Latest news with #MisrInternationalUniversity
See - Sada Elbalad
5 days ago
- Entertainment
- See - Sada Elbalad
Salma Abu Deif and Ahmed Dawood Reteam for "Azma" Film Adaptation
Yara Sameh Salma Abu Deif has joined Ahmed Dawood in 'Azma,' a film based on iconic author Mohamed Sadek's 2020 novel, which has been a bestseller for years. Rising actress Jessica Hossam Eldin is also set to star in the pic. The adaptation marks the third collaboration between Abu Deif and Dawood after the 2020 TV series 'Zienhom' and the 2022 high-end Arabic remake of 'Suits'. It is scripted by Sadek, who will make his feature directorial debut with the upcoming project, and is set to be produced by Hany Osama's The Producers. Abu Deif will be seen next in the long-awaited sequel to ' Hepta: The Last Lecture '. The pic also stars Mohamed Mamdouh, Menna Shalaby, Karim Fahmy, Asmaa Galal, Karim Kassem, Mayan El Sayed, Hassan Malek, and Gihan El Shamashergy. Prominent director Hady El Bagory and screenwriter Mohamed Sadek reunited for a sequel. The script is penned from a story by Sadek, who co-wrote the pic alongside Mohamed Galal. Abu Deif made her last onscreen appearance in the 2024 film " Leeh Teasheha Lewahdak ", starring Khaled El Sawy and Sherif Mounir. The official logline for the film reads: "A doctor seeks to stand by his friend who is suffering from cancer, and the duo goes through many difficult situations and experiences." Born on February 2, 1993, Abu Deif began her acting career at age 20 as an editorial model whilst attaining a bachelor's degree in Mass Communication at Misr International University. She also studied at Stella Adler acting studio in New York for the summer Conservatory. In 2017, Abu Deif made her first television appearance as an actress in two of the biggest TV Ramadan series, "Halawet EL Donia" and "Lah Totfea EL Shams". Shortly after, Abu Deif made her first film appearance in the critically acclaimed Egyptian film 'Sheikh Jackson' that has taken part in numerous International Film Festivals around the world, garnering international attention for the impressive, yet controversial nature of the film. In 2024, Abu Deif landed her first lead role in the TV series "Aala Nesbet Moshahda" (Highest Viewership). read more New Tourism Route To Launch in Old Cairo Ahmed El Sakka-Led Play 'Sayidati Al Jamila' to Be Staged in KSA on Dec. 6 Mandy Moore Joins Season 2 of "Dr. Death" Anthology Series Don't Miss These Movies at 44th Cairo Int'l Film Festival Today Amr Diab to Headline KSA's MDLBEAST Soundstorm 2022 Festival Arts & Culture Mai Omar Stuns in Latest Instagram Photos Arts & Culture "The Flash" to End with Season 9 Arts & Culture Ministry of Culture Organizes four day Children's Film Festival Arts & Culture Canadian PM wishes Muslims Eid-al-Adha News Egypt confirms denial of airspace access to US B-52 bombers News Ayat Khaddoura's Final Video Captures Bombardment of Beit Lahia News Australia Fines Telegram $600,000 Over Terrorism, Child Abuse Content Arts & Culture Nicole Kidman and Keith Urban's $4.7M LA Home Burglarized Sports Former Al Zamalek Player Ibrahim Shika Passes away after Long Battle with Cancer Sports Neymar Announced for Brazil's Preliminary List for 2026 FIFA World Cup Qualifiers News Prime Minister Moustafa Madbouly Inaugurates Two Indian Companies Arts & Culture New Archaeological Discovery from 26th Dynasty Uncovered in Karnak Temple Business Fear & Greed Index Plummets to Lowest Level Ever Recorded amid Global Trade War Arts & Culture Zahi Hawass: Claims of Columns Beneath the Pyramid of Khafre Are Lies
Al-Ahram Weekly
20-05-2025
- Business
- Al-Ahram Weekly
Akher El Shahr: How Gen Z are teaching themselves money smarts - Style - Life & Style
A student-led campaign is proving that financial literacy doesn't need to come from a textbook to make a difference. With inflation rising, the pound weakening, and household budgets under pressure, many young Egyptians are navigating more than just economic hardship — they're grappling with a crisis of financial confidence. For Gen Z, the stress of running out of money before payday isn't rare; it's routine. That's where Akher El Shahr (End of the Month) comes in — a financial literacy campaign created by eight Mass Communication seniors at Misr International University: Sarah Osman, Lama Abdelgelil, Layla Ahmed Hosny, Jana Yasser, Eyad Sadek, Malak Tarek, Rahaf Essam, and Reitage Alaa. Far more than a graduation project, the campaign is a savvy, culturally attuned response to a gaping hole in formal financial education. Supervised by Dr Nihal El Kharadly and teaching assistant Salma El Samanoudy, the team's research revealed a stark picture: just 26 percent of surveyed Egyptian Gen Zs felt confident in their financial knowledge. Nearly 80 percent reported frequent money-related stress, and 72 percent said they wanted more structured education on personal finance — but weren't getting it. Many young people turn to social media, and schools and universities fall short. The campaign found that two-thirds of respondents learn more about money from Instagram influencers than classrooms. But that comes with risks. 'Misinformation is very common,' says Danny Arafa of the investment platform THNDR. 'Between crypto hype and get-rich-quick schemes, there's a lot of noise out there.' Akher El Shahr takes a different approach. Instead of dry lectures or spreadsheets, it uses Instagram carousels, reels, and bold graphics to break down budgeting, saving, and investing — all in the slangy, Franco-Arabic vernacular Gen Z uses. 'Financial literacy shouldn't be boring or disconnected from our reality,' says Osman. 'We wanted to make something that felt like it was made for us.' The tone is casual, accessible, and grounded in everyday struggles. 'We're using the platforms and the language that people our age are already engaging with,' adds Layla Hosny. The campaign's Instagram page is clean, punchy, and well-designed—no small feat in an oversaturated digital landscape. While still in its early days, it's already gaining traction. There is plenty of room to grow: partnerships with finance professionals or trusted influencers could boost credibility, and interactive tools like live Q&As or polls could deepen engagement. But for now, Akher El Shahr is a clear sign that Gen Z isn't waiting around to be taught money skills—they're teaching themselves. Follow us on: Facebook Instagram Whatsapp Short link:
See - Sada Elbalad
30-01-2025
- Entertainment
- See - Sada Elbalad
Salma Abu Deif Welcomes First Child
Yara Sameh Egyptian actress Salma Abu Deif and her husband, Idriss Abdelaziz welcomed their first child, a daughter named Sophia. While Abu Deif did not make any posts on social media about the new addition to her family, eagle-eyed fans noted she added the title 'Umm Sophia' to her Instagram bio. The actress, 31, announced her pregnancy on September 29. View this post on Instagram A post shared by Salma Abu Deif (@salmaabudeif) On June 13, Abu Deif and Abdelaziz signed the aqd qiran in a low-key ceremony limited to their families and relatives. Aqd qiran is an Islamic marriage contract that is considered an integral part of an Islamic marriage and outlines the rights and responsibilities of the groom and bride or other parties involved in marriage proceedings under Shariah. The actress offered a glimpse on her Instagram of the intimate ceremony, and wrote:" Married to the man of my dreams 🧩♾️🫶🏻❤️ Elhamdulilah. Yesterday was the most important day in my entire life. Celebrating my other half and my soul idriss ❤️ among our beloved ones,". "I can't believe the amount of love we have received from all the people who traveled the globe or put their heart into the celebration. Thank you guys so much for this pure love. So blessed with all of you 🫶🏻," she added. In May, the couple got engaged in Sevilla, Spain. Born on February 2, 1993, Abu Deif began her acting career at age 20 as an editorial model whilst attaining a bachelor degree in Mass Communication at Misr International University. Abu Deif also studied in Stella Adler acting studio in New York for the summer Conservatory. In 2017, Abu Deif made her first television appearance as an actress in two of the biggest TV Ramadan series "Halawet EL Donia" and "Lah Totfea EL Shams". Shortly after, Abu Deif made her first film appearance in the critically acclaimed Egyptian film 'Sheikh Jackson' that has taken part in numerous International Film Festivals around the world garnering international attention for the impressive, yet controversial nature of the film.
