
LoopMe Partners With Microsoft Advertising to Offer Real-Time Brand Optimization to Advertisers Via Microsoft
LONDON & NEW YORK--(BUSINESS WIRE)-- LoopMe, the global leader in brand performance, today announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimization PurchaseLoop solution into Microsoft Curate.
Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party custom data across tailored inventory packages worldwide.
Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party custom data across tailored inventory packages worldwide. Now, with this latest integration, advertisers can access real-time optimization alongside brand measurement and custom data—driving incrementality in brand awareness, purchase intent and consideration. This will unlock new levels of efficiency and impact via LoopMe's patented-AI technology and advanced machine learning models.
Following a successful three year partnership, LoopMe has now joined the Microsoft Advertising Partner Program as a select partner. The program encourages partners to grow their businesses, access the larger Microsoft community and receive recognition for their work with Microsoft Advertising.
Rob Cukierman, Chief Product Officer from LoopMe said: 'As the global leader in brand performance, being part of the Microsoft Advertising partner program is high recognition of the market prominence and value of LoopMe's brand advertising performance solutions. It also supports our joint aim of helping businesses maximize the value of their digital assets and first-party data.'
Carly Morris, Head of Media & Ad Tech, EMEA/LATAM at Microsoft Advertising said: "At Microsoft Advertising, we are thrilled to celebrate our long-standing Curate partnership with LoopMe. Together, we harness the power of data-driven collaboration to deliver outstanding results for brands. Our mutual dedication to innovation and excellence continues to empower advertisers to connect with their audiences with precision and impact."
About LoopMe
LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven't previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Melbourne, Dnipro, Krakow, Beijing, Shanghai and Hong Kong. For more information, please visit www.loopme.com.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


CNBC
4 minutes ago
- CNBC
OpenAI taps Google in unprecedented cloud deal despite AI rivalry, sources say: Reuters
OpenAI plans to add Alphabet'sGoogle cloud service to meet its growing needs for computing capacity, three sources told Reuters, marking a surprising collaboration between two prominent competitors in the artificial intelligence sector. The deal, which has been under discussion for a few months, was finalized in May, one of the sources added. It underscores how massive computing demands to train and deploy AI models are reshaping the competitive dynamics in AI, and marks OpenAI's latest move to diversify its compute sources beyond its major supporter Microsoft, including its high-profile Stargate data center project. It is a win for Google's cloud unit, which will supply additional computing capacity to OpenAI's existing infrastructure for training and running its AI models, sources said, who requested anonymity to discuss private matters. The move also comes as OpenAI's ChatGPT poses the biggest threat to Google's dominant search business in years, with Google executives recently saying that the AI race may not be winner-take-all. OpenAI, Google and Microsoft declined to comment. Alphabet's stock was up 2.1% on Tuesday afternoon following the news, while Microsoft shares were down 0.6%. Scotiabank analysts called the development "somewhat surprising" in a note on Tuesday, highlighting the growth opportunities for Google's Cloud unit, while expressing caution regarding competition from ChatGPT. "The deal ... underscores the fact that the two are willing to overlook heavy competition between them to meet the massive computing demands. Ultimately, we view this as a big win for Google's cloud unit, but ... there are continued worries that ChatGPT is becoming an incrementally larger threat to Google's search dominance," the analysts wrote. Since ChatGPT burst onto the scene in late 2022, OpenAI has dealt with increasing demand for computing capacity - known in the industry as compute - for training large language models, as well as for running inference, which involves processing information so people can use these models. OpenAI said on Monday that its annualized revenue run rate surged to $10 billion as of June, positioning the company to hit its full-year target amid booming adoption of AI. Earlier this year, OpenAI partnered with SoftBank and Oracle on the $500 billion Stargate infrastructure program, and signed deals worth billions with CoreWeave for more compute. It is on track this year to finalize the design of its first in-house chip that could reduce its dependency on external hardware providers, Reuters reported in February. The partnership with Google is the latest of several maneuvers made by OpenAI to reduce its dependency on Microsoft, whose Azure cloud service had served as the ChatGPT maker's exclusive data center infrastructure provider until January. Google and OpenAI discussed an arrangement for months but were previously blocked from signing a deal due to OpenAI's lock-in with Microsoft, a source told Reuters. Microsoft and OpenAI are also in negotiations to revise the terms of their multibillion-dollar investment, including the future equity stake Microsoft will hold in OpenAI. For Google, the deal comes as the tech giant is expanding external availability of its in-house chip known as tensor processing units, or TPUs, which were historically reserved for internal use. That helped Google win customers including Big Tech player Apple as well as startups like Anthropic and Safe Superintelligence, two OpenAI competitors launched by former OpenAI leaders. Google's addition of OpenAI to its customer list shows how the tech giant has capitalized on its in-house AI technology from hardware to software to accelerate the growth of its cloud business. Google Cloud, whose $43 billion in sales comprised 12% of Alphabet's 2024 revenue, has positioned itself as a neutral arbiter of computing resources in an effort to outflank Amazon and Microsoft as the cloud provider of choice for a rising legion of AI startups whose heavy infrastructure demands generate costly bills. Alphabet faces market pressure to demonstrate financial returns on its AI-related capital expenditures, which are expected to hit $75 billion this year, while maintaining its bottom line against the threat of competing AI offerings, as well as antitrust enforcement. Google's DeepMind AI unit also competes directly with OpenAI and Anthropic in a race to develop the best models and integrate those advances into consumer applications. Selling computing power reduces Google's own supply of chips while bolstering capacity-constrained rivals. The OpenAI deal will further complicate how Alphabet CEO Sundar Pichai allocates the capacity between the competing interests of Google's enterprise and consumer business segments. Google already lacked sufficient capacity to meet its cloud customers' demands as of the last quarter, Chief Financial Officer Anat Ashkenazi told analysts in April. Although ChatGPT holds a large lead over Google's competing chatbot in terms of monthly users and analysts have predicted it could reduce Google's dominant search market share, Pichai has brushed aside concerns that OpenAI will usurp Google's business dominance.

Engadget
11 minutes ago
- Engadget
Apple's Liquid Glass is Windows Vista done well
It's hard to look at Apple's new "Liquid Glass" aesthetic and not think about Windows Vista, Microsoft's much-maligned OS which also touted transparencies and glass-like effects as a bold new vision for computing. You can see the similarities between Apple's UI and Vista's "Windows Aero" design language everywhere, from the glassified app icons in iOS 26 and macOS Tahoe 26 which look a lot like VIsta's glossy icons, to the transparent backgrounds used in drop down menus, which hearken back to VIsta's transparent window borders. The key difference is that Apple is just doing it all better. (Sorry, not sorry, Windows fans.) While Microsoft started off with an intriguing idea, it failed to execute the Windows Aero UI well in Vista. Mostly, that's because Vista itself was a huge mess — it was far slower than Windows XP, it was notoriously buggy and it handled drivers poorly. And if you actually wanted to partake in the glory of Aero transparency bars, you needed a computer with a powerful GPU. That was far more rare in 2007 than it is today, when even integrated graphics can run basic 3D and fancy UI elements well. With its homegrown chips, Apple also provides decent graphics capabilities in its devices that support iOS 26, iPadOS 26 and other new software releases with Liquid Glass. It also helps that Liquid Glass isn't really a huge change for Apple, unlike the jump from Windows XP to Vista. Apple has been creeping towards a flashier UI and more widespread use of transparencies ever since iOS 7 was released in 2013, which dropped the archaic skeuomorphic design trend in favor of a flatter and more stylish aesthetic. So sure, your icons and menus may have a bit more shine to them in iOS 26, but they mostly work the way you remember. (You could also argue Apple itself kickstarted the move towards transparencies in desktop operating systems with the original Mac OS X in 2001, which gave its iconic dock a glossy background.) I can argue for the overall wisdom of Apple's Liquid Glass, at least compared to Windows Vista, and personally I also think it gives iOS a much-needed dose of personality. But I can't really convince you otherwise if you think it looks ugly, as many of my Engadget colleagues do. Senior News Editor Avery Ellis calls it "busy and obnoxious," and Editor-in-Chief Aaron Souppouris noted that "it truly feels like Aero, rooted in the mid '00s.... I don't need light refracting around my pause button." Fair complaints! And as usual, you can also reduce transparency effects and motion elements in Apple's Accessibility Settings, if these elements truly bother you. But after spending a bit of time with the first iOS 26 developer beta, I'm more intrigued by Liquid Glass than anything else. It makes app icons look like tiny jewels that I just want to touch, and I dig the transparency effects throughout the OS — they almost seem like a preview for a future where we're using holographic Apple devices. (That's also something I felt while using visionOS on the Vision Pro, which served as the launchpad for Liquid Glass.) I also genuinely love iOS 26's revamped Safari, which lets you browse completely in full screen. As you scroll down, the location bar at the bottom of your screen shrinks and gets out of the way. But if you scroll up or tap into the location bar, it pops back up to give you the sharing and navigation options you're used to. Devindra Hardawar for Engadget It could also be that I'm a sucker for novelty. Back in my Windows XP days, I used to use apps like WindowBlinds to customize the OS and add transparent effects. And there are signs that Apple may be going a bit too far with transparencies, like with the iOS 26's Control Center (above). It looks fine if you're swiping it down while inside an app, but if you're on the home screen, it's just one of many levels of glass-like windows. I could see that being a bit overbearing for some users. It's also worth noting that interface redesigns are often rejected at first glance, especially since you're seeing them abstracted through screenshots and videos. Even Apple's slick marketing magic doesn't replicate the experience of using Liquid Design. In my experience, iOS 26 really isn't that different from everything that came before. Once you get over the initial shock of a new interface, you may see it with new eyes. There's also still plenty of time until Apple's new operating systems arrive this fall though, and the company is often quick to tweak major design changes if beta users complain about them. I could see Apple toning down the Control Center's transparent background, or even better, giving users more control over the amount of Liquid Glass elements on your screen. Personally, I don't mind it when companies stretch their interface ideals a bit too far – there's always room to move back. That's far better than being too conservative and never really pushing your aesthetic vision forward.

Yahoo
16 minutes ago
- Yahoo
OpenAI to use Google cloud service alongside Microsoft
-- OpenAI plans to add Alphabet (NASDAQ:GOOGL)'s Google cloud service to its computing resources, marking a surprise partnership between two major competitors in the artificial intelligence field. The agreement, which was under negotiation for several months, was completed in May, according to a Reuters report on Tuesday. This move highlights the growing need for computing capacity in the industry. For OpenAI, this represents another step to expand its computing sources beyond Microsoft (NASDAQ:MSFT), its primary backer. The company has already been working on its Stargate data center project as part of this diversification strategy. Google's cloud division will provide additional computing capacity to supplement OpenAI's existing infrastructure for both training and running its AI models. This arrangement comes at a time when OpenAI's ChatGPT is considered a major challenge to Google's search business dominance. Google executives have recently stated that the competition in AI might not result in a single winner taking the entire market. Related articles OpenAI to use Google cloud service alongside Microsoft Musk's public clash with Trump likely calculated, says Morgan Stanley Mizuho upgrades Macerich as its sees risk-reward favorable