Frequent Travelers Drive High-Value Opportunities in the US
While a majority of Americans book only one or two trips per year, there is a high-value segment of frequent travelers emerging.
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The report also revealed that domestic travel remains the most popular type of trip booked (39%), followed by nearby weekend getaways (23%) and international travel (17%). Cruises (15%) and theme parks (12%) have also been listed as popular destinations for Americans. International travelers (50%) and cruise-goers (48%) are also more likely to travel up to three times per year, creating an opportunity for brands and marketers to explore.
When booking travel, 22% of US consumers use direct websites or online travel agencies (21%); however, other routes used include:
Travel agency - 11%
Credit card portals - 5%
Employer travel portal - 4%
Additional key insights from LoopMe's analysis include
Frequent travelers spend big: Frequent travelers are more than twice as likely to spend at least $3000 per person on each trip
Most Americans book travel for leisure and family visits: Top travel purposes include leisure (29%), family visits (24%), and group travel (7%).
'While most Americans travel occasionally, the real opportunity lies with frequent travelers to build long-term loyalty and growth', said Brian Bell, GM North America at LoopMe. 'As the travel landscape continues to evolve, brands have the perfect opportunity to reach emerging, high-value audiences and drive ROI in order to stay ahead in an increasingly competitive space.'
Methodology
LoopMe surveyed 6,409 US consumers between 27-31 January 2025 to gauge travel habits, preferences, and motivations.
About LoopMe
LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven't previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Melbourne, Dnipro, Krakow, Beijing, Shanghai and Hong Kong. For more information, please visit www.loopme.com.
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