Latest news with #Mindshare
Zawya
3 days ago
- Business
- Zawya
WPP Media launches as fully integrated, AI-powered media company
WPP today strengthened its position as the leading marketing services business for the intelligent era with the launch of its AI-driven media company, WPP Media. Reflecting growing demand from marketers for fully integrated capabilities, WPP Media replaces GroupM as the name for WPP's global media company. WPP Media manages more than $60 billion in annual media investment and works with more than 75% of the world's leading advertisers in over 80 markets. Mindshare, Wavemaker, and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media, leveraging common capabilities, technology and support functions. WPP Media is seamlessly connected with WPP's wider global agency networks and capabilities through WPP Open – WPP's AI-enabled marketing system – creating the industry's most advanced platform for scaled and integrated creative, production, data, commerce and personalized media delivery services. WPP Open is backed by £300m in investment each year and partnerships with the leading AI companies. WPP Media's fully integrated offering enables clients to unify media, data and production and holistically manage their owned, earned, shared and paid activities to deliver personalization at scale. The company's services are further enhanced with best-in-class connected commerce and state-of-the-art measurement and analytics capabilities. WPP Media is underpinned by a commitment to accelerate investments in learning and development initiatives that will provide career pathways to the jobs of the future, ensuring employees are empowered to lead marketing and media transformation in the AI era. For more information about WPP Media's integrated capabilities and to explore WPP Media's new brand identity, visit Brian Lesser, CEO of WPP Media, said: 'Consumers already expect advertising to be relevant and engaging and buying experiences to be seamless; those expectations are only going to accelerate in the age of AI. WPP Media is built for a world in which media is everywhere and in everything. By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we're helping our clients to stay ahead of rapidly changing consumer behavior and unlock the limitless opportunities for growth that AI will create.' Today's announcement comes as WPP launches a new cross-channel B2B campaign targeting business leaders and senior marketing decision-makers. The campaign showcases WPP's AI credentials, its integrated proposition, and the advanced capabilities of WPP Open. For more, visit Mark Read, CEO of WPP, said: 'We believe that WPP is the strongest marketing partner for the world's leading brands in the AI era, where technology and talent converge. The move to WPP Media continues our strategy to simplify and integrate our offer for clients. While GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data and technology and simpler, more integrated solutions. 'Our vision for the future is clear – marketing that is informed by data, led by seamlessly connected teams of brilliant people, and full of new opportunities for our clients.' Contact details: Felicity Stokes Head of Marketing and Communications, WPP Media MENA +971521469638 About WPP WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit About WPP Media WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit
Campaign ME
14-03-2025
- Business
- Campaign ME
Saudi's Red Sea project ‘precision targets' HNWIs with private jet terminal ads
Saudi Arabia's Red Sea project, part of the Kingdom's Vision 2030, is capturing the attention of high-net-worth individuals (HNWIs) and affluent travelers, with an exclusive, high-precision marketing campaign for the Red Sea luxurious hotels launched across five private jet terminals in the UAE and Saudi Arabia. In partnership with Mindshare and Private Jet Media, the brand's campaign leverages 17 premium digital screens positioned in an uncluttered, uninterrupted luxury private jet terminal environment, ensuring direct access to an elite audience. Commenting on the success of the campaign, a spokesperson from the Red Sea project shared a statement with Campaign Middle East, saying, 'The success of The Red Sea's recent campaign is a testament to the exceptional partnership we've found with Private Jet Media. Their strategic approach and offering to target ultra-high-net-worth audience have been pivotal in effectively reaching our key performance indicators (KPIs). With precision-targeting and such relative and niche media, we were able to achieve remarkable results and strengthen our brand presence in the luxury sector.' To capture the attention of high-net-worth individuals (HNWIs) and affluent travelers, the brand has chosen to advertise within private jet terminals ensuring zero media wastage, a highly targeted reach, and an ambience that aligns perfectly with the expectations of ultra-affluent travelers. James Rolls, CEO of Private Jet Media, said, 'High-net-worth individuals allocate approximately 40 per cent of their annual spend on luxury vacations. We are delighted that the Red Sea Global and Mindshare recognise the unique value of our exclusive media network within the largest private jet terminals network in the GCC.' 'This strategic placement ensures that the Red Sea project's messaging is delivered to the right audience at the right moment, reinforcing its status as the ultimate luxury destination in the region.' Rolls added. Spanning 28,000 square kilometres and featuring more than 90 untouched islands, the Red Sea development is set to become a key driver of Saudi Arabia's economy, contributing 22 billion SAR ($5.8 billion) annually to the nation's GDP. The Red Sea project continues to expand its offerings, with three luxury hotels already open and 13 more set to debut in the coming years. This development underscores the Kingdom's commitment to establishing a world-class tourism hub that caters to elite travelers. CREDITS: Client: The Red Sea Project Media agency: Mindshare Media owner: Private Jet Media
