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Boston Globe

Bill Belichick bringing ‘Patriot Way' to UNC, from showing old Patriots film to minimizing weekly radio appearances

Belichick will appear on the first episode of 'Carolina Football Live' ahead of UNC's season-opening matchup against TCU on Sept. 1, but after that, general manager Mike Lombardi will appear in the head coach's spot in every episode for the remainder of the season. The majority of college head coaches have weekly appearances on radio shows that include their name in the title, Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up Belichick wasn't a stranger to making weekly radio appearances during his time with the Patriots, either. He appeared on WEEI shows the day after Patriots games over his two dozen years with the team. Advertisement Even as he made regular appearances on multiple shows in his year away from the game in 2024, Belichick's distaste for making media appearances was part of his brand during his time with the Patriots, so it isn't much of a surprise that he's largely opting out of the team's weekly radio show. Advertisement Belichick recently did an interview 'In all honesty, we've shown a lot of Patriots film and other great players in the NFL too,' Belichick said. 'But a lot of Patriots film on here's what we want you to do and here's how to do it. Watch [Dont'a] Hightower, watch [Tom] Brady, watch [Rob] Gronkowski, watch [Julian] Edelman, watch Lawrence Taylor, watch these guys do it because they were great at it.' Those players helped Belichick achieve great success with the Patriots, or in the case of Taylor, with the Giants. Beyond re-living the glory days, though, there is a reason why Belichick is using film of his past players at Chapel Hill. 'It's actually been fun to go back and watch some of those guys,' Belichick said. 'Show them how good they were and why they were so good because of the way they played, the technique, and how they understood the game.' While those players helped Belichick win eight total Super Bowls in his coaching career, he isn't dealing with championship expectations in his first year at UNC. The Tar Heels were picked to finish eighth in the ACC's preseason poll, and their projected win total sits at 7.5 wins at DraftKings Sportsbook.