17 hours ago
Skandha and EFC partner to expand Global Media Capability centres
Partnership with space-branded real estate expert delivers next-level offshoring agility for broadcasters, OTT platforms, and media tech firms by managing the entire content lifecycle.
Skandha Media Services, a specialist in broadcast and digital media technology powered by cloud, AI and automation, has announced a strategic partnership with EFC Limited, a leader in dynamic workspaces and physical infrastructure. This collaboration is set to enhance Skandha's ability to offer scalable, cost-effective solutions for global media and entertainment (M&E) companies looking to offshore operations through Media Capability Centers (MCCs).
EFC, which operates fully managed workspaces across key Indian cities including Mumbai, Hyderabad, Chennai and Gurugram, is already supporting several Global Capability Centres (GCCs) in India. The new alliance builds on that foundation, enabling Skandha to expand its infrastructure and deliver tailored services that support end-to-end media workflows, from broadcast playout and live event production to ad monetization and post-production.
India has emerged as a hub for GCCs, with over 1,580 such centres, according to a recent EY report. Of these, about 50 are focused specifically on media and entertainment, forming a niche category known as MCCs. These centres cater to the unique needs of the M&E sector, combining creative, technical, and operational expertise to centralise and scale media activities across sectors such as broadcasting, digital content, sports, gaming, and advertising.
MCCs streamline essential operations including localisation, regulatory compliance, VFX, programmatic media buying, news production, audience analytics and content creation. Major global media brands like Disney, ESPN, Bloomberg, Comcast and Warner Bros. Discovery have already invested in such offshoring hubs in India.
As part of the collaboration, Skandha and EFC have worked on a high-impact space branding initiative to position Skandha's MCC offerings, showcasing their ability to execute large-scale rollouts with speed and precision.
Yogesh Salian, CEO & founder of Skandha Media Services, explained: 'EFC's experienced leadership in workspace and real estate, and its readily available capacity, can easily accommodate our MCC infrastructure. This means we can provide fully outsourced end-to-end services, along with the infra, processes and people to support the entire media workflow spectrum – from broadcast playout, live event support, ad insertion and ad monetisation, to content rights management, content services and post-production processes.
'This collaboration allows us to offer our domestic and international clients not only economies of scale in infrastructure but also highly efficient and scalable operations.'
Founder of EFC Ltd., Umesh Sahay said: 'Skandha has become a well-known brand in the region with a strategic vision that will benefit M&E customers worldwide. We're delighted they have chosen EFC to host their MCCs to bolster services and help their customers stay ahead in such a competitive landscape.'
The partnership is also strategically aligned with the growing industry trend of prioritizing profitability over expansion. By outsourcing infrastructure and technical operations to Skandha's MCCs, global broadcasters, OTT platforms, and sports media organisations can reduce capital and operational costs while maintaining performance and agility. These services are further enhanced by Skandha's AI-driven workflows, secure enablement, and automated quality control, enabling rapid deployment and execution.
With the alliance now in place, Skandha aims to rapidly scale its Global Media Capability Centres, delivering powerful support to M&E brands navigating increasing content demand, accelerated digital transformation, and tightening margins.
'We're confident that our expanded Global Media Capability Center will help amplify brand presence across diverse platforms and environments,' Salian added. 'This partnership will help us to rapidly scale operations and empower our customers to navigate rising content consumption, rapid digitalization and cost pressure with agility.'
