Latest news with #McLarenFormula1
Hype Malaysia
06-05-2025
- Automotive
- Hype Malaysia
TUMI x Lando Norris Have It In The Bag With New 19 Degree Lite Campaign
TUMI celebrates its 19 Degree Lite collection with chapter two of its 'Uncompromisingly Light' campaign, starring Lando Norris, a longstanding TUMI Global Brand Ambassador and a world-renowned McLaren Formula 1 Team Driver. In this dynamic campaign featuring the all-new collection, TUMI expands upon the feeling of lightness 19 Degree Lite inspires. The brand's meticulous attention to detail – from lighter dual wheels to featherweight zippers – allows Lando to move with ease. 'Working and travelling with TUMI is always incredible, and this campaign made my first trip to Lake Como unforgettable,' says Lando Norris. 'Exploring the beautiful landscape was effortless with 19 Degree Lite by my side – it's an experience I won't soon forget,' he adds. Directed by Keane Pearce Shaw and photographed by Emma Panchot, the dynamic campaign was filmed in Lake Como and brought to life through Lando's personal experience and perspective. As Lando explores the iconic Villa Erba and manoeuvres down cobblestone streets, the film captures the effortless movement of 19 Degree Lite, echoing the freedom and agility of being behind the wheel. '19 Degree Lite represents our continued dedication to creating products that effortlessly accompany our customers on their journeys,' said Creative Director Victor Sanz. 'As a champion driver with an unmatched passion for precision and design, Lando was the perfect fit for the second chapter of our campaign. 'Watching him interact with our products is captivating – the way he moves with such ease and agility is a testament to the natural flow, dynamic ease, and control he consistently displays both on and off the track,' he adds. The collection includes two packing cases: the Extended Trip Packing Case and the Short Trip Packing Case, as well as two carry-ons: the International Carry-On and the Continental Carry-On. They are available in the core colours of Blush, Titanium Grey, and Black Graphite, with additional seasonal colours Amber and Cobalt. Featured in the campaign alongside 19 Degree Lite is TUMI's coveted TUMI | McLaren collaboration in a fresh new colourway, Super Grey, inspired by McLaren's bestselling hue, Supernova Silver. Other silhouettes included come from TUMI's iconic Harrison, Alpha Bravo, and Turin collections. The lightest addition to the world of 19 Degree – 19 Degree Lite – is available at TUMI stores worldwide and on Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel social channels.
Yahoo
04-05-2025
- Automotive
- Yahoo
View Photos of Paul Oz's Racing-Themed Sculptures
read the full story Sculptor Paul Oz has made use of a variety of techniques, from the traditional foundry methods to 3-D printing, to create bronze tributes to racing legends. Scroll through to see his works at all stages of production and completion. Oz's tribute to Ayrton Senna was a logistical tour de force in which he personally posed inside a replica Senna suit to create hundreds of images that he then used in 3-D printing. Oz used the 3-D printing to re-create the image in clay, then cast it in wax. Afterward, it was cast in bronze. The setup is elaborate for such a project. Oz had a spectacular idea, to use wheels from the McLaren Formula 1 race cars and melt them down to make a sculpture in magnesium. Oz works on his Bruce McLaren. James Hunt immortalizes the late McLaren F1 driver and World Champion. Bruce McLaren was commissioned by McLaren to mark 50 years since his death in 1970. Carioca, the Lamborghini Bull was made using a live model. The Lamborghini bull sculpture was displayed at Sant'Agata in 2024. Alberto, named for Alberto Ascari, Ferrari's first Formula 1 World Champion, also originated from a live model. TV stunt horse Luminoso was photographed by 200 cameras as he reared on one leg. On his website, Oz recalls that "it truly amazed all of us in the foundry when the first three-foot-tall cast, 30 kg of bronze, balanced perfectly on one small hoof without being bolted down." Amore de Deus is rich in symbolism as a life-size bronze tribute to the Brazilian Senna. Keep going for more images from the Paul Oz studios. You Might Also Like Car and Driver's 10 Best Cars through the Decades How to Buy or Lease a New Car Lightning Lap Legends: Chevrolet Camaro vs. Ford Mustang!
Yahoo
05-04-2025
- Automotive
- Yahoo
F1 Japanese GP: Norris leads McLaren 1-2 as grass fires interrupt practice
Motorsport photo Lando Norris closed out Japanese Grand Prix practice with the fastest time, just 0.026 seconds ahead of McLaren Formula 1 team-mate Oscar Piastri, as the session faced two red flags due to grass fires. Advertisement The championship leader aborted two hot laps during his late-session qualifying simulations on soft tyres due to minor wide moments on the exit of the second Degner corner, but rallied on his third attempt to set a 1m27.965s. Although Norris did not beat his best first sector time on that lap, he found further improvement in the final two sectors to snatch the best lap from Piastri. This could not be beaten in the late-session flurry of hot laps of soft tyres; Norris's timesheet-topper was followed by a grass fire - the second of the session - on the grass alongside 130R. Sauber's Gabriel Bortoleto had run marginally wide here on the entry to the flat-out left-hander, and just about saved his car from spinning off into the opposite wall. Moments later, the grass here caught fire to bring the session to a close. Advertisement Despite overnight attempts to quell any further grass fires, the first of the two FP3 red flags was brought out after just six minutes of running, as the island of grass between Turn 12 and the chicane used for motorbike racing at the Suzuka course was ignited. George Russell, Mercedes George Russell, Mercedes Peter Fox - Getty Images Peter Fox - Getty Images This led to a short seven-minute delay, leaving Max Verstappen's first timed run on hards perched at the top of the order. But his time was quickly brushed aside by a series of soft-tyre laps on the restart, as Norris shuffled ahead on his first play for a lap; in turn, the Briton was deposed by the two Ferraris. Advertisement Piastri then reclaimed top spot, bringing the times into the 1m28s ballpark, before George Russell eclipsed him at the head of the leaderboard. The Australian bounced back to sink below the 1m27s bracket, which Russell found himself almost a tenth shy of entering - but this was simply the prelude to Norris's later move to the top. Russell shook out in third ahead of Charles Leclerc, while Verstappen got a late upgrade to fifth after his initial soft tyre run - he had been just a tenth ahead of new team-mate Yuki Tsunoda before the Dutchman was offered a second attempt. He found the car "undriveable" at certain corners, after being offered a chance of a change in diff settings by engineer Gianpiero Lambiase. Lewis Hamilton was sixth ahead of Alex Albon, who sat ahead of Pierre Gasly, Tsunoda - who didn't get a chance to close in on Verstappen late into the session - and Isack Hadjar. Carlos Sainz was 11th, after surviving an excursion at Turn 6 due to a snap of oversteer. Both Verstappen and Piastri were pinged by the stewards having appeared to not follow the race director's instructions governing practice starts on the pitlane exit. F1 Japanese GP – FP3 results
BBC News
03-03-2025
- Sport
- BBC News
Verstappen, Biles & Pidcock among award nominees
Olympic champions Simone Biles, Mondo Duplantis, Leon Marchand, Faith Kipyegon, Sifan Hassan and Sydney McLaughlin-Levrone are among a star-studded shortlist for the Laureus World Sports Biles, the world's most decorated gymnast, is a three-time winner of the women's award and also claimed the comeback award last year. She won three golds in Paris in the team, all-around and vault plus a silver on floor and now has 11 Olympic is joined on the shortlist by a trio of athletes - American McLaughlin-Levrone, the 400m hurdles and 4x400m relay champion, Kenya's Kipyegon, who won a third 1500m title and Dutch star Hassan, the marathon year's winner, the Spanish footballer Aitana Bonmati, and tennis world number one Aryna Sabalenka of Belarus complete the the men's side, pole vaulter Duplantis, who retained his Olympic title and has broken the world record 11 times, and swimmer Marchand, the winner of four golds at his home Games, both enjoyed Olympic success last on the shortlist are the 2023 winner Max Verstappen, who claimed his fourth consecutive Formula 1 title, Slovenian cyclist Tadej Pogacar, who won the Tour de France, Giro d'Italia and world title, and Spanish tennis player Carlos Alcaraz, the winner of Grand Slam titles at the French Open and WimbledonHowever, Alcaraz's on-court rival Jannik Sinner, the world number one had his nomination withdrawn last week after he was given a three-month doping ban. British cyclist Tom Pidcock is nominated for the action award after retaining his Olympic mountain biking title in spectacular who trailed French rider Victor Koretzky by as much as 40 seconds at one point, defied a puncture to win his second consecutive is joined on the shortlist by two gold-medal winning skateboarders – Yuto Horigome and last year's winner Arisa Trew, snowboarder Chloe Kim, surfer Caroline Marks and Polish speed climber Aleksandra McLaren Formula 1 team are the only nominee for the team of the year award not to hail from either Spain or the sport's second longest-lived team ended a 26-year wait to win the 2024 constructors' nominated are three Spanish football teams - Real Madrid men, Spain men and Barcelona women, along with USA men's basketball team and the Boston is also represented in the world breakthrough award through San Antonio Spurs and France star Victor Wembanyama, who is up against Olympic gold-medal winning athletes Julien Alfred of St Lucia and Letsile Tebogo of Botswana, Canadian swimmer Summer McIntosh and Spanish footballer Lamine Paris Paralympic gold medallist and London Marathon winner Catherine Debrunner of Switzerland is among those nominated for the sportsperson with a disability along with wheelchair tennis player Tokito Oda, archer Matt Stutzman, swimmers Teresa Perales and Jian Yuhan, and badminton player Qu nominees for the awards are selected by a panel of journalists and broadcasters with the winners to be announced at a ceremony in Madrid on 16 April. Sportsman of the year Carlos Alcaraz (Spain) - tennis Mondo Duplantis (Sweden) - athletics Leon Marchand (France) - swimmingTadej Pogacar (Slovenia) - cycling Max Verstappen (Netherlands) - Formula 1 World sportswoman of the year Simone Biles (USA) - gymnastics Aitana Bonmati (Spain) - footballSifan Hassan (Netherlands) - athletics Faith Kipyegon (Kenya) - athletics Sydney McLaughlin-Levrone (USA) - athletics Aryna Sabalenka - tennis Team of the year FC Barcelona women - footballBoston Celtics - basketballMcLaren - Formula 1Real Madrid men - footballSpain men - footballUSA men - basketball Breakthrough of the year Julien Alfred (St Lucia) - athletics Bayer 04 Leverkusen (Germany) - football Summer McIntosh (Canada) - swimming Letsile Tebogo (Botswana) - athleticsVictor Wembanyama (France) - basketball Lamine Yamal (Spain) - football Comeback of the year Rebeca Andrade (Brazil) - gymnasticsCaeleb Dressel (USA) - swimming Lara Gut-Behrami (Switzerland) - alpine skiingMarc Marquez (Spain) - motor cyclingRishabh Pant (India) - cricketAriarne Titmus (Australia) - swimming Action sportsperson of the year Yuto Horigome (Japan) - skateboarding Chloe Kim (USA) - snowboarding Caroline Marks (USA) - surfing Aleksandra Miroslaw (Poland) - speed climbing Tom Pidcock (GB) - mountain bikingArisa Trew (Australia) - skateboarding Sportsperson of the year with a disability Catherine Debrunner (Switzerland) - athleticsTeresa Perales (Spain) - swimming Tokito Oda (Japan) - wheelchair tennisMatt Stutzman (USA) - archery Jiang Yuyan (China) - swimmingQu Zimo (China) - wheelchair badminton Sport for good award Kick4life (Lesotho) - football & gender equity Figure Skating in Harlem (USA) - figure skating & racial equityKind Surf (Spain) - surfing & inclusionLiberi Nantes (Italy) - football & social inclusionParis Basket 18 (France) - basketball & gender equityStreet League (UK) - multi-sport & employability
Campaign ME
24-02-2025
- Automotive
- Campaign ME
Interview: OKX CMO on investing in McLaren, Man City and Mild Mild West
Dubai-registered cryptocurrency exchange OKX launched its business in the UAE in October 2024, with a launch at the Museum of the Future, making waves with its entry into the region. The brand has invested heavily in brand, marketing and advertising, including sponsorships and brand partnerships with the McLaren Formula 1 team and Manchester City F.C. As a primary partner of the McLaren Formula 1 team, OKX branding was carried on the McLaren MCL36 and McLaren MCL38 F1 cars, on the helmets of McLaren F1 drivers Lando Norris and Oscar Piastri, and on the McLaren F1 team kit and McLaren shadow team kit. The recently launched 2025 McLaren livery, the MCL39 F1 car, driver helmets and kits also displays the OKX brand. 'It's truly unique when you're able to be part of the underdog story, the comeback. We took a long-term approach with McLaren, and it shows how investing in long-term vision creates sustainable success.' Campaign Middle East spoke to Haider Rafique, the Chief Marketing Officer at OKX, about the brand's significant moves within the advertising and sports marketing realm, and its plans for the future. Kickstarting the conversation, Rafique said, 'First of all, what a way for McLaren to end 2024, taking home the Constructors' Championship for the first time since 1998. The fact that it took place in the UAE – perhaps the most forward-thinking and visionary nation leading the crypto-surgence – makes it even more impactful.' He added, 'It's no secret that F1 racing is a massive draw in the UAE. Our approach, however, wasn't simply to go to the best and rest our laurels. We bet on teams when others weren't willing to bet on them, because we saw something in them that others did not. It's truly unique when you're able to be part of the underdog story, the comeback. We took a long-term approach with McLaren, and it shows how investing in long-term vision creates sustainable success. We choose to align with organisations like McLaren, with a heritage that appeals to older generations, while their focus on innovation helps bring in new ones.' View this post on Instagram A post shared by OKX (@okx_official) Meanwhile, OKX's partnership with Manchester City, its first venture into the world of sport and entertainment, spanned both the men's and women's teams, in addition to the club's esports operations. The brands also collaborated on a number of exclusive experiences for OKX's global customer base, which saw Manchester City coach Pep Guardiola at one of its events in Dubai, in addition to OKX's in-stadium presence across the Etihad Stadium and Academy Stadium. The brand has also leveraged out-of-home (OOH) advertising, experiential events in iconic venues across the UAE, and has run integrated campaigns over the past few months. How OKX is building a long-term brand and marketing a crypto currency exchange A large part of building a long-term sustainable brand, and marketing OKX as a crypto currency exchange has gone beyond the flamboyance of partnering with big brands to the core of trust, transparency, awareness and education. Rafique explained, 'That's how we approach all of our campaigns, building them on a foundation of trust and understanding. Over the last few years, we've tailored our approach: 'A New Alternative', based on a specific imperative: to educate people to trade responsibly, which is part of our commitment to people in the crypto space. This helps to foster an environment that allows people to experience the industry over the long-term, build positive interactions and, in turn, bring the value back to it.' He added, 'Crypto markets can be volatile, and when you're coming in as a new customer it can be overwhelming to some. Which is why we provide many tools for people to ease into the industry – for example, you can use demo trading at the outset; you can use signal and bot trading to derisk your independent moves; in addition to the myriad controls we use to derisk positions and protect against potential losses.' The brand's partnerships with trusted global banks such as Standard Chartered have boosted this effort. 'It all comes back to the trust element. When people see OKX partnering with household names, such as Standard Chartered, it helps to instill a level of confidence and trust in both the company and the broader industry. And this is especially relevant to the institutional sector, where we can offer a broader range of secure and reliable custody solutions,' Rafique said. This collaboration is expected to attract increased institutional participation in the digital asset market, contributing to a more mature environment for institutions globally. It also aligns with the findings of a recently published research brief authored by Economist Impact titled 'Digital assets as the new alternative for institutional investors: market dynamics, opportunities and challenges,' which highlights institutional investors' view that digital assets are an inevitable institutional opportunity. The report also finds that 80 per cent of traditional and crypto hedge funds utilising digital assets employ third-party custodians, highlighting strong demand for segregation of duties related to trade execution and asset custody. Meaningful messaging in marketing and 'meaningful innovation in the on-chain world' OKX has incorporated these tenets of trust and transparency, security and reliability into its marketing communications, as well. This focus has led to its brand differentiation and brand recall in a competitive market. Rafique added, 'At OKX, we've always prioritised compliance, security and transparency – pillars that build trust. With our steady leadership amidst uncertainty, we're attracting partners across industries to jointly realize Web3's potential. Our recent announcement focuses on this, a partnership with Hacken to audit our annual Proof of Reserves, providing industry-leading verification, leadership and innovation and a future-focused approach.' 'This also forms the basis upon which all of our external campaigns are based. I like to think our approach is unique, tailored around one principle: find your own path and don't imitate; distinguish yourself. Ask yourself, how do you elevate an existing approach in the marketing space? That's the core tenet behind our strategy and is the driving force, for example, behind our latest campaign, Mild Mild West.' 'Why advertise, when you can make a film? That was my approach to this campaign,' Rafique said. The film challenges the oversimplified notion that crypto is the 'wild west.' Instead, its presents a vision where the future of finance is built on verifiable trust and personal empowerment. Through the western genre, the campaign explores how true freedom isn't about the absence of structure, but about having the right tools and knowledge to maintain control over one's own assets and future. 'This mirrors our broader mission at OKX of driving meaningful innovation in the on-chain world. We're showing how technology should empower, not control. In the same way our reimagined wallet makes onchain experiences across more than 100 chains intuitive while enhancing individual control, the film portrays characters discovering that true freedom in the digital age comes through understanding and utilising the right tools. It's about making conscious choices about how we interact with technology, rather than being passive participants,' Rafique added. In its attempt to build impactful and meaningful communities, the brand has leaned on different marketing channels to educate its users on how to interact with the crypto and Web3 ecosystem in a safe environment. 'Whether through events, social media, or using our brand partners [McLaren and Man City, for example], the approach is always to build a story and propose OKX as a new alternative for crypto trading in the region and beyond,' Rafique concluded.
