31-07-2025
- Business
- Western Telegraph
Pembrokeshire hairdresser a finalist in top awards
Michelle Summer-Davies, who runs Michelle Davies Hair in Goodwick, has been shortlisted for the Wales and South West Hairdresser of the Year title at HJ's 2025 British Hairdressing Awards, sponsored by Schwarzkopf Professional.
This is the third consecutive year she has reached the finals.
Ms Summer-Davies said: "I'm delighted to have been named a finalist for the second year running, representing the region of Wales and South West.
"My 2024 collection Vintage Vanguard was published in magazines around the world and I'm thrilled the judges were impressed by the images in my new collection.
"I love working on collections to inspire other stylists as well as my clients and look forward to the event in November."
The British Hairdressing Awards are widely regarded as the Oscars of the hairdressing world, honouring creative and technical talent from across the UK.
The awards feature both regional and specialist categories, including Men's, Afro, and the overall British Hairdresser of the Year.
Entries are judged anonymously by a panel of more than 100 industry professionals, including session stylists, celebrity hairdressers, business owners, and members of the Hall of Fame.
Ms Summer-Davies is one of seven finalists in her category, having submitted four photographic images that showcase her expertise.
Finalists must submit four additional images in October, creating a full collection of eight for the final round of judging.
The judging process is independently audited and verified.
Jayne Lewis-Orr, executive director of Hairdressers Journal International, said: "The regional and specialist categories are the beating heart of the British Hairdressing Awards.
"These finalists are not only champions of creativity in their local communities, but also leaders in their craft across specialist areas – from Afro and Avant Garde to Colour and Men's Hair.
"Every year, we're blown away by the level of talent on display, and 2025 is no exception.
"These artists set the standard and inspire thousands — their vision helps shape the future of hairdressing, both in the UK and around the world."
Mert Eren, general manager for Henkel Consumer Brands Hair Professional UK and Ireland at Schwarzkopf Professional, said: "The British Hairdressing Awards remains one of the most iconic celebrations of creativity in our industry, and is a true benchmark for technical excellence and visionary talent.
"This year's finalists represent the bold, diverse and ever-evolving face of British hairdressing, and it's their commitment and creativity that continues to push our industry forward."
Winners will be announced in November at a ceremony at Grosvenor House, a JW Marriott Hotel on Park Lane in London.
