Latest news with #MediaCoHoldingInc
Business Wire
a day ago
- Business
- Business Wire
MediaCo's Trailblazer Brian Fisher Elevated to Chief Revenue Officer
NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) today announced the promotion of Brian Fisher to Chief Revenue Officer (CRO), effective immediately. In this role, Fisher will lead revenue-generating functions across the portfolio, including national and local sales for linear, audio, events, and digital. 'Brian has been at the center of our growth story,' said Albert Rodriguez, CEO of MediaCo. 'In recent quarters, we've achieved record revenue, strengthened key partnerships, and entered new markets. We expect continued digital revenue momentum in the upcoming quarter, building on record results from Q2. Brian's leadership positions us well as we pursue our next phase of expansion.' Fisher most recently served as Senior Vice President of Video Sales, where he spearheaded innovation and revenue growth across digital, linear, and advanced TV platforms. He helped power a 345% surge in digital revenue during the first half of 2025, with digital now accounting for 33% of total advertising income. Prior to joining MediaCo, he held senior leadership roles at Disney, Tribune, and McCann-Erickson, where he was known for developing and scaling cutting-edge advertising solutions. A graduate of the University of Arizona, Fisher is widely recognized for his expertise in multicultural marketing and his ability to guide teams through the rapidly changing media landscape. 'I'm honored to take on this role at such an exciting time for MediaCo,' said Brian Fisher. 'We have an incredible opportunity to build on our momentum, expand our offerings, and deliver even greater value to our partners and audiences. I'm looking forward to working with our talented team to shape the next chapter of growth.' About MediaCo MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences across the U.S. Through its influential brands—including Hot 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—MediaCo reaches over 20 million people monthly via television, radio, digital, and streaming platforms. Its content spans music, news, and entertainment across major local and national markets. Learn more at
Business Wire
3 days ago
- Business
- Business Wire
MediaCo's EstrellaTV Caps Off July With Surging Prime Ratings and Strong Year-Over-Year Growth Among P18-49
NEW YORK--(BUSINESS WIRE)--EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc. (Nasdaq: MDIA), closed out the July ratings period with significant momentum, notching some of its strongest audience gains of the season and extending a months-long trend of year-over-year growth in prime among Adults 18-49. In the final week of July, EstrellaTV delivered 18.3k among P18-49 viewers in Monday-Sunday prime, marking the network's 5th highest weekly prime delivery this season and a substantial +24% increase over its season-to-date average. This robust performance capped a month in which EstrellaTV averaged 13.8k P18-49 viewers in the daypart, up +13% vs. July 2024 (12.2k). It was the fourth consecutive month and the sixth time in the past eight months that EstrellaTV has posted year-over-year gains in this key demo. By contrast, top Spanish-language networks Univision and Telemundo posted year-over-year declines in July among P18-49 in MS prime of -35% and -21%, respectively. Unimas saw a +15% bump year-over-year for July, largely driven by FIFA Mundial coverage. However, without the heavy soccer content in the final week, Unimas' audience fell -43% compared to its average across the first three weeks of the month. Strong prime time programming fueled EstrellaTV's July performance: Alarma TV (9p) averaged 30.4k P18-49 viewers in July, up +37% vs. its season-to-date average. In the final two weeks of the month, the show soared even higher, averaging 38.1k and 35.7k, respectively. Tengo Talento, Mucho Talento (8p) closed the month strong, delivering 18.7k P18-49 viewers in the final week, +10% above its STD average. 100 Latinos Dijeron (7p) was also a standout, climbing +23% vs. STD in the final week (18.7k vs. 15.2k). These gains reinforce EstrellaTV's growing relevance among younger Hispanic audiences and the continued strength of its programming strategy. MediaCo's EstrellaTV added more firepower to its summer season with the live music, reality competition, Objetivo Fama, on August 2nd at 8PM EST. Since its premiere, the show is building momentum with viewers and part of a non-stop music and soccer programming line-up this Saturday, August 16 th beginning at 8PM EST with the heated Tigres vs. América Liga MX rivalry match. Source: Nielsen National TV View, National Sample; Panel Only, TV with Digital. Live+Same Day, Strict Daypart Averages Mon-Sun 7p-11p; P18-49 AA (units). Season-to-date (9/23/24-7/27/25), July 2025 (6/30/25-7/27/25); July 2024 (7/01/24-7/28/24). ABOUT MEDIACO MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences across the U.S. Through its influential brands—including Hot 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—MediaCo reaches over 20 million people monthly via television, radio, digital, and streaming platforms. Its content spans music, news, and entertainment across major local and national markets. Learn more at
Business Wire
22-07-2025
- Entertainment
- Business Wire
MediaCo's EstrellaTV Announces the Return of the Iconic Musical Reality Series and Competition Objetivo Fama for 2025
BURBANK, Calif.--(BUSINESS WIRE)--EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc. (Nasdaq: MDIA), proudly announces the return of Objetivo Fama, the groundbreaking musical reality competition that captivated audiences across the U.S. and Puerto Rico. The new season will premiere exclusively on EstrellaTV on Saturday, August 2, 2025, in the United States, with weekly primetime episodes airing for 14 consecutive weeks on Saturdays and Wednesdays. As part of this exclusive U.S. deal, Objetivo Fama will be available on EstrellaTV's national broadcast network, on its EstrellaTV FAST (free ad-supported streaming television) channel and live and on-demand through the EstrellaTV app. EstrellaTV will also amplify the series across its social media platforms. 'Objetivo Fama is more than just a music show. It's a journey that transforms lives,' said Albert Rodriquez, CEO, MediaCo. 'We are thrilled to bring incredible live musical storytelling and competition show to our viewers and advertisers.' Objetivo Fama introduces a reimagined format that blends high-stakes musical performance with an immersive reality experience. Twenty aspiring artists will live together and train in a custom-built House Studio, where their personal and artistic transformations will unfold before viewers' eyes — filmed 24/7. ' Objetivo Fama returns with a bold new vision that goes far beyond a music competition. We've created a format where discipline, creativity, and personal transformation unfold in real time, allowing audiences to truly connect with each artist's journey. This new chapter honors the show's legacy while speaking directly to a new generation of dreamers,' said Soraya Sánchez, Executive Producer of Objetivo Fama. First launched in 2004, Objetivo Fama became a cultural phenomenon and a launching pad for some of Latin music's most beloved stars. The 2025 revival honors its legacy while introducing a bold, modernized vision for a new generation of fans. For more information on Objetivo Fama and EstrellaTV programming, visit or Follow EstrellaTV on Social Media: ABOUT MEDIACO MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, diverse-targeted media business. MediaCo stands at the forefront of entertainment and news, uniquely positioned as a leader in reaching multicultural audiences. Through its diverse portfolio of digital, television and radio properties including EstrellaTV, Estrella News, Hot 97, WBLS and Que Buena LA, MediaCo engages over 20 million people every month, delivering a dynamic mix of free, ad-supported streaming and terrestrial entertainment, music, and news across all major media platforms and on all devices. More info at or press@
