Latest news with #Menassah
Mid East Info
27-05-2025
- Business
- Mid East Info
Menassah Distribution Company Showcases UAE's Literary Riches to Southeast Asian Audiences through the Kuala Lumpur International Book Fair
As part of its ongoing efforts to enhance the presence of Emirati literature both regionally and internationally, Menassah Distribution Company participated in the Kuala Lumpur International Book Fair 2025. The event is organised by the Malaysian Ministry of Education, in collaboration with the National Book Council of Malaysia and several local associations specialising in the publishing industry. It is considered one of the most prominent cultural fairs in Southeast Asia, attracting over 1.5 million visitors annually. Menassah's participation in this significant cultural event, which runs from 23 May to 1 June 2025, was marked by a distinguished pavilion showcasing 5,667 books from the latest releases of 86 Emirati publishing houses. This gave Malaysian and international visitors the opportunity to explore 662 diverse titles reflecting the richness of Emirati and Arab cultural and intellectual output, and to acquire literary and scientific works that illustrate the UAE's cultural diversity. Through this participation, 'Menassah' aims to expand the regional and international distribution of Emirati books and build bridges of cooperation with publishers and distributors from various countries worldwide, especially via the accompanying ASEAN Publishing Rights Fair. This three-day fair serves as an important platform for exchanging publishing and distribution rights as well as forging international partnerships in the field. Rashid Al Kous, General Manager of 'Menassah', stated that this participation aligns with Menassah's strategy aimed at supporting the publishing movement in the UAE and opening wide horizons for local content through active presence at major international fairs. This contributes to enhancing the UAE's position on the regional and global publishing map and supports the country's creative industries. He added, 'Our participation in the Kuala Lumpur International Book Fair is part of our ongoing efforts to expand the distribution of Emirati content and make it accessible in promising markets. We are committed to building a flexible distribution network that allows Emirati books to reach readers worldwide, particularly in Southeast Asia, where there is significant growth in demand for translated Arabic content.' It is worth noting that the Kuala Lumpur International Book Fair has been organised since 1981 and is now considered one of the most anticipated annual events for both publishers and readers. It serves as a rich cultural gathering that brings together publishers, authors, and the public under one roof at the World Trade Centre in Malaysia's capital.
Sharjah 24
27-05-2025
- Entertainment
- Sharjah 24
Menassah Distribution showcases UAE's lit. riches through KLIBF
Menassah's participation in this significant cultural event, which runs from 23 May to 1 June 2025, was marked by a distinguished pavilion showcasing 5,667 books from the latest releases of 86 Emirati publishing houses. This gave Malaysian and international visitors the opportunity to explore 662 diverse titles reflecting the richness of Emirati and Arab cultural and intellectual output, and to acquire literary and scientific works that illustrate the UAE's cultural diversity. Through this participation, "Menassah" aims to expand the regional and international distribution of Emirati books and build bridges of cooperation with publishers and distributors from various countries worldwide, especially via the accompanying ASEAN Publishing Rights Fair. This three-day fair serves as an important platform for exchanging publishing and distribution rights as well as forging international partnerships in the field. Rashid Al Kous, General Manager of "Menassah", stated that this participation aligns with Menassah's strategy aimed at supporting the publishing movement in the UAE and opening wide horizons for local content through active presence at major international fairs. This contributes to enhancing the UAE's position on the regional and global publishing map and supports the country's creative industries. He added, 'Our participation in the Kuala Lumpur International Book Fair is part of our ongoing efforts to expand the distribution of Emirati content and make it accessible in promising markets. We are committed to building a flexible distribution network that allows Emirati books to reach readers worldwide, particularly in Southeast Asia, where there is significant growth in demand for translated Arabic content.' It is worth noting that the Kuala Lumpur International Book Fair has been organised since 1981 and is now considered one of the most anticipated annual events for both publishers and readers. It serves as a rich cultural gathering that brings together publishers, authors, and the public under one roof at the World Trade Centre in Malaysia's capital.
Sharjah 24
06-05-2025
- Business
- Sharjah 24
Menassah distribution expands presence at Muscat Book Fair
Amidst the book fair shelves and spaces of cultural dialogue, 'Menassah' showcases publications from a distinguished group of Emirati publishing houses—narrating stories of literature, thought, and creativity. The company reaffirms the prominent standing of the Emirati book at the heart of the Gulf's cultural scene. Its pavilion at the Muscat Fair drew significant attention from readers and cultural enthusiasts, featuring 730 titles from 77 Emirati publishers, with a total of 4,000 copies spanning a wide range of knowledge fields. At the Doha International Book Fair, the company has expanded its participation, bringing 881 titles produced by 82 local publishing houses, with a total of 5,701 books covering literature, philosophy, self-development, children's books, and other fields of knowledge and creativity. This reflects the growing role of 'Menassah' in marketing and distributing Emirati and Arab books on a broader scale. Commenting on this cultural movement, Rashid Al Kous, General Manager of 'Menassah', said: 'Our participation in the Muscat and Doha book fairs is an extension of our ongoing efforts to support the Emirati publishing industry and expand its presence in regional and cultural forums. We are committed to opening new avenues for local publishers and facilitating the access of their publications to new readers across Arab and international markets. This active presence affirms the vital role played by 'Menassah' in supporting the Arab cultural movement and enhancing the global standing of Emirati books.' He added: 'Book fairs are among the most important cultural platforms for acquiring knowledge and showcasing intellectual production. Our participation in these two fairs is part of 'Menassah' strategy to build an effective and sustainable distribution ecosystem, based on strong partnerships with publishing houses and cultural institutions around the world. We aim to deliver Emirati content to a wider audience, driven by the belief that knowledge is a bridge to connection and progress.' Through its participation in Muscat and Doha, 'Menassah' seeks to build bridges of collaboration with key players in the regional publishing and distribution sector, and present a leading Emirati model for supporting cultural and intellectual content. These fairs also represent an opportunity to expand the company's partnership base and exchange expertise in ways that benefit publishers, authors, and audiences alike—ultimately contributing to the growth of the creative industries in the UAE.
Mid East Info
30-04-2025
- Entertainment
- Mid East Info
Three Stops, Thousands of Titles: Menassah Champions UAE Publishing at Rabat, Sharjah & Abu Dhabi
Emirati publications continue to secure a prominent place among leading literary works at local and regional book fairs, as Menassah Distribution Company participates in three major cultural events across Rabat, Sharjah, and Abu Dhabi throughout April and May 2025. With each event, the company reaffirms its mission to promote knowledge and strengthen the UAE's cultural presence on renowned international platforms. Through these participations, 'Menassah' continues to play a pioneering role in promoting Emirati creative output and bringing it to wider audiences of readers and intellectuals from diverse cultural backgrounds. By presenting thousands of titles that reflect the richness and diversity of UAE literature, the company opens new horizons for Emirati publishers, reinforcing the country's position as a dynamic cultural hub and supporting its creative economy. At the Rabat International Book Fair: From 17 to 27 April 2025, 'Menassah' Distribution Company made a notable impact through its participation in the 30th edition of the International Book and Publishing Fair in Rabat – one of the most prominent literary events in Morocco. The company introduced Moroccan readers to a wide selection of titles published by 96 Emirati publishers, showcasing 1,069 titles and a total of 3,762 books. This participation fortified the strong cultural exchange between Morocco and the UAE, especially with the Sharjah Emirate being hosted as the Guest of Honour at this year's edition — a tribute to its distinguished cultural and intellectual stature on the international stage. Enriching the World of Childhood at the Sharjah Children's Reading Festival From 23 April to 4 May 2025, 'Menassah' Distribution Company is set to bring a rich literary experience to young readers and their families during the Sharjah Children's Reading Festival — one of the region's largest children's book fairs. The company is presenting 592 titles published by 60 Emirati publishers, with a total of 3,840 books. This participation is distinguished by a collaboration between the UAE Board on Books for Young People (UAEBBY) and 'Menassah' Distribution Company in hosting a dedicated pavilion celebrating the winning titles of the International Award for Arabic Children's Literature, presented by Etisalat as part of the UAEBBY's national programme. The pavilion serves as an inspiring space for fans of children's literature, reflecting the company's commitment to supporting initiatives that foster a culture of reading among younger generations. A Distinguished Presence at the Abu Dhabi International Book Fair: 'Menassah' concludes this cultural journey in Abu Dhabi, where it is participating in the Abu Dhabi International Book Fair from 26 April to 5 May 2025 — a global platform for the publishing industry and cultural exchange. The company is showcasing 641 titles from 51 Emirati publishers, with a total of 4,086 books, underscoring its commitment to supporting the UAE's cultural movement and expanding its reach to readers and publishing professionals around the world. The joint pavilion with the UAE Board on Books for Young People (UAEBBY) features a curated selection of titles that have won the International Award for Arabic Children's Literature presented by Etisalat. This space serves as a showcase of Emirati literary excellence. A Firm Commitment: Through its diverse strategic participations, 'Menassah' reaffirms its steadfast commitment to solidifying the presence of Emirati books at major cultural events, supporting efforts to promote national culture, and expanding avenues of collaboration with regional and international publishing houses and cultural institutions — all in pursuit of reinforcing the UAE's position as a leading hub in the field of publishing and knowledge production.
Sharjah 24
25-04-2025
- Entertainment
- Sharjah 24
Menassah's unique methods inspire young readers at SCRF
Steel baskets with tote bags that resemble hot dogs, a bright coloured cup, a soda can, and chips box are strategically placed over the books on display. On closer examination, one finds that the baskets announce the book category – board books, story books etc. The cups and bags are on sale for a modest price as are hoodies and t-shirts with the 'Read, you are in Sharjah' message in Arabic sewn on them. The merchandise gets more interesting at the display refrigerator – pizza boxes with the reading message, soda cans, milk bottles, etc. These boxes quickly attract visitor curiosity. 'We basically want to market the idea of books to kids in a way they will understand. Just as it is important for us to go to the supermarket to buy eggs and milk to build our bodies, we should take care of our brains and feed them using books. Our campaign 'Read, you're in Sharjah' was inspired by the earlier slogan 'Smile, You're in Sharjah'. The book on display in the fridge doesn't have a listed price which is meant to convey that books are priceless. The egg box on display has the caption 'Wisdom eggs with wisdom protein'. This is our unique marketing idea in a festival filled with books,' explained Alya Duaifes, Creative Production Coordinator for Menassah. The pavilion also has a doodle corner where children can use stickers from the Menassah brand to create images of their choice on a board. Monsters, trees and the sun are among the creations that the young visitors have come up with so far. Alya added that any registered member of the Emirates Publishers Association (EPA) will have the opportunity to get their books marketed and sold by Menassah. For SCRF, the books on display cater to a young audience. Occupying pride of place in the Menassah pavilion is a group of children's books that have won the International Award for Arabic Children's Literature instituted by the Sharjah-based UAE Board on Books for Young People (UAEBBY) and e&. Taking place from April 23 to May 4 at Expo Centre Sharjah, the 16th edition of SCRF promises an immersive experience under the theme 'Dive into Books'. Organised by the Sharjah Book Authority (SBA), this year's agenda will feature 133 guests from 70 countries, and 122 Arab and international publishing houses from 22 nations. For more information on this free-to-attend event, visit
