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Time Business News
18-07-2025
- Business
- Time Business News
How to Build a Team to Work on Social Media—Step-by-Step Guide
In today's digital world, social media isn't just a platform—it's a business battleground. From growing your brand presence to generating leads and building community, everything depends on how strong your social media game is. And let's be honest—you can't do it all alone. So, how do you build a solid team to manage your social media? Let's walk you through it step-by-step. 📌 Table of Contents Why Do You Need a Social Media Team? Step 1: Define Your Social Media Goals Step 2: Identify Key Roles Step 3: Hire the Right People Step 4: Set Tools & Workflow Step 5: Build Team Communication Step 6: Measure Performance Final Thoughts ✅ Why Do You Need a Social Media Team? If you're serious about scaling your online presence, a one-person army won't cut it. A social media team brings in diverse skills—design, writing, analytics, and strategy—all working in harmony. Benefits: Consistent posting & branding Quicker response to trends & messages Better campaign planning Professional growth & fresh ideas 🪜 Step 1: Define Your Social Media Goals Before hiring anyone, ask yourself: Do I want brand awareness? More engagement? Lead generation? Customer service? These goals will define what kind of team you need. 🎯 Pro Tip: Don't chase every goal. Focus on 1-2 key objectives to start with. 🧩 Step 2: Identify Key Roles in Your Social Media Team Here are the essential team members you might need: Role Responsibility Social Media Manager Overall strategy, posting schedule, monitoring trends Content Creator Writing posts, captions, scripts Graphic Designer Creating visually appealing posts, reels, stories Video Editor Shorts, Reels, YouTube, behind-the-scenes Community Manager Engaging with followers, replying to comments Analyst Tracking performance, suggesting improvements 👥 You can start with 2-3 multi-skilled people and grow over time. 🔍 Step 3: Hire the Right People You can build your team using: Freelancers (from platforms like Upwork and Fiverr) Interns (great for testing and low-cost help) In-house full-time team (ideal for long-term branding) What to look for: Passion for social media Good communication skills Understanding of your brand voice Willingness to learn 🤝 Tip: Start with a small trial project before fully onboarding. ⚙️ Step 4: Set Tools & Workflow To manage your team efficiently, use the right tools: Content Calendar: Trello, Notion, Google Sheets Trello, Notion, Google Sheets Graphic Design: Canva, Adobe Express Canva, Adobe Express Social Scheduling: Buffer, Later, Meta Business Suite Buffer, Later, Meta Business Suite Team Communication: Slack, WhatsApp Groups Slack, WhatsApp Groups Analytics: Instagram Insights, Meta Creator Studio 🗣 Step 5: Build Team Communication Even the best team fails without communication. Hold weekly meetings (online or offline) Share feedback regularly Encourage creative brainstorming 💡 Use voice notes, Loom videos, or quick check-in calls to keep it human and engaging. 📊 Step 6: Measure Performance & Improve Tracking performance helps you know what's working and what's not. Key Metrics to Watch: Follower growth Engagement rate Reach & impressions Click-through rates Conversion from posts 🔁 Feedback Loop: Use these insights to improve your content strategy. 🔚 Final Thoughts: Start Small, Think Big You don't need a massive team to start. Just bring in people who understand your vision, share your energy, and believe in digital growth. Over time, your dream team will help your brand shine online. ✅ Want Help Building Your Digital Team? 📩 Get in touch with to hire interns, content creators, and social media managers for your project. Let's grow together! ✍️ Written by: Salman Ahmad 📌 Founder @ | Blogger | Digital Enthusiast TIME BUSINESS NEWS
Hi Dubai
18-07-2025
- Business
- Hi Dubai
How to Boost Business Sales During Dubai's Hottest Months
When summer arrives in Dubai, businesses across sectors brace for the inevitable: temperatures soaring above 45°C, residents escaping to cooler destinations, and a sharp drop in retail and in-person engagement. According to Dubai's Department of Economy and Tourism, the summer months between June and August typically see a 20–30% decline in consumer footfall, especially in non-tourism sectors. But should this seasonal dip be treated as a pause—or a pivot point? What if the summer slowdown is actually an opportunity in disguise? Could lower day-to-day demand create space to test bolder ideas, improve customer journeys, or tap into overlooked revenue streams? In this article, we explore practical strategies and expert-backed solutions to help businesses not just survive Dubai's hottest months but actually grow. From hyper-targeted digital marketing and inventory optimization to leveraging government-led events like Dubai Summer Surprises (DSS), this is your guide to staying commercially active, even when the streets get quiet. Shift Focus to High-Intent Online Shoppers As the mercury rises in Dubai, so does mobile usage. With outdoor footfall declining, people naturally turn to their phones indoors, whether lounging at home, in malls, or during travel breaks. According to a report by Hootsuite and We Are Social, mobile connections in the UAE reached 21.5 million in 2024, with user activity peaking during the summer months when physical movement slows down. But how do you turn this passive scrolling into active sales? One smart tactic is to target high-intent users through behavioral retargeting. These are users who have visited your site, added items to their cart, browsed specific product categories, or interacted with your ads—but haven't purchased yet. Instead of spreading your ad budget thin, you focus on those already halfway through the funnel. Platforms like Google Ads and Meta Business Suite offer precise retargeting options based on user actions, visit frequency, and time spent on product pages. Want to know where your website might be losing them? This is where technical tools make a big difference. Install heatmaps and session recording software (like Hotjar or Microsoft Clarity) to see exactly how users navigate your site. You can identify friction points—like buttons people ignore, forms they abandon, or pages where they lose interest. Use these insights to tweak layouts, speed up loading times, or streamline checkout flows—all of which improve conversion rates. Summer might slow things down on the streets, but online, it's peak observation season. The trick is to analyze, personalize, and optimize every digital touchpoint. Offer Time-Limited Micro-Services or Products Summer is the perfect time to repackage what you already offer into smaller, sharper solutions. With people traveling, budgeting, or adjusting their routines, attention spans shrink—and so does willingness to commit long-term. That's where short-term, time-sensitive offerings can shine. Micro-services or seasonal bundles appeal to a need for flexibility and low-risk purchases. A digital marketing agency could introduce a 'Summer SEO Sprint'—a 2-week audit and optimization package. A wellness brand might create an indoor relaxation kit bundled with cooling oils, yoga videos, and healthy snacks. Co-working spaces can launch 'Work from Cool' passes for short-term remote work clients escaping the heat. Think of it as adjusting your offer to meet current habits, not creating from scratch. And the time-limited nature of the offer adds urgency. People tend to respond faster when they know something won't be around next month. According to research in behavioral economics, urgency paired with simplicity reduces decision fatigue and increases conversions. The focus should be on offering something timely, practical, and easy to engage with—something that fits naturally into a customer's summer routine. When your offer feels useful, temporary, and easy to try, it becomes much harder to ignore. Run 'Reverse Campaigns' Geared Towards Traveling Customers Summer in Dubai sees a significant chunk of residents heading abroad—but that doesn't mean they disconnect completely. Many continue to browse, scroll, and shop online while on vacation. So instead of writing them off, why not target them where they already are? Use geotargeted ads and email marketing to reach UAE-based expats while they're overseas. Offer international shipping for products they miss from home, or let them schedule appointments and consultations in advance for their return. A smart example? Salons launching 'Return & Glow' packages that customers can pre-book from Europe or Asia, ensuring a pampering slot right after their flight back. By flipping the narrative and marketing to people outside the country—with a local touch—you stay top-of-mind even when they're miles away. Rethink In-Store Experience: From Retail to Refuge During peak summer, stepping outdoors in Dubai can feel like walking into an oven. For physical stores, this is a chance to reposition—not as mere shopping spots, but as cool, welcoming spaces worth visiting. Small touches go a long way. Install misting systems near entrances, offer complimentary iced drinks, or partner with local cafés for pop-up counters. Parents running errands? A kids' play area inside your store might turn a quick stop into a longer visit. For an added edge, consider using IoT sensors to monitor foot traffic and temperature zones within your space. This data helps you rearrange layouts or add seating in high-stay areas, making the experience smoother and more enjoyable. When done right, your store becomes more than retail—it becomes relief. Strategic Collaborations with Opposite-Season Industries While some sectors slow down in summer, others peak. Indoor play centers, home maintenance services, online learning platforms, and AC providers often see steady or increased demand. Collaborating with them can help businesses tap into active audiences without reinventing the wheel. Think bundled promotions—like a retail brand offering discounts through a kids' play zone, or a productivity app co-hosting a webinar with an online course platform. Even a simple referral exchange with an AC service company can drive surprising traffic your way. These cross-industry collaborations don't just share customers; they share momentum. When done right, they keep your business visible and relevant, even when footfall drops. Take Advantage of Dubai Summer Surprises (DSS) Dubai Summer Surprises brings a surge in local shopping activity, creating a valuable window for businesses to align with the city's seasonal buzz. Align your offers with DSS themes or calendar dates. Whether it's limited-time bundles, store-wide discounts, or gamified shopping rewards, syncing with DSS gives you both visibility and footfall. Better yet, explore co-promotions through DSS-affiliated platforms or malls to amplify reach. If your brand isn't part of the official campaign, you can still echo its momentum by running your own 'summer surprise' sales and promoting them with DSS-style visuals or messaging. Shoppers are already primed to expect value—meet them there. Tap Into Corporate Clients & B2B Upselling Summer might feel quiet on the surface, but key decision-makers in many companies are still working behind the scenes—planning budgets, reviewing vendors, and setting up for Q4. This is a smart time to shift focus toward B2B opportunities. Businesses can roll out corporate-specific packages such as discounted bulk deals, annual service contracts, or mid-year consultations that help clients prepare for the year-end rush. For service-based companies, offering a summer check-in or tune-up plan can position you as a strategic partner, not just a provider. By addressing their needs now—when they have more time and mental space—you increase your chances of becoming part of their long-term plans. Use This Time for Data-Driven Experiments Fewer transactions might seem like a slowdown, but they also reduce the risk of testing new ideas. Summer is the perfect season to run controlled experiments that would be too disruptive during busier months. Try A/B testing everything from pricing models to ad copy to email automation flows. If you've been hesitant to launch a referral system or rework your loyalty program, now's the time to pilot it on a smaller audience and refine based on behavior. The insights you gain now can help you hit the ground running once peak season returns. Upgrade Sales Infrastructure for Post-Summer Gains Slower summer months give you the breathing room to improve the backend of your business. Instead of chasing short-term wins, focus on setting up the right systems that will drive better sales once demand picks up again. Start with simple upgrades: Automate follow-up emails or WhatsApp messages for abandoned carts or post-purchase check-ins. Refine your CRM segments to better target customers based on behavior, spending history, or location. Integrate a smart chatbot that handles common questions, freeing up your team and keeping leads warm. Looking ahead, consider using AI-based forecasting tools to analyze browsing and purchase trends during the summer. This can help predict what your audience might be interested in post-August—and give you a head start on inventory planning, content creation, and campaign development. Think of this as tuning your engine before a race—not immediately flashy, but critical for long-term growth. Slower seasons don't mean your business has to stand still. Summer in Dubai, while challenging, also opens up space for reflection, refinement, and smart experimentation. It's a window where small adjustments—often overlooked during busier months—can quietly shape stronger performance later. Instead of pausing, pick one part of your sales process this week—be it outreach, packaging, or response time—and see how it can be improved. This steady, strategic approach won't just help you survive the heat. It'll prepare you to move faster when things cool down. Also read: The Importance of Cyber Insurance for Dubai Businesses Cyber insurance helps Dubai businesses manage rising digital threats, protect their finances, and stay compliant with evolving data laws. Protect Your Ideas: Trademark Registration in Dubai Learn how to register a trademark in Dubai with this step-by-step 2025 guide. Understand eligibility, costs, legal benefits, and common mistakes to protect your brand effectively in the UAE. UAE Leads the World in Mobile Shopping Adoption: Visa The UAE has become the global leader in mobile shopping, outpacing advanced markets like Singapore and the UK, according to the 2025 Global Digital Shopping Index released by Visa Acceptance Solutions and PYMNTS Intelligence. Everything You Need to Know About Local SEO in Dubai Explore why local SEO matters, how to implement it effectively, and how to track your success. By the end, you'll have a clear roadmap to boost your visibility and attract the right customers in Dubai's competitive digital landscape.
Time of India
16-06-2025
- Business
- Time of India
9 side hustles you can start as a college student with zero investment
9 side hustles you can start as a college student In today's academic world, students are not just studying for exams—they're budgeting for life. Rising education costs, inflation, and the pressure to be financially independent have made side hustles not just optional, but essential. But here's the good news: not all hustles require money to start. With just a laptop, a skill, or even a smartphone, students can now launch flexible side businesses that fit right into their routines. Below are nine practical, proven side hustles that require zero investment and offer real earning potential—no matter where in the world you're studying. Freelance Writing and Editing Freelance writing is one of the easiest side hustles to begin if you have strong command over a language and a flair for expressing ideas clearly. As a student, you can write articles, blogs, marketing content, or even edit resumes and academic papers. Many companies and individuals are constantly on the lookout for affordable writers and editors. You can start by creating a few writing samples or reworking your own class assignments into articles to showcase your style. Platforms like Fiverr, Upwork, and LinkedIn offer access to a global client base. The best part is that once you've built a few client relationships and collected positive reviews, this side hustle can become a stable, recurring income stream. Online Tutoring If you excel at a particular subject or are good at explaining concepts, online tutoring is a natural fit. With education going increasingly digital, students of all ages across the world are seeking online help in subjects ranging from math and science to languages and test prep. Platforms like Preply, Superprof, and Wyzant allow you to register as a tutor and start teaching virtually. Alternatively, you can start with peers or school students in your local network. Tutoring offers flexible hours, requires no capital, and even helps you reinforce your own understanding of academic topics. Over time, you could scale it to small group sessions for higher earnings. Social Media Management Most students are already spending time on platforms like Instagram, Twitter, and TikTok—but few realize these skills can translate into paid work. Many small businesses and content creators need help managing their social media accounts but don't have the budget for agencies. If you know how to create reels, write captions, respond to comments, or use scheduling tools like Buffer or Meta Business Suite, you can offer basic social media management services. Start by approaching local businesses, student-run clubs, or even your college's official pages. Once you build a small portfolio, you can scale to multiple clients and increase your rates. Affiliate Marketing Affiliate marketing lets you earn commissions by promoting products or services online. You don't need a huge following to start—just a niche audience and trust. You can sign up for affiliate programs from companies like Amazon, Coursera, Notion, or Canva and get unique referral links. When someone buys through your link, you earn a percentage. Promote these products via Instagram stories, TikTok, blog posts, or YouTube videos. It's important to focus on products you genuinely use or believe in so your audience remains engaged. With the right strategy, affiliate marketing can become a passive income stream over time. Resume and Profile Services Many students struggle to create professional resumes or optimize their LinkedIn profiles, especially when applying for internships or jobs. If you've mastered these areas—either through career workshops or personal experience—you can offer resume writing and profile polishing services. Start by helping friends or classmates and ask for testimonials or referrals. You can charge for formatting, writing summaries, improving keyword usage, and adding personalized touches to profiles. Since this is a high-trust service, word-of-mouth can help you grow quickly, especially during internship season or college placement drives. Voiceover and Audiobook Narration If you have a clear and engaging voice, voiceover work is a highly underrated side hustle. From narrating audiobooks and educational videos to reading scripts for YouTube or eLearning content, there are many use cases. You don't need a fancy studio—just a quiet room and a smartphone with a decent mic to begin. Use free tools like Audacity to clean up audio and submit demos to sites like or ACX (Amazon's audiobook marketplace). With consistent practice, you can build a portfolio and even work across multiple languages if you're multilingual. Selling Study Notes or Guides Believe it or not, your class notes can earn you money—if they're well-structured and easy to understand. Students are often willing to pay for organized, exam-ready notes, especially for difficult subjects or theory-heavy topics. You can upload your notes on platforms like Stuvia, Nexus Notes, or Studypool, and earn money every time someone downloads them. Just make sure your notes are original and not directly copied from textbooks or copyrighted material. This side hustle is especially useful around exam seasons when demand for revision material spikes. Transcription or Translation Services If you're a fast typist with good listening skills, transcription services are a great zero-investment option. Websites like Rev, TranscribeMe, and GoTranscript pay users to convert audio into written text. Projects could include interviews, podcasts, or even lectures. Similarly, if you know more than one language fluently, you can offer translation services to local businesses, NGOs, or even students. These jobs are remote, deadline-based, and don't require any upfront costs. All you need is accuracy, attention to detail, and consistency. Campus-Based Micro Services Sometimes, the best opportunities are right on your own campus. Students often need help with tasks like organizing dorm rooms, creating PowerPoint presentations, formatting assignments, or setting up new devices. If you're good at any of these, you can offer these micro services informally through WhatsApp groups, student forums, or word-of-mouth. Even services like basic photography for events or poster design for clubs can earn you small but consistent income. With a few regular clients and referrals, this hustle can grow faster than you'd expect. You don't need money to start a side hustle—you just need skill, consistency, and the willingness to start small. These zero-investment options not only help you earn while studying, but also teach real-world skills like time management, negotiation, client handling, and personal branding. Is your child ready for the careers of tomorrow? Enroll now and take advantage of our early bird offer! Spaces are limited.
Time Business News
02-06-2025
- Business
- Time Business News
Why a Singapore Digital Marketing Course is Your Best Career Move in 2025
In today's fast moving world, the demand for skilled digital marketers is skyrocketing. Whether you are a fresh graduate or a working professional looking to upskill, enrolling in a Singapore digital marketing course could be the game-changing move your career needs in 2025 and beyond. Singapore is quickly emerging as Asia's digital marketing hub. With a tech-savvy population and a booming e-commerce sector, businesses are competing fiercely for online visibility. This shift has created a significant demand for digital marketing experts, making it one of the most promising career paths in the region. Government support, smart infrastructure, and widespread internet penetration make Singapore an ideal place to build a digital marketing career. Whether you want to work in-house, for an agency, or as a freelancer, Singapore SkillsFuture Courses offers endless opportunities. Comprehensive Curriculum – From SEO to social media and email marketing, a well-designed course covers all aspects of digital marketing. Industry-Relevant Skills – Get trained in tools like Google Ads, Analytics, Meta Business Suite, and more. Certification and Credibility – A recognized course gives you a strong credential to showcase on your CV. Flexible Learning Options – Many programs offer online and weekend classes to accommodate working professionals. High Employability – Graduates often find roles in top companies or start their own freelance business. Networking Opportunities – Courses often include interaction with industry professionals, guest speakers, and alumni events. Intellisoft Training Singapore offers one of the most respected and popular digital marketing courses in Singapore. Their curriculum is updated regularly to reflect the latest trends, and their trainers are seasoned industry professionals. WSQ Certified – Their courses are aligned with SkillsFuture and recognized by government agencies. – Their courses are aligned with SkillsFuture and recognized by government agencies. Hands-On Projects – Work on live campaigns and real-world case studies. – Work on live campaigns and real-world case studies. Small Batch Size – Enjoy focused attention and personalized guidance. – Enjoy focused attention and personalized guidance. Real Outcomes – Many graduates report job promotions or new job placements within 2–4 months. Mark T., Marketing Executive: 'The course at Intellisoft gave me practical knowledge and boosted my confidence. Within 3 months, I landed a better job with a higher salary.' Sophia L., Freelancer: 'As a stay-at-home mom looking to return to work, this course gave me the flexibility and updated skills to start freelancing.' Digital Marketing Executive SEO Specialist Social Media Manager Content Strategist PPC Campaign Manager Email Marketing Specialist Digital Analyst E-Commerce Marketing Specialist Many students who complete the course have gone on to work with agencies, startups, and even international brands. Some have even started their own consultancies or digital agencies. Many attended the Web Design course Singapore to expand into website design. Digital Marketing Trends in 2025 As the digital world evolves, staying ahead of the curve is essential. Here are some of the most prominent digital marketing trends in 2025: AI-Powered Marketing – From AI-generated content to automated targeting, artificial intelligence is transforming digital strategy. – From AI-generated content to automated targeting, artificial intelligence is transforming digital strategy. Voice Search Optimization – Businesses are now optimizing for voice searches due to the growing use of smart assistants. – Businesses are now optimizing for voice searches due to the growing use of smart assistants. Short-Form Video Content – TikTok, YouTube Shorts, and Instagram Reels dominate user engagement. – TikTok, YouTube Shorts, and Instagram Reels dominate user engagement. Hyper-Personalization – Real-time data is being used to deliver highly customized ads and content. – Real-time data is being used to deliver highly customized ads and content. Sustainability Messaging – Ethical and eco-conscious branding is resonating more with modern consumers. Intellisoft's updated curriculum ensures students are trained in these emerging trends, making their skills future-proof. Learn to create own website using WordPress and Elementor and do social media marketing with this practical course. Comparison with Other Training Providers This comparison clearly shows that while many platforms offer convenience, Intellisoft Training provides unmatched depth, credibility, and career support in Singapore. Additional Features Post-Course Support – Access to job placement assistance and networking events. – Access to job placement assistance and networking events. Resource Materials – Lifetime access to recorded sessions, templates, and e-books. – Lifetime access to recorded sessions, templates, and e-books. Affordable Pricing – Eligible for SkillsFuture credit, making it budget-friendly. – Eligible for SkillsFuture credit, making it budget-friendly. Internship & Project Guidance – Some batches include mentorship opportunities with real clients. Frequently Asked Questions (FAQs) Q: Do I need a background in marketing to join this course? A: No prior experience is needed. The course is beginner-friendly and starts with the basics. Q: Is this course suitable for business owners? A: Absolutely! Many entrepreneurs take this course to grow their business using digital marketing. Q: What is the duration of the course? A: Most programs run for 2 to 3 months with weekend and evening classes. Q: Will I get a certificate after completion? A: Yes, you'll receive a WSQ-recognized certificate from Intellisoft, accepted across Singapore. Q: Are there any group discounts or company-sponsored options? A: Yes, group registrations and corporate packages are available. Q: How much time should I dedicate weekly to succeed? A: About 5–8 hours per week, including lessons, practice, and project work. Q: What kind of salary can I expect after completion? A: Entry-level roles start around SGD $2,800–$3,500/month, with rapid salary growth as you gain experience. Q: Will I learn AI tools like ChatGPT and marketing automation? A: Yes. The course includes training on modern AI tools used in campaign planning and content creation. Q: Can I access course materials after finishing? A: Yes, you get lifetime access to videos, notes, templates, and bonus material. Final Thoughts Choosing the right training program can significantly influence your career. A Singapore digital marketing course from a trusted provider like Intellisoft Training not only gives you cutting-edge knowledge but also the confidence and tools to succeed in today's competitive landscape. Whether you're switching careers, upskilling for a promotion, or launching your own business, this course offers everything you need. Take the first step—enroll today and turn your passion into a profession with Intellisoft Training. TIME BUSINESS NEWS
India Today
19-05-2025
- Business
- India Today
What Meta verified means on WhatsApp?
In today's digital landscape, establishing credibility is paramount for businesses aiming to connect authentically with their audience. WhatsApp's Meta Verified program offers a solution by providing a blue checkmark badge to accounts that meet specific verification criteria. This article delves into the significance of Meta-verification on WhatsApp, outlines the steps to achieve it, and discusses the benefits it brings to on WhatsApp is a strategic tool for businesses aiming to establish authenticity and build trust with their audience. By meeting the outlined criteria and completing the verification process, businesses can enhance their credibility, protect their brand, and enjoy additional features that support effective IS META VERIFICATION ON WHATSAPP?Meta-verification on WhatsApp signifies that an account has undergone a thorough authentication process by Meta, the parent company of WhatsApp. Verified accounts are distinguished by a blue checkmark next to their name, indicating their authenticity. This feature is particularly beneficial for businesses and public figures, as it helps users identify genuine accounts amidst potential CRITERIA FOR META VERIFICATIONTo qualify for Meta verification on WhatsApp, businesses must meet several stringent requirements:Active WhatsApp business account: The account should be actively used for business verification enabled: Enhancing account security by enabling two-step verification is with terms of service: Adherence to WhatsApp Business and Meta Verified terms of service is The business or individual must be well-known or notable, which may require providing evidence such as media coverage or a significant online TO OBTAINAchieving Meta-verification involves a series of steps:Access Meta Business Suite: Log in to your account and navigate to the 'Accounts' WhatsApp accounts: Choose the specific WhatsApp account you wish to WhatsApp manager: Click on 'WhatsApp Manager' to phone number: Select your account's phone number and complete the two-factor authentication business profile: Ensure your profile includes a business logo, category, and a brief verification request: Locate the 'Official business account' section and click 'Submit request.'Provide supporting information: Supply necessary details and documentation to substantiate your business's authenticity and Watch
