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International Business Times
25-04-2025
- Business
- International Business Times
McGrocer Brings a Taste of the UK to Singapore with Direct Grocery Delivery
Singapore's appetite for global flavours has never been stronger and now, there's a new way to satisfy it. McGrocer, a UK-based grocery delivery platform, has officially launched its service in Singapore, giving locals access to a wide range of British pantry items and household goods, delivered straight from the UK to their doorstep. Whether it's a specific kind of tea, a biscuit brand from childhood, or personal care products that rarely show up in local stores, McGrocer helps make those products easier to find. For British expats and Singaporeans alike, the service offers a more direct option, without having to rely on boutique shops or imported items with inflated prices. "We saw a steady rise in orders from Singapore even before we started promoting the service here," said a McGrocer spokesperson. "Some shoppers are from the UK. Others just know the brands and like them. We wanted to make the process smoother." Here's how it works: customers can go to McGrocer's website and shop across big-name UK stores like Sainsbury's, Marks & Spencer, and Boots. All the items are picked and packed in the UK, then shipped to Singapore using carriers like DHL and UPS. Orders are trackable, and most arrive within a few days. McGrocer does not have fresh or frozen groceries. Instead, it's about products with some staying power dry foods, snacks, toiletries, pet products and other staples. The smaller, shelf-stable catalogue helps maintain deliveries throughout the year, even when shipping delays or product shortages occur in other parts of the supply chain. And while this isn't McGrocer's first time serving customers outside of the UK, Singapore felt like a natural next step. The city's blend of cultures and fondness for imported goods fit the company's slower but steady approach. British groceries have long made their way to Singapore mostly via high-end supermarkets or small specialty shops but variety is limited, and prices can differ. McGrocer's direct shipping bypasses the middle layers, offering customers more variety with fewer surprises at checkout. "Our model is simple one cart, one delivery fee, no extra charges," the spokesperson said. "People here care about being clear and efficient. That's what we try to offer." Unlike shopping platforms that run sales or promotions every other day, McGrocer takes a quieter approach. It depends more on regular service and word of mouth than on big marketing pushes. Many of its customers are repeat shoppers who already know what they want. For people living in areas like Bukit Timah, Jurong, or Orchard, the service gives access to trusted UK brands without needing to leave home or guess which store might stock them this week. The range includes everything from teas and breakfast staples to skin creams and gluten-free snacks. Right now, McGrocer hasn't said if it plans to set up a warehouse in Singapore. All deliveries are still sent from the UK. But the team says they're open to working with local partners if orders keep growing. This careful rollout matches how McGrocer works in other countries, too. It doesn't rush or try to make a splash. Instead, it builds slowly by offering what people want, when they want it, and making sure it gets there in good shape. And in a time when shoppers are thinking more about where their products come from, how much they cost, and whether they'll actually arrive, having one more reliable option can make a big difference. For more information, visit
Associated Press
13-02-2025
- Business
- Associated Press
McGrocer reveals America's Most Loved British Brands in 2024
02/13/2025, LONDON, UK // KISS PR Brand Story PressWire // McGrocer, the leading marketplace for British goods, has revealed the top-selling British brands that those living in America went the extra-mile to buy. In 2024, McGrocer saw a spike in traffic from the US with an increase in demand for classic British brands such as Cadbury, Twinings Tea and McVities. America's Favourite British Chocolate It's no surprise that McGrocer's chocolate category is one of its most popular, with Brits abroad craving the richness of British food. Winning the battle of the chocolate brands is Cadbury with 30% of all orders, followed by Galaxy at 6%, Marks & Spencer own-brand at 5%, closely followed by Malteasers at 4%. Cadbury are a long-standing British brand, established in 1824 and have become world-renowned for providing chocolate with a smooth, creamy texture with a rich flavour. America's Favourite British Biscuit Best known for its digestive biscuits and chocolate-covered treats, McVitie's proves it has a loyal following across the globe. McVitie's took 36% of all biscuit sales, followed by Fox's with 5%, Marks and Spencer own-brand with 5% and Jammie Dodgers with 4%. The Jaffa Cake, which is hotly debated in the UK on its qualification as a biscuit with its spongey base, won most popular biscuit overall. America's Favourite Cup of Tea Another hot debate in the UK is which tea brand provides the best cup of English Breakfast Tea, but the winner is clear when looking at McGrocer sales. Customers looking for a taste of home have chosen Twinings Tea as their favourite, with Twinings taking 51% of all tea orders, PG Tips with 25% and Yorkshire Tea with 13%. Most Popular British Baby Milk Brands When it comes to European baby formula, Kendamil, the UK-based and family-run business from the British countryside, has firmly established itself as a leader among British baby milk brands. With a focus on organic infant formula and a gentle first infant milk, Kendamil is the preferred choice for parents seeking the best for their little ones. An incredible 79% of baby milk orders on McGrocer were for Kendamil products, making it the top choice for many parents, especially in the United States. Best British Grocery Stores When it comes to British grocery products, Marks and Spencer is the undisputed favourite, capturing 48% of all supermarket sales. The British high-street supermarket chain is renowned for its delicious and often indulgent products, and McGrocer customers can't get enough of M&S. The standout item is the iconic Colin the Caterpillar Cake, which continues to be a top seller for special occasions and celebrations worldwide. *Data from sales in America, Jan – December 2024. About McGrocer: McGrocer is the leading online marketplace for British goods, delivering the best of UK chocolates, teas, biscuits, and groceries to customers worldwide. Partnering with top British retailers such as M&S, Sainsbury's, and Harrods, McGrocer ensures a seamless shopping experience with reliable and speedy international shipping. For more information, visit Megan Rowley, Marketing Lead, McGrocer Website: Socials: Instagram @mcgroceruk
