Latest news with #MikeRutter
Muscat Daily
5 hours ago
- Business
- Muscat Daily
Oman Air reports record surge in passenger numbers
Muscat – Oman Air has recorded a remarkable threefold increase in passengers on its direct routes, with figures climbing from 75,000 in June 2024 to 200,000 in June 2025. Of the total passengers carried, 58% were inbound travelers arriving directly in the Sultanate of Oman—highlighting the growing appeal of the country as a travel destination. Mike Rutter, Chief Commercial Officer at Oman Air, attributed the milestone to the airline's strategic focus on route optimization and targeted marketing initiatives. He noted that this approach not only improves financial performance but also supports the sustainable expansion of the airline's network. Rutter affirmed that Oman Air remains committed to simplifying and enriching the travel experience for visitors, reinforcing its role as a key enabler of the Sultanate's tourism growth. As part of its expansion strategy, Oman Air is investing in both fleet modernization and route development. Recent developments include the launch of direct flights to Amsterdam, opening new access to the European market, and the resumption of twice-daily flights to London starting October.
Al Bawaba
6 hours ago
- Business
- Al Bawaba
Oman Air Achieves Over Threefold Increase in Point-to-Point Traffic, Reaching an Unprecedented 58% of Total Passengers as it Continues to Drive Oman's Tourism Growth
Oman Air has achieved a landmark milestone with a near threefold increase in point-to-point passengers – rising from 75,000 in June 2024 to 200,000 in June 2025 alone. Point-to-point traffic - passengers flying directly into Oman rather connecting onwards - now accounts for 58% of the airline's total flight loads, nearly two times higher than any other GCC airline. The news marks a significant advancement in Oman Air's strategy to drive inbound tourism into Oman and support national economic Rutter, Chief Commercial Officer at Oman Air, said, 'A core pillar of our strategy is to increase point-to-point traffic; not simply by adding more flights, but by ensuring each flight brings more visitors directly to the country. The growth we have achieved is the direct result of careful route planning, targeted marketing, and a network strategy that prioritises stable demand over aspiration. Our approach not only supports national tourism goals, but also drives a stronger revenue performance for the airline, which in turn will enable us to open new routes sustainably. We remain focused on keeping travel to Oman both accessible and attractive, while delivering on our promise to be an engine of Oman's tourism growth.' Oman Air continues to invest in expanding its route network, fleet modernisation, and service excellence to maintain its leadership in the region and deliver an exceptional experience for its guests. The airline's most recent network expansions include Amsterdam, which opens direct access to the high-value Benelux market, and the re-introduction of double-daily flights on its popular London route, starting from October 2025. Meanwhile, as the newest member of the oneworld Alliance, it provides seamless connectivity between Oman and over 700 countries and territories across the globe, including new markets like Japan, Australia and North America. As Oman continues to invest in its tourism infrastructure, Oman Air's focused approach is playing a crucial role in increasing visitors, generating tourism revenue, and shaping the nation's appeal on a global stage.
Times of Oman
6 hours ago
- Business
- Times of Oman
Oman Air achieves over threefold increase in Point-to-Point Traffic, reaching an unprecedented 58% of total passengers as it continues to drive Oman's tourism growth
Muscat: Oman Air has achieved a landmark milestone with a near threefold increase in point-to-point passengers – rising from 75,000 in June 2024 to 200,000 in June 2025 alone. Point-to-point traffic - passengers flying directly into Oman rather connecting onwards - now accounts for 58% of the airline's total flight loads, nearly two times higher than any other GCC airline. The news marks a significant advancement in Oman Air's strategy to drive inbound tourism into Oman and support national economic goals. Mike Rutter, Chief Commercial Officer at Oman Air, said, 'A core pillar of our strategy is to increase point-to-point traffic; not simply by adding more flights, but by ensuring each flight brings more visitors directly to the country. The growth we have achieved is the direct result of careful route planning, targeted marketing, and a network strategy that prioritises stable demand over aspiration. Our approach not only supports national tourism goals, but also drives a stronger revenue performance for the airline, which in turn will enable us to open new routes sustainably. We remain focused on keeping travel to Oman both accessible and attractive, while delivering on our promise to be an engine of Oman's tourism growth.' Oman Air continues to invest in expanding its route network, fleet modernisation, and service excellence to maintain its leadership in the region and deliver an exceptional experience for its guests. The airline's most recent network expansions include Amsterdam, which opens direct access to the high-value Benelux market, and the re-introduction of double-daily flights on its popular London route, starting from October 2025. Meanwhile, as the newest member of the oneworld Alliance, it provides seamless connectivity between Oman and over 700 countries and territories across the globe, including new markets like Japan, Australia and North America. As Oman continues to invest in its tourism infrastructure, Oman Air's focused approach is playing a crucial role in increasing visitors, generating tourism revenue, and shaping the nation's appeal on a global stage.
Al Bawaba
13-07-2025
- Business
- Al Bawaba
Oman Air Named Official Airline Partner for COMEX 2025, Reinforcing Digital-First Vision for Travel
Oman Air, the national carrier, has been named the Official Airline Partner for COMEX 2025, highlighting its commitment to innovation and a digitally empowered future for the Sultanate. This partnership with Oman's leading tech and innovation expo, which is to be held from 7–10 September at the Oman Convention & Exhibition Centre, was unveiled by the Ministry of Transport, Communications, and Information Technology, during a press conference earlier this collaboration supports Oman Air's ambitious digital-first transformation journey, positioning it as one of the region's leading smart airlines. The airline has introduced direct digital bookings and self-service enhancements, making travel more convenient for its guests. It has also expanded its Oman Air Holidays packages and integrated seamless connections with oneworld, offering access to over 900 destinations in 170 countries and territories. These efforts reflect its commitment to delivering a hassle-free, digitally enhanced travel experience across the region and beyond.'As the official airline partner, we are proud to support COMEX in advancing Oman's position as the digital gateway of the region,' said Mike Rutter, Chief Commercial Officer at Oman Air. 'This collaboration underscores our commitment to driving digital innovation across every part of the travel experience. It also reflects a broader national vision, one where aviation plays a key role in enabling smarter, more connected ecosystems across tourism, trade, and technology. At COMEX, we look forward to showcasing how Oman Air is helping to shape the future of travel, both for Oman and the wider region.'COMEX 2025 offers visitors a first-hand look at Oman Air's award-winning hospitality and digital innovation, from the presence of its iconic Business Studio cabin to an interactive booth showcasing its latest travel part of the partnership, Oman Air will extend a range of strategic support initiatives to COMEX, including prominent brand visibility through a dedicated aircraft decal, digital activations across its platforms, tailored MICE travel support for regional and international delegates, and the inclusion of co-branded content on its inflight entertainment system to further amplify the event's reach. COMEX 2025 is expected to host over 300 local and global exhibitors in smart cities, fintech, AI, sustainability, cybersecurity, and more. With Oman Air as the official airline, the event gains a powerful travel partner to help elevate GCC-wide participation and tourism-led digital growth.
Zawya
11-07-2025
- Business
- Zawya
Oman Air named official airline partner for COMEX 2025, reinforcing digital-first vision for travel
Muscat, – Oman Air, the national carrier, has been named the Official Airline Partner for COMEX 2025, highlighting its commitment to innovation and a digitally empowered future for the Sultanate. This partnership with Oman's leading tech and innovation expo, which is to be held from 7–10 September at the Oman Convention & Exhibition Centre, was unveiled by the Ministry of Transport, Communications, and Information Technology, during a press conference earlier this week. The collaboration supports Oman Air's ambitious digital-first transformation journey, positioning it as one of the region's leading smart airlines. The airline has introduced direct digital bookings and self-service enhancements, making travel more convenient for its guests. It has also expanded its Oman Air Holidays packages and integrated seamless connections with oneworld, offering access to over 900 destinations in 170 countries and territories. These efforts reflect its commitment to delivering a hassle-free, digitally enhanced travel experience across the region and beyond. 'As the official airline partner, we are proud to support COMEX in advancing Oman's position as the digital gateway of the region,' said Mike Rutter, Chief Commercial Officer at Oman Air. 'This collaboration underscores our commitment to driving digital innovation across every part of the travel experience. It also reflects a broader national vision, one where aviation plays a key role in enabling smarter, more connected ecosystems across tourism, trade, and technology. At COMEX, we look forward to showcasing how Oman Air is helping to shape the future of travel, both for Oman and the wider region.' COMEX 2025 offers visitors a first-hand look at Oman Air's award-winning hospitality and digital innovation, from the presence of its iconic Business Studio cabin to an interactive booth showcasing its latest travel solutions. As part of the partnership, Oman Air will extend a range of strategic support initiatives to COMEX, including prominent brand visibility through a dedicated aircraft decal, digital activations across its platforms, tailored MICE travel support for regional and international delegates, and the inclusion of co-branded content on its inflight entertainment system to further amplify the event's reach. COMEX 2025 is expected to host over 300 local and global exhibitors in smart cities, fintech, AI, sustainability, cybersecurity, and more. With Oman Air as the official airline, the event gains a powerful travel partner to help elevate GCC-wide participation and tourism-led digital growth. © Muscat Media Group Provided by SyndiGate Media Inc. (
