5 days ago
Visa appoints Meble Tin to lead Oceania marketing from Sydney
Visa has appointed Meble Tin as Head of Marketing for Oceania, overseeing Australia, New Zealand and the Pacific Islands.
Tin, who will be based in Sydney, officially joins Visa on 2 September 2025, following roles at Apple and Airbnb where she built experience in brand development and customer engagement across both global and regional markets.
Appointment details
In her new position, Tin will lead the marketing agenda across Oceania, covering brand, client and consumer engagement. She is expected to play a significant part in aligning Visa's expanding capabilities with its regional marketing strategies and helping to scale marketing services for partners in banking, fintech, and merchant sectors.
Tin most recently served at Airbnb, where she led marketing for Asia Pacific. Prior to that, she held senior global marketing roles at Apple, including leading global marketing for the 'Today at Apple' programme, a retail experience initiative delivered across over 500 stores worldwide, recognised with Grand Prix and Titanium awards at Cannes Lions.
Industry background
Her background includes experience in adapting strategies for local markets while keeping a focus on broader, global brand goals. At Airbnb, Tin helped tailor marketing approaches to meet the diverse needs of audiences across Asia Pacific, combining local relevance with the wider ambitions of the brand.
Alan Machet, Visa Group Country Manager for Oceania, commented on the appointment: "This is a pivotal appointment for us. Meble brings a unique blend of global brand-building expertise and regional market insight - and will help sharpen the way we show up as a business, a brand and a marketing partner to our clients."
At Visa, Tin is expected to guide marketing efforts at a time of ongoing change for the payments industry, particularly as digital commerce continues to shift how brands reach and connect with people.
Marketing services focus
Tin's role will support Visa's investment in marketing services for clients. These services are designed to help organisations drive growth by tapping into Visa's data resources, creative capabilities and marketing platforms. The company is focusing on strengthening partnerships with banks, fintech companies, and merchants throughout the region.
Danielle Jin, Regional Head of Marketing for Asia Pacific, spoke about the skills Tin brings to the organisation: "Meble has an instinct for turning complex technology into compelling customer narratives. That's a powerful asset not just for Visa's brand, but for the value we deliver to our clients across the region."
Meble Tin, discussing her new role and what drew her to Visa, said: "Visa is a brand that touches every part of daily life - and that's what excites me. As digital commerce continues to evolve, we have an opportunity to help businesses grow by combining innovation with insight, and creativity with local connection."
Tin's appointment comes at a time when Visa is focusing on building its regional presence in Oceania and developing capabilities to support local and international partners amid a changing payments landscape.
She will begin her new role leading Visa's marketing direction from September, guiding strategy across Australia, New Zealand, and the Pacific Islands.
