Latest news with #Megababe
Buzz Feed
an hour ago
- Health
- Buzz Feed
26 Target Products To Deal With Body Issues
A stick of Megababe's Thigh Rescue I can *personally* testify works anti-chafing miracles after wearing it many a task in Texas heat. I've tried a few other brands, but always end up back at Megababe because it lasts the longest and isn't grossly greasy. A Kerasel fungal nail renewal treatment because while we love Shrek, we don't exactly want his nail routine. This magic stuff helps reduce discoloration and thickness, as well as hydrate and exfoliate brittle nails to get them back on track to being ✨shiny✨ and strong. Promising review: "I noticed my big toe had nail fungus, so I tried this treatment. I've been applying it twice daily and after just 18 days, my nail looks much better. I thought it would take longer, but it's already improving." —IvyPrice: $26.49 A Bug Bite Thing insect bite suction tool to relieve itchy bites and stings from insects out for their big spring and summer ouchie hoorahs. No need to broadcast that you forgot to reapply bug spray to the world: Those meddling insects can ~suck it~. (Or at least your new tool can!) Promising review: "It ONLY works if you use it right away, but it DOES work. People who say it doesn't work are likely waiting too long. You have to keep it with you and use it as soon as you feel the bite. That's the trick to it. Great product." —FeralHousewifePrice: $9.99 A K-beauty snail mucin essence I've not gone without since 2020 because this is a GOOD bandwagon to be on, trust me. This was a big part of the popular glass skin movement on TikTok, but all I care is that it helps tame my adult acne flareups and fits seamlessly into my morning (and evening!) skincare routines. Promising review: "This is very hydrating. My bedtime moisturizer wouldn't leave me feeling very hydrated, but after adding this into my bedtime routine my skin feels nice and moisturized for the night!" —Emily Price: $8.50+ (available in two sizes) A Colgate teeth-whitening pen to start getting your smile summer travel pic ready by removing discoloration and stains with a swipe of a pen. Brush and floss before applying, but then get ready to unleash your million-watt smile! Promising review: "Could tell a difference after the first day, have to apply three times the first day and twice on subsequent days. Tip makes it possible to get in between teeth where it is hard to get other whiteners." —MsMacPrice: $37.49 A pack of Mighty Patch pimple spot treatments that finally broke me of my pimple-popping habit because these work so much better and leave your face less red. Just put them on for six hours or so (I use mine at night) and watch as they work their gunk-removal magic! Promising review: "Hero is the only brand of pimple patches that actually work for me. These pimple patches are part of my necessity items in my bathroom drawer and I carry a few with me when I travel. One patch will help dry a pimple up and these patches work fast. No more popping, picking or scarring!" —VolMom2025Price: $9.79+ (available in two pack sizes) A Dr. Scholl's callus-removing gel and foot file for smoother feet if you're tired of your cracked skin snagging on your socks every day. This professional salon formula breaks down the callus in under five minutes and makes it easy to file away your cracked feet worries lickity-split. Price: $8.99 Some Pond's dark-spot correcting cream with vitamin B3 to help decrease the appearance of dark spots and moisturize your face. It's hypoallergenic, too, so there's a low chance of a weird skin irritation popping up when you give it a go! Promising review: "Gave this moisturizer a try for a few months and very impressed. My skin tone has evened out and dark spots are not getting darker with many hours in the sun every day." —MamagremlinPrice: $9.49 An Aveeno foot mask if your feet are dry, dry, dry from all that sandal wearing. Get them back into tip-top shape by giving them their own personal spa day while you relax on the couch and catch up on your fave shows. Pro tip from someone who loves these: Keep them on a full 30 minutes. There is SO much product in these little booties, give your feet a chance to fully soak them up and then wring out the extra when you're done and give yourself a foot massage. My feet are SO soft after using these and I always have some on hand in my cabinet. Promising review: "Adding to my weekly routine. I've done foot peels and they help but not before a week of sloughing. This is a 10 minute deep conditioning that left my feet super soft and moisturized. Next time I'll use after a proper soak and scrub and expect to have silky soft feet. Well worth the money if you do pedis at home." —DailyJuicerPrice: $4.59 And Aveeno hand masks so your paws can also get in on the pampering action. Nobody wants to fess up to crummy cuticles and flaky fingers, but this will help rehab your hands so you don't even have to mention them before ~they're gone~. (The flakes and crumbs, obviously. Not your hands.) Promising review: "First off super easy to use, not messy at all. I was skeptical, my hands get so dry that they crack and bleed. I put these on and instantly felt relief. I hardly recognized my hands when I took them off! Smooth and pain free! Life changing! I'm stocking up on these bad boys!!!" —MommaBirdPrice: $4.59 A Debrox earwax removal kit if you constantly have earplugs or in-ear headphones clogging up your ear's natural cleaning system. 🙋🏻♀️ Since we're apparently *not* supposed to use cotton swabs in our ear canals, these drops are the answer to helping flush out all that ick. And what a treat this stuff is! I use it about once every three to six months just because I SWEAR my ears feel cleaner afterwards. (And the drops actually foam in your ears which is fun!)Promising review: "This saved me a trip to urgent care. It worked great! My ear was plugged for about a week and nothing was working. It worked the first time using it. I highly recommend!" —KimPrice: $10.49 A pair of Proof overnight period underwear for those nights when you've got a heavy flow but don't wanna bother with tampons or pads. Just slip these on and rest comfortably knowing that your beautiful sheets are safe! Promising reviews: "Where have these been all my womanly years?!? Sleeping in dreadful pads no longer! Tested them on a heavy night and NO leakage. I am so happy to have this comfortable option." —Realtor Mo"Excellent quality. It's really absorbent, doesn't look bulky." —BelloPrice: $26.99 (available in sizes S–XL) A set of acupressure anti-nausea wristbands if motion sickness has plagued you down the years and enough is finally enough. These work by applying pressure to your wrist, which might just help with car sickness and nausea. Life is stressful enough without wanting to gag at the thought of getting in a plane, train, or automobile, so do yourself a favor and throw these in your cart so you can then throw them in your bag! Read more about acupressure and nausea at Memorial Sloan Kettering Cancer reviews: "Traveled during 7–8 weeks of pregnancy, and these saved my life more than a couple of times. Highly recommend." —Sbrown9412"These are LIFE-CHANGING for me!!!! I get SO carsick all the time even just staring forward. Driving through the mountains and windy roads while having to work on my laptop, and somehow I'm not carsick while wearing these. Buy them!!!!!! So much better than taking meds." —YummmPrice: $10.99 for a 2-pack A can of antifungal foot spray to treat and prevent most cases of athlete's foot or jock itch. Use it daily to make sure redness and itchiness stay as far away from you and your cute shoes as possible. Promising review: "This is the best antifungal foot spray I have EVER used. It sprays very easily and doesn't dry out your skin, and it really does the job of keeping my feet clean and dry and itch free. It also prevents my heels from cracking, and my toe nails look super healthy. I look at them now and I swear they look like a child's. …Really beautiful! I've tried several other brands and nothing works as well or feels as nice as this spray. Try this and you'll never use another one, I promise; It's THAT good!" —Diane $7.99 A bottle of Bio-Oil — a friend practically threw one at me when I complained of my nose being scaly. I have since used this on very old scars and can confirm this is a miracle elixir that should cost much more than 10 buckeroos. Sometimes I put a couple of drops in my daily moisturizer ~just for fun~ because it also smells amazing. Promising review: "I've been using this for about a month now and can tell a big difference in a scar I have. Also, just love the moisture it provides my skin. I use it on my whole face, not just the scar area and I think it has brightened my skin." —BoysbaseballandbohoPrice: $6.49+ (available in three sizes) Or an Aquaphor Healing Ointment! I got on the Aquaphor train after having a baby (because this stuff is GREAT for preventing diaper rash), but now it's never leaving my home because I use it on my lips, on my dry elbows, and anywhere else that needs some TLC. My kid calls it "the special lotion" and it really is. Promising review: "Amazing during the drier months. We use on hands, lips, elbows, cheeks, everywhere. It is very oily and thick so it is better to use at night if you don't like the consistency. It works wonderful! I will sometimes out lotion on my kid's hands and wrists then use this on top before bed and it works great to help with very dry skin." —CeebeePrice: $7.79 A pair of Tweezerman slant tweezers so you can kiss stray eyebrow hairs, chin hairs, and everywhere-in-between hairs a not-so-fond farewell. If you can't beat 'em, pluck 'em! That's my motto. Promising reviews: "I will never buy another brand of tweezers. Love Tweezerman. Precise, sharp, excellent quality." —R"I recently bought this tweezer to replace my old tweezer man that I had had for over five years. These are just as good as my old ones. I won't use any other brand! They do the job!" —maggie92Price: $29.49 (available in three colors) A Dove 72-hour deodorant that helped me get rid of that weird armpit discoloration for good and keeps me from sweating and smelling in Texas summers. (I can't stress how high of praise this is for anything that has to go up against 100+ degree heat on the regular.) It's formulated with "Pro-Ceramide Technology," which works to help replenish and strengthen your skin's natural barrier by potentially boosting ceramide levels (which naturally reduce when you shave) to keep shaving and heat-caused redness away!Promising review: "Hands down my favorite deodorant! Last all day, no residue, and smells so nice. Worth the price." —Target CustomerPrice: $8.49 A pack of breath-freshening TheraBreath gum: You already know and love their mouthwashes. Now you can follow up throughout the day with bursts of sugar-free, icy mint so after-lunch breath doesn't even cross your mind as a concern. (Enjoy those extra onions if you want! TheraBreath has got you covered.) Price: $7.69 for a 24-count Some Living Proof triple bond complex leave-in treatment if your hair is damaged from color, sun, or just ~existing~ in 2025. (🙋🏻♀️) My hair was dry and hay-like on the ends, but no more with this miracle leave-in treatment! Just leave it on your tresses for about 10 minutes after showering and voila! Price: $45 Some of the internet-famous Mielle's Rosemary Mint strengthening oil that's famous for a reason: It's affordable. It smells amazing. Oh, and it WORKS. My greatest shopping writer regret is not taking "before" pics of using this stuff because it helped my postpartum thinning spot better than anything else I've tried. (And without the strong chemical smells of some of the other stuff, thank you very much.) Some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic. Promising review: "This works great! I use it on my hair the night before I am planning on doing a wash. It always leaves my hair feeling great the next day!" —CpowellPrice: $10.99 A rechargeable Philips Sonicare toothbrush your dentist is probably always telling you to buy, and you should. Lazy perfection for oral hygiene is my most favorite kind of lazy perfection because when I brush my teeth, I want them to be setup for success with all the summer sugary treats I'll be eating this season. Snackities before cavities. Promising reviews: "This toothbrush is fantastic. It really leaves your teeth feeling much cleaner. The different intensities and different cleaning modes really allow you to experience a deep clean every time and is much better than other brushes I've tried before." —Gwills"Sonicare makes the best. It's amazing how clean my teeth feel." —Target CustomerPrice: $109.99 (originally $129.99, available in four colors) A three-pack of dermaplaning razors so you can shape your brows, remove unwanted facial hair, or exfoliate your face on the cheap. (I'd make a hair pun here, but perhaps I should just cut it put these in my cart already.) Promising reviews: "The blade is sharp, and I love that each one comes with a safety cover. Great for at home dermaplaning." —PTC"These work way better than any other dermaplaning tool I've used. I haven't got cut from them yet (hopefully I don't jinx myself!) Other brands would always cut my face no matter what technique I used or how gentle I was." —RagamuffinPrice: $7.69 A Hyland's topical salve with so many applications, you'd be a silly goose not to have this on hand. Ingrown hairs, splinters, bug bites, and boils... This salve is basically a magic potion ready to aid you at every turn. Promising reviews: "If you get stubborn under the skin pimples, try this! It works so well when applied consistently." —30 something mama"I put this on overnight for any stubborn under skin pimple. The stuff is a must have." —Mel MPrice: $6.99 A stainless-steel tongue scraper to give your tongue the same kind of deep clean you like to give your car, your toilet, your everything. Your tongue is responsible for delivering flavor cues to your brain, so it's important to keep it in tip-top shape! Promising review: "I was super excited to receive this tongue scraper. I really like how wide the scraper is. It's light, cleans easy, great feel to it. The quality is more than what I expected for its pricing." —MomoPrice: $11.99 for a two-pack (originally $16.99) A warm vanilla-scented Eva NYC dry shampoo because we as a society should not be punished with strong artificial smells and sticky roots for getting rid of our greasy hair. Enhanced with vitamin C and fatty acids, this will actually nourish your hair and make it smell amazing! Promising review: "Tried this for the first time today and I absolutely love it! Works great and smells amazing!" —AnnabellePrice: $16.99
NBC News
4 days ago
- Health
- NBC News
The best anti-chafing products to use this summer, tested by our editors
During the warmer months, few things are more annoying than the sticky, itchy, burning feeling of chafing. Whether you're a runner who likes to take advantage of the nice weather or someone who wants their inner thighs to coexist in peace, anti-chafe products can help prevent any uncomfortable friction that causes sore skin. To help you stay friction-free in high temperatures, we spoke to dermatologists about the best anti-chafing products on the market, plus got their tips and tricks on how to avoid chafing and what to do when it occurs. How we picked the best anti-chafing products When shopping for quality anti-chafe products, dermatologists emphasize finding the right, friction-reducing ingredients more than anything. We also valued price and our own personal experience with these products, where applicable. Ingredients: Shoppers should look for chafing sticks that contain a combination of humectants, emollients and occlusives (the same types of ingredients found in quality face moisturizers), according to Dr. Hadley King, a New York City-based dermatologist. Ideally, these products should glide smoothly while creating a strong barrier between any hotspots that rub (like inner thighs or the back of your heels), and any exterior irritation like the heel of your shoe or a wet swimsuit strap on your skin. Notable emollients include glycerin and coconut oil, which appear in nearly every anti-chafe product we recommend. We explore these ingredients and others in more depth, below. Price: Based on our own experience shopping for and using these products, we've found great options in the $7 to $20 range for roughly 2 ounces (or one deodorant-like stick) of product, except our pick for anti-chafing underwear. Personal experience: As people who struggle with thigh chafing during the warmer months, we've tried a handful of these products and included our recommendations. The best anti-chafing products in 2025 Most anti-chafing products are salves packed in glide-on sticks, jellies, powders or creams. Below, we've compiled a list of expert-recommended options from dermatologists and favorite picks that have helped NBC Select staff keep their skin friction-free. Best overall anti-chafing product Several of the dermatologists we spoke to recommend Megababe as an anti-chafe solution. '[It's] an affordable, easy-to-use stick formulated to prevent friction by providing both hydration with grapeseed oil and improved glide to reduce the friction that leads to chafing with ingredients like vitamin E and aloe,' says Dr. Annie Chiu, dermatologist and founder of The Derm Institute. Colizza has used Megababe for years and says she cannot imagine her life without it. It's packaged in a deodorant-like applicator and is a breeze to use: 'I typically swipe the balm across each of my inner thighs two to three times and typically reapply throughout the day as needed,' she says. The formula, which has a subtle, clean scent, leaves behind a residue that she says makes her inner thighs 'happily glide across each other as [she walks]'. Megbabe is formulated with caprylic/capric triglyceride (a compound derived from glycerin) and coconut oil, both of which are emollient ingredients that moisturize the skin. Another favorite product of Colizza's for chafing, Squirrel's Nut butter is made with Cocos nucifera (coconut oil) to help moisturize your skin and avoid friction. According to King, Cocos nucifera has both emollient and occlusive properties, meaning it hydrates and also helps create a protective barrier on top of your skin. Squirrel's Nut Butter is sold as an everywhere solution for athletes with chafing. The brand recommends applying it not just before a race or athletic event, but also before showering to avoid further bothering your already-tender skin. Colizza used Body Glide's anti-chafe stick, which comes recommended by King, on her inner thighs during a recent warm-weather vacation. While other options, like Megababe, offer a more slippery feel, Body Glide for Her feels thicker and more waxy, and perhaps is a better option to use along a bathing suit line or anywhere else where you need a heavy-duty barrier between you and any fabric, like the back of your shoe. Best budget anti-chafing product Jessica Wu, MD, a Los Angeles-based dermatologist and author of ' Feed Your Face,' recommends Gold Bond's Friction Defense Stick as a more affordable option that contains several popular friction-reducing and inflammation-fighting ingredients including zinc oxide and aloe. Colizza finds this unscented option similar to Body Glide; it creates a strong, waxy barrier across your skin that doesn't glide on as smoothly, but still helps eliminate friction. Chamois cream is most known for helping cyclists avoid friction while riding, but it's also an effective fix for everyday chafing. Chamois Butt'r is a non-greasy lubricant formulated for all skin types to treat chafing and reduce friction, according to the brand. It has aloe vera and vitamins A and E to moisturize and soothe skin, and can be easily washed off with soap and water. It's also available in four versions, including a pH- balanced formula made specifically for women, and has a 4.7-star average rating from 10,645 reviews on Amazon. This dusting powder from Lush has a cornstarch and kaolin clay base, which works to absorb sweat and moisture and reduce friction, according to Wu. It's also formulated with cocoa butter to nourish the skin, according to the brand. Compared to other deodorant-like applicators so far in this list, Lush's option is a powder, which Marchbein recommends using only after first applying a regular cream or moisturizer: the cream can work as a barrier and the powder, in turn, can work to absorb excess moisture. She recommends this strategy for people whose skin has already started to chafe to avoid further irritation. 'Boob chafing is real, especially for runners,' says NBC Select reporter Zoe Malin. After experiencing severe chafing on her chest and under boob area from sports bras ('the rash can get so bad that it starts bleeding mid-run,' she says), she started using this Aquaphor Balm Stick religiously before running. 'I don't have to actually touch the product or my skin thanks to the applicator, and the balm creates a barrier between my skin and the bra's fabric, which prevents chafing,' she says. She usually applies it underneath the perimeter of her bra and up to her underboob area. The balm uses avocado oil and shea butter to moisturize skin, and is all-purpose, meaning it can be used all over your face and body, according to the brand. Best anti-chafing underwear Thanks to Knix's Thigh Saver, Malin says she no longer worries about chafing when wearing dresses or skirts. 'The little shorts are thin enough that they're lightweight, but thick enough to prevent my thighs from rubbing together,' she says. She likes how soft and airy the fabric is, which makes the shorts comfortable to wear for hours at a time. 'I literally threw out all my other undershorts after trying these because nothing compares to them.' The shorts are also available in a leakproof version for periods, which has a built-in liner that the brand says absorbs about three regular tampons' worth of blood. This anti-chafing stick from Fur is designed to glide on smoothly while forming a lightweight, protective layer across your skin, according to the brand. It uses chamomile and cica to help calm irritated skin, and is infused with licorice root and niacinamide to reduce discoloration and redness. This stick is also formulated to help soften hair and prevent ingrowns, according to the brand. How to shop for anti-chafing products According to the dermatologists we spoke to, there are certain healing and moisture-wicking ingredients you should look out for when shopping for anti-chafing products: Cocos nucifera: Many anti-chafe products include coconut oil, a natural emollient that helps hydrate skin and glides smoothly. Glycerin or caprylic/capric triglyceride: Also known as glycerol, this ingredient 'moisturizes skin without clogging pores,' according to Wu. Aloe vera: Many of the dermatologists we spoke to noted that aloe can both protect the skin from chafing and reduce inflammation after chafing has occurred. Zinc oxide: Commonly found in products that treat diaper rash and sunscreens, this compound usually comes in the form of a thick, white paste and is designed to form a protective barrier on your skin, according to Dr. Shari Marchbein, Cornstarch: Cornstarch-based products help absorb moisture, making them ideal for anti-chafing products, according to Chiu. Wu added that they can also reduce friction in chafing-prone areas. Vitamin E: According to cosmetic dermatology expert Kenneth Mark, MD, products with vitamin E are 'particularly soothing' and hydrating. Kaolin clay: This mineral helps absorb sweat and skin oils, making it ideal in anti-chafing products, according to Wu. When shopping for a quality option, pay particular attention to what order the ingredients appear on the label: 'Skincare products list their ingredients in order of concentration from highest to lowest,' says Dr. Michele Green, a NYC-based dermatologist. So, 'the closer [an ingredient] is to the top of the ingredient list, the greater the concentration of the ingredient in the given product,' she says. Meet our experts At NBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also take steps to ensure all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest. Why trust NBC Select? Christina Colizza is a former editor at NBC Select and has been a product reviewer since 2018. Ashley Morris is an associate SEO reporter for NBC Select, covering wellness topics like the best whole body deodorants and acne spot treatments. For this piece, Colizza spoke to dermatologists about the best anti-chafing products to stop unwanted friction.
Business of Fashion
06-05-2025
- Business
- Business of Fashion
How Far Can Body Care Go?
Roger Ein's idea occurred to him in the shower, as they often do. Ein, a consumer goods entrepreneur and interior designer in Los Angeles, was rinsing off with a lover, who he watched apply a luxurious facial moisturiser to the skin on his butt — the moment that inspired his bodycare brand Buttface, which officially launches on Tuesday morning. The line will be sold directly on and will advertise on Pornhub. 'He said, 'They don't make this stuff for the butt,'' Ein told The Business of Beauty. He is correct, sort of. One could argue that the swelling global body care market — estimated to be worth just under $25 billion in 2026, according to data analytics firm Euromonitor International — caters more than enough to human skin from the chest down. But Buttface, and a number of new brands, hope that the standard can be raised by lowering its aim. Buttface's proposition, expressed in a three-step 'Protocol' including an exfoliant and 'BBL' moisturiser, incorporates ingredients typically found in facial skincare like ceramides and peptides but targeted for rear territory. Used as a routine, the products address inflammatory skin conditions like acne and keratosis pilaris and provide benefits like 'lifting.' The brand's three-product "Protocol" includes an exfoliant, sheet mask and "BBL Firming Cream" moisturiser, and costs $113. (Buttface) If the brand name is audacious,its positioning is not. Recent body care launches have manifested destiny on so-called 'facial-grade' ingredients below the neckline, with brands like Nécessaire and Soft Services minting retinols for the body and hand. Megababe, the purveyor of the modern anti-chafe stick, has expanded into a range of butt-specific products; their first, a glycolic acid 'Le Tush' mask, came out in 2020, while the latest, a hemorrhoid cream called Butt Stuff, launched in fall 2024. Katie Sturino, Megababe's founder, said she launched into butt care after her customers wrote to her asking for a butt acne solution. When Le Tush launched, 'People thought it was crazy,' she remembered. Then it started selling. The Bidet Bar, an intimate cleanser that launched last year, and Butt Stuff are now top sellers for the brand, with the latter arriving in a major retailer next month, Sturino added. Sol de Janeiro, Sephora's number one brand in the category, became a case study-level success for its caffeinated Bum Bum Cream, which encouraged users to celebrate their bodies while pursuing rear lifting and firming. Learning from its example, Sephora was bullish on the category as recently as last year. For all its tailwinds, butt care faces unique challenges, like a rising political climate at odds with the subcategory's inherent sex-positivity. The body care boom may too be headed for a natural bust, as economic uncertainty foments. 'People are going to be choosier with their personal care,' Sturino said. 'When people look at body products, they're going to want to see necessities.' Beyond Body Care Ein insists that, despite the brand's origin story, he's not trying to sexualise the beauty market. But, well, doing so is inevitable. Other labels in the so-called 'butt care' category are marketed, with varying levels of subtlety, toward people who have anal sex. While Buttface isn't using that approach exactly, Ein explained how Meta's conservative standards toward advertising inspired the brand to incorporate 'adult tube sites' like Pornhub and Xtube, which are serviced by the CPM network Traffic Junky, into its marketing strategy. These sites have 'really evolved in their marketing tools,' he said; Pornhub, for one, has Tiktok-like 'Shorties' that will lend themselves to content of creators using Buttface, alongside banner ads. The brand hopes to balance sex with sensibility by convincing consumers of its benefits, which is when it begins to mimic skincare brands; its $42 'BBL firming cream' is made with a sweet almond oil-derived peptide that comes with its own 'immediate lift' claim. 'A lot of firming creams are centered around caffeine, which is more of a marketing ingredient, in my opinion,' Ein said. 'We really wanted to find the future of skin technology.' This is no offence to Sol de Janeiro, whose recent marketing efforts included a bikini-filled ad for their Bum Bum Cream that beamed into NYC subway cars throughout the winter. But enhancing efficacy and pushing innovation, even toward unlikely territories, is driving the category forward. Megababe's Butt Stuff, a hemorrhoid cream, launched in fall 2024, and is already a best-seller on Amazon. (Megababe) Sturino said she develops new formulas based on consumer needs, be it a glycolic acid butt acne mask or a design-friendly twist on Preparation H. (Her customers 'were tired of a crusty old product that your grandpa has in his drawer,' she said.) Ein is a product developer, who has helped design for cannabis brand Grassdoor and outdoor label Agile Sportswear. He took no outside investment, and estimates he sunk about $300,000 into Buttface. While some Asian markets have already begun to produce sheet masks for the area, the brand's Taiwanese manufacturers of its hydrogel butt mask allegedly marveled at the size of the American rear, Ein said. On social media, the demand for butt care may only sound like a joke. Redditors have traded tips for years on how to treat issues like hyperpigmentation or inflammation like acne specific to the region. 'The skin there is delicate, but it doesn't get the same attention as hands/faces so it often winds up breaking out,' wrote one user on r/SkincareAddiction in late April, in a comment with over a thousand upvotes. (They continued: 'The Ordinary glycolic acid also seems to help my assne.') While the brand is sold online for now Ein hopes to engage wholesale retailers this year. 'Once people start to form a new skincare habit,' he said, 'the results are going to stand for themselves.' Sign up to The Business of Beauty newsletter, your complimentary, must-read source for the day's most important beauty and wellness news and analysis.
New York Times
28-04-2025
- Health
- New York Times
Elite Athletes Share Their Tried-and-True Tips for Preventing (and Treating) Chafing
Sometimes, wearing the proper attire to prevent chafing is not an option — whether that's because a required uniform doesn't offer coverage or because it's too hot out to wear layers. So many athletes like to use anti-chafing creams and balms to provide another layer of protection. Violet Wolff Dubin swears by Megababe Thigh Rescue, an anti-chafing balm that acts like a friction shield for your skin. It comes in a convenient stick form (similar to deodorant), so you can swipe it on without any mess. The balm goes on clear, and it doesn't stain uniforms or feel sticky or greasy. This anti-chafing balm comes in stick form (similar to deodorant). It goes on clear and feels light on the skin, but you might have to reapply it frequently, depending on the intensity and duration of your activity. Some find that the soothing relief from Megababe Thigh Rescue — though effective — doesn't last long. Marathoner Martinus Evans, founder of the Slow AF Run Club, said he liked the Megababe anti-chafing stick but had to reapply it often during runs. He's had more long-lasting luck with Body Glide Original Anti Chafe Balm, another anti-chafing stick recommended to him by his running community. Beloved by runners, this balm doesn't feel greasy or sticky on the skin, and it lasts longer than other anti-chafing sticks on the market. Like the Megababe balm, it comes in stick form, for mess-free application. Evans said he slathers himself in Body Glide before heading out for a run. He rubs it over his feet (the tops, sides, and heels), his thighs, the backs of his arms, around his waistband, and even between his butt cheeks (he said he uses two separate sticks). 'The first thing I tell people who want to start running is to get two sticks of Body Glide, and label one 'body' and the other 'booty,'' he said in a phone interview. 'That way you're not putting the thing that you put on your booty on your body, and vice versa.' Desiree Rios for The New York Times Then, for extra fortification, Evans combines the Body Glide balm with Squirrel's Nut Butter, a thick salve made with beeswax that provides excellent anti-chafing coverage. He slathers the salve between his toes, around his shirt collar, and even on his nipples. 'I haven't experienced the wonders of a bloody nipple myself, but I've seen them, and ouch,' he said with a laugh. Evans said he especially likes that Squirrel's Nut Butter comes in a compact tin, which fits nicely in his fanny pack. So he can carry the tin with him, in case he needs to reapply at any point during a run. Though the waxy balm can be harder to spread in cold weather, it provides a slick barrier that holds up even in the rain. This thick salve — made from beeswax, coconut oil, cocoa butter, and vitamin E oil — comes in a portable tin, so you can tuck in a pack when you're running or biking. Its anti-chafing properties are long-lasting, but this salve can be hard to spread in cold weather. Rain-soaked clothing can exacerbate chafing, particularly when combined with the friction from carrying a pack. For athletes seeking reliable chafing protection in wet conditions, ultramarathoner Valerio recommends Trislide Anti-Chafe Continuous Spray. Designed with triathletes in mind, this silicone-based spray provides a lasting, waterproof barrier that withstands the rigors of swimming, cycling, and running. 'If I'm running a race on a rainy day, I tend to chafe all over my entire back,' she said, adding that she packs a bottle of Trislide in her pack on race day, just in case she needs to reapply. Valerio said she appreciates that she's able to easily spray it on her back, so she doesn't have to awkwardly twist around to rub balm into her chafed skin. Intended for athletes, this anti-chafing spray creates a long-lasting, waterproof barrier, so it's perfect for rainy days or particularly sweaty sessions. Because it's a spray, it's easier to apply to hard-to-reach areas (like on your back), but it can feel slippery on your skin. Valerio notes that though Trislide's anti-chafing spray is long-lasting and effective, it is noticeable on your skin even though it goes clear. 'It's not like MegaBabe, where you apply it and it's like it's not there. You can feel [Trislide] on your skin. It's a little slippery, but it works. It does the job.'
