Latest news with #MicrosoftAdvertising
Time Business News
06-05-2025
- Business
- Time Business News
Top Signs You've Found the Best SEM Agency
Finding the best SEM agency is not just about who ranks first on search engines or who claims to deliver fast results. It's about identifying a partner that understands your business, uses effective strategies, and helps you get the most out of your paid campaigns. If you're investing in paid ads, you deserve an agency that brings real value. This guide highlights the key signs to help you recognize a top-tier SEM partner. One of the first signs of the best SEM agency is their ability to show real, measurable success stories. Top agencies won't just talk about clicks and impressions—they will demonstrate how their campaigns improved ROI, conversion rates, and cost-per-lead for businesses similar to yours. They should provide detailed reports that connect SEM performance to actual business growth. Ask for past client case studies and results. A reputable agency will confidently share examples that match your industry or goals. Trustworthy agencies don't hide behind vague numbers. They provide complete transparency in reporting. You'll receive regular updates with easy-to-understand data about how your campaigns are performing. Look for agencies that offer access to real-time dashboards, customized reports, and regular review meetings. Transparency in analytics builds trust and allows you to track progress closely. Secondary keywords like digital marketing experts or online advertising agencies often appear in this context—agencies using such terms typically emphasize honest performance evaluation. The best SEM agency hires certified experts who stay updated with Google Ads, Bing Ads, and other major platforms. Search engine marketing evolves quickly, and only well-informed professionals can create strategies that follow the latest algorithm changes. Make sure the agency has: Google Ads certifications Microsoft Advertising accreditations Ongoing staff training programs Top agencies also attend industry events and workshops to stay ahead. This ensures your campaigns are in the hands of true professionals, not outdated marketers. Avoid agencies that offer the same strategy to every client. Every business is different, and your SEM strategy should reflect your unique goals, target audience, and budget. A reliable SEM agency will: Conduct keyword research specific to your industry Analyze your competition and market Design custom campaigns aligned with your brand voice This personalized approach helps your ads perform better and keeps your costs under control. Cookie-cutter methods rarely work in competitive markets. Great SEM agencies don't just aim for traffic—they focus on return on investment (ROI). They set realistic expectations, reduce wasted ad spend, and track conversions effectively. Key performance metrics they emphasize include: Cost per acquisition (CPA) Return on ad spend (ROAS) Conversion rate optimization (CRO) Whether you're a small business or a large company, controlling ad costs while increasing results is a clear sign you've found the best SEM agency for your needs. While your main focus might be SEM, the best agencies offer support in other areas of digital marketing. Why? Because integrated marketing efforts yield better results. Paid ads work better when aligned with SEO, content strategy, and landing page design. Top agencies often provide: Landing page optimization A/B testing SEO services Social media ads Email marketing strategies This holistic approach ensures every part of your marketing funnel is optimized for success. They maintain open lines of communication and keep you informed throughout the project. Expect proactive updates, clear timelines, and regular strategy calls. Warning signs to avoid: Slow response times Vague answers to your questions Lack of involvement in your feedback Agencies that prioritize communication and project clarity build stronger relationships and deliver better campaign results. One of the easiest ways to identify the best SEM agency is through its reputation. Check Google reviews, Trustpilot ratings, and industry recognitions. Happy clients are usually quick to share their success stories. Look for agencies with: Positive client testimonials Long-term partnerships Awards or media recognition in digital marketing If an agency has a strong track record of client satisfaction, you can feel more confident in their ability to deliver similar outcomes for your business. An ethical SEM agency will never promise shortcuts or use black-hat tactics to inflate results. They follow best practices set by ad platforms and ensure your campaigns are compliant with policies and regulations. They avoid: Misleading ad content Fake clicks or bots Duplicate keyword bidding Professionalism and integrity are essential when trusting an agency with your ad spend. Whether you're running a local business or planning global expansion, a good SEM agency should have scalable strategies. They should be able to adjust ad budgets, expand campaign targeting, and grow with your company. They will guide you through: Local, national, or international targeting Scaling budget during peak sales periods Multi-platform campaigns using Google, Bing, YouTube, etc. Flexible and scalable plans are key signs that you're working with the best SEM agency. Top agencies don't just give you numbers—they interpret them for you. They help you understand which ads are working, where you're losing money, and how to improve. Insightful reporting allows you to make smarter marketing decisions. Expect: Monthly summary reports Campaign trend analysis Recommendations for improvement This type of reporting shows the agency's commitment to results, not just vanity metrics. Finding the best SEM agency takes more than a quick Google search. It requires looking at results, transparency, ethics, communication, and scalability. When an agency ticks all these boxes, you've likely found the right partner to grow your business online. Instead of settling for empty promises or confusing jargon, focus on agencies that align with your goals, value your input, and deliver real performance. This is how your investment in SEM becomes a real competitive advantage. TIME BUSINESS NEWS
Business Wire
29-04-2025
- Business
- Business Wire
LoopMe Partners With Microsoft Advertising to Offer Real-Time Brand Optimization to Advertisers Via Microsoft
LONDON & NEW YORK--(BUSINESS WIRE)-- LoopMe, the global leader in brand performance, today announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimization PurchaseLoop solution into Microsoft Curate. Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party custom data across tailored inventory packages worldwide. Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party custom data across tailored inventory packages worldwide. Now, with this latest integration, advertisers can access real-time optimization alongside brand measurement and custom data—driving incrementality in brand awareness, purchase intent and consideration. This will unlock new levels of efficiency and impact via LoopMe's patented-AI technology and advanced machine learning models. Following a successful three year partnership, LoopMe has now joined the Microsoft Advertising Partner Program as a select partner. The program encourages partners to grow their businesses, access the larger Microsoft community and receive recognition for their work with Microsoft Advertising. Rob Cukierman, Chief Product Officer from LoopMe said: 'As the global leader in brand performance, being part of the Microsoft Advertising partner program is high recognition of the market prominence and value of LoopMe's brand advertising performance solutions. It also supports our joint aim of helping businesses maximize the value of their digital assets and first-party data.' Carly Morris, Head of Media & Ad Tech, EMEA/LATAM at Microsoft Advertising said: "At Microsoft Advertising, we are thrilled to celebrate our long-standing Curate partnership with LoopMe. Together, we harness the power of data-driven collaboration to deliver outstanding results for brands. Our mutual dedication to innovation and excellence continues to empower advertisers to connect with their audiences with precision and impact." About LoopMe LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven't previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Melbourne, Dnipro, Krakow, Beijing, Shanghai and Hong Kong. For more information, please visit
Time of India
25-04-2025
- Business
- Time of India
MiQ elevates Varun Mohan to chief commercial officer India
MiQ has announced the elevation of Varun Mohan to chief commercial officer in India. The move comes as part of MiQ's strategy to position itself for growth in India's fast-growing digital advertising ecosystem, and strengthen its India leadership team to capitalize on the dynamic market opportunities available. According to the official release, this elevation positions Mohan at the helm of all commercial operations for MiQ across the region. With almost 20 years of experience in digital media , including stints at Microsoft Advertising (Aidem Ventures), Republic TV, and Appier, Mohan and his team has been a cornerstone of MiQ India 's growth story since joining the company in 2020 as head of growth and revenue for India and SAARC. Under his leadership, the MiQ India team has built a reputation for high-performance campaigns, data-driven innovation, and category-defining client success stories across sectors. He was further recognised as one of India's top 35 Growth Visionaries by Indian StartupTimes in 2024, highlighting his track record of merging commercial instincts with deep digital insight. In his expanded role, Mohan will spearhead MiQ India's commercial vision through three key areas: accelerating revenue growth, forging strategic industry partnerships, and building a future-ready programmatic team. The latter remains a core goal for the organisation, as they look to hire, recognise, and elevate the right talent to power its next stage of growth in India. "MiQ has seen exceptional growth in India in recent years, which is one of the most dynamic and fastest-evolving programmatic markets globally,' said Lee Puri, co-founder of MiQ. Puri added, 'Varun has been an instrumental part of driving and leading this growth, and his elevation to chief commercial officer is both a recognition of past success and a strategic investment in MiQ's future. Varun's unmatched leadership abilities, combined with his understanding of MiQ's proprietary technology and deep market insights in the Indian digital marketing ecosystem have transformed how our partner brands and agencies harness the power of programmatic. As we continue to push the boundaries of what's possible, we expect Varun to lead the India team to greater success, further cementing our relationships with partners and strengthening MiQ's position as the clear leader in the Indian market." Mohan's appointment comes at a pivotal time for India's digital advertising landscape, especially in the rapidly evolving Connected TV (CTV) space. CTV viewership is exploding across Indian households, and YouTube is emerging as a critical performance channel - both areas where MiQ's CTV capable innovations are poised to help advertisers navigate the growing complexity of India's OTT and retail media environment. "India's digital advertising landscape is at a critical inflection point, with programmatic adoption accelerating," said Varun Mohan, chief commercial officer, MiQ India. He further added,"Brands are no longer asking why programmatic, but instead want to know how fast we can scale it. What makes MiQ truly differentiated is our ability to blend smart technology with local intelligence. I'm excited to lead our extraordinary team as we pioneer new innovations tailored for India's diverse audiences and help our clients capitalize on emerging opportunities." Under his leadership, MiQ India will prioritise strategic investments that enhance the company's cutting-edge technology stack in these areas, as well as building valuable industry partnerships that strengthen robust intelligence and capabilities. Additionally, Mohan's team will focus on acquiring and developing top talent to maintain MiQ's reputation for delivering exceptional service and performance to clients.
