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The South African
07-07-2025
- Automotive
- The South African
Why the V-Class is the New Standard of Taste
A quiet revolution is taking place on South Africa's roads – one where status is no longer shouted but softly stated. As ideas of luxury evolve, a growing number of travellers, professionals and cultural insiders are redefining what it means to move well. At the centre of this shift is the new Mercedes-Benz V-Class: a vehicle that reflects the changing values of South Africans who favour substance, space and understated sophistication. Whether headed to high-profile events like the Durban July, or simply travelling in style across provinces, the V-Class has become a symbol of a new kind of taste – one rooted in comfort, versatility, and modern design. It offers the flexibility to carry people, wardrobes, ideas or equipment – without ever compromising on comfort and experience. This shift aligns with a broader global trend: the rise of quiet luxury and purposeful mobility. Less about performance specs and more about lived ease, the V-Class delivers what many now associate with true luxury – control over one's time, space to think, and the comfort to enjoy the journey, not just the destination. 'Luxury is no longer defined by excess or display,' says Reandren Thulkanam, General Manager at Mercedes-Benz Vans South Africa. 'Today, it's about freedom, comfort, and intelligent utility. The V-Class answers that shift – it's elegant, capable and allows people to move with intention. For many of our customers, that is the new mark of success.' The recent V-Class convoy to the Durban July, with a scenic stopover in the KwaZulu-Natal Midlands, captured this shift in motion – a curated road experience that prioritised personal space, functionality, and the simple joy of travelling well. Also, quietly present in the convoy was a glimpse of the future: the all-new Mercedes-Benz EQV, the brand's all-electric premium van. Its inclusion signals what's next – a move toward sustainable luxury that still delivers on the comfort and presence the popular V-Class has come to represent. As South Africa's definition of success grows more nuanced, the V-Class is finding its place not as a vehicle of prestige, but as a reflection of a deeper understanding: that how we travel is as important as where we're going.
IOL News
07-07-2025
- Automotive
- IOL News
Why the Mercedes-Benz V-Class is the ultimate group experience
The ultimate girls' trip in the Mercedes-Benz V-Class. (From left to right): Lisa KV, Mihlali Ndamase, and Lisa Madibe, Image: Supplied Image: Supplied In a weekend where fashion, culture, and celebration collide, the journey to the Hollywoodbets Durban July has become just as significant as the event itself. This year, that journey was led by a striking Mercedes-Benz V-Class convoy, offering a glimpse into the future of group travel - spacious, stylish, and entirely on your own terms. Leading the convoy were some of South Africa's most recognisable style and lifestyle voices - Mihlali Ndamase, Lisa Madibe, and Lisa K.V - each behind the tinted windows of their own V-Class vehicle. The road trip kicked off in Johannesburg and wound through KwaZulu-Natal's scenic Midlands, with curated pit stops, content creation moments, and relaxed luxury defining the ride. What unfolded wasn't just a drive - it was a mobile lounge experience. Think: panoramic sunroofs, plush leather seats, ambient lighting, and unparalleled amounts of space to stretch out, steam an outfit, or shoot a transition reel. Whether used as a glam hub or a private retreat before the buzz of the July, the V-Class offered an environment where creators could connect, rest and express themselves freely - together, yet comfortably apart. Mercedes-Benz V-Class lineup, Image: Supplied Image: Supplied Adding a whisper of future-forward intrigue to the convoy was the presence of the new all-electric Mercedes-Benz EQV - a subtle teaser of what sustainable group luxury could look like on South Africa's roads. Silent, powerful, and fully electric, the EQV joined the journey as a preview of what's to come. 'Group travel has evolved - it's no longer about squeezing into one vehicle and compromising comfort. It's about experience, individuality, and sharing the road in a way that feels effortless,' says Natasha Jardim, Managing Executive at Mercedes-Benz Vans South Africa. 'The V-Class is designed for this new kind of traveller - one who values space, connection and style. And with the EQV on the horizon, that experience is about to get even more progressive.' The Mercedes-Benz V-Class convoy to the Hollywoodbets Durban July, Image: Supplied Image: Supplied From content creators and stylists to families and corporate teams, the V-Class is changing how South Africans move together - with each person's comfort, gear and personality accounted for. As the Durban July weekend unfolded, it was clear the V-Class isn't just a people mover. It's the ultimate group experience, designed for the kind of travel that values both the destination and everything in between.
