Latest news with #MikeRutter
Zawya
28-07-2025
- Business
- Zawya
Oman Air achieves threefold increase in point-to-point traffic
Oman Air has seen a significant increase in point-to-point passengers, rising from 75,000 in June 2024 to 200,000 in June 2025, marking a near threefold increase. Point-to-point traffic - passengers flying directly into Oman rather connecting onwards - now accounts for 58 per cent of the airline's total flight loads. Mike Rutter, Chief Commercial Officer at Oman Air, said: 'A core pillar of our strategy is to increase point-to-point traffic; not simply by adding more flights, but by ensuring each flight brings more visitors directly to the country. The growth we have achieved is the direct result of careful route planning, targeted marketing, and a network strategy that prioritises stable demand over aspiration. Our approach not only supports national tourism goals, but also drives a stronger revenue performance for the airline, which in turn will enable us to open new routes sustainably. We remain focused on keeping travel to Oman both accessible and attractive, while delivering on our promise to be an engine of Oman's tourism growth.' Copyright 2025 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
Observer
24-07-2025
- Business
- Observer
Oman Air sees growth in passengers from direct flights
Muscat - Oman Air has achieved an unprecedented increase of more than three times the number of passengers on direct flights, increasing from 75,000 passengers in June 2024 to 200,000 passengers in June 2025. Passengers arriving directly in the Sultanate of Oman accounted for 58 percent of Oman Air's total passenger traffic. Mike Rutter, Chief Commercial Officer, Oman Air, said that this growth reflects the success of the company's strategy to increase passenger numbers via direct flights through careful route planning and targeted marketing campaigns. He emphasized that this approach enhances the national carrier's financial performance and enables it to open new destinations on a sustainable basis. He said that Oman Air continues to focus on making travel to the Sultanate of Oman smoother and more attractive for tourists. He stressed that Oman Air is investing in expanding its network of destinations and modernizing its fleet, including the Amsterdam route, which opens new horizons for the European market, in addition to resuming double daily flights to London starting next October.
Muscat Daily
24-07-2025
- Business
- Muscat Daily
Oman Air reports record surge in passenger numbers
Muscat – Oman Air has recorded a remarkable threefold increase in passengers on its direct routes, with figures climbing from 75,000 in June 2024 to 200,000 in June 2025. Of the total passengers carried, 58% were inbound travelers arriving directly in the Sultanate of Oman—highlighting the growing appeal of the country as a travel destination. Mike Rutter, Chief Commercial Officer at Oman Air, attributed the milestone to the airline's strategic focus on route optimization and targeted marketing initiatives. He noted that this approach not only improves financial performance but also supports the sustainable expansion of the airline's network. Rutter affirmed that Oman Air remains committed to simplifying and enriching the travel experience for visitors, reinforcing its role as a key enabler of the Sultanate's tourism growth. As part of its expansion strategy, Oman Air is investing in both fleet modernization and route development. Recent developments include the launch of direct flights to Amsterdam, opening new access to the European market, and the resumption of twice-daily flights to London starting October.
Al Bawaba
24-07-2025
- Business
- Al Bawaba
Oman Air Achieves Over Threefold Increase in Point-to-Point Traffic, Reaching an Unprecedented 58% of Total Passengers as it Continues to Drive Oman's Tourism Growth
Oman Air has achieved a landmark milestone with a near threefold increase in point-to-point passengers – rising from 75,000 in June 2024 to 200,000 in June 2025 alone. Point-to-point traffic - passengers flying directly into Oman rather connecting onwards - now accounts for 58% of the airline's total flight loads, nearly two times higher than any other GCC airline. The news marks a significant advancement in Oman Air's strategy to drive inbound tourism into Oman and support national economic Rutter, Chief Commercial Officer at Oman Air, said, 'A core pillar of our strategy is to increase point-to-point traffic; not simply by adding more flights, but by ensuring each flight brings more visitors directly to the country. The growth we have achieved is the direct result of careful route planning, targeted marketing, and a network strategy that prioritises stable demand over aspiration. Our approach not only supports national tourism goals, but also drives a stronger revenue performance for the airline, which in turn will enable us to open new routes sustainably. We remain focused on keeping travel to Oman both accessible and attractive, while delivering on our promise to be an engine of Oman's tourism growth.' Oman Air continues to invest in expanding its route network, fleet modernisation, and service excellence to maintain its leadership in the region and deliver an exceptional experience for its guests. The airline's most recent network expansions include Amsterdam, which opens direct access to the high-value Benelux market, and the re-introduction of double-daily flights on its popular London route, starting from October 2025. Meanwhile, as the newest member of the oneworld Alliance, it provides seamless connectivity between Oman and over 700 countries and territories across the globe, including new markets like Japan, Australia and North America. As Oman continues to invest in its tourism infrastructure, Oman Air's focused approach is playing a crucial role in increasing visitors, generating tourism revenue, and shaping the nation's appeal on a global stage.
Times of Oman
24-07-2025
- Business
- Times of Oman
Oman Air achieves over threefold increase in Point-to-Point Traffic, reaching an unprecedented 58% of total passengers as it continues to drive Oman's tourism growth
Muscat: Oman Air has achieved a landmark milestone with a near threefold increase in point-to-point passengers – rising from 75,000 in June 2024 to 200,000 in June 2025 alone. Point-to-point traffic - passengers flying directly into Oman rather connecting onwards - now accounts for 58% of the airline's total flight loads, nearly two times higher than any other GCC airline. The news marks a significant advancement in Oman Air's strategy to drive inbound tourism into Oman and support national economic goals. Mike Rutter, Chief Commercial Officer at Oman Air, said, 'A core pillar of our strategy is to increase point-to-point traffic; not simply by adding more flights, but by ensuring each flight brings more visitors directly to the country. The growth we have achieved is the direct result of careful route planning, targeted marketing, and a network strategy that prioritises stable demand over aspiration. Our approach not only supports national tourism goals, but also drives a stronger revenue performance for the airline, which in turn will enable us to open new routes sustainably. We remain focused on keeping travel to Oman both accessible and attractive, while delivering on our promise to be an engine of Oman's tourism growth.' Oman Air continues to invest in expanding its route network, fleet modernisation, and service excellence to maintain its leadership in the region and deliver an exceptional experience for its guests. The airline's most recent network expansions include Amsterdam, which opens direct access to the high-value Benelux market, and the re-introduction of double-daily flights on its popular London route, starting from October 2025. Meanwhile, as the newest member of the oneworld Alliance, it provides seamless connectivity between Oman and over 700 countries and territories across the globe, including new markets like Japan, Australia and North America. As Oman continues to invest in its tourism infrastructure, Oman Air's focused approach is playing a crucial role in increasing visitors, generating tourism revenue, and shaping the nation's appeal on a global stage.
