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Focus Malaysia

Thumbs up to ZUS Coffee cat ad: it is screen-licking good

ADVERTISEMENTS would be so much more effective if they were not annoying. Billboards and banner ads dominate the roadside. And even when we turn to our phones, there are the pop ups and every other manner of digital ads vying for our attention. But imagine watching an ad that was so compelling that we actually wanted to know more about it, and to remember it long after we had walked away. Or perhaps the ad puts a smile on our faces. Now that is the gold standard of advertising. Speaking of good advertising, a recent ad from ZUS Coffee had netizens in stitches. To promote their new Meowtcha drink series, a chubby cat could be seen licking the screen. The perfect ads doesnt exi- — No Context Cats (@nocontextscats) July 14, 2025 It was not only on the digital banner on the road as seen in this video, but on the screen of the ZUS Coffee branch too. Some netizens said it was also on the app where the cat could be seen licking the mobile screen of the user. Definitely contagious stuff. According to netizen @JustaCat05 who saw the video, the location appears to be IOI Puchong Mall. Another netizen cautioned that the banner ads might become a road hazard. But when we think about it, there are numerous other ads out there that have redefined the marketing industry, either for being hilarious, witty or downright emotional. Take for example an interesting Japanese ad on roof tiles. Few would have thought it was an ad on roof tiles until the plot twist at the end, which is brilliant since it keeps the viewers watching till the end. Then there was another Thailand ad on fans that will split your sides. The list goes on. As consumers, it is refreshing to find an ad that entertains among the many which do nothing more than harp about their benefits. And looking at that cat licking so thirstily at the screen, we sure are compelled to try out the Meowtcha. —July 16, 2025 Main image: @nocontextscats (X)