Latest news with #MediaCo
Yahoo
03-06-2025
- Business
- Yahoo
MediaCo Breaks from the Competition and Reports Robust April-May Television and Radio Audience Growth in 2Q25
NEW YORK, June 03, 2025--(BUSINESS WIRE)--MediaCo, a leading multicultural, multiplatform media powerhouse, announced significant audience growth across its television and radio platforms second quarter-to-date, underscoring its commitment to delivering culturally resonant entertainment, music and news content to Hispanic and Black audiences. Broadcast Television Performance1 EstrellaTV Network weekday 7p-11p prime during the first two months of 2Q grew +35% among Persons 18-49 vs. the same period a year ago driven largely by its regular series programming Tengo Talento, Mucho Talento Nueva Era (+19%), Alarma TV (+54%), Noticiero Cierre de Edición (+48%) and 24 Horas Late (+122%). Additionally, on May 14th, the network delivered its largest full coverage P18-49 audience of its semifinal Liga MX match between Tigres UANL vs Toluca (+157% vs. the network's 2024/25 Men's Liga MX average). Local Television Performance2 EstrellaTV Local also had gains in the combined book averages of April and May vs. the same period a year ago. Three of the network's biggest owned and operated stations grew in weekday prime: KRCA / Los Angeles nearly doubled its P18-49 audience (+96%), QFAA / Dallas grew +49% and KZJL / Houston increased +143%. Additionally, WGEN / Miami was up in weekday prime year-to-year among P25-54 by +198%. Radio Performance3 MediaCo also announced significant audience growth in its radio division during the first four months of 2025, outpacing overall market growth. MediaCo radio stations saw audience increases in primetime with Adults 25-54 by an impressive 24% compared to the final four months of 2024—well above the overall market growth of 18% over the same period. KBUE, in Los Angeles grew 56%, KRQB/Riverside/San Bernardino gained 46%, Estrella's Dallas stations (KNOR, KBOC and KZZA) increased a combined 38% and its stations in Houston (KTJM and KQQK) rose 19%. In New York, MediaCo stations WBLS and WQHT grew a combined 14%, reinforcing MediaCo's reach in the nation's largest media market. "This level of growth speaks to the power of culturally relevant content and the strength of our multi-platform approach," said Brian Fisher, Senior Vice President of Video Sales. "We're proud to deliver meaningful engagement for our audiences and strong performance for our partners—across every screen and in every market." ABOUT MEDIACO MediaCo Holding Inc. (Nasdaq: MDIA) is a minority-owned, minority-targeted media business. MediaCo stands at the forefront of entertainment and news, uniquely positioned as a leader in reaching multicultural audiences. Through its diverse portfolio of digital, television and radio properties including EstrellaTV, Estrella News, Hot 97, WBLS and Que Buena LA, MediaCo engages over 20 million people every month, delivering a dynamic mix of free, ad-supported streaming and terrestrial entertainment, music, and news across all major media platforms and on all devices. More info at TV Sources: 1Nielsen NNTV. Panel only, TV w/Digital, Live+Same day data. M-F 7p-11p Strict Daypart (Span) and pure program averages within M-F 8-9p, 9-10p, 10-1030p and 1030-11p; percentages calculated on P18-49 AA (units). NTI dates for Apr/May 2025 (3/31/25-5/25/25) vs. Apr/May 2024 (4/01/24-5/26/24). Tigres comparison based on full coverage of 5/14/25 match vs. full coverage of all 20 men's matches (7/17/24-5/14/25) 2Nielsen NLTV. Production data, TV w/Digital, Live+Same day data. M-F 7p-11p Broadcast feed P18-49 AA (units) for KRCA/LA, QFAA/DL, KZJL/HN and P25-54 AA (units) for WGEN/MI. NSI dates for Apr/May 2025 (3/27/25-5/21/25) vs. Apr/May 2024 (3/28/24-5/22/24). Radio Source: 3Nielsen Audio; Adults 25-54, Mon-Fri 6a-7p, Average Quarter Hour (AQH) growth, Jan-Apr 2025 (4-month average) vs. Sep-Dec 2024 (4-month average); Los Angeles, Riverside/San Bernardino, Dallas, Houston, and New York Metros. View source version on Contacts For press inquiries: press@
Business Wire
03-06-2025
- Business
- Business Wire
MediaCo Breaks from the Competition and Reports Robust April-May Television and Radio Audience Growth in 2Q25
NEW YORK--(BUSINESS WIRE)--MediaCo, a leading multicultural, multiplatform media powerhouse, announced significant audience growth across its television and radio platforms second quarter-to-date, underscoring its commitment to delivering culturally resonant entertainment, music and news content to Hispanic and Black audiences. Broadcast Television Performance 1 EstrellaTV Network weekday 7p-11p prime during the first two months of 2Q grew +35% among Persons 18-49 vs. the same period a year ago driven largely by its regular series programming Tengo Talento, Mucho Talento Nueva Era (+19%), Alarma TV (+54%), Noticiero Cierre de Edición (+48%) and 24 Horas Late (+122%). Additionally, on May 14 th, the network delivered its largest full coverage P18-49 audience of its semifinal Liga MX match between Tigres UANL vs Toluca (+157% vs. the network's 2024/25 Men's Liga MX average). Local Television Performance 2 EstrellaTV Local also had gains in the combined book averages of April and May vs. the same period a year ago. Three of the network's biggest owned and operated stations grew in weekday prime: KRCA / Los Angeles nearly doubled its P18-49 audience (+96%), QFAA / Dallas grew +49% and KZJL / Houston increased +143%. Additionally, WGEN / Miami was up in weekday prime year-to-year among P25-54 by +198%. Radio Performance 3 MediaCo also announced significant audience growth in its radio division during the first four months of 2025, outpacing overall market growth. MediaCo radio stations saw audience increases in primetime with Adults 25-54 by an impressive 24% compared to the final four months of 2024—well above the overall market growth of 18% over the same period. KBUE, in Los Angeles grew 56%, KRQB/Riverside/San Bernardino gained 46%, Estrella's Dallas stations (KNOR, KBOC and KZZA) increased a combined 38% and its stations in Houston (KTJM and KQQK) rose 19%. In New York, MediaCo stations WBLS and WQHT grew a combined 14%, reinforcing MediaCo's reach in the nation's largest media market. 'This level of growth speaks to the power of culturally relevant content and the strength of our multi-platform approach,' said Brian Fisher, Senior Vice President of Video Sales. 'We're proud to deliver meaningful engagement for our audiences and strong performance for our partners—across every screen and in every market.' ABOUT MEDIACO MediaCo Holding Inc. (Nasdaq: MDIA) is a minority-owned, minority-targeted media business. MediaCo stands at the forefront of entertainment and news, uniquely positioned as a leader in reaching multicultural audiences. Through its diverse portfolio of digital, television and radio properties including EstrellaTV, Estrella News, Hot 97, WBLS and Que Buena LA, MediaCo engages over 20 million people every month, delivering a dynamic mix of free, ad-supported streaming and terrestrial entertainment, music, and news across all major media platforms and on all devices. More info at TV Sources: 1 Nielsen NNTV. Panel only, TV w/Digital, Live+Same day data. M-F 7p-11p Strict Daypart (Span) and pure program averages within M-F 8-9p, 9-10p, 10-1030p and 1030-11p; percentages calculated on P18-49 AA (units). NTI dates for Apr/May 2025 (3/31/25-5/25/25) vs. Apr/May 2024 (4/01/24-5/26/24). Tigres comparison based on full coverage of 5/14/25 match vs. full coverage of all 20 men's matches (7/17/24-5/14/25) 2 Nielsen NLTV. Production data, TV w/Digital, Live+Same day data. M-F 7p-11p Broadcast feed P18-49 AA (units) for KRCA/LA, QFAA/DL, KZJL/HN and P25-54 AA (units) for WGEN/MI. NSI dates for Apr/May 2025 (3/27/25-5/21/25) vs. Apr/May 2024 (3/28/24-5/22/24). Radio Source: 3 Nielsen Audio; Adults 25-54, Mon-Fri 6a-7p, Average Quarter Hour (AQH) growth, Jan-Apr 2025 (4-month average) vs. Sep-Dec 2024 (4-month average); Los Angeles, Riverside/San Bernardino, Dallas, Houston, and New York Metros.
Yahoo
02-06-2025
- Business
- Yahoo
Estrella MediaCo Announces Key Leadership Promotions in National and Digital Sales
NEW YORK, June 02, 2025--(BUSINESS WIRE)--Estrella MediaCo is pleased to announce the promotions of two standout leaders as part of its continued investment in cross-platform growth and multicultural market leadership. Rogerio Alves has been promoted to Vice President, Digital Sales – CTV and Audio Streaming, where he will lead monetization strategies across Estrella's growing digital video and audio portfolio, including FAST channels, CTV, and streaming audio platforms. "Rogerio has been instrumental in shaping our digital growth strategy, consistently driving innovation and results across our CTV and audio platforms," said Brian Fisher, SVP of Video Sales. "His promotion to Vice President of Digital Sales is a testament to his leadership, vision, and deep understanding of the evolving media landscape." Sandra Sanchez has been promoted to Vice President, National Sales, where she will oversee Estrella's broadcast and digital sales across all national spot markets. Sandra has played a critical role in deepening relationships with top agencies and clients, consistently delivering results and elevating Estrella's national presence. "Sandra brings both precision and passion to every client partnership. Her ability to lead with clarity and build trust across the industry has been a driving force behind our national growth," added Fisher. Both Alves and Sanchez will report directly to Brian Fisher, Senior Vice President of Video Sales, who oversees all sales across Estrella MediaCo's digital and broadcast video platforms. "These promotions are a reflection of the exceptional talent driving Estrella MediaCo's momentum," said Fisher. "Rogerio and Sandra are trusted leaders who understand how to deliver results for brands while representing the power and authenticity of multicultural media." About MediaCo: MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, diverse-targeted media business. MediaCo stands at the forefront of entertainment and news, uniquely positioned as a leader in reaching multicultural audiences. Through its diverse portfolio of digital, television and radio properties including EstrellaTV, Estrella News, Hot 97, WBLS and Que Buena LA, MediaCo engages over 20 million people every month, delivering a dynamic mix of free, ad-supported streaming and terrestrial entertainment, music, and news across all major media platforms and on all devices. More info at View source version on Contacts For press inquiries: press@ Sign in to access your portfolio
Business Wire
02-06-2025
- Business
- Business Wire
Estrella MediaCo Announces Key Leadership Promotions in National and Digital Sales
NEW YORK--(BUSINESS WIRE)--Estrella MediaCo is pleased to announce the promotions of two standout leaders as part of its continued investment in cross-platform growth and multicultural market leadership. Rogerio Alves has been promoted to Vice President, Digital Sales – CTV and Audio Streaming, where he will lead monetization strategies across Estrella's growing digital video and audio portfolio, including FAST channels, CTV, and streaming audio platforms. 'Rogerio has been instrumental in shaping our digital growth strategy, consistently driving innovation and results across our CTV and audio platforms,' said Brian Fisher, SVP of Video Sales. 'His promotion to Vice President of Digital Sales is a testament to his leadership, vision, and deep understanding of the evolving media landscape.' Sandra Sanchez has been promoted to Vice President, National Sales, where she will oversee Estrella's broadcast and digital sales across all national spot markets. Sandra has played a critical role in deepening relationships with top agencies and clients, consistently delivering results and elevating Estrella's national presence. 'Sandra brings both precision and passion to every client partnership. Her ability to lead with clarity and build trust across the industry has been a driving force behind our national growth,' added Fisher. Both Alves and Sanchez will report directly to Brian Fisher, Senior Vice President of Video Sales, who oversees all sales across Estrella MediaCo's digital and broadcast video platforms. 'These promotions are a reflection of the exceptional talent driving Estrella MediaCo's momentum,' said Fisher. 'Rogerio and Sandra are trusted leaders who understand how to deliver results for brands while representing the power and authenticity of multicultural media.' About MediaCo: MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, diverse-targeted media business. MediaCo stands at the forefront of entertainment and news, uniquely positioned as a leader in reaching multicultural audiences. Through its diverse portfolio of digital, television and radio properties including EstrellaTV, Estrella News, Hot 97, WBLS and Que Buena LA, MediaCo engages over 20 million people every month, delivering a dynamic mix of free, ad-supported streaming and terrestrial entertainment, music, and news across all major media platforms and on all devices. More info at
Business Wire
27-05-2025
- Business
- Business Wire
MediaCo Elevates Key Executives to Propel Multicultural Growth Strategy Across Audio and Video Platforms
NEW YORK--(BUSINESS WIRE)--MediaCo, a leading multimedia company serving multicultural audiences across the United States, today announced key senior leadership appointments aimed at accelerating strategic growth and innovation. Brian Fisher has been promoted to Senior Vice President of Video Sales, Danny Lowry has been promoted to Senior Vice President of Audio Sales, and Luis Fernández-Rocha has been appointed Senior Vice President of Local Video Sales. These executive appointments underscore MediaCo's commitment to expanding its market presence and delivering enhanced value to its partners and audiences. Brian Fisher – Senior Vice President, Video Sales Brian Fisher is a proven leader in video sales strategy, instrumental in driving MediaCo's success in the evolving video landscape. He spearheads growth through advertising innovation and strategic revenue development. In his expanded role, Fisher will oversee all video sales across MediaCo's television network and manage streaming video revenue, ensuring a cohesive and forward-thinking strategy across linear and digital platforms. Fisher brings extensive experience from Turner Broadcasting, Bloomberg Media, Tribune Media, and most notably, Disney ABC Television Network, where he spent over a decade helping launch one of the industry's first Full Episode Players, pioneering the transition toward network streaming and shaping today's digital video ecosystem. Danny Lowry – Senior Vice President, Audio Sales Danny Lowry is an accomplished executive leader with a distinguished 27-year career in radio and multimedia sales, recognized for his strategic vision, operational excellence, and transformative leadership in multicultural media. Since joining MediaCo in 2019, Danny has significantly elevated the company's audio sales division, initially serving as Director of Sales for Dallas and later expanding his leadership to include Houston. In his current role as Senior Vice President, he drives national sales strategies and fosters strategic partnerships to strengthen MediaCo's position as a leader in the multicultural audio marketplace. Before MediaCo, Danny held prominent leadership roles at Univision, including General Manager of the Austin market, where he successfully managed all station operations and led notable market growth. He also led Univision's National Radio division, overseeing 62 stations across 16 markets, guiding revenue growth, sales strategy, and operational excellence on a national scale. Throughout his career, Danny has consistently delivered substantial revenue gains and deepened client relationships by blending innovative sales approaches with a deep understanding of multicultural audiences. Luis Fernández-Rocha – Senior Vice President, Local Video Sales Luis Fernández-Rocha brings over 30 years of experience in Hispanic media, including two decades in senior leadership roles at TelevisaUnivision. As President and Regional Manager, he successfully led sales operations and drove substantial revenue growth across multiple markets. Fernández-Rocha's extensive expertise in market expansion and strategic partnerships will be instrumental in his role as Senior Vice President of Local Video Sales, where he will guide MediaCo's local television sales initiatives and craft tailored solutions that effectively connect advertisers with multicultural audiences. 'These promotions mark an exciting new chapter for MediaCo,' said Albert Rodriguez, CEO of MediaCo. 'Brian, Danny, and Luis are accomplished leaders who bring passion, expertise, and a deep understanding of the audiences and advertisers we serve. Their leadership will be crucial as we drive the next phase of growth across our audio and video platforms.' About MediaCo: MediaCo is a national multimedia company delivering culturally resonant content through television, radio, and digital platforms. Its iconic brands, including WBLS, Hot 97, Don Cheto Radio Network, and top-rated Spanish-language stations in New York, Los Angeles, Dallas, and Houston, reach millions of multicultural consumers each week.
