Latest news with #MiguelPupo
Miami Herald
04-03-2025
- Business
- Miami Herald
PerfectSwell(R) Testing Begins at the Exclusive São Paulo Surf Club
New McFly Wave and Latest Innovations on Display SOLANA BEACH, CA / ACCESS Newswire / March 4, 2025 / American Wave Machines, the global leader in world-class surf pool destinations, has begun commissioning PerfectSwell® in the heart of Brazil's vibrant financial center São Paulo. AWM has partnered with JHSF, Brazil's leading high-end real estate development company, on their second PerfectSwell® location, the São Paulo Surf Club. With the iconic Ponte Estaiada bridge as a backdrop, top Brazilian Pros Italo Ferreira and Miguel Pupo, along with AWM's Rob Kelly, put the latest PerfectSwell® innovations through the paces. Commissioning will be completed in March. "Our team has done an incredible job. Improvements in PerfectSwell® efficiency, performance, and maintainability are ongoing along with continuing wave design innovations. A lot of R & D went into maintaining ride length and guest beach space in a totally unique footprint," said Bruce McFarland, CEO and Founder of AWM. "The effort has paid off and PerfectSwell® is working great. It's an unsurpassed surf experience." WSL Surfer Miguel Pupo said "It's a mind-blowing experience to surf in the heart of the city in another incredible JHSF venue design. There's so much power in these waves. We surfed the McFly, an incredible air section, and the other new waves, they're all addicting. I can't get myself to get out of the water." "This is the fifth PerfectSwell® commissioning I've been a part of and it's easily the most iconic destination created yet. There are several improvements that have exceeded expectations including our newest wave energy dampening system," said Miquel Lazaro Cordero, lead engineer at AWM. "These improvements have made it possible for us to bring our highest performance surf in this dense urban environment." About American Wave Machines American Wave Machines, Inc. is the inventor and developer of PerfectSwell® Surf Technology. AWM's technology powers world class surf facilities and destinations backed by proven financials, extensive data capture, and stoked surfers. PerfectSwell® is the only sequence based, pneumatic surf technology on the market. Protected by over 50 patents worldwide, PerfectSwell® Split Peaks, Peeling Waves, Air Sections, and Wedge Barrels are all covered by AWM's robust patent portfolio. About JHSF JHSF is a Brazil-based holding company and leader in the high-income real estate industry in Brazil, engaged in real estate development, shopping mall and fashion retail and hospitality and gastronomy. Founded in 1972, the company's main area of operation and investment is in the high-income segment, with a focus on recurring income activities. The company, which has been publicly traded since 2007 and has its shares listed on B3's Novo Mercado, operates in both the Brazilian market and other countries, such as the United States and Uruguay. It was the first company in the Brazilian real estate sector to prioritize recurring income assets, including the operation of shopping centers, an airport, and hotels, in addition to real estate projects. For more information visit Contact: Jenna Timinskyinfo@ SOURCE: American Wave Machines, Inc.
Associated Press
04-03-2025
- Business
- Associated Press
PerfectSwell(R) Testing Begins at the Exclusive São Paulo Surf Club
New McFly Wave and Latest Innovations on Display SOLANA BEACH, CA / ACCESS Newswire American Wave Machines, the global leader in world-class surf pool destinations, has begun commissioning PerfectSwell® in the heart of Brazil's vibrant financial center São Paulo. AWM has partnered with JHSF, Brazil's leading high-end real estate development company, on their second PerfectSwell® location, the São Paulo Surf Club. With the iconic Ponte Estaiada bridge as a backdrop, top Brazilian Pros Italo Ferreira and Miguel Pupo, along with AWM's Rob Kelly, put the latest PerfectSwell® innovations through the paces. Commissioning will be completed in March. 'Our team has done an incredible job. Improvements in PerfectSwell® efficiency, performance, and maintainability are ongoing along with continuing wave design innovations. A lot of R & D went into maintaining ride length and guest beach space in a totally unique footprint,' said Bruce McFarland, CEO and Founder of AWM. 'The effort has paid off and PerfectSwell® is working great. It's an unsurpassed surf experience.' WSL Surfer Miguel Pupo said 'It's a mind-blowing experience to surf in the heart of the city in another incredible JHSF venue design. There's so much power in these waves. We surfed the McFly, an incredible air section, and the other new waves, they're all addicting. I can't get myself to get out of the water.' 'This is the fifth PerfectSwell® commissioning I've been a part of and it's easily the most iconic destination created yet. There are several improvements that have exceeded expectations including our newest wave energy dampening system,' said Miquel Lazaro Cordero, lead engineer at AWM. 'These improvements have made it possible for us to bring our highest performance surf in this dense urban environment.' About American Wave Machines American Wave Machines, Inc. is the inventor and developer of PerfectSwell® Surf Technology. AWM's technology powers world class surf facilities and destinations backed by proven financials, extensive data capture, and stoked surfers. PerfectSwell® is the only sequence based, pneumatic surf technology on the market. Protected by over 50 patents worldwide, PerfectSwell® Split Peaks, Peeling Waves, Air Sections, and Wedge Barrels are all covered by AWM's robust patent portfolio. About JHSF JHSF is a Brazil-based holding company and leader in the high-income real estate industry in Brazil, engaged in real estate development, shopping mall and fashion retail and hospitality and gastronomy. Founded in 1972, the company's main area of operation and investment is in the high-income segment, with a focus on recurring income activities. The company, which has been publicly traded since 2007 and has its shares listed on B3's Novo Mercado, operates in both the Brazilian market and other countries, such as the United States and Uruguay. It was the first company in the Brazilian real estate sector to prioritize recurring income assets, including the operation of shopping centers, an airport, and hotels, in addition to real estate projects. For more information visit
Web Release
16-02-2025
- Sport
- Web Release
Surf Abu Dhabi Pro Begins Middle East's inaugural World Surf League Championship Tour event
Surf Abu Dhabi Pro, the inaugural World Surf League (WSL) Championship Tour event in the Middle East, got underway on Friday in the UAE capital to begin an incredible weekend of elite surfing. Surf Abu Dhabi Pro is being held from February 14-16 at Surf Abu Dhabi on Hudayriyat Island featuring the world's top surfers in both the men and women's categories. The men's heats on Friday saw Connor O'Leary, Jackson Bunch, Jack Robinson, Griffin Colapinto, Italo Ferreira, Yago Dora, Jordy Smith, Rio Waida, Filipe Toledo, Kanoa Igarashi and Liam O'Brien qualify automatically for the Round of 16 on Saturday. Miguel Pupo, Joel Vaughan, Deivid Silva and Mateus Herdy joined them after successfully coming through Friday's night-time elimination session involving 24 surfers. Brazilian surfer Miguel Pupo said: 'It feels great to qualify. All my practice runs were at night, so I was used to the environment – the conditions and the light – and took advantage of that. I felt at home. It gives me a lot of confidence for tomorrow. It makes you happy and gives you a lot of joy when you make your waves.' He added: 'I hope the fans come and enjoy the surfing. Having this environment to watch so close and see those airs at just 15 meters away, it's pretty nice. I hope the fans enjoy it. It's nice having the pressure too – usually in the ocean you train a lot and don't have that opportunity. Here you're going to have your waves and it's just a matter of whether you're going to make them or not. I think the stadium vibe is really good.' Surf Abu Dhabi – which was created in collaboration with Kelly Slater, widely regarded as the greatest surfer of all time – features state-of-the-art wave technology, powered by Kelly Slater's WaveCo. The innovative man-made system holds multiple Guinness World Records, including the longest and largest artificial wave pool. Everyone taking part on the incredible waves in Abu Dhabi this weekend is competing for a shot at the World Title at the season-ending WSL Finals. The women's heats take place on Saturday at Surf Abu Dhabi Pro with the men in Round of 16 and quarter-final action. For more information: See World Surf League 2025 Championship Tour – Surf Abu Dhabi Pro Tickets and Hospitality: For tickets, see Surf Abu Dhabi PRO Tickets Abu Dhabi | Ticketmaster AE | Hudayriyat Island, Abu Dhabi | General Admission: Starting at AED59 per day (free for children under 12). Hospitality Deck: Enjoy premium views and exclusive amenities.
