McCrispy Strips, topped with shredded lettuce and shredded cheese and wrapped in a soft flour tortilla, according to the chain. McDonald's also adds new spicy breakfast items to menu In addition to the Snack Wrap, McDonald's has unveiled a series of new options to "spice up" its breakfast menu as part of the chain's 50th anniversary celebrations for the McMuffin. The three new spicy breakfast menu items include the Spicy McMuffin, Spicy Sausage McMuffin and Spicy Sausage McMuffin with Egg. The items feature the traditional ingredients of cheese, egg, Canadian bacon or sausage and a buttered English muffin, but are topped with a new Spicy Pepper Sauce, according to McDonald's. The new breakfast items dropped in stores on 8 and will be around for a limited time at participating locations, according to the fast food chain. McDonald's launched the Egg McMuffin in 1975. The breakfast item was the brainchild of Herb Peterson, a McDonald's franchisee in Santa Barbara, California. Contributing: Greta Cross, USA TODAY Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@
Time of India
09-07-2025
- Entertainment
- Time of India
Craving McDonald's snack wraps? They are back — with bold new flavors you need to try
Fans of McDonald's beloved Snack Wrap have reason to celebrate as the crispy chicken favourite is making its most anticipated return, which is starting Thursday, July 10, according to a report. After being off the menu for some time, the Snack Wrap is back and it's bringing bold new flavours that are sure to excite your taste buds, as per an ABC News report. When and Where Can You Get McDonald's New Snack Wrap? Starting as early as 10:30 a.m., participating McDonald's locations will start to serve the Snack Wrap once again, including on their popular late-night menus, according to the report. Whether you prefer dining in, grabbing your meal at the drive-thru, or ordering through the McDonald's app, these new wraps will be easy to find, as per the ABC News report. ALSO READ: Linda Yaccarino resigns: What drove the X CEO to step down and what's her net worth? What's Inside the New Snack Wrap? McDonald's Snack Wrap will have new McCrispy Strips , which is a juicy chicken strip that is made with all white meat, topped with crisp shredded lettuce and shredded cheese, all wrapped in a soft flour tortilla, as reported by USA Today, citing the chain. New Flavors to Try: Spicy and Ranch The Snack Wrap will be available in two new flavours, called "Spicy" and "Ranch", and the cost of both will be only $2.99, according to ABC News. Live Events McDonald's has described the Spicy flavour as "Bold, zesty and unapologetically fiery – our Spicy Snack Wrap brings the heat with a habanero kick that fans know and love from the Spicy McCrispy sandwich," quoted USA Today. The fast food giant described the Ranch flavour as "Smooth, rich and irresistibly savory – our Ranch Snack Wrap delivers a satisfying burst of cool ranch goodness, with hints of garlic and onion," as quoted in the report. ALSO READ: The Magnificent Seven just lost Tesla and Apple - these 2 surging tech stocks are taking over fast Celebrate the Return: The Snack Wrap Files The company also launched a website called calling "fans' VIP entry to all things Snack Wrap," to celebrate the return of the item, according to USA Today. The website's welcome page says, "This is the content hub for the most anticipated menu item of the decade. Explore all the lore, like fan-inspired posts or merch concepts. And keep checking back because new files are added weekly." Fans Helped Bring the Snack Wrap Back McDonald's shared that the Snack Wrap was phased out across the United States in 2016, but it "never left fans' hearts," as quoted by the USA Today report. The fast food giant revealed that, "From countless social media posts to full-fledged petitions, they never gave up on their favorite menu item. They're the ones who inspired us to make its return to the menu happen," as quoted in the report. ALSO READ: FICO stock crashes over 10% after Fannie and Freddie embrace VantageScore 4.0 - here's why it matters FAQs Is the Snack Wrap really coming back? Yes. It officially returns to the US McDonald's menus on Thursday, July 10. What time can I get McD's Snack Wrap? You can grab a Snack Wrap as early as 10:30 a.m., and it'll be available during late-night hours too, as per the ABC News report.
