Latest news with #LoopMe
Yahoo
4 days ago
- Business
- Yahoo
Frequent Travelers Drive High-Value Opportunities in the US
New LoopMe consumer data offers insights into travel planning, preferences, and booking behaviors NEW YORK, August 14, 2025--(BUSINESS WIRE)--New research from LoopMe, the global leader in brand performance, reveals that while a majority of Americans book only one or two trips per year, there is a high-value segment of frequent travelers emerging. These consumers are between the ages of 18-24 years old and are likely to book up to seven trips a year, indicating a growing opportunity for brands to build long-term loyalty with younger consumers who are more likely to travel and spend. The report also revealed that domestic travel remains the most popular type of trip booked (39%), followed by nearby weekend getaways (23%) and international travel (17%). Cruises (15%) and theme parks (12%) have also been listed as popular destinations for Americans. International travelers (50%) and cruise-goers (48%) are also more likely to travel up to three times per year, creating an opportunity for brands and marketers to explore. When booking travel, 22% of US consumers use direct websites or online travel agencies (21%); however, other routes used include: Travel agency - 11% Credit card portals - 5% Employer travel portal - 4% Additional key insights from LoopMe's analysis include Frequent travelers spend big: Frequent travelers are more than twice as likely to spend at least $3000 per person on each trip Most Americans book travel for leisure and family visits: Top travel purposes include leisure (29%), family visits (24%), and group travel (7%). "While most Americans travel occasionally, the real opportunity lies with frequent travelers to build long-term loyalty and growth", said Brian Bell, GM North America at LoopMe. "As the travel landscape continues to evolve, brands have the perfect opportunity to reach emerging, high-value audiences and drive ROI in order to stay ahead in an increasingly competitive space." Methodology LoopMe surveyed 6,409 US consumers between 27-31 January 2025 to gauge travel habits, preferences, and motivations. About LoopMe LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven't previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Melbourne, Dnipro, Krakow, Beijing, Shanghai and Hong Kong. For more information, please visit View source version on Contacts loopme@ Sign in to access your portfolio
Business Wire
4 days ago
- Business
- Business Wire
Frequent Travelers Drive High-Value Opportunities in the US
NEW YORK--(BUSINESS WIRE)--New research from LoopMe, the global leader in brand performance, reveals that while a majority of Americans book only one or two trips per year, there is a high-value segment of frequent travelers emerging. These consumers are between the ages of 18-24 years old and are likely to book up to seven trips a year, indicating a growing opportunity for brands to build long-term loyalty with younger consumers who are more likely to travel and spend. While a majority of Americans book only one or two trips per year, there is a high-value segment of frequent travelers emerging. Share The report also revealed that domestic travel remains the most popular type of trip booked (39%), followed by nearby weekend getaways (23%) and international travel (17%). Cruises (15%) and theme parks (12%) have also been listed as popular destinations for Americans. International travelers (50%) and cruise-goers (48%) are also more likely to travel up to three times per year, creating an opportunity for brands and marketers to explore. When booking travel, 22% of US consumers use direct websites or online travel agencies (21%); however, other routes used include: Travel agency - 11% Credit card portals - 5% Employer travel portal - 4% Additional key insights from LoopMe's analysis include Frequent travelers spend big: Frequent travelers are more than twice as likely to spend at least $3000 per person on each trip Most Americans book travel for leisure and family visits: Top travel purposes include leisure (29%), family visits (24%), and group travel (7%). 'While most Americans travel occasionally, the real opportunity lies with frequent travelers to build long-term loyalty and growth', said Brian Bell, GM North America at LoopMe. 'As the travel landscape continues to evolve, brands have the perfect opportunity to reach emerging, high-value audiences and drive ROI in order to stay ahead in an increasingly competitive space.' Methodology LoopMe surveyed 6,409 US consumers between 27-31 January 2025 to gauge travel habits, preferences, and motivations. About LoopMe LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven't previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Melbourne, Dnipro, Krakow, Beijing, Shanghai and Hong Kong. For more information, please visit
Yahoo
14-06-2025
- Business
- Yahoo
AppLovin (NasdaqGS:APP) Q1 2025 Earnings Show Revenue at US$1,484 Million
AppLovin recently saw a 24% increase in its stock price over the last quarter, following its introduction of Chartboost in-app bidding via the MAX platform by LoopMe, enhancing monetization for publishers and attracting more advertisers. The company's strong Q1 2025 earnings report, with revenues increasing to $1,484 million and net income rising to $576 million, also provided a robust performance narrative. Furthermore, the completion of a significant share buyback program may have contributed to investor confidence. While the market remained flat in the last week, broader market trends also reflect an 11% growth over the past year. We've spotted 3 weaknesses for AppLovin you should be aware of. Find companies with promising cash flow potential yet trading below their fair value. The recent introduction of Chartboost in-app bidding via AppLovin's MAX platform has the potential to enhance its operational efficiency and attract more advertisers, aligning with its shift towards high-margin advertising and automation. This news, in conjunction with a robust earnings report and a significant share buyback program, reinforces the company narrative of pursuing revenue growth and returning capital to shareholders. While the immediate effect has been a 24% rise in share price over the last quarter, AppLovin's total return over the past three years stands at a very large 988.03% increase, indicating significant long-term growth beyond short-term movements. Compared to the broader US market and the Software industry, where returns of 10.6% and 19.1% were reported over the past year, AppLovin's performance has been notably stronger. The company's strategy to expand beyond gaming into global advertising may bolster revenue and earnings forecasts, with analysts predicting revenue of US$8.1 billion and earnings of US$4.0 billion by 2028. Despite this optimism, the current share price of US$304.62 suggests potential room for growth, as it remains below the consensus analyst price target of US$461.65, reflecting a perceived discount of approximately 26.66% from the anticipated fair value. Gain insights into AppLovin's historical outcomes by reviewing our past performance report. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NasdaqGS:APP. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
10-06-2025
- Business
- Business Wire
Acxiom and LoopMe Launch Survey-Based Custom Audience Partnership
LONDON & NEW YORK--(BUSINESS WIRE)-- LoopMe, the global leader in brand performance, today announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for the world's leading brands and ad agencies under the Interpublic Group of Companies, Inc. (IPG Mediabrands). This partnership brings together LoopMe's patented, survey-based Audience & Measurement Platform (AMP) with Acxiom's industry-leading, marketing technology, identity and consumer data. The combination of LoopMe's custom, mobile ad-delivered surveys and 1st party DMP with Acxiom's world-class data and identity solutions, will allow any agency or brand to easily produce custom segments that reach the right 'high intent' audiences for export to, and use on, preferred DSPs. AMP is an end-to-end solution enabling ad agencies and brands to run standalone Audience Surveys and generate new bespoke audiences from the results of custom survey questions, whether pre-campaign or in-flight. Advertisers harness AMP to create custom segments directly from survey data, which is then scaled via LoopMe's exclusive AI. 'We're proud to work with Acxiom to launch our Custom Audience partnership. This comes at a time when ROI is a key focus for advertisers, and the offering allows them to easily reach 'high intent' segments for more accurate targeting and improved performance,' said Rob Cukierman, Chief Product Officer, LoopMe. 'Acxiom's industry-leading, marketing data technology and client base aligns perfectly with our patented, survey-based Audience & Measurement Platform to deliver agencies and brands actionable, quality audiences.' 'Acxiom's data and identity expertise helps agencies and brands engage people anywhere and everywhere,' said Martin Wexler, EVP of partner accounts at Acxiom. 'Our partnership with LoopMe provides yet another opportunity to tap into people's attitudes and preferences so advertising is relevant and timely.' For more information about generating LoopMe – Acxiom Custom Audiences, please contact: acxiomagencyteam@ About LoopMe LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven't previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. LoopMe's acquisition of Chartboost underscores its commitment to expand its capabilities and reinforces its position as the leading AI-powered brand advertising and performance platform. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Melbourne, Dnipro, Krakow, Beijing, Shanghai and Hong Kong. For more information, please visit About Acxiom Acxiom puts data to work, solving complex challenges for the world's leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG Mediabrands), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at
Business Wire
06-05-2025
- Business
- Business Wire
LoopMe and Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry
LONDON & NEW YORK--(BUSINESS WIRE)-- LoopMe, the global leader in brand performance, is proud to announce the expansion of its partnership with Reveal Mobile, establishing Reveal as LoopMe's dedicated partner for global Out-of-Home (OOH) brand lift measurement. The combined capabilities of Reveal and LoopMe provide a full-stack brand measurement solution purpose-built for the future of omnichannel media—grounded in transparency, innovation, and global scalability. This partnership leverages Reveal Mobile's deep category expertise and sophisticated exposure data capabilities to provide best-in-class brand lift studies tailored specifically for the unique dynamics of the OOH ecosystem. Reveal's recent expansion into nine European countries —including the United Kingdom, Germany, France, Italy, Spain, the Netherlands, Belgium, Sweden, and Austria—marks a significant milestone in this collaboration. With Reveal now able to deliver high-quality GPS-based exposure data at scale across these key markets, LoopMe's measurement platform can offer unprecedented levels of quality, accuracy, and consistency in brand lift reporting for OOH campaigns around the globe. 'Reveal's expansion into Europe is a game-changer for the OOH industry,' said Stephen Upstone, CEO and Founder, LoopMe. 'Their precision in audience curation and understanding of OOH formats provides the perfect data foundation for our measurement technology. Together, we're enabling more brands, agencies, and platform partners to measure real impact and outcomes across the OOH channel.' "We're thrilled to grow our partnership with LoopMe and bring our capabilities to new global markets,' said Brian Handly, CEO, Reveal Mobile. 'As Out-of-Home continues to evolve into a precision-driven, measurable channel, our collaboration ensures advertisers have the trusted insights they need to validate performance and optimize outcomes across borders.' LoopMe's patented methodology powers brand lift measurement through privacy-first, non-incentivized mobile surveys and proprietary control group matching. Built from the ground up for GDPR compliance, LoopMe's infrastructure aligns seamlessly with Reveal's commitment to responsible data collection and activation across the advertising ecosystem. For advertisers and partners who already possess their own exposure data, LoopMe independently supports brand lift measurement across 117 global markets. However, for clients who require expert-curated exposure data—especially in the highly diverse OOH landscape—Reveal serves as LoopMe's preferred data partner. From screen type and venue context to campaign flight and regional nuances, Reveal's data enrichment process ensures LoopMe studies are precisely calibrated to reflect the intricacies of the medium. 'This partnership is about enabling better measurement outcomes for the OOH space,' said Solomon Gezari, Senior Director of Partnerships, LoopMe. 'OOH comes with a broad variety of formats, venues, and contextual variables, and Reveal brings the expertise necessary to ensure we're capturing meaningful, accurate, and actionable insights for our clients.' The combined capabilities of Reveal and LoopMe provide a full-stack brand measurement solution purpose-built for the future of omnichannel media—grounded in transparency, innovation, and global scalability. For more information about LoopMe's OOH brand lift measurement or to initiate a study, please contact: amp@ About LoopMe LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven't previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. LoopMe's acquisition of Chartboost underscores its commitment to expand its capabilities and reinforces its position as the leading AI-powered brand advertising and performance platform. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Melbourne, Dnipro, Krakow, Beijing, Shanghai and Hong Kong. For more information, please visit About Reveal Mobile Reveal Mobile is the leading provider of Out-of-Home (OOH) advertising campaign performance measurement. Mira Studies from Reveal were the first to measure OOH advertising's impact on foot traffic, in-app purchases, and web based activity (and since expanded to include brand awareness). Reveal Mobile has expertise in measuring all types of OOH including programmatic, place based, and moving. Reveal Mobile also measures foot traffic attribution for digital media through its proprietary VISIT Local product. The company is based in Raleigh, NC and New York, NY. For more information, please visit
