Latest news with #Melona
Yahoo
23-05-2025
- Business
- Yahoo
Binggrae to Expand Presence in Southeast Asia Through Participation in 'THAIFEX 2025'
SEOUL, South Korea, May 23, 2025 /PRNewswire/ -- Binggrae, South Korea's leading food company, has announced its participation in 'THAIFEX – Anuga Asia 2025,' as part of its broader strategy to expand into Southeast Asian markets. Binggrae is renowned for its diverse product lineup, including the best-selling Banana Flavored Milk and the iconic Melona ice bar. Since its founding in 1967, Binggrae has become a household name in Korea. Binggrae will operate a promotional booth (1-KK29) at the exhibition, which will take place from May 27 to 31 in Bangkok, Thailand. Visitors will have the opportunity to explore Binggrae's flagship products — such as Melona, Banana Flavored Milk, and Samanco (fish-shaped ice cream) — which are already available in Thailand and other Southeast Asian markets. Binggrae also aims to forge new global business partnerships during the event. Additionally, the company will showcase new product launches, as well as popular ice cream products from its subsidiary, Haitai Ice, positioning the event as a springboard for future sales growth across the region. THAIFEX – Anuga Asia is Southeast Asia's largest food and beverage trade show, co-hosted by Koelnmesse — the global exhibition organizer behind ANUGA, the world's largest food trade fair held in Germany — and the Thai government. Alongside SEOUL FOOD and FOODEX Japan, it is considered one of the top three food industry exhibitions in Asia, drawing participation from over 3,100 companies representing 52 countries. Binggrae has been exporting its ice cream products including Melona and Samanco to Thailand since 2007. These items are currently sold at premium supermarket chains such as Gourmet Market, Foodland, and Max Valu. The company has also installed branded freezers in these retail locations to enhance visibility and engagement with Thai consumers. Looking ahead, Binggrae plans to accelerate its expansion in Southeast Asia by securing broader distribution across Thailand. The company intends to strengthen brand recognition for its ice cream portfolio through targeted marketing campaigns, with Melona at the forefront. Furthermore, Binggrae will introduce new export-exclusive Banana Flavored Milk products designed for ambient distribution, further diversifying its offerings in the region. Meanwhile Binggrae recently launched an official global YouTube channel, O My Guide ( which features engaging K-food content tailored to international audiences. A Binggrae spokesperson commented, "Our participation in THAIFEX 2025 is a key step toward raising awareness of our core products among Thai consumers and accelerating our entry into the high-potential Southeast Asian market." View original content to download multimedia: SOURCE Binggrae Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
23-05-2025
- Business
- Yahoo
Binggrae to Expand Presence in Southeast Asia Through Participation in 'THAIFEX 2025'
SEOUL, South Korea, May 23, 2025 /PRNewswire/ -- Binggrae, South Korea's leading food company, has announced its participation in 'THAIFEX – Anuga Asia 2025,' as part of its broader strategy to expand into Southeast Asian markets. Binggrae is renowned for its diverse product lineup, including the best-selling Banana Flavored Milk and the iconic Melona ice bar. Since its founding in 1967, Binggrae has become a household name in Korea. Binggrae will operate a promotional booth (1-KK29) at the exhibition, which will take place from May 27 to 31 in Bangkok, Thailand. Visitors will have the opportunity to explore Binggrae's flagship products — such as Melona, Banana Flavored Milk, and Samanco (fish-shaped ice cream) — which are already available in Thailand and other Southeast Asian markets. Binggrae also aims to forge new global business partnerships during the event. Additionally, the company will showcase new product launches, as well as popular ice cream products from its subsidiary, Haitai Ice, positioning the event as a springboard for future sales growth across the region. THAIFEX – Anuga Asia is Southeast Asia's largest food and beverage trade show, co-hosted by Koelnmesse — the global exhibition organizer behind ANUGA, the world's largest food trade fair held in Germany — and the Thai government. Alongside SEOUL FOOD and FOODEX Japan, it is considered one of the top three food industry exhibitions in Asia, drawing participation from over 3,100 companies representing 52 countries. Binggrae has been exporting its ice cream products including Melona and Samanco to Thailand since 2007. These items are currently sold at premium supermarket chains such as Gourmet Market, Foodland, and Max Valu. The company has also installed branded freezers in these retail locations to enhance visibility and engagement with Thai consumers. Looking ahead, Binggrae plans to accelerate its expansion in Southeast Asia by securing broader distribution across Thailand. The company intends to strengthen brand recognition for its ice cream portfolio through targeted marketing campaigns, with Melona at the forefront. Furthermore, Binggrae will introduce new export-exclusive Banana Flavored Milk products designed for ambient distribution, further diversifying its offerings in the region. Meanwhile Binggrae recently launched an official global YouTube channel, O My Guide ( which features engaging K-food content tailored to international audiences. A Binggrae spokesperson commented, "Our participation in THAIFEX 2025 is a key step toward raising awareness of our core products among Thai consumers and accelerating our entry into the high-potential Southeast Asian market." View original content to download multimedia: SOURCE Binggrae
Fast Company
21-05-2025
- Business
- Fast Company
The H Mart paradox: Why the beloved Asian grocer might be OK despite Trump's trade war
On a recent weekend in April, data consultant Shane Kessler wasn't at the grocery store to panic-buy eggs, but rather to scour the tall, narrow aisles of the the H Mart in Manhattan's K Town for the viral Korean pastry known as a crungji, basically a flattened croissant. He hadn't found one yet, but his basket was filled with popular Melona ice cream, from South Korea, and two bottles of his favorite Japanese soy sauce from among the more than 100 varieties on offer. He was worried about tariffs raising the prices of his favorite goods. 'I never thought I'd be stockpiling soy sauce, but here we are,' he shrugged. 'I've come to H Mart every weekend this month.' Subscribe to the Design latest innovations in design brought to you every weekday SIGN UP Privacy Policy | Fast Company Newsletters advertisement The final deadline for Fast Company's Brands That Matter Awards is Friday, May 30, at 11:59 p.m. PT. Apply today.
Filipino Times
13-04-2025
- Entertainment
- Filipino Times
South Korea's Melona ice cream bars now in UAE with new flavors
If you've ever found yourself craving the ice cream bar your favorite K-drama character was happily munching on, chances are—it was Melona. Now, that same iconic treat from South Korea is finally available in the UAE, and it comes in four delicious flavors to fall in love with: Honeydew Melon, Mango, Strawberry, and Ube. And a few more coming soon. Melona, a 'living legend' in South Korea's ice cream industry for more than three decades, is known not just for its unique rectangular shape and pastel colors, but also for its signature creamy-chewy texture and fruity taste. With over 6% milk fat, every bite is indulgent—soft, rich, and just the right amount of sweet. No one has ever matched that creaminess and flavor you will always fall in love with. And as summer enters the UAE, there's no better way to cool down than with a creamy, fruity Melona bar — now exclusively distributed by Shankar Trading Company (STC) now available in major leading stores and food outlets as alternative super sweet desserts. 'We are proud to bring one of the world's most loved ice cream brands to our community,' said Mr. Raju Gidwani, Executive Director of STC. 'With full compliance to UAE standards, we're committed to offering premium products at prices everyone can enjoy.' Binggrae, the company behind Melona, continues to evolve as a global leading company, serving the mainstream market with products that consumers can enjoy and trust across the world. No one could stop the Melona Craze—it's the Best Treat Shared (BTS). Whether you're young or mature, with lovers or friends, the magic begins the moment you take a lick—until the very last bite. As STC grows in partnership with world-renowned brands, it remains committed to its mission of being a messenger of bright smiles—sharing health and happiness through every product it proudly brings to the UAE market. Whether you're a longtime K-drama fan or just craving a refreshing treat, now's the perfect time to experience what millions have been raving about for decades.
