23-07-2025
DFT Showcases Thai Agri-Innovation at King Power Rangnam
Get ready to explore where Thai tradition meets bold, future-forward innovation. From 8 August to 21 September 2025, the Department of Foreign Trade (DFT), Ministry of Commerce, in collaboration with King Power, invites travellers and visitors to discover the Agri Plus Pop-Up Counter at King Power Duty Free Rangnam, Bangkok — an exclusive showcase featuring over 60 innovative Thai agricultural products.
Designed especially for international travellers, this special pop-up counter is a gateway to unique, design-forward souvenirs that celebrate Thai creativity, sustainability, and innovation through agriculture.
The official launch on 8 August will be graced by Anntonia Porsild, Miss Universe 2023 First Runner-up and Miss Universe Thailand 2023, the face of the campaign.
Under the theme 'Nature for Future: Agriculture+Innovation' the collection presents a wide range of lifestyle merchandise, food, and drinks made from agricultural produce using cutting-edge innovations. Highlights include eco-chic bags, shoes, and accessories crafted from pineapple fibre and rubber-derived leather; cosmetics made from rice; natural perfumes from Thai flowers; seaweed Botox serum; and the world's first chilli coffee. Food lovers can also enjoy new forms of favourite Thai flavours such as Tom Yum cereals, instant boat noodles, pressed mango sticky rice candy, and gluten-free rice snacks.
Whether it's coconut drip coffee, roasted cashews prepared in ancient Thai style, or mini rice crackers for kids, each item fuses local flavour with modern ingenuity — perfect for gifting, tasting, or taking home as a healthy treat.
Visitors are encouraged to snap a photo at the vibrant playground-themed booth, share it on social media, and win exclusive discount coupons.
This campaign is part of DFT's mission to champion Thai agri-innovation and empower local entrepreneurs to access global markets through creativity and sustainable development.
Come discover. Come taste. Come shop. Only at King Power Rangnam — where the future of Thai agriculture meets your lifestyle.
For more information, please contact +66 2547 4744
