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Inside the First Los Angeles Location of Mexico City's Most Famous Churreria
Inside the First Los Angeles Location of Mexico City's Most Famous Churreria

Eater

time2 days ago

  • Business
  • Eater

Inside the First Los Angeles Location of Mexico City's Most Famous Churreria

Construction is well underway for the forthcoming El Moro in Echo Park, with the anticipated opening slated for mid-September. The legendary Mexico City-based churreria takes over the former Patra Burgers on Sunset, which closed at the end of 2024, for its flagship Los Angeles location. The Echo Park outpost will be El Moro's second Southern California location; the churreria also operates out of Costa Mesa's Mercado González by Northgate González. Santiago Iriarte, a co-owner and grandson of El Moro's founder, says Los Angeles seemed like an ideal next location for his family's company. 'Before we opened in Costa Mesa, I had never been to LA or Orange County,' he says. 'In LA, it's the closest to Mexico that will ever be.' Founded in Mexico City in 1935 by the Iriarte family, El Moro will dramatically transform a key corner in Echo Park. Set on the corner of Sunset Boulevard and Laveta Terrace, the churreria will sport a clean, modern look with a creamy white exterior, its signature blue neon signage, colorful artwork, outdoor dining, and thankfully, an attached parking lot. The company hired notable international designer Nacho Cadena, founder of Cadena Concept Design, to design the Echo Park location. Any remnants of the over 65-year-old building that used to house Patra Burgers are gone, a not-so-subtle reminder of Echo Park's considerable transformation over the decades. Iriarte shares that the overwhelming and positive response to his Costa Mesa location gave him and his team the fuel to push for another outlet. 'After that first step in Mercado Gonzalez, we were confident that our brand and experience could be shared by a lot of people in Echo Park as well,' he says. El Moro Echo Park will operate from 8 a.m. to 11 p.m., and possibly until 1 or 2 a.m. on weekends, serving churros with seven types of chocolate for dipping or drinking, as well as the classic champurrado, café de olla, and horchata lattes. Alongside the classic churros, El Moro will also serve an ice cream churro sandwich, al pastor tortas, mole, and more. Iriarte has big dreams for El Moro and the expansion of Mexican culture; El Moro Echo Park will be the 19th location for the almost 100-year-old chain. 'We're very proud and excited to bring a little piece of a tradition from Mexico City to LA, other parts of the U.S., and hopefully, and then the world,' he says. '[El Moro] represents a part of Mexico's traditions and culture. We see all these big companies bringing other brands from the U.S., and they're always fighting for the next Domino's or Panera. But why don't we export Mexican brands, Mexican culture, and Mexican gastronomy?' Starting in September, El Moro Echo Park will be located at 1524 W. Sunset Boulevard, Echo Park, CA, 90026. Related The Most Famous Churro Shop in Mexico City Is Opening in Los Angeles Eater LA All your essential food and restaurant intel delivered to you Email (required) Sign Up By submitting your email, you agree to our Terms and Privacy Notice . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Baking giant Bimbo vows to cut artificial colorings by end-2026
Baking giant Bimbo vows to cut artificial colorings by end-2026

Yahoo

time6 days ago

  • Business
  • Yahoo

Baking giant Bimbo vows to cut artificial colorings by end-2026

By Sarah Morland MEXICO CITY (Reuters) -Grupo Bimbo, one of the world's largest breadmakers, said on Thursday it would cut artificial colorings from all of its products by the end of next year, as consumers turn more health-conscious when shopping for staple foods. Shorter term, executives at the Mexico City-based company said Bimbo's entire bread bun and breakfast range would by the end of this year have a positive nutrition - or a so-called health star rating - of at least 3.5 stars, as it looks to simplify recipes and boost nutrition by 2030. WHY IT'S IMPORTANT Scientists have linked synthetic dyes such as Red 40 and Yellow 5 to behavioral challenges, allergies and respiratory issues in children and other vulnerable consumers, and some major regulators have ordered usage caps and label warnings. In parts of the U.S., some activists have pushed for bans on synthetic dyes particularly in food destined for school meals. BY THE NUMBERS Bimbo estimates it is the largest single supplier of baked goods worldwide, with a close to 4% global market share of a $641 billion industry. It sells thousands of well-known staple products worldwide such as sliced bread and packaged snacks. Last year, these brought in $22 billion in sales. Executives said they did not expect a major cost impact from cutting artificial colorings. KEY QUOTES "By the end of 2026, we will have removed artificial colors from all our portfolio and by 2030 we're going to ensure that 100% of our baked goods and snacks will be made with simple, natural recipes," Bimbo Chief Financial Officer Diego Gaxiola told analysts in a call. "We're seeing that for younger consumers functional benefits are clearly important. It's not a fad, it's a trend." Sign in to access your portfolio

Baking giant Bimbo vows to cut artificial colorings by end-2026
Baking giant Bimbo vows to cut artificial colorings by end-2026

Yahoo

time6 days ago

  • Business
  • Yahoo

Baking giant Bimbo vows to cut artificial colorings by end-2026

By Sarah Morland MEXICO CITY (Reuters) -Grupo Bimbo, one of the world's largest breadmakers, said on Thursday it would cut artificial colorings from all of its products by the end of next year, as consumers turn more health-conscious when shopping for staple foods. Shorter term, executives at the Mexico City-based company said Bimbo's entire bread bun and breakfast range would by the end of this year have a positive nutrition - or a so-called health star rating - of at least 3.5 stars, as it looks to simplify recipes and boost nutrition by 2030. WHY IT'S IMPORTANT Scientists have linked synthetic dyes such as Red 40 and Yellow 5 to behavioral challenges, allergies and respiratory issues in children and other vulnerable consumers, and some major regulators have ordered usage caps and label warnings. In parts of the U.S., some activists have pushed for bans on synthetic dyes particularly in food destined for school meals. BY THE NUMBERS Bimbo estimates it is the largest single supplier of baked goods worldwide, with a close to 4% global market share of a $641 billion industry. It sells thousands of well-known staple products worldwide such as sliced bread and packaged snacks. Last year, these brought in $22 billion in sales. Executives said they did not expect a major cost impact from cutting artificial colorings. KEY QUOTES "By the end of 2026, we will have removed artificial colors from all our portfolio and by 2030 we're going to ensure that 100% of our baked goods and snacks will be made with simple, natural recipes," Bimbo Chief Financial Officer Diego Gaxiola told analysts in a call. "We're seeing that for younger consumers functional benefits are clearly important. It's not a fad, it's a trend." Error in retrieving data Sign in to access your portfolio Error in retrieving data

Baking giant Bimbo vows to cut artificial colorings by end-2026
Baking giant Bimbo vows to cut artificial colorings by end-2026

Reuters

time6 days ago

  • Business
  • Reuters

Baking giant Bimbo vows to cut artificial colorings by end-2026

MEXICO CITY, July 24 (Reuters) - Grupo Bimbo ( opens new tab, one of the world's largest breadmakers, said on Thursday it would cut artificial colorings from all of its products by the end of next year, as consumers turn more health-conscious when shopping for staple foods. Shorter term, executives at the Mexico City-based company said Bimbo's entire bread bun and breakfast range would by the end of this year have a positive nutrition - or a so-called health star rating - of at least 3.5 stars, as it looks to simplify recipes and boost nutrition by 2030. Scientists have linked synthetic dyes such as Red 40 and Yellow 5 to behavioral challenges, allergies and respiratory issues in children and other vulnerable consumers, and some major regulators have ordered usage caps and label warnings. In parts of the U.S., some activists have pushed for bans on synthetic dyes particularly in food destined for school meals. Bimbo estimates it is the largest single supplier of baked goods worldwide, with a close to 4% global market share of a $641 billion industry. It sells thousands of well-known staple products worldwide such as sliced bread and packaged snacks. Last year, these brought in $22 billion in sales. Executives said they did not expect a major cost impact from cutting artificial colorings. "By the end of 2026, we will have removed artificial colors from all our portfolio and by 2030 we're going to ensure that 100% of our baked goods and snacks will be made with simple, natural recipes," Bimbo Chief Financial Officer Diego Gaxiola told analysts in a call. "We're seeing that for younger consumers functional benefits are clearly important. It's not a fad, it's a trend."

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