28-07-2025
The Fold: What happened when advertising decided it could save the world?
Brand strategy consultant Eugene Healy joins The Fold ahead of his talk at Media Spotlight 2025, to discuss the risks for brands who flirt with social activism.
Eugene Healey is an academic and brand strategist based in Melbourne, and a sharp critic of clumsy attempts from brands to play social justice activists. He's traveling back to New Zealand to speak at the Comms Council's Media Spotlight event, and joins Duncan Greive on The Fold to discuss the unintended consequences of advertising's 'woke' years, and explain why brands should only show up for a community if they're truly committed to the bit.
