Saudi's Red Sea project ‘precision targets' HNWIs with private jet terminal ads
Saudi Arabia's Red Sea project, part of the Kingdom's Vision 2030, is capturing the attention of high-net-worth individuals (HNWIs) and affluent travelers, with an exclusive, high-precision marketing campaign for the Red Sea luxurious hotels launched across five private jet terminals in the UAE and Saudi Arabia.
In partnership with Mindshare and Private Jet Media, the brand's campaign leverages 17 premium digital screens positioned in an uncluttered, uninterrupted luxury private jet terminal environment, ensuring direct access to an elite audience.
Commenting on the success of the campaign, a spokesperson from the Red Sea project shared a statement with Campaign Middle East, saying, 'The success of The Red Sea's recent campaign is a testament to the exceptional partnership we've found with Private Jet Media. Their strategic approach and offering to target ultra-high-net-worth audience have been pivotal in effectively reaching our key performance indicators (KPIs). With precision-targeting and such relative and niche media, we were able to achieve remarkable results and strengthen our brand presence in the luxury sector.'
To capture the attention of high-net-worth individuals (HNWIs) and affluent travelers, the brand has chosen to advertise within private jet terminals ensuring zero media wastage, a highly targeted reach, and an ambience that aligns perfectly with the expectations of ultra-affluent travelers.
James Rolls, CEO of Private Jet Media, said, 'High-net-worth individuals allocate approximately 40 per cent of their annual spend on luxury vacations. We are delighted that the Red Sea Global and Mindshare recognise the unique value of our exclusive media network within the largest private jet terminals network in the GCC.'
'This strategic placement ensures that the Red Sea project's messaging is delivered to the right audience at the right moment, reinforcing its status as the ultimate luxury destination in the region.' Rolls added.
Spanning 28,000 square kilometres and featuring more than 90 untouched islands, the Red Sea development is set to become a key driver of Saudi Arabia's economy, contributing 22 billion SAR ($5.8 billion) annually to the nation's GDP.
The Red Sea project continues to expand its offerings, with three luxury hotels already open and 13 more set to debut in the coming years. This development underscores the Kingdom's commitment to establishing a world-class tourism hub that caters to elite travelers.
CREDITS:
Client: The Red Sea Project
Media agency: Mindshare
Media owner: Private Jet Media
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