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Menassah Distribution Company Showcases UAE's Literary Riches to Southeast Asian Audiences through the Kuala Lumpur International Book Fair
Menassah Distribution Company Showcases UAE's Literary Riches to Southeast Asian Audiences through the Kuala Lumpur International Book Fair

Mid East Info

time27-05-2025

  • Business
  • Mid East Info

Menassah Distribution Company Showcases UAE's Literary Riches to Southeast Asian Audiences through the Kuala Lumpur International Book Fair

As part of its ongoing efforts to enhance the presence of Emirati literature both regionally and internationally, Menassah Distribution Company participated in the Kuala Lumpur International Book Fair 2025. The event is organised by the Malaysian Ministry of Education, in collaboration with the National Book Council of Malaysia and several local associations specialising in the publishing industry. It is considered one of the most prominent cultural fairs in Southeast Asia, attracting over 1.5 million visitors annually. Menassah's participation in this significant cultural event, which runs from 23 May to 1 June 2025, was marked by a distinguished pavilion showcasing 5,667 books from the latest releases of 86 Emirati publishing houses. This gave Malaysian and international visitors the opportunity to explore 662 diverse titles reflecting the richness of Emirati and Arab cultural and intellectual output, and to acquire literary and scientific works that illustrate the UAE's cultural diversity. Through this participation, 'Menassah' aims to expand the regional and international distribution of Emirati books and build bridges of cooperation with publishers and distributors from various countries worldwide, especially via the accompanying ASEAN Publishing Rights Fair. This three-day fair serves as an important platform for exchanging publishing and distribution rights as well as forging international partnerships in the field. Rashid Al Kous, General Manager of 'Menassah', stated that this participation aligns with Menassah's strategy aimed at supporting the publishing movement in the UAE and opening wide horizons for local content through active presence at major international fairs. This contributes to enhancing the UAE's position on the regional and global publishing map and supports the country's creative industries. He added, 'Our participation in the Kuala Lumpur International Book Fair is part of our ongoing efforts to expand the distribution of Emirati content and make it accessible in promising markets. We are committed to building a flexible distribution network that allows Emirati books to reach readers worldwide, particularly in Southeast Asia, where there is significant growth in demand for translated Arabic content.' It is worth noting that the Kuala Lumpur International Book Fair has been organised since 1981 and is now considered one of the most anticipated annual events for both publishers and readers. It serves as a rich cultural gathering that brings together publishers, authors, and the public under one roof at the World Trade Centre in Malaysia's capital.

'Menassah' advances Emirati literature in India and Saudi Arabia
'Menassah' advances Emirati literature in India and Saudi Arabia

Sharjah 24

time13-02-2025

  • Business
  • Sharjah 24

'Menassah' advances Emirati literature in India and Saudi Arabia

New Delhi International Book Fair 2025 After nine days of cultural engagement at the New Delhi International Book Fair 2025, an event that brought together leading publishers and authors from across the globe. Menassah is preparing to embark on a new chapter in the Kingdom of Saudi Arabia by participating in the inaugural Jazan Book Fair, a new platform for cultural dialogue and the promotion of reading. Menassah has successfully concluded its participation at the New Delhi International Book Fair 2025, held at the New International Convention and Exhibition Centre in the Indian capital from 1 to 9 February. The company showcased and sold an exceptional collection of Emirati books at its dedicated stand, featuring 82 publishers participating and 305 different titles on display, totalling 1,086 books. 1,027 titles Building on its success in New Delhi, Menassah will participate in the first edition of the Jazan Book Fair 2025 in Saudi Arabia. This fair is a significant literary and cultural event aimed at fostering a reading culture and enriching the literary landscape of the region. Menassah's stand will feature around 1,027 titles from the latest publications of 101 local publishers, amounting to a total of 3,840 books. The participation reflects Menassah's ongoing commitment to promoting Arab culture Commenting on these participations, His Excellency Rashid Al Kous, General Manager of Menassah Distribution Company, stated: 'Our participation in such major cultural events reflects Menassah's ongoing commitment to promoting Arab culture and strengthening literary and cultural exchange between nations, in line with the vision of the Emirate of Sharjah and its cultural and civilisational goals. Our mission is to support Emirati and Arab publishers and authors, expanding their reach beyond the local market.' He added: 'Our presence at the New Delhi International Book Fair was a unique opportunity to elevate Emirati literature on the global stage. We look forward to continuing this journey with our participation in the Jazan Book Fair, reaffirming our commitment to supporting the Arab publishing industry and expanding the distribution of Emirati books regionally and internationally, making them accessible to a wider audience.'

‘Menassah'... Emirati Cultural Bridge at Cairo Book Fair
‘Menassah'... Emirati Cultural Bridge at Cairo Book Fair

Sharjah 24

time05-02-2025

  • Entertainment
  • Sharjah 24

‘Menassah'... Emirati Cultural Bridge at Cairo Book Fair

Through its pavilion at the exhibition, Menassah succeeded in offering a rich cultural experience by selling and distributing a wide range of Emirati and Arab books, contributing to the advancement of the Arab literary movement. It displayed approximately 900 diverse titles, with a total of 6,000 books, featuring the participation of 80 Emirati publishers. Rashid Al Kous, General Manager of Menassah Distribution Company, expressed his pride in participating in this significant cultural event, noting that Menassah is continuously working to open new horizons for Emirati publishers through its participation in international and regional exhibitions. This, in turn, contributes to introducing Arab readers to the richness and diversity of Emirati publications. Al Kous said: "We are proud to represent Emirati literature in one of the largest cultural book fairs in the Arab world. This participation has provided us with a valuable opportunity to present Emirati and Arab content to a wide audience, as the book fair attracts about 5 million visitors annually. We remain committed to enriching and diversifying the culture of reading and to supporting Emirati publishers and writers by offering new avenues to market their publications." This year's edition of the bookfair carried the slogan: "Read... In the beginning was the Word," highlighting the significance of reading and knowledge in shaping cultural awareness. The event honoured the Sultanate of Oman as the guest of honour and welcomed 1,345 publishers from 80 countries, including new participants from Chile, Belgium, and Austria, reflecting the global nature of this major cultural event.

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