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T-Mobile Tuesdays-style gifts arriving for Verizon customers as part of Project 624
T-Mobile Tuesdays-style gifts arriving for Verizon customers as part of Project 624

Phone Arena

time9 hours ago

  • Business
  • Phone Arena

T-Mobile Tuesdays-style gifts arriving for Verizon customers as part of Project 624

Verizon will distribute these gifts on June 24. | Image Credit - The Mobile Report Carriers no longer only compete on coverage, talk, text, and data allowance, and prices. They offer perks to differentiate themselves and outdo each other. Verizon teased a customer-centric initiative called Project 624 and now we seem to know what it's about. The Mobile Report has received word that Project 624 is about promoting the perks Verizon already offers and increasing focus on the rewards program. This program will predictably be announced on June 24, According to a leaked internal document, it appears that Project 624 isn't primarily about bringing more perks to customers. Rather, it's about increasing the visibility of what's already available and creating a better experience for customers. [img center [[432004]]:"Verizon's internal document reveals about Project 624. | Image Credit - The Mobile Report"] Apparently, the My Verizon app is being overhauled. This app allows customers to manage their accounts and access the myAccess promotions and benefits program that hooks customers up with personalized offers and passes and tickets to events. The idea is seemingly to reintroduce the myAccess program for those who have forgotten about it. Verizon will likely offer more rewards through myAccess going forward. Customers can expect to get stuff such as gift cards, pickleball sets, and Disney ears. Verizon stores across the nation have started receiving merch that will be distributed on June 24. The freebies include water bottles, drawstring backpacks, and sunglasses. Customers will also get "palm cards," which will be cards with information about myAccess. Additionally, stores are also stocking up on cookies from Cheryl's Cookie, The cookies have a "Customer Appreciation Event" label on them. By the look of it, Verizon is trying to mimic the T-Mobile Tuesdays program. Freebies improve customer goodwill and they can also help Verizon attract more foot traffic. The company is apparently already trying to do that by asking store representatives to contact customers in their area and request them to stop by. While a greater emphasis on the visibility and availability of perks and gifts might warrant an announcement, it's not necessarily a big enough deal to have a whole mystery project — teased months in advance — named after seems to indicate there might be more to Project 624 than we currently know. One rumor claims that Verizon might start offering free lines, which is something T-Mobile often does. However, the free lines might not be free forever. Jeff Moore, principal at Wave7 Research, had previously said that Project 624 might revolve around AI and customer support. The bottom line is that it appears that the loss of customers was a wake-up call for Verizon and the company is implementing various retention strategies to keep from bleeding more customers. Whether they will work remains to be seen but it's nice to see the company trying. Secure your connection now at a bargain price! We may earn a commission if you make a purchase Check Out The Offer

T-Mobile is ruining almost all of its plans with new taxes and fees charges
T-Mobile is ruining almost all of its plans with new taxes and fees charges

Android Authority

time3 days ago

  • Business
  • Android Authority

T-Mobile is ruining almost all of its plans with new taxes and fees charges

Joe Maring / Android Authority TL;DR T-Mobile will reportedly start charging taxes and fees on top of its tablet, smartwatch, and hotspot plans. Previously, these plans were still available with taxes and fees included in their monthly prices. The change is said to take effect as early as today, with wording on T-Mobile's website suggesting they're already rolling out. Earlier this year, T-Mobile made a pretty significant change (read: downgrade) to its unlimited plans. After almost a decade of bundling taxes and fees into its prices, T-Mobile stopped doing this when it rolled out its Experience plans in April. Now, it looks like T-Mobile is preparing to start charging taxes and fees for almost every plan it sells. If you visit the T-Mobile website today, you'll see that taxes and fees are an additional charge for all of the carrier's cell phone plans. However, T-Mobile's other plans for tablets, smartwatches, and hotspot data still bundle taxes and fees into the monthly price. According to 'multiple sources' from The Mobile Report, this will soon be changing. For example, T-Mobile's Watch Plan Plus currently costs $15/month, with taxes and fees included in that $15 price. But if The Mobile Report's sources are correct, that'll soon be $15/month plus extra taxes and fees on top of it. The same is true for T-Mobile's Tablet Unlimited Plan, 25GB mobile hotspot plan, and virtually every non-cell phone plan T-Mobile sells. T-Mobile smartwatch plans as of June 18, 2025 T-Mobile tablet plans as of June 18, 2025 The Mobile Report claims that the extra taxes and fees on top of T-Mobile's additional plans may take effect either today or sometime soon after today (June 18). At the time of publication, T-Mobile's website still states that taxes and fees are included in its smartwatch plans, though its tablet plans indicate you'll pay the listed price 'plus taxes and fees.' The Wayback Machine indicates that tablet plans were still showing 'taxes and fees included' as early as June 5, so something has clearly changed recently. That said, there is some good news. Anyone who's currently signed up for a tablet, smartwatch, or hotspot plan with taxes and fees included in the price will be grandfathered into that, meaning your price for those plans will stay the same. Edgar Cervantes / Android Authority Additionally, and somewhat confusingly, it's also reported that T-Mobile's home internet plans, which currently charge taxes and fees in addition to the monthly rate, will soon include those taxes and fees in their listed price. It's a bizarre move when T-Mobile is doing the opposite for all of its other plans, but that's what's supposedly happening. As someone who recently left T-Mobile after being a customer for 10 years, this latest move from the company doesn't surprise me, but that doesn't make it any less disappointing. Not having to worry about extra taxes and fees on top of my monthly bill was one of the main reasons I signed up for T-Mobile in the first place. But, obviously, that's no longer something the carrier is interested in. We've reached out to T-Mobile for comment and will update this if/when we hear back.

T-Mobile may soon make an announcement to stop customer exodus
T-Mobile may soon make an announcement to stop customer exodus

Phone Arena

time09-05-2025

  • Business
  • Phone Arena

T-Mobile may soon make an announcement to stop customer exodus

It looks like there was some truth to the rumor about customers leaving T-Mobile after all . The company has reportedly started panicking, after shrugging off concerns about the churn rate — percentage of customers who leave. To stop more customers from switching to a rival, the carrier is expected to announce a new loyalty plan this week. Free lines aren't cutting it any longer. The Mobile Report The plan will not be for everyone and will only be offered to those customers who reveal an intention to cancel lines or ditch T-Mobile . Not all the customers who threaten to leave will be eligible though. The plan will be more affordable than Essentials and will carry over all its perks and introduce a new one as an incentive. The loyalty plan is similar to It will cost $65 a month for a one-line after-autopay discount and $120 for two lines. Every subsequent line will cost an additional $12 each. Receive the latest T-Mobile news By subscribing you agree to our terms and conditions and privacy policy has learned that T-Mobile will announce a loyalty version of the standard Essentials plan on May plan will not be for everyone and will only be offered to those customers who reveal an intention to cancel lines or ditch. Not all the customers who threaten to leave will be eligible plan will be more affordable than Essentials and will carry over all its perks and introduce a new one as an loyalty plan is similar to AT&T 's Starter plan in a lot of ways, suggesting this rival has perhaps emerged as the biggest threat in recent will cost $65 a month for a one-line after-autopay discount and $120 for two lines. Every subsequent line will cost an additional $12 you want only one line, the loyalty plan somehow provides worse value than the Essentials plan currently does. In fact, at the moment, there is an "Essentials 4 Line Offer" going on that lets you have four lines for $100/month. This promo will likely end when the new plan is announced.

T-Mobile Is Giving Out Free Lines to Legacy Customers. Apology for Price Hike?
T-Mobile Is Giving Out Free Lines to Legacy Customers. Apology for Price Hike?

Yahoo

time28-03-2025

  • Business
  • Yahoo

T-Mobile Is Giving Out Free Lines to Legacy Customers. Apology for Price Hike?

T-Mobile ruffled many of their legacy customers recently when it started notifying them that a new charge of $5 per line would be applied to their accounts. That included some older plans, such as T-Mobile One, that seemed to be immune to cost increases that promised locked-in pricing, as well as people who were brought into the fold when T-Mobile merged with Sprint. Coincidentally — or not — at about the same time T-Mobile began extending offers of free lines to some subscribers of older plans. It's not clear if there's an overlap between customers whose rates went up and who received a free line offer. According to reporting by The Mobile Report, the day before the latest price increases were announced T-Mobile began giving out a free voice line to some customers. And then, a week after raising rates for many of its legacy accounts, the company began circulating a new free-line offer for customers who have been with T-Mobile for over 10 years. As with the latest price increase (and a similar one that kicked off last year), people who are eligible for the free line deals are being notified by T-Mobile. Look for an alert or check the T-Life app for a notice about the offer(s). According to The Mobile Report, eligible accounts will include a segment called "Loyalty BYOD March 2025" or "Loyalty BYOD March 2025 Part 2." For the first offer, customers who already have two or more free lines, or the maximum number of voice lines (typically 12) are not eligible. It's also BYOD (bring your own device), so you'll need to apply it to an existing device you own or you purchase separately (in other words, you can't finance a new phone with the free line). A $10 Device Connection Charge applies when it's activated. For the offer directed at long-term customers, they must be active as of March 10, 2015 and have at least two paid voice lines on a Family Plan. They can also have no more than one free or discounted line on their account. Other existing segmented plans, like First Responder or 55+, disqualify the account from the deal. It's also a BYOD offer, and you can't get the free line and then cancel any existing paid lines for the next year. Both offers are independent: If you received notices about each, you can accept only one. When I contacted T-Mobile for clarification, the company responded, "From time to time, we offer select promotions to customers and this is one of those times." Jason Leigh, senior research manager of 5G and mobility research at IDC, isn't surprised by this development. "Though the promotion and the price increase aren't directly linked, it is difficult to ignore the coincidental timing," he said. "To my mind they are most certainly related, but it links to T-Mobile's historical positioning as providing value, and not just value through price." Leigh noted that carriers are using perks like this to offset ill will that arises from price increases, citing the AT&T hikes in 2024 when high-speed and hotspot data was increased for customers. T-Mobile offering perks like these "may make customers more willing to stomach the price increase because they gain other indirect benefits," he said. Sign in to access your portfolio

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