Latest news with #Mindr
Yahoo
22-05-2025
- Business
- Yahoo
Mindr Honors Veterans and Military Families in Advance of Memorial Day by Reaffirming Hiring Commitment
DES MOINES, Iowa, May 22, 2025 /PRNewswire/ -- As Memorial Day approaches, Mindr, the industry leader in substance detection, monitoring and safety technology, reaffirms its deep commitment to our nation's military members, veterans and their families. This year, Mindr has made hiring veterans and military families a top priority, with a strong focus on supporting their long-term success in the civilian workforce. "Our military families make tremendous sacrifices, and we recognize the unique skills and resilience they bring to the workforce," said Amanda Sedars, Chief Human Resources Officer of Mindr. "Our experience working with military families has been incredibly rewarding. Their diverse professional backgrounds, adaptability and strong work ethic consistently make them exceptional team members who embody our core values: Put People First, Drive Results, Win as a Team and Own it. We are proud to support this community not just through recognition, but through action by offering meaningful, flexible and career-building opportunities that help them thrive." The company has successfully hired military members, veterans and their families, providing them with growth opportunities, and is committed to supporting active military members before, during and after future deployments. Victoria Simmans, a Customer Care Specialist at Mindr, joined the U.S. Army Reserve right after high school because she was determined to make a difference. She discovered a profound sense of purpose and belonging in the military. For Simmans, the military was a close and loyal community that felt like family. It was there, amid the camaraderie and shared mission that she met the love of her life, her husband. Simmans served the country for eight and a half years before being tragically injured. Sustaining a long-term disability as a result, she was determined to find a role that gave her purpose and allowed her to continue making a difference but she struggled to find one within a company that would best support her. That all changed after receiving an offer from Mindr. When asked about her experience working at the company, Simmans said, "Mindr has been a game-changer for me and has changed my life. Mindr made transitioning from military to civilian life easy. I wanted to be a part of a mission-driven company focused on saving lives – that's what we do here, and we do it as a team. I have had tremendous growth opportunities and was even promoted a few months after I started. I have never felt more seen, supported and allowed the flexibility and time-off needed to care for myself and my family. I encourage anyone who is a military member or veteran to apply here – go for it!" Mindr is actively seeking to hire veterans and military families and is a proud member of the U.S. Department of Defense's Military Spouse Employment Partnership (MSEP). Mindr currently has 45 open positions in departments such as: Sales, Customer Service, Engineering and IT. Many of these roles offer remote options, helping meet the needs of the mobile military lifestyle. The company offers its employees a comprehensive and highly competitive benefits package, including dental, health and vision insurance; a 401(k) plan; paid holidays and time off; ongoing professional training; and more. Mindr encourages military spouses, military members and veterans seeking new opportunities to visit to explore openings and learn more about how we're building a workplace that honors and supports our military community year-round. About Mindr Mindr is a national leader in substance detection, monitoring and safety solutions. Its portfolio of trusted brands includes Intoxalock, Breathe Easy Insurance, Keepr, and ADS Interlock. Mindr is focused on empowering individuals and institutions with the tools to make better decisions and create safer communities. For more information, visit View original content to download multimedia: SOURCE Mindr
Yahoo
01-05-2025
- Business
- Yahoo
Mindr Names Jonathan Beamer as Chief Marketing Officer to Lead Brand Innovation and Growth
Seasoned Executive to Lead Marketing Strategy as Mindr Expands Its Market Presence DES MOINES, Iowa, April 30, 2025 /PRNewswire/ -- Mindr, the leading provider of substance safety, detection and monitoring products and services, has named Jonathan Beamer as chief marketing officer (CMO) to lead the company's marketing strategy, brand positioning and customer engagement and acquisition initiatives for its brands including Intoxalock, Breathe Easy Insurance, ADS Interlock and newly launched Keepr. Keepr's product is a compact and discreet personal alcohol breathalyzer paired with an app that helps people stay accountable and make responsible choices. It allows individuals to meet court requirements for co-parenting, aids in accountability for recovery and encourages safe driving. Keepr recently gained significant traction in the market with a growing inventory ready for broader market distribution and is positioned for its next phase of growth along with Mindr's core brands under Jonathan Beamer's strategic leadership. "Jonathan brings a proven track record of building high-impact brands and growing products at scale," said Kathy Boden Holland, chief executive officer (CEO) of Mindr. "As chief marketing officer, he will lead the brand strategy, demand generation and go-to-market execution across Mindr's portfolio. We have been an innovator since the inception of our core Intoxalock ignition interlock business and we know market leadership means going even further. That's why we developed Keepr to allow decision-making tools to be brought out of the car and into everyday life. Keepr represents the meaningful innovation that is central to our mission. We are thrilled to welcome Jonathan to the team, while we continue our journey of unprecedented growth as we work to reduce impairment-related incidents and save lives." Beamer will be responsible for leading Mindr's performance marketing, product marketing, communications and consumer insights teams, ensuring they support the company's business objectives and build upon its growth strategy. He will serve as a strategic business partner to Mindr's CEO, the broader leadership team and the board of directors. Before joining Mindr, Beamer ran an independent consulting firm, helping companies sharpen their brand identity and connect more deeply with their audiences. Beamer has led several high-impact campaigns, most notably SolarCity's "At Home with Ra." The campaign increased the young brand's visibility, showcasing the simplicity of solar and its accessibility, which resonated with consumers. Campaigns like this reflect his strategic thinking, which helped the company capture 40% of the market. With over 20 years of experience in senior marketing leadership roles, Beamer brings industry-leading expertise in marketing analytics, brand innovation, customer experience and technology deployment. He has a proven track record of executing successful marketing strategies across a variety of industries, with leadership positions at notable companies, including AmeriSave, Monster, SolarCity (now Tesla Energy), Progressive Insurance and Digitas. "I'm thrilled to join Mindr during such an exciting time of growth," said Jonathan Beamer. "Keepr is already in the market and gaining traction, and it's just one example of the innovation happening across Mindr's portfolio of brands. I look forward to helping customers improve their lives, and driving continued growth across the business, all fueled by technology." Beamer earned his Master of Business Administration with distinction from the Tuck School of Business at Dartmouth and his Master and Bachelor of Science in Mechanical Engineering from Stanford University, which underscores the technical and business expertise that he brings to Mindr. He serves as a member of the North America Board of Directors and Executive Committee of MMA Global. For more information visit to learn more about Mindr and its products (Intoxalock, Breathe Easy Insurance, Keepr, and ADS Interlock). About Mindr Mindr is a national leader in substance detection, monitoring and safety solutions. Its portfolio of trusted brands includes Intoxalock, Breathe Easy Insurance, Keepr, and ADS Interlock. Mindr is focused on empowering individuals and institutions with the tools to make better decisions and create safer communities. The company is backed by L Catterton, a global private equity firm with more than $34 billion in assets under management. For more information visit View original content to download multimedia: SOURCE Mindr Sign in to access your portfolio
