Carlsberg reunites Dudek, Hyypiä and Smicer in film to celebrate 20th anniversary of Miracle of 2005
To commemorate what is often hailed as the best football match of all time Carlsberg has released a limited-edition Miracle Can and short film starring Liverpool FC legends
On sale from 8th May, the Miracle Can will be available in select retailers with more information available here
COPENHAGEN, Denmark, May 8, 2025 /PRNewswire/ — As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition can – the Miracle Can – to mark the 20th anniversary of the Miracle of 2005, often hailed as the best match of all time. The 2005 epic match saw Liverpool FC overcome a 3-0 deficit at halftime to ultimately lift the trophy following a nerve-wracking penalty shootout. It is now forever etched in the memories of Liverpool FC fans.
The Miracle Can's striking Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago. It's adorned with time stamps linking back to notable moments during the match so drinkers can relive the emotion two decades on, including the utter elation from fans at the final whistle after the club's miraculous comeback.
To mark the launch of the Miracle Can, the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer for a short film.
The film sees the Miracle Can rolling down the production line as Hyypiä opens with an operatic version of Allez Allez Allez, it then cuts to Šmicer giving the can a kiss of luck like it's 2005 all over again. Finally, mimicking the crescendo in Istanbul twenty years ago, the can shoots off the conveyor belt to nestle in the gloves of Jerzy Dudek, the same gloves he wore 20-years ago on that night. The same gloves behind the wonder double-save that kept Liverpool FC in the game in the final minutes.
Launching first in the UK 8 May, supporters will be able to get their hands on the Miracle Can from select retailers and relive the magic of that unforgettable night two decades ago, one sip at a time.
The short film will appear across social media, online video, e-commerce and internal communications, as well as through in-store and outlet activations.
Carlsberg has proudly stood alongside Liverpool FC since 1992, and with a new agreement signed in 2023, this iconic partnership is set to continue until at least 2034. Over the past three decades, the two have been inseparable, sharing triumphs, enduring challenges, and becoming deeply woven into each other's DNA. Among the many unforgettable moments, few shine brighter than the Miracle of 2005.
Driven by a commitment to bringing fans closer to the moments that matter, the Danish brewer's Miracle of 2005 campaign continues its tradition of delivering the very best for Liverpool FC fans.
Louise Bach, Global Sponsorship Director at Carlsberg, said: 'At Carlsberg, we're beyond proud of our 30+ year partnership with Liverpool FC. It's been an incredible journey, and we're always looking for ways to bring more people closer to the magic of the beautiful game.
'The Miracle of 2005 was a moment that will remain forever engrained in our memories, which is why we wanted to celebrate this anniversary with the limited-edition Miracle Can, co-created with love for passionate supporters. Here's to hoping it brings some good luck and great results for the future seasons. Can miracles strike again? Probably.'
For further information on the Miracle Can, please find more information on this link.
About Carlsberg Group:
Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 30.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. For further information, visit carlsberggroup.com
CREDITS
PRODUCTION
new—land
COMPANY
Director
Tore Frandsen
Executive
Producer
Sara Samsøe & Thor Brammer Jacobsen
Producer
Joi Persson
Production
Julie Seifert
Manager
Production
Ida Elena Lindemann
Assistant
CREATIVE
Worth Your While
AGENCY
Creative Director
Tim Pashen
Creative Director
Lukas Lund
Account Manager
Celina Ranum Aagaard
Creative
Alexander Winge Leisner
PRODUCTION INFO
DOP
Jasper Spanning / AOA
1st AD
Tue Czajkowski
1st AC
Frederik Haslund
2nd AC
Vilas Marstrand
Q Take
Sospeter Nganga
BTS & Stills photographer
Ludvig Frøkjær Thomsen
Stylist & HMUA
Pernille Holm
Stylist Assistant
Rita Holm / Artbook
Stylist Assistant
Selma Holm Riis / Artbook
Casting
Saskia Skeel Fahlsten / Another Casting
Company
Set-Designer
Martin Johannesen & Lars Søgaard / Van Horn
Grip
Christian Brøndum
Gaffer
Viggo Grumme
Best Boy
Gabriel Stefan
Electrician
Christoffer Rømer
Runner
Marcus Kahr
CAST
Former Liverpool Player
Jerzy Dudek
Former Liverpool Player
Vladimír Šmicer
Former Liverpool Player
Sami Hyypiä
Girl in shop
Agency
Amanda Krebs
Saskia Skeel Fahlsten / Another
Casting Company
Commentator #1
Agency
Frantz Dupis
Saskia Skeel Fahlsten / Another
Casting Company
Commentator #2
Agency
Thomas Jean Nielsen
Saskia Skeel Fahlsten / Another
Casting Company
Lookalike
Agency
Rasmus Munkner
Saskia Skeel Fahlsten / Another
Casting Company
POST PRODUCTION
Editor
Anders Jon / AOA
Post Producer
Pia Nellemose
Colorist
Oskar Larsson / Tint
Sound design
Kevin Koch / Chemistry Sound
Commentator VO
Clive Tydesley
Music Composer
Playhead
VFX
Mikael Pettersson & Felix Davrin / Tint
Photo: https://mma.prnewswire.com/media/2680371/Carlsberg_Group.jpg
Video: https://mma.prnewswire.com/media/2680372/Carlsberg_Group_1.mp4
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