Latest news with #Metaforms
Entrepreneur
01-08-2025
- Business
- Entrepreneur
Peak XV Partners Leads USD 9 Mn Series A Funding Round in Metaforms
The AI platform aims to deploy the funds into tripling its engineering and AI research team in Bengaluru, expanding into automated report generation and voice-based research, and integrating with research tools such as Decipher, SPSS and Confirmit. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Metaforms, a Bengaluru-based artificial intelligence startup, has secured USD 9 million in a Series A funding round led by Peak XV Partners, with additional participation from Nexus Venture Partners and Together Fund. The company plans to channel the funds into tripling its engineering and AI research team in Bengaluru, expanding into automated report generation and voice-based research, and integrating with research tools such as Decipher, SPSS and Confirmit. The firm was founded in 2022 by Akshat Tyagi and Arjun S to develop AI agents that streamline workflows for market research agencies. These agents automate tasks including survey programming, data processing and vendor coordination, enabling faster turnaround and improved scalability. "When research agencies grow, better business decisions get made. We are not here to replace the humans in the loop. We are here to give them leverage," said Akshat Tyagi, co-founder and chief executive officer of Metaforms. Since its commercial launch, Metaforms claims to have worked with four of the top 20 global research agencies, including Strat7, and currently processes over 1,000 surveys each month. The company's long-term goal is to handle more than 100,000 surveys annually. Shailendra Singh, managing director at Peak XV Partners, noted that Metaforms is enabling large research agencies to automate survey programming and data processing through its AI tools, driving rapid scaling. Jishnu Bhattacharjee, managing director at Nexus Venture Partners, added that the team's focus and ability to understand customer needs and apply generative AI solutions address a significant challenge in the industry. Looking ahead, Metaforms intends to introduce enhanced AI agent capabilities, including voice research, automated report creation and expanded language options, as it works toward its survey processing target.
Economic Times
31-07-2025
- Business
- Economic Times
AI startup Metaforms raises $9 million in round led by Peak XV Partners
ETtech (L-R), Arjun S and Akshat Tyagi, cofounders, Metaforms Metaforms, an artificial intelligence (AI) startup, has raised $9 million in a funding round led by Peak XV Partners, with Nexus Venture Partners and Together Fund participating. Founded in 2022 in Bengaluru by Akshat Tyagi and Arjun S, the startup develops AI agents that automate operational tasks for market research agencies. Metaforms' agentic platform automates processes such as survey programming, data processing, and vendor coordination. Its system helps agencies handle more projects and reduce turnaround times. Since its commercial launch six months ago, Metaforms said it has signed companies primarily in North America and Europe, and its platform processes more than 1,000 surveys monthly, Tyagi told the new capital, the company will strengthen its engineering and AI research teams in Bengaluru. "We are opening a New York office and will hire engineers there. Unlike most AI companies, which would have an engineering office in Bangalore, Metaforms only builds for US customers, so the product also has to be made very American," Tyagi added that the company also plans to expand its product suite to provide automated report generation and voice-based also stressed that its AI tools are meant to assist, not replace, human researchers. The company explains that by automating manual tasks, agencies can better meet client demands and take on more projects."Metaforms is scaling rapidly by enabling some of the largest research agencies globally to automate workflows such as survey programming and data processing through their suite of AI agents," Shailendra Singh, MD, Peak XV Partners, said in a prepared statement. Elevate your knowledge and leadership skills at a cost cheaper than your daily tea. US tariff hike to hit Indian exports, may push RBI towards rate cuts Zomato delivered, but did the other listed unicorns? Tata Motors' INR38k crore Iveco buy: Factors that can make investors nervous Trump tariffs: End of road or a new journey ending Russia reliance? As rates slide, who will grab the savings pie? MFs, insurers? Is it time for Tim Cook to bid bye to Apple? Regulators promote exchanges; can they stifle one? Watch IEX Stock Radar: Down over 20% from highs! Varun Beverages stock showing signs of trend reversal – time to buy?
Techday NZ
31-07-2025
- Business
- Techday NZ
Metaforms raises USD $9m to revolutionise market research
Metaforms, a San Francisco-based artificial intelligence startup, has raised USD $9 million in Series A funding to support the development of AI infrastructure for the market research industry. The funding round was led by Peak XV Partners, formerly known as Sequoia India, and included participation from Nexus Venture Partners and Together Fund. With this investment, Metaforms will expand its team, enhance its AI agents, and broaden its platform to include report generation and voice-based research capabilities. The company's integrations already extend to widely used research tools such as Decipher, SPSS, and Confirmit. Addressing industry bottlenecks The global market research industry, estimated to be worth USD $130 billion, is experiencing rapid growth. However, agencies face increasing challenges from outdated operational systems, leading to capacity issues and compressed margins. Metaforms aims to address these challenges, enabling agencies to meet client demand without overburdening their staff or turning away work. "We're thrilled to partner with Akshat and Arjun as they reimagine what a market research agency could look like in an AI-first world. Metaforms is scaling rapidly, by enabling some of the largest research agencies globally to automate workflows such as survey programming and data processing through their suite of AI agents." Shailendra Singh, MD, Peak XV Research agencies traditionally spend significant time on manual tasks such as converting survey questionnaires into code, coordinating with multiple panel providers via email, and running complex validation scripts. Metaforms' AI agents automate these processes, fitting within agencies' existing workflows and improving efficiency without replacing human expertise. The platform's functions include converting questionnaires into survey code, identifying problematic data before it impacts projects, coordinating with panel vendors, and managing quotas across multi-country studies. For many agencies, these capabilities represent the difference between being able to scale up or having to refuse additional business. Industry traction Since launching commercially six months ago, Metaforms has secured contracts with four of the world's top twenty research agencies, including Strat7. The platform currently processes over 1,000 surveys per month and counts several Fortune 500 companies among its clients. Metaforms reports a 100% expansion rate among clients who started with a single AI agent and have since deployed additional AI functionalities. "Metaforms has been incredibly successful thanks to their uniquely thoughtful approach to modernising research operations - embedding seamlessly into the workflows, tools, and platforms that researchers and agencies already use. I'm excited to continue supporting the team as they build on that momentum with this Series A." Jonathan Tice, GTM Consultant [Prev: Chief Customer Officer, Forsta] Akshat Tyagi and Arjun S founded Metaforms in 2022, driven by their own difficulties accessing professional market research as early-stage founders. They identified that agencies were limited not by a lack of demand, but by their operational bandwidth, and set out to build a platform to increase efficiency. "Our goal is simple: help great research teams spend less time firefighting and more time doing the work that actually matters," said Akshat Tyagi, co-founder and CEO of Metaforms. "When you automate the grunt work, you make high-quality research more accessible to more companies." According to Metaforms, its AI platform makes high-quality, professional-grade market research more accessible both to large global companies and early-stage startups. By automating high-volume, repetitive tasks, the platform is enabling agencies to serve clients they may previously have had to turn away, improving their ability to scale and manage costs effectively. "Metaforms is a breakout example of the India-to-global play in AI," said Manav Garg, Co-founder and managing partner at Together Fund. "They're not just automating tasks - they're rebuilding research infrastructure for the modern era. With their early traction across global agencies, Akshat and Arjun are showing what's possible when deep customer empathy meets technical ambition." Agencies such as Strat7 have reported tangible benefits from deploying Metaforms' platform. Tabita Razaila, Head of Operations at Strat7, said, "Our partnership has delivered strong ROI, thanks to Metaforms' exceptional service and prompt support." "They're solving a major pain point for the entire industry. That focus and ability to deeply understand customer needs and address that using genetic AI is the hallmark of Metaforms team. We are thrilled to back Akshat and Arjun in their journey of building a remarkable company!", said Jishnu Bhattacharjee and Arjun Gandhi, Nexus Venture Partners. Future plans Looking ahead, Metaforms has plans to triple the size of its team and further expand its agent capabilities, including the development of automated reporting, voice research, and expanded language support. The company's long-term goal is to process over 100,000 surveys per year, further increasing access to comprehensive market research across industries and company sizes. "When research agencies grow, better business decisions get made," added Akshat Tyagi. "We're not here to replace the humans in the loop. We're here to give them leverage."
&w=3840&q=100)
Business Standard
31-07-2025
- Business
- Business Standard
Metaforms raises $9 mn to transform market research with AI automation
Bengaluru-based AI startup Metaforms has raised $9 million in Series A funding led by Peak XV Partners to strengthen its automation platform for market research. Nexus Venture Partners and Together Fund also participated in the round. The capital will be used to triple the company's engineering and AI research teams in India and invest further in R&D. Metaforms will also expand into new use cases such as automated report generation and voice-based research. 'Metaforms is scaling rapidly by enabling some of the largest research agencies globally to automate workflows such as survey programming and data processing through their suite of AI agents,' said Shailendra Singh, managing director at Peak XV Partners. Automating legacy research workflows Founded in 2022 by Akshat Tyagi and Arjun S, Metaforms is addressing a key bottleneck in the $130 billion global market research industry. Large clients like Unilever, Procter & Gamble, and Tata often require fast, high-volume insights, but research agencies struggle to meet demand due to time-consuming manual processes. 'They're not just automating tasks — they're rebuilding research infrastructure for the modern era,' said Manav Garg, co-founder and managing partner at Together Fund. Client growth and global traction Since launching commercially six months ago, Metaforms has signed four of the world's top twenty research agencies — including Strat7 — and is serving Fortune 500 companies. Its platform now processes over 1,000 surveys per month and boasts a 100 per cent customer expansion rate, with every client adding more capabilities after initial adoption. Metaforms plans to broaden its suite of AI agents to include voice-enabled research, automated report generation, and expanded language capabilities. The long-term goal is to process more than 100,000 surveys per year. 'We're not here to replace the humans in the loop. We're here to give them leverage,' said Akshat Tyagi, co-founder and CEO of Metaforms.
Forbes
31-07-2025
- Business
- Forbes
Meet The Start-Up Promising To Modernise Market Research
The market research industry has not seen major technology disruption Market research is a $140 billion industry according to Esomar, one of the sector's leading bodies. But for all the time that its staff spend charting new developments and emerging trends in other industries, market research firms themselves have seen very little disruption. An increasing amount of research activity is now conducted online – rather than by phone or in-person – but technology-driven innovation has otherwise been limited. San Francisco-based Metaforms hopes to change that. The start-up, which is today announcing a $9 million funding round, says its agentic artificial intelligence (AI) tools can help leading market research firms work more quickly and cost-effectively than ever before. 'This is a business that hasn't changed a great deal over the past 20 years,' says Akshat Tyagi, who co-founded the company with Arjun S in 2022. 'Now, it really needs to evolve." Metaforms started out by developing a solution that automates a critical pain point for many market research firms. Once firms have developed a questionnaire for a specific project, it has to be coded for the online platform through which survey participants will provide their answers; this is a complex manual process that often takes several days or even weeks, but Metaforms says its AI agent will complete the work in minutes. Having built this functionality, the start-up has added additional capabilities. One AI agent will turn the project brief into the first draft of the questionnaire. Another tool can help process survey data. Data visualisation functionality is also available. Some clients buy access to all Metaforms' services, while others just want to use a single agent. But in each process that it serves, the company says it can cut the time to completion by 85-90%. Importantly, adds Arjun S, that should help market research agencies to serve more clients as well as improve their margins. 'Many agencies are currently turning away clients because they don't have capacity to take on projects that don't meet cost and scale criteria,' he says. It's a value proposition that appears to be striking a chord with customers. Metaforms has signed up four of the world's top 20 market research agencies in the past six months alone, as well as a number of smaller clients. That has seen it reach $2 million of annual recurring revenues, with the company setting a target of $10 million this year. 'We expect to be working with all 20 of those agencies by the end of the year,' says Tyagi. The good news for the business is that competition is relatively limited. Some agencies are experimenting with generic AI tools, but Metaforms believes the idiosyncrasies of the industry means domain expertise is required to get good results. There are also new entrants to the industry, including Listen Labs and SightX, which are seeking to displace incumbent firms. However, Tyagi argues: 'This is a sector where brand and trust are crucial, so we think it makes more sense to work with existing agencies to help them win more business, rather than to fight those agencies for clients.' Metaforms also hopes that competition from these new entrants will spur incumbents to focus on productivity and innovation. Investors in the business appear to agree. Today's $9 million Series A round is led by Peak XV Partners, with participation from Nexus Venture Partners and Together Fund. 'Metatorms is not just automating tasks; it is rebuilding research infrastructure for the modern era,' argues Manav Garg, co-founder and managing partner at Together Fund. At Nexus Venture Partners, partner Jishnu Bhattacharjee adds: 'They're solving a major pain point for the entire industry.'
