Latest news with #MiracleCan
Korea Herald
08-05-2025
- Entertainment
- Korea Herald
Carlsberg reunites Dudek, Hyypiä and Smicer in film to celebrate 20th anniversary of Miracle of 2005
COPENHAGEN, Denmark, May 8, 2025 /PRNewswire/ -- As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition can – the Miracle Can - to mark the 20th anniversary of the Miracle of 2005, often hailed as the best match of all time. The 2005 epic match saw Liverpool FC overcome a 3-0 deficit at halftime to ultimately lift the trophy following a nerve-wracking penalty shootout. It is now forever etched in the memories of Liverpool FC fans. The Miracle Can's striking Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago. It's adorned with time stamps linking back to notable moments during the match so drinkers can relive the emotion two decades on, including the utter elation from fans at the final whistle after the club's miraculous comeback. To mark the launch of the Miracle Can, the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer for a short film. The film sees the Miracle Can rolling down the production line as Hyypiä opens with an operatic version of Allez Allez Allez, it then cuts to Šmicer giving the can a kiss of luck like it's 2005 all over again. Finally, mimicking the crescendo in Istanbul twenty years ago, the can shoots off the conveyor belt to nestle in the gloves of Jerzy Dudek, the same gloves he wore 20-years ago on that night. The same gloves behind the wonder double-save that kept Liverpool FC in the game in the final minutes. Launching first in the UK 8 May, supporters will be able to get their hands on the Miracle Can from select retailers and relive the magic of that unforgettable night two decades ago, one sip at a time. The short film will appear across social media, online video, e-commerce and internal communications, as well as through in-store and outlet activations. Carlsberg has proudly stood alongside Liverpool FC since 1992, and with a new agreement signed in 2023, this iconic partnership is set to continue until at least 2034. Over the past three decades, the two have been inseparable, sharing triumphs, enduring challenges, and becoming deeply woven into each other's DNA. Among the many unforgettable moments, few shine brighter than the Miracle of 2005. Driven by a commitment to bringing fans closer to the moments that matter, the Danish brewer's Miracle of 2005 campaign continues its tradition of delivering the very best for Liverpool FC fans. Louise Bach, Global Sponsorship Director at Carlsberg, said: "At Carlsberg, we're beyond proud of our 30+ year partnership with Liverpool FC. It's been an incredible journey, and we're always looking for ways to bring more people closer to the magic of the beautiful game. "The Miracle of 2005 was a moment that will remain forever engrained in our memories, which is why we wanted to celebrate this anniversary with the limited-edition Miracle Can, co-created with love for passionate supporters. Here's to hoping it brings some good luck and great results for the future seasons. Can miracles strike again? Probably." For further information on the Miracle Can, please find more information on this link. About Carlsberg Group: Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 30.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. For further information, visit
Malaysian Reserve
08-05-2025
- Entertainment
- Malaysian Reserve
Carlsberg reunites Dudek, Hyypiä and Smicer in film to celebrate 20th anniversary of Miracle of 2005
To commemorate what is often hailed as the best football match of all time Carlsberg has released a limited-edition Miracle Can and short film starring Liverpool FC legends On sale from 8th May, the Miracle Can will be available in select retailers with more information available here COPENHAGEN, Denmark, May 8, 2025 /PRNewswire/ — As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition can – the Miracle Can – to mark the 20th anniversary of the Miracle of 2005, often hailed as the best match of all time. The 2005 epic match saw Liverpool FC overcome a 3-0 deficit at halftime to ultimately lift the trophy following a nerve-wracking penalty shootout. It is now forever etched in the memories of Liverpool FC fans. The Miracle Can's striking Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago. It's adorned with time stamps linking back to notable moments during the match so drinkers can relive the emotion two decades on, including the utter elation from fans at the final whistle after the club's miraculous comeback. To mark the launch of the Miracle Can, the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer for a short film. The film sees the Miracle Can rolling down the production line as Hyypiä opens with an operatic version of Allez Allez Allez, it then cuts to Šmicer giving the can a kiss of luck like it's 2005 all over again. Finally, mimicking the crescendo in Istanbul twenty years ago, the can shoots off the conveyor belt to nestle in the gloves of Jerzy Dudek, the same gloves he wore 20-years ago on that night. The same gloves behind the wonder double-save that kept Liverpool FC in the game in the final minutes. Launching first in the UK 8 May, supporters will be able to get their hands on the Miracle Can from select retailers and relive the magic of that unforgettable night two decades ago, one sip at a time. The short film will appear across social media, online video, e-commerce and internal communications, as well as through in-store and outlet activations. Carlsberg has proudly stood alongside Liverpool FC since 1992, and with a new agreement signed in 2023, this iconic partnership is set to continue until at least 2034. Over the past three decades, the two have been inseparable, sharing triumphs, enduring challenges, and becoming deeply woven into each other's DNA. Among the many unforgettable moments, few shine brighter than the Miracle of 2005. Driven by a commitment to bringing fans closer to the moments that matter, the Danish brewer's Miracle of 2005 campaign continues its tradition of delivering the very best for Liverpool FC fans. Louise Bach, Global Sponsorship Director at Carlsberg, said: 'At Carlsberg, we're beyond proud of our 30+ year partnership with Liverpool FC. It's been an incredible journey, and we're always looking for ways to bring more people closer to the magic of the beautiful game. 'The Miracle of 2005 was a moment that will remain forever engrained in our memories, which is why we wanted to celebrate this anniversary with the limited-edition Miracle Can, co-created with love for passionate supporters. Here's to hoping it brings some good luck and great results for the future seasons. Can miracles strike again? Probably.' For further information on the Miracle Can, please find more information on this link. About Carlsberg Group: Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 30.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. For further information, visit CREDITS PRODUCTION new—land COMPANY Director Tore Frandsen Executive Producer Sara Samsøe & Thor Brammer Jacobsen Producer Joi Persson Production Julie Seifert Manager Production Ida Elena Lindemann Assistant CREATIVE Worth Your While AGENCY Creative Director Tim Pashen Creative Director Lukas Lund Account Manager Celina Ranum Aagaard Creative Alexander Winge Leisner PRODUCTION INFO DOP Jasper Spanning / AOA 1st AD Tue Czajkowski 1st AC Frederik Haslund 2nd AC Vilas Marstrand Q Take Sospeter Nganga BTS & Stills photographer Ludvig Frøkjær Thomsen Stylist & HMUA Pernille Holm Stylist Assistant Rita Holm / Artbook Stylist Assistant Selma Holm Riis / Artbook Casting Saskia Skeel Fahlsten / Another Casting Company Set-Designer Martin Johannesen & Lars Søgaard / Van Horn Grip Christian Brøndum Gaffer Viggo Grumme Best Boy Gabriel Stefan Electrician Christoffer Rømer Runner Marcus Kahr CAST Former Liverpool Player Jerzy Dudek Former Liverpool Player Vladimír Šmicer Former Liverpool Player Sami Hyypiä Girl in shop Agency Amanda Krebs Saskia Skeel Fahlsten / Another Casting Company Commentator #1 Agency Frantz Dupis Saskia Skeel Fahlsten / Another Casting Company Commentator #2 Agency Thomas Jean Nielsen Saskia Skeel Fahlsten / Another Casting Company Lookalike Agency Rasmus Munkner Saskia Skeel Fahlsten / Another Casting Company POST PRODUCTION Editor Anders Jon / AOA Post Producer Pia Nellemose Colorist Oskar Larsson / Tint Sound design Kevin Koch / Chemistry Sound Commentator VO Clive Tydesley Music Composer Playhead VFX Mikael Pettersson & Felix Davrin / Tint Photo: Video: View original content to download multimedia:
Yahoo
07-05-2025
- Entertainment
- Yahoo
Carlsberg reunites Dudek, Hyypiä and Smicer in film to celebrate 20th anniversary of Miracle of 2005
To commemorate what is often hailed as the best football match of all time Carlsberg has released a limited-edition Miracle Can and short film starring Liverpool FC legends On sale from 8th May, the Miracle Can will be available in select retailers with more information available here COPENHAGEN, Denmark, May 8, 2025 /PRNewswire/ -- As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition can – the Miracle Can - to mark the 20th anniversary of the Miracle of 2005, often hailed as the best match of all time. The 2005 epic match saw Liverpool FC overcome a 3-0 deficit at halftime to ultimately lift the trophy following a nerve-wracking penalty shootout. It is now forever etched in the memories of Liverpool FC fans. The Miracle Can - Carlsberg The Miracle Can's striking Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago. It's adorned with time stamps linking back to notable moments during the match so drinkers can relive the emotion two decades on, including the utter elation from fans at the final whistle after the club's miraculous comeback. To mark the launch of the Miracle Can, the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer for a short film. The film sees the Miracle Can rolling down the production line as Hyypiä opens with an operatic version of Allez Allez Allez, it then cuts to Šmicer giving the can a kiss of luck like it's 2005 all over again. Finally, mimicking the crescendo in Istanbul twenty years ago, the can shoots off the conveyor belt to nestle in the gloves of Jerzy Dudek, the same gloves he wore 20-years ago on that night. The same gloves behind the wonder double-save that kept Liverpool FC in the game in the final minutes. Launching first in the UK 8 May, supporters will be able to get their hands on the Miracle Can from select retailers and relive the magic of that unforgettable night two decades ago, one sip at a time. The short film will appear across social media, online video, e-commerce and internal communications, as well as through in-store and outlet activations. Carlsberg has proudly stood alongside Liverpool FC since 1992, and with a new agreement signed in 2023, this iconic partnership is set to continue until at least 2034. Over the past three decades, the two have been inseparable, sharing triumphs, enduring challenges, and becoming deeply woven into each other's DNA. Among the many unforgettable moments, few shine brighter than the Miracle of 2005.
