24-07-2025
TIDLOR Honored for Empowering Thais Through Financial Literacy
Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), stands as The Leading Financial Inclusion Service Provider, led by Mr. Mingkwan Prasertsiwaporn, Social Impact Lead, has been awarded in the Social Empowerment category at the Asia Responsible Enterprise Awards (AREA) 2025. The award recognizes TIDLOR's unwavering dedication to promoting financial literacy as a means to improve the quality of life for Thai people.
The accolade reflects TIDLOR's sustained efforts to address financial inequality by providing access to practical financial education and fostering long-term behavioral change among underbanked populations.
'I believe that simply offering loans is not enough to sustainably improve lives,' Mr. Mingkwan said. 'But if we instill financial literacy and encourage sound financial discipline, people can regain control over their choices and rebuild their lives. We are confident that this will lead to lasting improvements in financial well-being.'
Since 2015, TIDLOR has prioritized financial education through initiatives such as the 'Financial Education to Communities for Life Rolls Forward' program. Targeting low-income communities, self-employed people, workers, and students, the program has reached over 7,000 individuals across 250 communities and 7 educational institutions—leading to reduced debt levels, increased savings, and measurable improvements in financial habits.
The company has also published the book 25 Mindsets to Ruin Your Life / 25 Mindsets to Live Comfortably (unofficial translation), supported Thai translations of global bestsellers like Poor Economics and The Poor and Their Money, and created impactful campaigns including 'Debt Hell' (2019) and 'Choice' (2025) to raise awareness of excessive debt and promote financial responsibility.
These initiatives not only mitigate long-term risks in the lending sector but also cultivate financially disciplined customers—laying the groundwork for sustainable business growth.
Winning the AREA 2025 award strengthens TIDLOR's reputation as a trusted provider of fair, accessible, and transparent financial services, aligned with its ESG commitments and the Sustainable Development Goals (SDGs).
